5 Great Tips To Increase Your Amazon Sales

5 Great Tips To Increase Your Amazon Sales

Are you selling on Amazon?

Today we are going to share five great tips that can help you increase your Amazon sales!

We will also discuss why you should launch your own online store and how to grow it FAST once you do. 

How to Increase Sales On Amazon

There are five key things that you need to do if you want to increase your Amazon sales:

#1 Optimize Your Product Titles and Descriptions

If you want people to buy your products, you first need to ensure that they can find them.

You can do that by conducting keyword research and then optimizing your product titles and descriptions for relevant keywords.

Here’s a helpful Amazon FBA keyword research tutorial:

Amazon FBA Keyword Research Tutorial 2023 (Rank #1 FAST) | Jungle Scout

#2 Prioritize Getting Customer Reviews

When people are browsing Amazon, they tend to look at the:

  1. Product rating. 
  2. Number of reviews that product has.

…to determine whether or not they should click on it to learn more. That’s why it’s so important to get as many positive reviews as you possibly can!

However, Amazon is extremely strict when it comes to sellers manipulating customer reviews, so you need to be careful or you might get banned. 

Here’s a great video where Crescent Kao goes over the blackhat, greyhat, and whitehat techniques that you can use to get reviews:

#3 Invest in High-Quality Product Images 

Baymard Institute has done some interesting research on the usability of ecommerce stores. 

During their large-scale usability testing, 56% of users’ first actions were to immediately begin exploring product images after arriving on the product page.

Both low-quality images and images that couldn’t be zoomed in on enough to see product details were a cause of product abandonments.

Low-quality images also negatively affected users’ perception of the products and by extension their perception of the brands selling those products.

According to Baymard Institute, “users’ need to perform visual inspections of products therefore presents a serious challenge to e-commerce sites — which is why ensuring users have enough different types of images, such as images that show accessories, images that show scale, and images that include descriptive text, is crucial.”

We highly advise investing in high-quality, professional product images that provide all the information that potential customers might need to decide whether to buy that product.

#4 Invest in a High-Quality Product Video

Just like high-quality images, a well-made product video can help potential customers examine the product so that they could make an informed purchase decision.

In fact, videos are better suited for this purpose because a video allows you to provide a 360° view of the product, show its scale, demonstrate various use cases, etc.

You can also use product videos to help potential customers visualize how your products could make their lives better. 

Of course, creating a high-quality product video is expensive, but you might want to consider it if you can afford it. It might prove to be a worthwhile investment!

#5 Enroll In The NARF Program

NARF stands for North American Remote Fulfillment.

This program allows you to store your products in Amazon’s fulfillment centers located in the United States and sell them across the entire North America.

If you are based in the United States, NARF is a convenient way to make your products available on amazon.ca and amazon.mx without having to worry about the logistics.

It can help you increase sales, especially if amazon.ca and amazon.mx have less competition for the type of products that you sell. 

Why You Should Launch Your Own Online Store

There’s no doubt that you can make a decent living by selling on Amazon. 

However, it’s important to understand that if you are building a business on this platform, you are building it on shaky ground.

Here’s why:

Suspension Risk

Amazon can suspend your account at any time.

Of course, the likelihood of that happening is pretty low provided that you adhere to its terms of service, but you can get suspended even if you haven’t done anything wrong.

And if your ecommerce business is built entirely on Amazon, then you would lose it overnight in the case of suspension.

This may not be a big deal if your business is just a side hustle and losing it wouldn’t have a significant effect on your financial situation.

However, if your business is your livelihood and especially if you have dependents that you need to provide for, you might want to think carefully about this risk. What happens if you wake up one day and your account is suspended?

No Economic Moat

Warren Buffet, arguably the most famous investor ever, has popularized the concept of an economic moat. 

It refers to a business’ ability to maintain a competitive edge required to protect its market share from the competition. it’s not enough to build a castle, you also need to dig a moat to protect it.

The problem with selling on Amazon is that your ability to create a moat around your business is minimal. 

All you have to work with is keywords, reviews, product images and videos, product descriptions, and pricing. 

In practice, this often leads to a race to the bottom situation where a bunch of sellers are competing on price alone. 

This is especially true if you are a dropshipper who is competing against other dropshippers that are selling the exact same products. There’s not much you can do to differentiate yourself in that case.

