Last updated on March 6th, 2025 at 04:11 am
Wondering whether you should use ClickFunnels or Aweber to grow your online business?
Here’s what we are going to discuss today:
- What’s the difference between ClickFunnels and Aweber?
- What are the key features of each solution?
- What integrations does each solution offer?
Want to make the right choice?
Continue reading…
TL;DR Overview of ClickFunnels vs. Aweber Review
In a hurry? No worries. Here’s the TL;DR version of our ClickFunnels vs. Aweber review.
- ClickFunnels is a funnel builder designed to help you build profitable sales funnels.
- Aweber is an email marketing app designed to help you start, grow, and monetize your email list.
- ClickFunnels has everything you need to build an online business – high-converting sales funnel templates, a visual funnel builder, a visual page editor, an email marketing functionality, an eCommerce functionality, a membership site builder, an online course builder, a customer relationship management (CRM) system, and more.
- Aweber gives you the tools you need for email marketing – a landing page builder, an opt-in form builder, an email editor, email templates, various monetization features, and more.
- Aweber is a better option if you want to start an email list for a personal project (e.g. a personal blog, a garage music band, a local meetup, etc.).
- ClickFunnels is a better option if you are serious about building an online business – making money online is what we are all about!
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What’s the Difference Between ClickFunnels and Aweber?
Here’s the main difference between ClickFunnels and Aweber:
- ClickFunnels is a funnel builder designed to help you build profitable sales funnels.
- Aweber is an email marketing app designed to help you start, grow, and monetize your email list.
ClickFunnels Features
Here are some of ClickFunnels’ most noteworthy features.
High-Converting Sales Funnel Templates
ClickFunnels includes a library of high-converting sales funnel templates.
Whatever it is that you sell:
- Books
- Software
- Memberships
- Info products
- Physical products
…we have a sales funnel template that has been proven to work for businesses just like yours.
This means that there’s no need to build sales funnels from scratch – unless you want to!
Sophisticated Funnel Flows
Experienced funnel builders will surely appreciate the advanced features of our software.
For example, ClickFunnels allows you to create sophisticated funnel flows that include behavioral triggers.
That way, every person that enters your sales funnel will go on a personalized buyer’s journey that will be tailored specifically to them, based on the actions that they take. Pretty cool, right?
CRM Funnels
Not all products and services can be sold through completely automated sales funnels.
Some offers require a salesperson to reach out to potential customers, schedule a discovery call with them, and close the deal during that call.
In that case, staying organized is of utmost importance, which is why you need to have a solid customer relationship management (CRM) system in place.
ClickFunnels has a CRM functionality that allows you to keep track of everything that’s happening in your sales pipeline.
There’s no need to pay for a separate CRM solution!
Team Collaboration
ClickFunnels isn’t just for solopreneurs – we made sure to include powerful team collaboration features.
One notable feature is user permissions – you can give and restrict people’s access to various functionalities of our software based on their job description.
This allows you to provide everyone with the tools that they need to do their jobs while also protecting sensitive business information.
Another notable feature is simultaneous page editing. You know how in Google Docs several people can edit the same document at the same time? Well, with ClickFunnels, you can do that with pages in your sales funnel!
Fastest Load Speed
Did you know that page loading speed is super important when it comes to conversion rates?
Generally, the faster a page loads, the better it converts.
That’s why we designed ClickFunnels with page loading speed in mind – pages built with it load blazingly fast.
In fact, when we tested our software against our major competitors, it blew them all out of the water in this regard.
See the test results for yourself:
Email Broadcasts and Workflows
ClickFunnels has a full-fledged native email marketing functionality.
You can use our software to:
- Create opt-in forms
- Collect email addresses
- Send one-off broadcast emails
- Set up automated email sequences
- Create sophisticated email workflows with behavioral triggers
There’s no need to pay for a separate email marketing solution such as Aweber. Our app gives you everything you need to start, grow, and monetize your email list!
Membership Site
Membership sites can be a great way to generate recurring revenue.
You can use our software to create, manage, and grow an exclusive online community.
Customer Center
ClickFunnels allows you to create a customer center where people can access their paid content.
This feature will surely come in handy for content creators who want to monetize their audiences by offering exclusive content!
Universal Elements
Imagine this:
You have built your sales funnel.
But then you realized that a specific page element doesn’t look quite right. How can you change it across the entire funnel?
With ClickFunnels, you can simply set that element as “universal” and it will be automatically updated throughout your whole funnel.
This feature is a huge time saver because it means that you don’t have to go and manually edit each and every page in your funnel just to change that one element.
Ecommerce
ClickFunnels also has a full-fledged eCommerce functionality – you can use our software to build a thriving eCommerce business.
Simply pick a store template, add products to your catalog, and start selling them with cart funnels!
There’s no need to pay for a separate eCommerce platform!
Cart Funnels
So what are cart funnels?
A cart funnel is an eCommerce sales funnel designed to sell a particular item in your catalog.
You can create cart funnels for all your products or use them to promote the best-selling ones.
Course Builder
ClickFunnels also allows you to create online courses.
Simply pick a course template, design the curriculum, and add the content. Now you are ready to start selling your course with our proven, high-converting sales funnel templates!
Blog Builder
You can use ClickFunnels to start a blog – our app has a blogging functionality that lets you write articles, edit them, and publish them on your website.
Page Builder
You don’t need to have any web design or coding skills in order to create high-converting web pages with ClickFunnels.
