Last updated on October 19th, 2025 at 09:45 pm
Wondering whether you should use ClickFunnels or Big Cartel to grow your online business?
Here’s what we are going to discuss today:
- What’s the difference between them?
- What are the key features of each platform?
- What integrations does each platform offer?
Want to make the right choice?
Continue reading…
TL;DR Overview of ClickFunnels vs. Big Cartel Review
In a hurry? No worries. Here’s the TL;DR version of our ClickFunnels vs. Big Cartel review.
- ClickFunnels is a funnel builder designed to help you build a profitable online business.
- Big Cartel is an eCommerce platform designed to help you sell your art and craftworks online.
- Both apps offer the basic functionality required to build, manage, and grow an online store.
- However, ClickFunnels also includes a wide variety of other handy features such as an email marketing tool, a customer relationship management (CRM) system, team collaboration capabilities, and much more.
- In our opinion, Big Cartel’s functionality is extremely limited, which means that it can’t compete with other eCommerce solutions on the market.
- We believe that ClickFunnels is the better option for someone who wants to build an eCommerce business.
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What’s the Difference Between ClickFunnels and Big Cartel?
Here’s the key difference between ClickFunnels and Big Cartel:
- ClickFunnels is a funnel builder designed to help you build a profitable online business.
- Big Cartel is an eCommerce platform designed to help you sell your art and craftwork online.
ClickFunnels Features
Here are some of ClickFunnels’ most noteworthy features.
High-Converting Sales Funnel Templates
With ClickFunnels, you don’t have to build sales funnels from scratch – you can simply use our proven, high-converting funnel templates instead.
Sophisticated Funnel Flows
Are you an experienced funnel builder?
Then you will appreciate the advanced features of ClickFunnels.
Our software allows you to create sophisticated funnel flows where different people are sent down different paths depending on the actions they take.
CRM Funnels
ClickFunnels comes equipped with a customer relationship management (CRM) functionality that makes it easy for you to keep track of everything that’s happening in your sales pipeline.
Team Collaboration
Working with a remote team?
Then you’ll appreciate ClickFunnels team collaboration features.
For example, several people can edit the same page simultaneously, which can speed up the process of building sales funnels.
Another important feature is user permissions – you can give and restrict access to our software based on each team member’s responsibilities.
Say, you can give a customer support agent access to the customer support features, but restrict their access to everything else.
This allows you to protect sensitive business information while still giving your colleagues the tools they need to do their jobs.
Moreover, it also helps to guard against human error, such as accidentally messing something up by clicking the wrong button (we have all been there!).
Fastest Load Speed
Page loading speed might seem like some boring and irrelevant technical detail, but it is actually extremely important for your conversion rate – the longer it takes a page to load, the less likely the visitor is to stick around.
That’s why we built ClickFunnels with page loading speed in mind – pages created with it load blazingly fast.
And this isn’t just some marketing speak – we tested it against all our major competitors. Guess what?
ClickFunnels blew all of them out of the water in that regard!
Email Broadcasts and Email Workflows
ClickFunnels has an in-built email marketing functionality so you won’t need to pay for a separate email marketing solution.
Our software allows you to send one-off broadcast messages, set up email autoresponder sequences, and create sophisticated email workflows based on behavioral triggers.
Membership Site
Want to create a membership site?
ClickFunnels makes it easy to build, manage, and grow paid online communities.
Customer Center
You can use ClickFunnels to create a customer center where people can access their paid content.
This is a handy feature if you are a content creator that wants to monetize their audience!
Universal Elements
With ClickFunnels, you don’t have to edit every single page in your sales funnel in order to update a specific element.
Now you can simply set that element as “universal” and it will be automatically updated across your entire sales funnel.
Ecommerce
ClickFunnels has everything you need to build a thriving eCommerce business.
Pick an eCommerce template, add products to your store, and start driving traffic to it!
Cart Funnels
One of our most valuable eCommerce features is cart funnels – you can build a sales funnel for every product in your catalog.
This can give you a competitive advantage over your competitors that aren’t using sales funnels in their stores.
Course Builder
Want to sell online courses?
You can use ClickFunnels to do that.
Simply pick a course template, create your course, then promote it with our proven sales funnels.
Blog Builder
ClickFunnels includes a blogging functionality that enables you to write, edit, and publish blog posts.