And there’s always someone who can outcompete you in terms of price. You might be doing well at the moment but an enterprising newcomer or an established competitor can take your market share at any time. What then?

Competing Against Amazon

Amazon is not just an ecommerce platform, it also has its own product lines. 

It has long been suspected that it copies best-selling products, launches them under its own brand, and then leverages its platform to sell them, gaining an unfair advantage over other sellers.

The company has always denied this but a few years ago Reuters released a special report on Amazon India copying products and rigging search results.

Sure, these shady business practices are against Amazon’s official policy, but it seems that it has happened before on amazon.in. 

This is something that you need to take into consideration. It’s hard enough to compete against other sellers. But can you imagine competing against Amazon itself?

Launch Your Own Online Store

Amazon can be great for getting started with ecommerce but it’s unlikely that you will be able to build a sustainable business on it. 

That’s why you should launch your own online store. Yes, it’s more complicated than selling on Amazon since you’ll be the one handling everything. But it’s also a much better play in the long run!

How to Grow Your Online Store With a Cart Funnel

Our software, ClickFunnels 2.0, has an ecommerce functionality that allows you to create an online store. All you need to do is pick a store template, customize it and add products to your catalog. 

Of course, setting up an online store is just the start, you then need to figure out how to generate revenue. That can be quite a challenge, especially if you are used to selling on Amazon. 

But you don’t need Amazon – or any other ecommerce platform, for that matter – to sell your products. 

You can get a brand new online store off the ground in three steps:

  1. Create an offer.
  2. Create a cart funnel for your offer.
  3. Start driving traffic to your cart funnel.

Let’s take a closer look at each of them:

Create an Offer

What was your best-selling product on Amazon?

You want to take that product and create an offer. But what’s the difference between a product and an offer?

  • A product is an item.
  • An offer is a bundle of value. 

Here’s a story that can help you understand this distinction:

Our co-founder, Russell Brunson, used to have a supplement company. 

There were people selling the exact same product on Amazon.

They were selling it for $19.95 per bottle. He was selling it for $67 per bottle. 

Why was Russell able to command a price that was more than 3x higher?

It was because he didn’t just sell the product. He took it, added additional items to it, and created an offer. 

Sure, people could get the same supplements elsewhere, but they could only get Russell’s offer directly from Russell. That was what allowed him to charge what he was charging. 

The easiest way to create an offer is to bundle your best-selling product with complementary digital products such as ebooks, online courses, or webinars. 

Create a Cart Funnel For Your Offer

Once you have your offer, it’s time to create a cart funnel for it. 

A cart funnel is an ecommerce sales funnel designed to convert new people into paying customers. 

It has four pages:

  1. Sales page.
  2. Upsell.
  3. Cross-sell.
  4. Thank you page.

Our software, ClickFunnels 2.0, includes a proven cart funnel template. You can use our visual editor to customize it according to your needs. 

Start Driving Traffic to Your Cart Funnel

Once you have your cart funnel, it’s time to start driving traffic to it.

We believe that paid advertising is the best way to do that because paid traffic is targeted, immediate, and scalable.

All major social media platforms allow you to run ads on them:

  • Facebook.
  • Instagram.
  • Twitter.
  • LinkedIn.
  • YouTube.
  • TikTok.

Pick the platform that makes the most sense for your business. If you aren’t sure which one to choose, Facebook is probably your best bet. 

Then create an ad campaign designed to promote your offer and start running it with a small daily budget. 

Once you figure out how to run ads profitably, you can begin scaling your campaign by gradually increasing its daily budget.

Paid advertising should be the foundation of your marketing strategy because it’s the most reliable way to generate traffic.

That being said, we also recommend experimenting with social media marketing, video marketing on YouTube and TikTok, and blogging. It’s good to diversify your traffic sources!

Launch and Grow Your Online Store With ClickFunnels 2.0!

Clickfunnels 2.0 has everything you need to launch and grow your online store:

  • An ecommerce functionality. Pick a store template and add products to your catalog. Now you are ready to start selling!
  • A cart funnel template. Customize it with our visual editor and start driving traffic to your cart funnel!
  • An email marketing functionality. Use broadcast emails to launch new products and promote limited-time deals!

We also offer a 14-day free trial which means that you can check out our software without any risk. So why not start building your online store today?

Start Your Free Trial

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