Mapping Out Your Sales Funnel Online

6 min read

Have you ever tried mind mapping? Chances are, you might have come across it. If you haven’t even heard of mind mapping, then you’re missing out on an awful lot of the advantages it has when it comes to planning.

A Mind map is a visual representation of ideas and concepts which helps individuals, teams or organisations sort out and organise their ideas and represent the hierarchy of processes that make up the whole concept.

You’d be surprised how efficient your planning will become just by adopting this method.

Aside from the ones mentioned above, the benefits of mind mapping are the following:

  • Mind maps are adaptive. You can add or remove parts as you go.
  • Mind maps are great for brainstorming.
  • Mind maps evoke clarity. You can easily understand ideas.
  • Mind maps promote creativity.
  • Mind maps make for efficient planning.
  • Mind maps make for great presentations.

So when mapping out your sales funnel, you need a good idea of what you want to achieve. This is where a basic understanding of the sales funnel comes in handy.

Sales Funnel Basics

Newcomers to the sales space may ask, what is a sales funnel? Put simply, a sales funnel is a visual representation of the customer journey. It indicates the steps customers will go through from the moment they make first contact with your company to the moment they buy your product or service.

There isn’t a one-size-fits-all sales funnel. Every company should have one unique to their own needs. That means creating a custom sales funnel diagram for your own organization.

So now that you know the basics of sales funnels, let’s look at some tips that will help you make one for your business that’s effective at turning visitors into paying customers.

Sales Funnel Tips

Increase Awareness. One of the first stages of most funnels involves making sure prospective customers know about you. This can be done through social media, blogging, email campaigns, and more. The more people are aware of you, the more visitors you’ll get, and the more people will proceed to becoming customers.

Retargeting. If a customer doesn’t convert, that doesn’t mean the journey is over. Part of your sales funnel graphic should include steps for retargeting those customers who didn’t convert at first. They may be more likely to do so a second time.

Patient Approach. Customers go through the sales funnel differently. Some may speed through, while others may take their time. Be sure to nurture all prospects. If they don’t respond immediately, that doesn’t mean they’re not interested. Over time, you may be able to convince them to continue the customer journey.

Create Content. One of the best ways to attract visitors to your company is by creating content. Always take steps to create new content on a regular basis. This increases engagement and can help establish you as an authority in your field.

These are just a few tips that can prove useful in creating a marketing funnel diagram. ClickFunnels has many more ways to help you out as you create that special sales funnel that will lead to more conversions.

Sales Funnel Tools

To better visualize the sales funnel stages, visualization tools can be extremely helpful. Here are just a few programs that you could use as a funnel visualization tool. Some even come with their own online sales funnel template.


drawio lets you create diagrams and charts online without the need to install and software for free.


  • It lets you save your progress directly to your computer or through cloud storage
  • User-friendly UI
  • UI is identical to Google docs

Pricing is absolutely free to use.

2. LucidChart


Lucid Chart is an online collaborative mind map tool which offers comprehensive payment plans and trusted by well-known organisations such as Ford, Spotify, GoPro, etc.


  • Create diagrams online
  • Project management
  • Compatible with 3rd-party programs
  • Create all kinds of diagrams and charts


Pro Basic Team
$8.95/month paid annually $4.95/month paid annually $20/month paid annually (3 users)
or $9.95 monthly or $5.95 monthly (prices for > 3 users also available)
Professional shapes and features Unlimited shapes and documents All the benefits of Pro in a team package
Access all shape libraries 100 MB of storage Team management
Visio import and export Third-party integrations

Note: LucidChart also offers an Enterprise plan for more personalised features. You can also sign up for a free trial account.

3. XMind


XMind is a mind mapping tool which offers paid and licensed usage of its functions. Known users of XMind are Barclay, Rovio and CommerzBank, among others.


