Last updated on February 25th, 2025 at 04:06 am
Wondering whether you should use ClickFunnels or BigCommerce to grow your eCommerce business?
Here’s what we are going to discuss today:
- What’s the difference between these two solutions?
- What are the key features of each solution?
- What integrations does each solution offer?
Want to make the right choice?
Continue reading…
TL;DR Overview of ClickFunnels vs. BigCommerce Review
In a hurry? No worries. Here’s the TL;DR version of our ClickFunnels vs. BigCommerce review.
- ClickFunnels is a funnel builder, BigCommerce is an eCommerce platform.
- ClickFunnels allows you to build a full-fledged online store. You can also use our software to maximize your revenue by creating cart funnels for each product in your catalog.
- BigCommerce offers core eCommerce functionality as well as various advanced features that can help you rapidly scale an existing eCommerce business.
- We recommend you to go with ClickFunnels if you are just starting out as an eCommerce entrepreneur. BigCommerce is a great platform, but it’s overkill if all you want is a simple online store.
- However, if you want to scale an established eCommerce business, then we recommend you to use BigCommerce to power your online store + ClickFunnels to grow your business with sales funnels.
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What’s the Difference Between ClickFunnels and BigCommerce?
So what’s the key difference between ClickFunnels and BigCommerce?
- ClickFunnels is a funnel builder that was designed to help you build profitable sales funnels.
- BigCommerce is an eCommerce platform that was designed to help you build, manage, and scale an eCommerce business.
ClickFunnels Features
Here are some of ClickFunnels’ most noteworthy features.
High-Converting Sales Funnel Templates
With ClickFunnels, you don’t have to waste time reinventing the wheel, you can simply use our proven, high-converting sales funnel templates.
Sophisticated Funnel Flows
Our new visual funnel builder is not only more user-friendly but also more sophisticated.
You can create conditions to send visitors down different paths based on their behavior, set up automated email marketing sequences, A/B test any part of your funnel, and more.
CRM Funnels
You can use our CRM functionality to keep track of everything that’s happening in your sales pipeline without leaving ClickFunnels.
There’s no need to pay for a separate CRM app!
Team Collaboration
ClickFunnels is a great choice not only for solopreneurs but also for business owners that have a team of people working for them.
One of its most important team collaboration features is the ability to give and restrict access to certain functionalities based on the person’s role.
For example, a marketer might need access to funnel building, email marketing, and blogging functionalities, but do they need to see all your company’s financial data? Probably not.
With ClickFunnels, you can customize the access that each team member has which allows you to give people the tools that they need to do their jobs without compromising sensitive data.
Fastest Load Speed
Page loading speed might seem like some boring and irrelevant technical detail but it’s actually super important for conversions.
Google once did a study on how it affects bounce rate. What did they find?
Apparently, every second matters:
When the page load time goes from 1 second to 3 seconds, the probability of a bounce increases by 32%!
You simply can’t afford to have slow-loading pages in your sales funnel.
That’s why we designed ClickFunnels. with page loading speed in mind. Pages built with it are blazingly fast!
Check out how ClickFunnels compares with our major competitors in terms of page loading speed:
Email Broadcasts and Email Workflows
Our email marketing functionality gives you everything you need to build, nurture, and monetize your email list.
This includes the ability to send both one-off messages called broadcasts that you can use to make special announcements and automated autoresponder sequences.
In the case of the latter, sophisticated email automation features allow you to set triggers based on each person’s behavior and thus automatically customize your messages to make them more relevant to your subscribers.
Membership Site
Want to create a membership site that generates recurring revenue?
There’s no need to pay for a separate app – you can build a membership site with ClickFunnels!
Customer Center
You can also use ClickFunnels to build a customer center where people can access their paid content.
Universal Elements
You don’t have to manually rebuild elements such as headers and footers on each and every page.
Now you can make that element “universal” and it will show up on all pages in your sales funnel.
Ecommerce
ClickFunnels has a powerful eCommerce functionality that allows you to build a full-fledged eCommerce store.
Cart Funnels
With ClickFunnels, not only can you create your own eCommerce store, but you can also build a cart funnel for each product within it to maximize your revenue.
Course Builder
Want to sell online courses?
With ClickFunnels, you can build your courses within our app and then sell them with our tried-and-tested sales funnels!
