Have you ever tried mind mapping? Chances are, you might have come across it. If you haven’t even heard of mind mapping, then you’re missing out on an awful lot of the advantages it has when it comes to planning.
A Mind map is a visual representation of ideas and concepts which helps individuals, teams or organisations sort out and organise their ideas and represent the hierarchy of processes that make up the whole concept.
You’d be surprised how efficient your planning will become just by adopting this method.
Aside from the ones mentioned above, the benefits of mind mapping are the following:
- Mind maps are adaptive. You can add or remove parts as you go.
- Mind maps are great for brainstorming.
- Mind maps evoke clarity. You can easily understand ideas.
- Mind maps promote creativity.
- Mind maps make for efficient planning.
- Mind maps make for great presentations.
So when mapping out your sales funnel, you need a good idea of what you want to achieve. This is where a basic understanding of the sales funnel comes in handy.
Sales Funnel Basics
Newcomers to the sales space may ask, what is a sales funnel? Put simply, a sales funnel is a visual representation of the customer journey. It indicates the steps customers will go through from the moment they make first contact with your company to the moment they buy your product or service.
Sales Funnel Tips
Increase Awareness. One of the first stages of most funnels involves making sure prospective customers know about you. This can be done through social media, blogging, email campaigns, and more. The more people are aware of you, the more visitors you’ll get, and the more people will proceed to becoming customers.
Retargeting. If a customer doesn’t convert, that doesn’t mean the journey is over. Part of your sales funnel graphic should include steps for retargeting those customers who didn’t convert at first. They may be more likely to do so a second time.
Patient Approach. Customers go through the sales funnel differently. Some may speed through, while others may take their time. Be sure to nurture all prospects. If they don’t respond immediately, that doesn’t mean they’re not interested. Over time, you may be able to convince them to continue the customer journey.
Create Content. One of the best ways to attract visitors to your company is by creating content. Always take steps to create new content on a regular basis. This increases engagement and can help establish you as an authority in your field.
These are just a few tips that can prove useful in creating a marketing funnel diagram. ClickFunnels has many more ways to help you out as you create that special sales funnel that will lead to more conversions.
Sales Funnel Tools
To better visualize the sales funnel stages, visualization tools can be extremely helpful. Here are just a few programs that you could use as a funnel visualization tool. Some even come with their own online sales funnel template.
Draw.io lets you create diagrams and charts online without the need to install and software for free.
- It lets you save your progress directly to your computer or through cloud storage
- User-friendly UI
- UI is identical to Google docs
draw.io is absolutely free to use.
Lucid Chart is an online collaborative mind map tool which offers comprehensive payment plans and trusted by well-known organisations such as Ford, Spotify, GoPro, etc.
- Create diagrams online
- Project management
- Compatible with 3rd-party programs
- Create all kinds of diagrams and charts
|$8.95/month paid annually||$4.95/month paid annually||$20/month paid annually (3 users)|
|or $9.95 monthly||or $5.95 monthly||(prices for > 3 users also available)|
|Professional shapes and features||Unlimited shapes and documents||All the benefits of Pro in a team package|
|Access all shape libraries||100 MB of storage||Team management|
|Visio import and export||Third-party integrations|
Note: LucidChart also offers an Enterprise plan for more personalised features. You can also sign up for a free trial account.
XMind is a mind mapping tool which offers paid and licensed usage of its functions. Known users of XMind are Barclay, Rovio and CommerzBank, among others.
- Slide presentations
- Lots of available templates
- Presentation mode
- Gantt chart view
|XMind 8||XMind 8 Plus||XMind 8 Pro|
|All kind of diagrams||All kind of diagrams||All kind of diagrams|
|Sync to Xmind cloud||Sync to Xmind cloud||Sync to Xmind cloud|
|Customizable theme||Customizable theme|
|Export to PDF/SVG||Export to PDF/SVG|
|Export to Word/Excel/PPT||Export to Word/Excel/PPT|
|Encrypt with password|
Awwap is a web-based virtual whiteboard which can be used as a collaborative tool for brainstorming and mind mapping.
- Collaborative feature
- Responsive and intuitive UI
- Can be accessed on-the-go
- Draw or create diagrams
The pricing structure is divided into two types of usage. The first one is for business and the second is for embedding and targeted to create a more personalised experience.
|Basic tools||Advanced tools||Admin account|
|Board sharing||10 saved boards||10 member account|
|Basic chat||Multi-pages on the board||Advanced tools|
|PDF/PPT upload||10 saved boards per member|
|Audio chat||Multi-pages on the board|
|Single shared board||10 shared boards||100 shared boards|
|Advanced tools||Advanced tools||Advanced tools|
|PDF/PPT upload||1o saved boards||100 saved boards|
|Support for view-only guests||Multi-pages on the board||Multi-pages on the board|
|PDF/PPT upload||PDF/PPT upload|
|Audio chat||Audio chat|
|Support for view-only guests||Support for view-only guests|
Mindmeister is a widely known collaborative mind mapping tool used by notable organisations such as CNN, EA, Oracle, etc.
- Team collaboration
- Mobile apps for Android and iOS
- Built-in presentation mode
- Integrates with MeisterTask for project management
- Meeting management
|Billed every 6 months||Billed every 6 months||Billed every 6 months|
|Up to 3 mind maps||Basic features and:||Personal features and:||Pro features and:|
|Share||Unlimited mind maps||Multi-user licensing||Create groups within the team & share with groups|
|Collaborate||Upload files and images||Expert to .docx and .pptx||Compliance exports and backups|
|Import||Export to image, PDF||Custom map themes for the whole team||Create custom domain login|
|Multi-page print||Google apps for domain sign-ons||Multiple license admins|
|Priority support||Save custom topic styles||24/7 priority|
|Get statistics and reports|
Note: Academic and NGO plans are also available allowing qualified users to pay less than the original price.
OTHER MIND MAP TOOL ALTERNATIVES
Microsoft Visio is an application from the Microsoft Office Suite which is primarily used for diagrams, flow charts, and more which you can use to create mind maps.
Prices vary for this tool, but Visio Pro can go as high as US$589.99 for the Pro License.
Coggle is an collaborative tool for mind maps, diagrams, note taking, planning, etc with a drag and drop functionality making it very easy to use for the whole team.
Coggle is free to use and with a monthly pricing structure for businesses.
Diagrammix is a diagram tool with a drag and drop functionality that can be used to create mind maps, flow charts, etc. with available art elements.
This tools is priced at $9.99 and is available for a free trial.
How Do Mind Maps Benefit Your Sales Funnel?
Mind mapping lets you create and visualise the processes involved in your sales funnel. Before actually creating your funnel, you get to plan and add ideas into your mind map. Instead of blindly building your sales funnel only to add and remove details as you go along, you get to save time by laying out your plans, ideas, and strategies before you create the actual sales funnel. If you’re looking for efficiency, then this process is crucial.
The Benefits of a Sales Funnel
Breaking down the customer journey into a sales funnel helps you to plan out your sales strategy step by step. It also helps you identify the steps that need revamping or improvement, since you’ll know exactly where you seem to be losing customers.
A well thought out and detailed sales funnel makes the sales process that much easier to implement. It indicates your responsibilities for each part of the process and ensures you’re engaging with customers along the way.
If you choose to use a sales mapping tool, know that ClickFunnels is at the ready to help you ensure your sales funnel is optimized.
Do you use mind maps to map out your sales funnel?
How does it help your planning process?
Comment below and share with us!