  • Slide presentations
  • Lots of available templates
  • Cliparts
  • Presentation mode
  • Gantt chart view


 XMind 8  XMind 8 Plus XMind 8 Pro
 Free  $79  $99
All kind of diagrams   All kind of diagrams   All kind of diagrams
Sync to Xmind cloud Sync to Xmind cloud Sync to Xmind cloud
Customizable theme Customizable theme
Export to PDF/SVG Export to PDF/SVG
Export to Word/Excel/PPT Export to Word/Excel/PPT
Brainstorming mode
Presentation mode
Gantt chart
Audio notes
Encrypt with password
60.000+ icons



Awwap is a web-based virtual whiteboard which can be used as a collaborative tool for brainstorming and mind mapping.


  • Collaborative feature
  • Responsive and intuitive UI
  • Can be accessed on-the-go
  • Draw or create diagrams


The pricing structure is divided into two types of usage. The first one is for business and the second is for embedding and targeted to create a more personalised experience.


Free Personal Organisation
$0 $10/month $75/month
Basic tools Advanced tools Admin account
Board sharing 10 saved boards 10 member account
Basic chat Multi-pages on the board Advanced tools
PDF/PPT upload 10 saved boards per member
Audio chat Multi-pages on the board
PDF/PPT upload
Audio chat
Dedicated support


Single Startup Enterprise
$10/month $30/month $100/month
Single shared board 10 shared boards 100 shared boards
Advanced tools Advanced tools Advanced tools
PDF/PPT upload 1o saved boards 100 saved boards
Support for view-only guests Multi-pages on the board Multi-pages on the board
PDF/PPT upload PDF/PPT upload
Audio chat Audio chat
Support for view-only guests Support for view-only guests
Dedicated support

5. MindMeister


Mindmeister is a widely known collaborative mind mapping tool used by notable organisations such as CNN, EA, Oracle, etc.


  • Team collaboration
  • Mobile apps for Android and iOS
  • Built-in presentation mode
  • Integrates with MeisterTask for project management
  • Meeting management


Basic Personal Pro Business
$0 $6/user/month $10/user/month $15/user/month
 Billed every 6 months Billed every 6 months Billed every 6 months
Up to 3 mind maps Basic features and: Personal features and: Pro features and:
Share   Unlimited mind maps   Multi-user licensing   Create groups within the team & share with groups
Collaborate Upload files and images Expert to .docx and .pptx Compliance exports and backups
Import Export to image, PDF Custom map themes for the whole team Create custom domain login
Multi-page print Google apps for domain sign-ons Multiple license admins
Priority support Save custom topic styles 24/7 priority
Get statistics and reports

Note: Academic and NGO plans are also available allowing qualified users to pay less than the original price.


Microsoft Visio

Microsoft Visio is an application from the Microsoft Office Suite which is primarily used for diagrams, flow charts, and more which you can use to create mind maps.

Prices vary for this tool, but Visio Pro can go as high as US$589.99 for the Pro License.


Coggle is an collaborative tool for mind maps, diagrams, note taking, planning, etc with a drag and drop functionality making it very easy to use for the whole team.

Coggle is free to use and with a monthly pricing structure for businesses.


Diagrammix is a diagram tool with a drag and drop functionality that can be used to create mind maps, flow charts, etc. with available art elements.

This tools is priced at $9.99 and is available for a free trial.

How Do Mind Maps Benefit Your Sales Funnel?

Mind mapping lets you create and visualise the processes involved in your sales funnel. Before actually creating your funnel, you get to plan and add ideas into your mind map. Instead of blindly building your sales funnel only to add and remove details as you go along, you get to save time by laying out your plans, ideas, and strategies before you create the actual sales funnel. If you’re looking for efficiency, then this process is crucial.

The Benefits of a Sales Funnel

Breaking down the customer journey into a sales funnel helps you to plan out your sales strategy step by step. It also helps you identify the steps that need revamping or improvement, since you’ll know exactly where you seem to be losing customers.

A well thought out and detailed sales funnel makes the sales process that much easier to implement. It indicates your responsibilities for each part of the process and ensures you’re engaging with customers along the way.

If you choose to use a sales mapping tool, know that ClickFunnels is at the ready to help you ensure your sales funnel is optimized.

Do you use mind maps to map out your sales funnel?

How does it help your planning process?

Comment below and share with us!

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