Blog Builder
Want to build a popular blog?
You can do that with ClickFunnels!
Page Builder
With our new page builder, you can easily create all the pages that you need, even if you have no design or coding skills to speak of.
Additionally, you can also use it to build pages that are separate from your sales funnels, which is certainly handy.
Simultaneous Page Editing
Another great team collaboration feature is the ability to simultaneously edit pages together with your team members in real-time (similar to editing text documents in Google Docs).
Real-Time Analytics
Nowadays everyone is talking about the importance of making data-driven decisions.
But in order to do that, you need to have solid analytics in place, otherwise, you won’t be able to make sense of your business data.
ClickFunnels comes equipped with a real-time analytics dashboard that makes it easy to stay informed about what’s happening in your business and keep track of the most important metrics.
BigCommerce’s Features
Here are some of BigCommerce’s most noteworthy features.
Core Commerce
BigCommerce offers all the core features that you need to set up an online store:
- Scalable catalog – Manage your entire catalog within the app.
- Shipping – Manage shipping with the app’s native features as well as through BigCommerce’s partners.
- Tax – Automatically calculate your sales taxes.
- Staging environment – Develop, test, and push changes without experiencing downtime.
- Vaulting – Use native card vaulting that works with multiple popular gateways.
- Refunds and returns – Let your customers ask for a refund or a partial refund using their customer accounts.
- Customer groups – Create customer segments, then tailor their shopping experiences through custom pricing.
- Reporting and analytics – See real-time analytics with the most important eCommerce metrics.
- SSO – Use BigCommerce’s customer login API to offer a single sign-on (SSO) experience.
Storefront Design
BigCommerce also makes it easy for you to create an online store that looks amazing:
- Page editor –The drag-and-drop page editor allows you to build pages without any coding.
- Theme customization – Choose from a variety of fully-customizable themes.
- Checkout customization – Customize every step of the checkout experience.
- Mobile optimization – All themes are mobile-responsive which means that they look great on any device.
- Preview before publishing – See how the changes you made look like before they go live.
- WordPress integration – Build your ecommerce website on WordPress.
Storefront Conversion
BigCommerce also provides a variety of features designed to increase the conversion rate of your online store:
- Site speed – Rest assured that pages built with this app will load fast.
- Merchandising – Use the drag-and-drop functionality, product recommendations, and headless commerce APIs to customize your merchandising.
- Coupons and discounts – Promote your products with 70+ native coupons and discounts.
- Faceted search – Powerful search functionality allows customers to refine their searches and find exactly what they are looking for.
- Digital wallets – Customers can pay with dozens of digital wallets including Apple Pay, Amazon Pay, and PayPal One Touch.
- SEO – Optimize your pages for search engines to get more organic search traffic.
Cross-Channel Commerce
Want to sell via more than one channel?
BigCommerce can help you keep track of everything:
- Marketplaces – Sell on marketplaces such as eBay, Etsy, and Amazon.
- Social commerce – Sell on social media platforms such as Facebook and Instagram.
- Brick and mortar – Sell in your brick-and-mortar store while keeping in-store sales automatically updated with native POS systems.
- Multi-storefront – Switch between storefronts with a single login.
B2B
Want to sell to other businesses?
BigCommerce has a variety of handy B2B features:
- Customer groups – Segment your customers without having to maintain a second site.
- Price lists – Provide B2B customers with custom pricing at the SKU level.
- Bulk pricing – Customize bulk pricing down to the SKU level.
- Purchase orders – Allow approved customers to pay via purchase orders.
- Quote management – Easily manage quotes with native quote management functionality or third-party tools.
- B2B payment – Offer a wide variety of payment methods.
- APIs – Use BigCommerce APIs to automatically sync data from third-party systems.
International
Want to sell to a global audience?
Then you will appreciate these BigCommerce features:
- Multi-currency – Accept payments in over 100+ currencies.
- Multi-language – Use apps and APIs to translate your website into multiple languages.
- Cross-border fulfillment – Use the native ShipperHQ integration to provide accurate international shipping quotes.
- Global CDN – BigCommerce’s Content Delivery Network (CDN) is global which means that your website will load fast no matter where the visitor is located.
