Marketing is the lifeblood of your company.
If you don’t market your product in an engaging way, no one will buy it.
Marketing expands your reach within your industry.
It puts small business owners on the path to name recognition, and it builds up credibility.
So, what’s the best way to advertise and help boost your brand recognition — all while on a tight budget?
One of the keys to marketing is learning how to do it efficiently and effectively. In this article, we’ll discuss marketing best practices as well as tactics to try when marketing a product.
Marketing Best Practices
Before diving into marketing tactics, first, what are some best practices concerning advertising and marketing?
Spend time researching and getting to know the avatar of your target customers
When starting out, you may have a good idea of who your customer base is, but it never hurts to take a step back and do some research to truly understand the personas of your customers.
Even if you’re an established company, chances are, your customer demographic has changed.
Study their shopping habits, likes, dislikes, what they value, as well as what they want with buying products in your industry.
Take the time to gather responses from current customers through polls, surveys, or recent product reviews.
Be sure to reward your customers for responding — it can be as simple as sending a thank you email or a pop up thank you message.
From that information, you can cater your messaging and branding as well as strengthen your customer relationships.
Define the pain point you’re trying to solve
Additionally, it’s important to clearly define your product, as in what pain point it is solving.
This allows you to bring in an emotional element to your messaging.
Plus, the clearer the message you create, the more clients you’ll gain.
Measure your results
Marketing a product is all about seeing what was successful and what needs to be changed.
Measure your entire marketing strategy, including messaging, delivery methods, product launching strategies, etc.
It’s a great way to learn valuable lessons concerning your customers’ preferences.
Split testing is another way to measure how well you are appealing to your customers.
How to Market a Product: 7 Ways Small Businesses Can Market a Product
Below are seven ways you can try today when it comes to advertising your product.
1. Be an active presence online
As a business, you need to be easily accessible to customers. That means in addition to creating your sales funnels, create a blog for your business that is search engine optimized (SEO) that has relevant, engaging content for your target audience.
Additionally, the blog should use keywords and phrases in its messaging/content that will help increase its Google search ranking.
When you cater to what your customers are looking for — such as intentionally answering questions that your audience has through your blog. You can do this by creating a blog post with the title being a common question and the answer being in the body of the blog post — the higher the organic traffic and number of visits you’ll receive.
Also, take the time to create a business listing on Google, with your basic business information, including your company name, website URL, office address, phone number, and hours of operation.
In addition to creating your business website, you’ll need to create social media accounts and post frequently.
From linking to blog posts you’ve created to sharing industry news and introducing new products and/or promotions, social media is a great tool to keep your customers in the loop.
2. Be an active presence offline
As a small business, it’s vital that you take advantage of local advertising opportunities.
From mailing direct flyers and brochures to posting in community bulletin boards and listing your business in the yellow pages — there are many creative avenues to explore when trying to advertise your product.
3. Email marketing
In addition to physical mail, you should also focus your marketing efforts towards your customer’s inboxes.
Your landing page and/or social media channels should have pop-ups or sections where customers can sign up to join your mailing list.
From there, it’s important that you take advantage of this new access you have to customers and offer something valuable in every email you send out — whether it’s a free ebook, promo code or new information about a product launch.
As with all business communication, be sure your message is clear, professional, and informative to the customer.
Email marketing has never been easier thanks to the Clickfunnels platform that will allow you to create email campaigns catered to your specific customer base.
4. Online advertisements – PPC
Another great way to advertise your product is through pay-per-click ads.
Pay-per-click (PPC) ads are a type of internet advertising strategy where marketers bid on keywords and phrases and the highest they’re willing to pay a search engine when users click on their ad.
If they get the winning bid, then their ad is prominently displayed at the top of a search engine page — typically above the non-paid organic search results.
For example, when a customer searches using that keyword or phrase, one of the top results they will see is your website, helping you grow your audience at a faster pace.
Pay-per-click ads can help drive traffic to your site and connect keywords and phrases potential customers are searching for that relate to your product and service.
5. Guest post for a well-known website
This is a great way to prove to potential customers that you are an expert in the industry.
Do some research and find a publication site that attracts your customer base and accepts guest posts.
Pick a topic that is related to the product you’re selling and be sure to include your business information either within the article or in your bio.
And when the article is published, share it on all of your social media platforms.
6. Get social proof from recent customers
As a marketer, it’s important to pull from all of your resources — including your customers.
Social proof is the idea that people imitate the behaviors of others in similar social situations. This includes buying habits.
When a customer leaves a review on a product page or somewhere else on your site, they help build validity to your business.
They also help potential customers by giving them the insider information they need with a product so they know exactly what they’re buying before buying it.
And that is a huge luxury today in the eCommerce industry.
By implementing strategies that encourage recent customers to leave reviews, it can have a positive marketing influence for both your current and future customers.
You can read more about the value of social proof here.
7. Sales funnels
Finally, sales funnels are key when it comes to growing and scaling your business.
What is a sales funnel? It is a multi-staged and multi-medium based system that automates the sales process.
Furthermore, sales funnels use marketing tactics to help turn prospects into returning customers.
- Using a persuasive headline, hook, and framework
- Creating compelling offers that appeal to your target audience
- Split testing verbiage and offers
- Using the pain-versus-pleasure paradigm throughout your funnel
- Using the power of a story
- Email marketing
- Creating a blog and social media posts
Through a sales funnel, it can bring ease to your sales department and help increase your customer base.
How to Integrate ClickFunnels Into Your Marketing Strategy
ClickFunnels is a great sales funnel tool to use for your business.
We make it simple for any entrepreneur to build their own sales funnels in just minutes, all without needing to rely on a team of techies.
With Clickfunnels, you’ll build high converting and clean sales funnels.
Everything you need to build and launch your funnel is pre-developed and automatically pieced together for your company, so you have a seamless and fast set up.
What has your experience been with marketing a product? What tips do you have for small business owners and entrepreneurs? Sound off in the comments below!