Have an Etsy store?
Today we are going to share seven ways to increase your Etsy sales.
We will also discuss why you should launch your own online store and provide a sales funnel template that you can use to grow it.
- Increase Your Etsy Sales
- Why You Should Launch Your Own Online Store
- Grow Your Online Store With a Cart Funnel
- Launch and Grow Your Online Store With ClickFunnels 2.0!
Increase Your Etsy Sales
So how can you stand out from the competition, get the attention of your dream customers, and make sales on Etsy?
#1 Conduct Competitor Research
Are there other people selling the same type of products on Etsy?
Then there’s no need to waste your time reinventing the wheel. You can simply conduct competitive research, see what your most successful competitors are doing, and then figure out how to do it better.
EverBee is one of the most popular Etsy analytics tools out there. You can use it to identify best-selling products and see their titles, keywords, and tags as well as their sales and revenue data.
There’s both a free trial and a free Hobby plan so you can check it out without any risk.
#2 Target Popular Keywords
You need to make sure that your products are easy to find via Etsy’s search.
The best way to do that is to target the same keywords that your most successful competitors are targeting and optimize your product titles and descriptions around them.
#3 Invest in High-Quality Product Images
Baymard Institute has done some interesting research on the usability of e-commerce stores.
They found that:
- 56% of users’ first actions were to immediately begin exploring product images after arriving on the product page.
- Both low-quality images and images that couldn’t be zoomed in on enough to see product details were a cause of product abandonment.
- Low-quality images also negatively affected users’ perception of the products and by extension their perception of the brands selling those products.
While this research focused on e-commerce stores and not on e-commerce marketplaces, it’s probably safe to say that images are extremely important on Etsy as well.
After all, according to the Baymard Institute, “Being able to perform a satisfactory visual inspection of a product is one area where e-commerce has often failed to match the experience of shopping at a physical store.”
Since online shoppers can’t pick up a product and take a closer look at it like they would at a brick-and-mortar store, they use images as a way to examine it.
“Users’ need to perform visual inspections of products therefore presents a serious challenge to e-commerce sites — which is why ensuring users have enough different types of images, such as images that show accessories, images that show scale, and images that include descriptive text, is crucial.”
You want to make sure that your product images provide all the information that potential customers might need to make a purchase decision: they should indicate the product’s scale, show it from several angles, demonstrate its use cases, etc.
We also recommend analyzing the images that your most successful competitors are using. At the very least, you need to match their quality. Ideally, though, you should aim to have better product images than your competition!
#4 Improve Your Product Descriptions
You want to have compelling product descriptions that explain both the features and the benefits of your products. What is the difference between the two?
- A feature is a quality or function of a product (e.g. “These shoes are waterproof”).
- A benefit is the value that the customer will get from that product (e.g. “These shoes will keep your feet dry!”).
Etsy product descriptions tend to be solely focused on features so describing the benefits of your product can help you stand out from the competition.
Consider also pre-emptively addressing common objections to buying that probably come up again and again as frequently asked questions. This doesn’t have to be elaborate, one sentence can be enough to address a specific concern.
Same as with images, analyze the product descriptions of your most successful competitors, then figure out how to make yours better!
#5 Get at Least Five Reviews For Each Product
Spiegel Research Center did some research on the financial impact of consumer engagement via online reviews.
They discovered that as products begin displaying reviews, conversion rates escalate rapidly.
In fact, the purchase likelihood for a product with five reviews was 270% greater than the purchase likelihood of a product with no reviews.
According to Spiegel Research Center, “the marginal benefit of additional reviews begins diminishing rapidly after the first five reviews.”
It’s unclear whether this applies to products sold on Etsy. In fact, it seems quite likely that it doesn’t, considering that popular products on this platform often have hundreds or even thousands of customer reviews.
That being said, if your products don’t have any reviews yet, your top priority should be to get five reviews for each product ASAP. This will likely make a noticeable difference in terms of sales.
Beyond that, you want to look at the number of reviews and the overall ratings of your most successful competitors and aim to get more reviews and better ratings.