Reliability and Security
Online stores built with BigCommerce are reliable and secure:
- World-Class Uptime – Enjoy 99.99% uptime.
- Backup and Restore – Back up your data to ensure that there’s no single point of failure.
- Certified Secure – The BigCommerce platform is ISO/IEC 27001:2013 certified and PCI DSS 3.1, Level 1 certified as both a Merchant and Service Provider.
Support
Should anything go wrong, BigCommerce offers 24/7 technical support, so you can expect any issues to be resolved quickly.
Integrations
These integration lists are not exhaustive. They simply highlight some of the more noteworthy integrations that both ClickFunnels and BigCommerce offer.
ClickFunnels Integrations
Here are some of the main integrations that ClickFunnels offers.
- Zapier Integration – Automate your ClickFunnels tasks seamlessly! Learn to integrate with Zapier for efficiency.
- Keap Integration – Elevate your sales funnel with ClickFunnels and Keap integration. Streamline your CRM now!
- Sendlane Integration – Enhance your email marketing strategy! Connect ClickFunnels with Sendlane effortlessly.
- Twilio Integration – Enhance communication in your funnels! Integrate ClickFunnels with Twilio effortlessly.
- Blastable Integration – Supercharge your outreach! Integrate ClickFunnels with Blastable for effective marketing.
- Pipedrive Integration – Optimize your sales process! Integrate ClickFunnels with Pipedrive seamlessly.
- Beehiiv Integration – Boost collaboration! Learn to integrate ClickFunnels with Beehiiv for smoother workflows.
- Zoom Integration – Seamlessly integrate ClickFunnels with Zoom for powerful virtual connections. Elevate your online events!
- Ontraport Integration – Optimize your marketing efforts! Integrate ClickFunnels with Ontraport for enhanced automation and insights.
- Convertkit Integration – Strengthen your email strategy! Connect ClickFunnels with Convertkit effortlessly. Unlock marketing potential!
- GetResponse Integration – Level up your email campaigns! Learn to integrate GetResponse with ClickFunnels for seamless automation.
- ClickFunnels Classic – Upgrade seamlessly! Integrate ClickFunnels with Classic for modern functionality. Elevate your funnel game!
- Hubspot Integration – Boost productivity! Integrate ClickFunnels with HubSpot for streamlined workflows and powerful automation.
- Aweber Integration – Supercharge your email game! Connect ClickFunnels with Aweber seamlessly. Elevate your marketing efforts!
- Active Campaign Integration – Maximize marketing impact! Integrate ClickFunnels with Active Campaign for advanced automation. Elevate your campaigns!
- MailChimp Integration – Optimize email campaigns! Seamlessly integrate MailChimp with ClickFunnels for enhanced marketing.
BigCommerce Integrations
Here are some of the main integrations that BigCommerce offers.
- Analytics integrations with services such as Google Analytics as well as various eCommerce analytics.
- Email marketing integrations with services such as MailChimp, Klaviyo, SmartrMail, and others.
- Customer service integrations with services such as LiveChat, ZenDesk SupportBee, and others.
There are also a ton of eCommerce-specific integrations that you can use to streamline merchandising, shipping, returns, etc.
You can see the full list of integrations and apps here.
ClickFunnels Case Study & Reviews
Here’s a ClickFunnels case study in which Garret J. White explains how he used our software to take his business to the next level:
Third-Party Reviews
- Capterra: 4.5/5
- FinancesOnline: 9/10
- G2: 4.5/5
BigCommerce Case Study & Reviews
Here’s a BigCommerce case study in which Revelry founder Michelle DeLoach shares how she built a thriving eCommerce business:
Third-Party Reviews
- G2: 4.2/5
- Capterra: 4.3/5
- TrustRadius: 8.1/10
ClickFunnels vs. BigCommerce: What’s the Right Tool for You?
We believe that if you are just beginning your eCommerce journey, then going with ClickFunnels makes more sense. Why?
Because our software makes it easy for you to build a simple online shop + it allows you to maximize your revenue by creating cart funnels for each product.
However, if you already have a thriving online store, you might want to use BigCommerce as your eCommerce platform because it’s better suited for rapidly scaling an established eCommerce business.
That being said, we recommend you also add ClickFunnels to your arsenal, so that you could grow your store faster with sales funnels.