The work doesn’t stop once you’ve successfully built and officially launched your website. Whether you built your website to showcase your portfolio of products or services, drive conversions to your sales funnel or serve as an e-commerce store, it’s pretty much useless if your website doesn’t get any traffic.
Why is web traffic important?
Website traffic is the number of people who go to your website. It’s an important metric that many people vie to improve because no traffic means no audience.
When your site gets traffic, it means your content is being read and someone sees the products or services your business offers. Having more traffic means having more opportunities to increase your current pool of customers.
That’s why the content of your website is very crucial because it sets the impression your first-time visitors will get. It will be a significant deciding factor when determining if your website has worth and value. If driving conversions are your main goal, most of the time you only get one shot at convincing your visitors why they should subscribe to your mailing list and why they should follow your brand.
Increasing Web Traffic
However, website traffic doesn’t increase by itself. Once your website goes live, having valuable, in-depth content alone won’t cut it. Great content doesn’t mean that people would automatically come to you. If you don’t take the extra effort to drive traffic to your website, it’s unlikely that you’ll ever get past a couple of hundred visitors.
Now there are several ways of marketing your website to drive unique traffic. Digital marketing has provided businesses—from small to large companies—a number of techniques that can be used to encourage consumers to visit their websites. The key is to choose digital marketing solutions that will help boost traffic to your website.
However, choosing one that works can be a trial and error process. But the good thing is, once you find one that works, integrating it with other digital marketing solutions can provide maximum impact. Below are just some of the marketing options you can choose from.
Email marketing involves sending direct emails to your list as a way of engaging and nurturing your subscribers.
Since growing your mailing list is a give and take procedure, you have to provide valuable info to make your subscribers feel that they’re getting something worthwhile from you. Email marketing works in ensuring you have a loyal core following ready to read your posts and to take up your offers.
Whether big or small, having a mailing list is a good start so you can have a dedicated group of people who you can easily redirect to your site. More than this benefit, having an email list of your own also means higher profit for you.
Social Media Marketing
Social media marketing is another powerful tool you can employ to expand your reach and get more traffic. More than that, it also helps you build your followers from their connections since a re-share from any of them means more exposure for you.
Another thing that you can do through social media marketing is to run ads. The minimum investment for such endeavor isn’t too steep so even small businesses can use it as part of their initial strategy. In fact, marketing on social media has proven to be cost-effective and can work even at the least possible price, which you can determine for yourself.
Overall, it’d be a mistake to bypass social media altogether. There are a lot of opportunities to be found on the said platform especially the chance to go viral. Once you go viral, you have the potential to get so much traffic which you can convert for your benefit.
Retargeting works for users who have already visited your website and have accounts on other platforms. What retargeting does is it shows ads to your recent visitors’ social media feeds or search pages through a remarketing pixel that you put onto your website.
It’s no doubt a powerful tool for converting customers, optimizing your ads, and for ensuring that your branding stays consistent. Once you’re already receiving traffic, choosing to retarget is a smart choice since you’ll be able to make the most out of your leads. This maximizes every cent you put into your ad.
Retargeting is good for increasing brand recall and top-of-mind awareness so it’s definitely a powerful marketing tool to use.
Search Engine Marketing
Probably the most important digital marketing solution you should invest in is search engine marketing. Search engine marketing helps increase your website ranking using the keywords you want to rank for.
It also helps increase your online visibility by pulling in organic traffic for you. Since most people who search Google stop on the first page, ranking on the said page means you’ll get a lot of traffic directed your way. Moreover, when users search for keywords related to your brand or the products and services you offer, you’ll get relevant traffic from Google who can be easily converted to be your customer.
Search engine marketing can also come in another type. There’s the kind of search engine optimization wherein you can run ads and bid for keywords so you show on top of the results. This is called a text ad. You can also opt for a search display ad which is a visual form of search engine marketing. Search display ads show up on the sides of the search results page of your chosen keywords.