Spiegel Research Center also found that a perfect five-star rating is suboptimal in terms of conversion rates. The purchase likelihood peaked in the 4.0 – 4.7 star range and then started declining as the rating was approaching five stars.
This may be due to consumers being wary of perfect ratings and seeing them as too good to be true.
Again, it’s unclear whether this applies to products sold on Etsy, but you probably shouldn’t aim for a perfect 5-star rating. Not only is that an unrealistic goal but it might also prove to be counterproductive even if you managed to achieve it. We recommend aiming for that 4-4.7 star range that Spiegel Research Center found to be optimal.
Of course, the reviews should be real, honest, and acquired in ways that don’t violate Etsy’s terms of service. Keep in mind that blackhat tactics can get you banned from the platform.
Here’s a helpful video on how to get more real reviews:
#6 Create a Product Designed to Be a Bestseller
Use EverBee to see what type of products are the most popular in your niche, figure out which type you can realistically rank for in Etsy search, and then create a product designed to be a best-seller.
This can help you not only make more money by adding a best-selling product to your inventory but also boost sales across your entire Etsy store by expanding your customer base.
After all, a customer who has bought your best-selling product and was happy with it is more likely to buy your other products than someone who has never bought anything from you!
#7 Build an Email List
An email list is the most valuable asset an online business can have because it allows you to reach out to existing customers and let them know about product launches, limited-time sales, and so on.
Unlike Amazon, Etsy gives sellers access to the buyers’ email addresses, but you can’t just start adding people to your email list without their permission.
We recommend using a lead magnet – a freebie that you offer to the potential customer in exchange for their email address – to grow your email list.
It can either be a physical lead magnet where you send the new subscriber a free product or a digital lead magnet where you give the new subscriber a discount code for their next purchase.
Regardless of whether you decide to go with a digital or a physical lead magnet, you should create a standalone landing page for it.
Then, create a product insert card with a link to that landing page. It should explain your free offer and that the customer needs to use that link to claim it. Add that card to every product that you ship to customers.
Once the customer subscribes to your email list and claims your free offer, send them this six-email sequence:
- Email #1: Introduce yourself to the new subscriber.
- Email #2: Share the origin story of your e-commerce business. Why did you start it?
- Email #3: Explain in more detail what it is that you sell on your Etsy store. What makes your products different?
- Email #4: Explain what makes you qualified to make and sell these products. Share relevant experience, credentials, and accomplishments.
- Email #5: Explain who are your dream customers + share a case study on how such a person benefitted from your products. If writing up a case study doesn’t make sense for the type of products that you sell, you can simply share a few customer reviews.
- Email #6: List your most popular products and encourage the new subscriber to check out your Etsy store.
Our software includes proven landing page templates, a visual editor that you can use to edit your chosen template, and an email marketing functionality that allows you to set up this welcome sequence.
Why You Should Launch Your Own Online Store
Etsy can be great for getting started with ecommerce but you don’t want to remain reliant on it forever.
Etsy can suspend your account at any time.
Sure, that’s extremely unlikely to happen if you are adhering to its terms of service, but it’s still a real risk that would mean losing your business overnight.
That may not be a big deal if your Etsy store is just a side hustle, but getting suspended could be catastrophic if this is your livelihood, especially if you have financial obligations and dependents.
Lack of Economic Moat
Warren Buffet, arguably the most famous investor ever, has popularized the concept of an economic moat.
It refers to a business’ ability to maintain a competitive edge required to protect its market share from the competition. it’s not enough to build a castle, you also need to dig a moat to protect it.
And it’s pretty much impossible to build a proper economic moat around your business when it’s built on an e-commerce marketplace like Etsy. Why?
Because you have to stand out from all the other sellers in your niche but all you have to work with is product titles and descriptions, product images, customer reviews and product ratings, and pricing.
And sure, you can stand out with unique products, but once they become popular, you’ll have to deal with copycats and figure out how to stay ahead of them. Remember that other sellers are also doing competitive research!
Again, the lack of economic moat may not be a big deal if your Etsy store is just a side hustle, but it should be concerning if this business is your livelihood.
