Last updated on December 19th, 2025 at 02:09 pm
In today’s marketing industry, data continues to play a big role in overall strategy and tactics.
It’s through data that digital marketers can see what campaigns are performing well and what is leading to conversions.
Data analysis can help businesses create new and innovative strategies for future campaigns.
So, are you taking full advantage of what data driven marketing can do for your funnel?
Or are you looking to improve your current digital marketing strategy?
In this article, we’ll discuss what data driven marketing is, why it’s important, five ways you can improve your data driven marketing approach, and how ClickFunnels software can give you an advantage.
What is Big Data Marketing?
Big data marketing, or data driven marketing, is exactly what it sounds like.
It’s creating and applying marketing tactics based on data collected and analyzed from current and previous campaigns.
The type of data collected can range from customer views to engagement and click-through rates.
By analyzing your collected data, you can predict future customer actions by applying new tactics that will help grow your audience and overall conversions.
Examples of data driven marketing strategies include retargeting, email campaigns, and search engine optimizations (SEO).
In short, the most successful way to improve conversions of your sales funnels is by using data driven marketing tactics.
Why is Data Driven Marketing Important?
In addition to what was mentioned above, there are many benefits to using data driven marketing in your funnel.
First, you can create individualized campaigns from the data collected and target potential customers.
Data allows you to truly understand who is interacting with your brand, as well as who you can successfully target.
As such, from personalization, you can garner more effective campaigns, as personalized messaging can lead to higher engagement and conversion rates.
Secondly, data driven marketing can help you improve and polish your current branding by seeing what tactics are and are not working.
From the data analysis, you can see what within your content — messaging and visuals — engages your customers the most and build off of that information.
When you do this, it can help boost the customer’s overall experience and build value and trust — something necessary for creating a loyal following.
Data driven marketing can also help with product development, by understanding what your customer base needs and wants.
From there, it can play an integral role in creating and launching a product you know your customers will use.
Fewer failed product launches occur when organizations use data driven marketing.
Lastly, data driven marketing opens the door for more efficient and automated systems — helping you get the most out of your future campaigns.
5 Ways You Can Improve Your Data Driven Marketing
Improve your data driven marketing tactics and see how ClickFunnels can help with these five tips below.
1. Make Sure Your Data is Accurate and Clickfunnels Integrations are Set Up Correctly
First, you need to make sure you’re gathering and analyzing the right type of data that will lead to a conversion increase.
As such, it’s important to revisit the data you’ve collected inside of your ClickFunnels, Actionetics account.
Actionetics has tools that help users better understand their funnel audience so they appeal to them in the right way with the right messaging and visuals.
Look in your Actionetics account for the type of data you’re currently collecting and make sure your funnel content is catered to your funnel audience.
This includes adding more tags to classify your new customers based on their actions or revising your autoresponder messages.
Furthermore, Wicked Reports has integrated with Actionetics, helping you convert your funnel visitors into customers and track their behavior over time.
Through Wicked Reports, you can track first clicks, first opt-ins, re opt-ins, last clicks, and attribute them all to revenue.
All of those factors are key when building new campaigns, whether its brand awareness or launching a new product.
How can you set up your Actionetics account with Wicked Report? Follow these two steps:
-First, export all of your contacts from Actionetics in a CSV file and send the file to Wicked Reports so they can import your contacts.
-Next, integrate all of your funnels inside ClickFunnels with Wicked Reports using Webhooks.
Repeat the setup process for each funnel, but only send Wicked Reports one contact CSV file.
2. Automate
You save a lot of time when you implement automation into your data driven marketing campaigns.
Luckily, automation is built into both Actionetics and Wicked Reports. Take advantage of the automation so you can organize your audience into segmented lists, build autoresponders, create automated email sequences, and more.
3. Optimize Search (SEO) and Social Channels
According to Shareaholic, based on websites examined in 2017, search engines were responsible for 34.8% of total website visits, whereas social media was responsible for 25.6% of total website visits.
This recent trend shows how important it is to optimize SEO marketing tactics in addition to your social media efforts.
Take the time to research and develop specific campaigns that relate to the platform you’re using. Check out this post on effective keyword research for your business.
Through Actionetics, it’s easy to identify who is visiting your funnel and then build specific campaigns that will target them both on Google and through social media.
Doing so can help position yourself higher within search results as well as on social, helping bring more people to your funnel.
4. Split Test
How often are you split testing your content within your funnel?
Chances are you should be split testing even more in order to refine your messaging so it’s best suited for your current and target audience.
The data you collect from split testing will give you a better insight into your audience.
If you don’t know what to test, start with an already high converting landing page and from your data analysis of your audience, change the content slightly to see if you gain even better results.
With ClickFunnels, you’ll get automated results within your funnel dashboard, so you can make the necessary adjustments and not lose out on conversions.
However, not everything within your funnel should be tested, just critical components of your funnel, such as the main landing page.
5. Take Risks
Lastly, don’t be afraid to take risks and think big when testing content.
When you see the latest data trend in your analysis, run with a creative idea and capitalize on your current data.
Even if these risks don’t pan out, you still gain a valuable lesson and can move forward.
Also, don’t be afraid to be more transparent with your customers by sharing your data in a visual matter.
Detailed infographics not only drive more people to your landing page but can add value to your brand.
Especially if your data tells a story, it’s a great way to increase your expertise within your industry and instill trust.
As you can see, ClickFunnels offers the tools you’ll need to take your data driven marketing strategies to the next level.
Increase click-through rates and conversions by implementing the five points above in your digital marketing strategies.
About ClickFunnels
ClickFunnels is a great tool to use for your business.
It’s simple for any entrepreneur to build their own sales funnels in just minutes, all without needing to rely on a team of techies.
With ClickFunnels, you’ll build high converting and clean sales funnels.
Everything you need to build and launch your sales funnel is pre-developed and automatically pieced together for your company, so you have a seamless and fast set up.
If you want to give it a try, ClickFunnels offers a 14-day free trial. Test it out and see the growth you have with your customers.
What do you think? What has worked best for you when it comes to data driven marketing? Sound off in the comments below!