Simply pick a page template from our template library and then customize it according to your needs with our visual page builder. Anyone can do it!
Real-Time Analytics
ClickFunnels features a real-time analytics dashboard that displays all the most important online business metrics.
One glance is all you need to see what’s happening in your business right now!
Aweber’s Features
Here are some of Aweber’s most noteworthy features.
Landing Page Builder
Landing pages are the highest-converting web pages out there – that’s why you should use them to grow your email list.
Aweber has its own landing page builder that allows you to easily create lead generation landing pages.
Sign Up Form Builder
Aweber also has a sign-up form builder.
It allows you to create sign-up forms that match your brand’s color scheme, ask for the information that you need, and feature a custom call-to-action button.
Email Editor
Plain text emails can be super effective.
That being said, you might find that your audience responds better to HMTL emails, meaning, emails enriched with proper formatting, various fonts, and images.
Aweber has a visual drag-and-drop email editor that allows you to create beautiful HTML emails even if you don’t know any HTML.
Canva
Canva is a graphic design tool that allows you to create various images including social media posts, video thumbnails, and marketing materials.
Aweber lets you use Canva straight from its interface without ever leaving your Aweber account.
Automated Campaigns
Aweber has great automation functionality.
You can use it to set up an email sequence that will be automatically sent to every new subscriber.
You can also set up email sequences that will be automatically sent to specific segments of your email list as opposed to the entire list.
Sales
Aweber allows you to sell products, services, and subscriptions via email.
This functionality isn’t powerful enough if you want to build a full-fledged online store but it’s a workable solution if you want to monetize your email list.
Analytics
Aweber also has solid analytics functionality.
Obviously, the app allows you to track the key email marketing metrics, such as the number of email subscribers, open rates, click-through rates, and so on.
But there’s also the option to track landing page visits, email sales, and more.
Integrations
These integration lists are not exhaustive. They simply highlight some of the more noteworthy integrations that both ClickFunnels and Aweber offer.
ClickFunnels Integrations
Here are some of the main integrations that ClickFunnels offers.
- Zapier Integration – Automate your ClickFunnels tasks seamlessly! Learn to integrate with Zapier for efficiency.
- Keap Integration – Elevate your sales funnel with ClickFunnels and Keap integration. Streamline your CRM now!
- Sendlane Integration – Enhance your email marketing strategy! Connect ClickFunnels with Sendlane effortlessly.
- Twilio Integration – Enhance communication in your funnels! Integrate ClickFunnels with Twilio effortlessly.
- Blastable Integration – Supercharge your outreach! Integrate ClickFunnels with Blastable for effective marketing.
- Pipedrive Integration – Optimize your sales process! Integrate ClickFunnels with Pipedrive seamlessly.
- Beehiiv Integration – Boost collaboration! Learn to integrate ClickFunnels with Beehiiv for smoother workflows.
- Zoom Integration – Seamlessly integrate ClickFunnels with Zoom for powerful virtual connections. Elevate your online events!
- Ontraport Integration – Optimize your marketing efforts! Integrate ClickFunnels with Ontraport for enhanced automation and insights.
- Convertkit Integration – Strengthen your email strategy! Connect ClickFunnels with Convertkit effortlessly. Unlock marketing potential!
- GetResponse Integration – Level up your email campaigns! Learn to integrate GetResponse with ClickFunnels for seamless automation.
- ClickFunnels Classic – Upgrade seamlessly! Integrate ClickFunnels with Classic for modern functionality. Elevate your funnel game!
- Hubspot Integration – Boost productivity! Integrate ClickFunnels with HubSpot for streamlined workflows and powerful automation.
- Aweber Integration – Supercharge your email game! Connect ClickFunnels with Aweber seamlessly. Elevate your marketing efforts!
- Active Campaign Integration – Maximize marketing impact! Integrate ClickFunnels with Active Campaign for advanced automation. Elevate your campaigns!
- MailChimp Integration – Optimize email campaigns! Seamlessly integrate MailChimp with ClickFunnels for enhanced marketing.
Aweber Integrations
Here are some of the main integrations that Aweber offers.
- Social media integrations with Facebook and LinkedIn
- Content management integrations with WordPress, Squarespace, and Wix
- Ecommerce integrations with Shopify, WooCommerce, and BigCommerce
- Webinar integrations with GoToWebinar, Easywebinar, and WebinarNinja
- Funnel builder integration with ClickFunnels (that’s us!)
It’s worth noting that Aweber has hundreds of native integrations – the ones listed above are just a tiny fraction of what’s available.
There’s also a Zapier integration that allows you to connect Aweber with thousands of popular web apps.
ClickFunnels Case Study & Reviews
Here’s a ClickFunnels case study in which Garret J. White explains how he used our software to take his business to the next level:
Third-Party Reviews
- Capterra: 4.5/5
- FinancesOnline: 9/10
- G2: 4.5/5
Aweber Case Study & Reviews
Here’s an Aweber case study in which Paula Rizzo explains how she used email marketing to grow her online business:
Third-Party Reviews
- Capterra: 4.4/5
- TrustRadius: 8.6/10
- G2: 4.2/5
ClickFunnels vs. Aweber: What’s the Right Tool for You?
It depends.
If you want to start an email list for a personal project (e.g. a personal blog, a garage music band, a local meetup) then Aweber is a better solution for that.
But if you are serious about building an online business, then ClickFunnels is the better choice because it gives you everything that you need to make money online.