You may be doing well now but an existing competitor or an enterprising newcomer can steal your market share at any time. What then?
Limited Business Potential
Finally, if you don’t launch your own online store and stay on Etsy forever, you will almost certainly fail to realize the full potential of your business. Why?
Because Etsy is designed to maximize its own revenue, not that of its sellers.
In theory, if the sellers make money, Etsy makes money. However in practice, the interests of individual sellers and the interests of the platform are not always aligned.
And when they are in conflict, we can probably safely assume that Etsy is going to prioritize its own interests. Nothing wrong with that!
You should do the same and prioritize your interests by launching an online store that you have total control over.
That way, you’ll be able to optimize it for conversions, create offers that will allow you to charge more, and build sales funnels designed to convert visitors into leads, leads into customers, and customers into repeat customers.
Seriously, if you are able to make money on Etsy, you’d almost certainly be able to make much more money with your own online store.
Sure, learning to run an e-commerce store will take time, but once you get the hang of it you won’t look back.
Also, just to be clear, we aren’t telling you to ditch Etsy. You can continue selling on it while growing your online store.
We aren’t saying that you should leave the platform, we are saying that you should expand your e-commerce business beyond it!
Launch Your Own Online Store With ClickFunnels
ClickFunnels 2.0 has an e-commerce functionality that you can use to create your online store. All you need to do is pick a store template, add products to your catalog, and create a cart funnel. Now you are ready to start selling!
Grow Your Online Store With a Cart Funnel
Selling on e-commerce marketplaces like Etsy is similar to riding a bicycle with training wheels on because these platforms provide targeted traffic.
Striking out on your own can be jarring once you realize that now you have to do everything yourself. Where should you even start?
Here’s a proven three-step process that you can use to get a brand-new e-commerce store off the ground:
- Identify your best-selling product.
- Create a cart funnel for that product.
- Start driving traffic to your cart funnel.
Let’s take a closer look at each of these steps…
Identify Your Best-Selling Product
What is your best-selling product on Etsy?
You already know that there’s demand for it.
All you need to do now is build a cart funnel so that you can sell it directly to your dream customers.
Create a Cart Funnel For That Product
A cart funnel is an e-commerce sales funnel designed to convert new people into paying customers.
It has four pages:
- A sales page.
- An upsell page.
- A cross-sell page.
- A thank you page.
ClickFunnels 2.0, includes a proven cart funnel template. All you need to do is customize it with our visual editor!
Start Driving Traffic to Your Cart Funnel
We believe that paid advertising is the best way to drive traffic to your cart funnel. Why?
Because paid traffic is immediate, targeted, and scalable. It’s the fastest way to see if your cart funnel works.
All major social media platforms allow you to run ads:
Pick the platform that makes the most sense for your business.
If you don’t know which one to choose, Facebook is probably the best place to start. Pinterest can also work well for selling handmade crafts.
Create an ad campaign designed to promote your best-selling product and start running it with a small daily budget.
Once you figure out how to run ads profitably, you can begin scaling your campaign by gradually increasing its daily budget.
Don’t feel disheartened if your cart funnel doesn’t work at first. You should view the initial version of it as the first draft.
Establish the baseline conversion rates of all pages in your funnel. Once you have that data, you can start optimizing these pages with A/B testing, also known as split testing. This should help you get to profitability. But don’t stop there!
Continue optimizing your cart funnel. That can enable you 2x, 5x, or even 10x your funnel profits!
Here’s a video from a few years ago in which our co-founder Russell Brunson explains this process:
And yes, it still works in 2023!
Launch and Grow Your Online Store With ClickFunnels 2.0!
Clickfunnels 2.0 has everything you need to launch and grow your online store:
- An e-commerce functionality. Pick a store template and add products to your catalog. Now you are ready to start selling!
- A cart funnel template. Customize it with our visual editor and start driving traffic to it. This is the fastest way to grow your online store!
- An email marketing functionality. Collect customers’ email addresses, set up your welcome sequence, and use broadcast emails to launch new products and promote limited-time deals!
We also offer a 14-day free trial which means that you can check out our software without any risk. So why not start building your online store today?