To increase your organic search rankings, you can build relevant and quality links so that you can rank higher and you can improve your web visibility.
Recapping the Above Tips and More
Getting a good search engine ranking already guarantees a tremendous amount of traffic so there’s no doubt that choosing the right strategy is important. Whether it be social media marketing, retargeting, or email marketing, having an action plan in place can help boost and stabilize the traffic you’re already getting.
Integrating the digital marketing solutions mentioned in this article can no doubt help supercharge the volume of website traffic you’re getting.
Aside from the above tips, there are also tools available online that you can use to track, increase, and manage your website traffic. This can help you save time and effort as many of them offer automated solutions that can help you optimize your activities in supercharging your website traffic.
SEOcrawler is a software that offers a comprehensive all-in-one solution to boost your online visibility, search engine rankings, and website conversions. It has a full range of service from auditing your website, monitoring and managing your search engine rankings, links, as well as backlinks. It can also provide you accurate brand monitoring reports and competitive analysis so you can see how you stand against your competitors.
Unlike other similar web apps that claim to do any of the above, SEOcrawler competently combines both online and offline methods in order to deliver a holistic strategy that covers all possible aspects you can think of.
RankTrackr is a tool where you can monitor an accurate ranking of your chosen keywords in comparison with your competitors’ rankings. RankTrackr offers several plans with different feature inclusions and prices that can fit your budget. If you want to see how their software works, they offer a 10-day free trial.
SEMrush is a digital marketing powerhouse tool that offers a wide range of search engine marketing services—from auditing reports to keyword research. They also have a keyword magic tool where they can provide you with a number of keyword ideas that they would work best for your website and content to save you the trouble. SEMrush promises to be user-friendly and offers to deliver accurate results with monthly investments.
As an all-around marketing toolkit, SEMrush is often the tool of choice of many professional digital marketers. With all the things it can do, it’s definitely a must-have in the arsenal of anyone looking to conquer their competition online.
Whitespark is a tool that helps boost the SEO rankings of local businesses. With Google’s recent update where it shows results based on location relevance, Whitespark’s services has never been more needed. Whitespark helps you get in front of the customers who are already looking for the service you offer by putting your website on the first page of local search results.
Ahrefs is a tool that specializes in analyzing your competitors. It gives you an accurate report on the online ranking and activities of your competitors so you can better strategize on how to outdo them. Ahrefs has a wide extent of features in their tools which you can take advantage of depending on your budget.
Within Ahrefs, there are a lot of tools you can use for a variety of purposes. Its competitor analysis feature is a particularly effective way to comprehensively assess what’s working for other businesses in your field.
SpyFu helps you find the best keywords to use for your pay-per-click ads. It focuses on your competitors and gives you an in-depth detail about their search engine marketing activities—from the keywords they bought from Adwords to their ad variations the past 11 years. Spyfu offers different plans that have different features depending on your business needs and budget.
Hootsuite is a social media marketing and management platform. It can help you organize your social media activities so you can schedule them ahead and see their results post-publishing. As mentioned earlier, social media can help boost your web traffic and this platform is probably one of the best to use to manage all of your social media accounts.
The best thing about Hootsuite, when compared to other apps of its kind, is that it has a free option that lets you manage your social media accounts to almost its full use. However, the limit lies in the number of social media profiles you can add.
Becoming visible online takes time and a lot of work. It’s practically impossible to do it overnight. What you need is to put in the extra effort to make sure you supercharge the volume of website traffic you receive. With the information mentioned here, you can start optimizing the work you’ve already put in.
Although most businesses think that a low traffic count is a par for the course, it really doesn’t have to be for you. All you have to do is have the correct tool and use the right know-how to wield it to your advantage.
Using the right tool in conjunction with that can definitely help you achieve your business goals like no other. So if your aim is to get to the level of having traffic that’s at the supercharged level, heed the above tips and get to use most, if not all, of the tools we mentioned!