Page Builder
You don’t need to have any web design or coding skills in order to create high-converting pages with ClickFunnels.
Simply choose a page template and then use our page builder to customize it according to your needs.
Real-Time Analytics
ClickFunnels comes equipped with an analytics dashboard that shows you the most important business metrics in real-time.
Big Cartel’s Features
Here are some of Big Cartel’s most noteworthy features.
Ecommerce Themes
You don’t have to design your online store from scratch – you can use one of Big Cartel’s eCommerce themes.
Unfortunately, unless you know HTML, CSS, and Javascript, customization options are quite limited.
Store Management Tools
Big Cartel has the basic features that you need to manage your online store.
It allows you to track your inventory, add and update products, offer discounts, run promotions, track shipments, and more.
Real-Time Analytics
Big Cartel offers real-time analytics that allows you to see what’s happening in your business right now.
Integrations
These integration lists are not exhaustive. They simply highlight some of the more noteworthy integrations that both ClickFunnels and Big Cartel offer.
ClickFunnels Integrations
Here are some of the main integrations that ClickFunnels offers.
- Zapier Integration – Automate your ClickFunnels tasks seamlessly! Learn to integrate with Zapier for efficiency.
- Keap Integration – Elevate your sales funnel with ClickFunnels and Keap integration. Streamline your CRM now!
- Sendlane Integration – Enhance your email marketing strategy! Connect ClickFunnels with Sendlane effortlessly.
- Twilio Integration – Enhance communication in your funnels! Integrate ClickFunnels with Twilio effortlessly.
- Blastable Integration – Supercharge your outreach! Integrate ClickFunnels with Blastable for effective marketing.
- Pipedrive Integration – Optimize your sales process! Integrate ClickFunnels with Pipedrive seamlessly.
- Beehiiv Integration – Boost collaboration! Learn to integrate ClickFunnels with Beehiiv for smoother workflows.
- Zoom Integration – Seamlessly integrate ClickFunnels with Zoom for powerful virtual connections. Elevate your online events!
- Ontraport Integration – Optimize your marketing efforts! Integrate ClickFunnels with Ontraport for enhanced automation and insights.
- Convertkit Integration – Strengthen your email strategy! Connect ClickFunnels with Convertkit effortlessly. Unlock marketing potential!
- GetResponse Integration – Level up your email campaigns! Learn to integrate GetResponse with ClickFunnels for seamless automation.
- ClickFunnels Classic – Upgrade seamlessly! Integrate ClickFunnels with Classic for modern functionality. Elevate your funnel game!
- Hubspot Integration – Boost productivity! Integrate ClickFunnels with HubSpot for streamlined workflows and powerful automation.
- Aweber Integration – Supercharge your email game! Connect ClickFunnels with Aweber seamlessly. Elevate your marketing efforts!
- Active Campaign Integration – Maximize marketing impact! Integrate ClickFunnels with Active Campaign for advanced automation. Elevate your campaigns!
- MailChimp Integration – Optimize email campaigns! Seamlessly integrate MailChimp with ClickFunnels for enhanced marketing.
Big Cartel Integrations
Here are some of the main integrations that Big Cartel offers.
- Email marketing integration with MailChimp
- Print-on-demand integrations with Printful and Art of Where
- Analytics integration with Google Analytics
- Customer support integration with LiveChat
- Payment integrations with Stripe, PayPal, and Venmo
There’s also a Zapier integration that allows you to connect Big Cartel with thousands of popular web apps.
ClickFunnels Case Study & Reviews
Here’s a ClickFunnels case study in which Garret J. White explains how he used our software to take his business to the next level:
Third-Party Reviews
- Capterra: 4.5/5
- FinancesOnline: 9/10
- G2: 4.5/5
Big Cartel Case Study & Reviews
Here’s a Big Cartel review in which Paul from Ecommerce Gold discusses the platform’s pros and cons:
Third-Party Reviews
- Capterra: 4/5
- TrustRadius: 10/10
- G2: 4.2/5
ClickFunnels vs. Big Cartel: What’s the Right Tool for You?
Unfortunately, it seems that at this moment in time Big Cartel offers extremely limited functionality, at least in comparison with ClickFunnels.
That’s why we believe that our app is a better option for someone who wants to start their own eCommerce business.
It has everything you need to build, manage, and grow your online store.