Last updated on March 6th, 2025 at 04:10 am
Wondering whether to use ClickFunnels or Gravity Forms to grow your online business?
Here’s what we are going to discuss today:
- What are the differences between these two solutions?
- What are the key features of each solution?
- What integrations does each solution offer?
Want to make the right choice?
Continue reading…
TL;DR Overview of ClickFunnels vs. Gravity Forms Review
In a hurry? No worries. Here’s the TL;DR version of our ClickFunnels vs. Gravity Forms review.
- ClickFunnels is a funnel builder, Gravity Forms is a form builder.
- ClickFunnels doesn’t require WordPress. We do have a WordPress integration, though.
- Gravity Forms is a WordPress plugin and as such only works for websites built with WordPress.
- Gravity Forms is a great tool for creating web forms. Its functionality is limited to that, but it does the job well.
- ClickFunnels is an all-in-one platform that has everything you need to build a profitable online business.
It includes a visual funnel builder, proven funnel templates, email marketing functionality, eCommerce features, CRM system, membership site builder, online course builder, and more. - If all you need is a simple plugin for building web forms, then Gravity Forms is the right tool for you.
- But if you are looking for all-in-one software that would help you build, manage, and grow a profitable online business, then you should go with ClickFunnels.
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What’s the Difference Between ClickFunnels and Gravity Forms?
Here’s the key difference between ClickFunnels and Gravity Forms:
- ClickFunnels is a funnel builder designed to help you build profitable sales funnels.
- Gravity Forms is a form builder designed to help you build custom web forms for your WordPress website.
ClickFunnels Features
Here are some of ClickFunnels’ most noteworthy features.
High-Converting Sales Funnel Templates
ClickFunnels includes a library of proven, high-converting funnel templates.
There’s no need to build every sales funnel from scratch – you can simply use our templates instead.
Sophisticated Funnel Flows
You can also use our advanced funnel-building features to create sophisticated funnel flows.
That way, each person’s journey through your sales funnel will be tailored specifically to them, based on the actions that they take. Pretty cool, right?
CRM Funnels
ClickFunnels has a customer relationship management (CRM) functionality that allows you to easily keep track of everything that’s happening in your sales pipeline.
There’s no need to pay for a separate CRM solution!
Team Collaboration
ClickFunnels isn’t just for solopreneurs – we made sure to include all kinds of team collaboration features.
For example, do you know how in Google Docs, several people can edit the same document at the same time?
Now you can do the same with the pages in your sales funnel thanks to our simultaneous editing feature!
Fastest Load Speed
We rebuilt our software from the ground up to ensure blazingly fast page loading speed…
And then we actually tested it against all our major competitors. What were the results?
See for yourself:
Email Broadcasts and Workflows
ClickFunnels has an email marketing functionality that you can use to:
- Send one-off broadcast emails
- Set up automated email sequences
- Create sophisticated email workflows
So why pay for a separate email marketing solution when you can do it all with our app?
Membership Site
Want to create a membership site?
ClickFunnels has everything you need to start, manage, and grow a paid online community.
Customer Center
ClickFunnels allows you to build a customer center where people can access their paid content.
Universal Elements
Want to change a specific page element all throughout your sales funnel?
With ClickFunnels, there’s no need to edit each page manually, you can simply set that element as “universal” and it will be updated across your entire funnel.
Ecommerce
ClickFunnels has everything you need to build a thriving eCommerce business.
Simply choose a store template, add your products, create cart funnels for them, and start selling!
Cart Funnels
So what’s a cart funnel?
A cart funnel is an eCommerce sales funnel designed to sell a specific product in your catalog.
You can use cart funnels to increase your sales, improve customer experience, and get ahead of your competitors.
Course Builder
Ever thought about creating an online course?
All you need to do is pick a template, design the curriculum, and add the content. Now you are ready to start selling your course!
Blog Builder
ClickFunnels also has a blogging functionality – you can use it to write articles, edit them, and publish them on your website.
Page Builder
No web design or coding skills to speak of?
You don’t need any of that to create high-converting web pages with our software!
Simply choose a page template from our template library and customize it according to your needs using our visual page builder. Easy!
Real-Time Analytics
ClickFunnels comes equipped with an analytics dashboard that displays all the most important metrics in real-time.
One glance is all it takes to learn what’s happening in your business right now!
Gravity Forms’ Features
Here are some of the Gravity Forms’ most noteworthy features.
Visual Form Editor
Visual drag-and-drop form builder makes it easy to create web forms for various use cases.
You can choose from 30+ form fields, use multicolumn layouts, create paginated forms, and more.
It’s worth noting that all web forms created with this form builder are responsive and compliant with accessibility standards.
Conditional Logic
Gravity Forms allows you to use conditional logic in your web forms.
For example, if your form is a quiz, you can use “if/then” conditional logic where you ask the user a question, then use their answer to determine what question to ask next.
File Uploads
There’s a file upload feature that makes it easy for people to upload files through your forms.
Online Payments
You can use Gravity Forms to manage discount codes and collect subscription payments.
It integrates with all major payment processors.
Data Security
Forms created with this plugin are GDPR compliant and support Google reCAPTCHA v2 and v3.
You can use the anti-spam honeypot features and Akismet integration to combat spambots.
The company takes pride in its state-of-the-art data security and conducts security audits on a quarterly basis.
Integrations
These integration lists are not exhaustive. They simply highlight some of the more noteworthy integrations that both ClickFunnels and Gravity Forms offer.
ClickFunnels Integrations
Here are some of the main integrations that ClickFunnels offers.
- Zapier Integration – Automate your ClickFunnels tasks seamlessly! Learn to integrate with Zapier for efficiency.
- Keap Integration – Elevate your sales funnel with ClickFunnels and Keap integration. Streamline your CRM now!
- Sendlane Integration – Enhance your email marketing strategy! Connect ClickFunnels with Sendlane effortlessly.
- Twilio Integration – Enhance communication in your funnels! Integrate ClickFunnels with Twilio effortlessly.
- Blastable Integration – Supercharge your outreach! Integrate ClickFunnels with Blastable for effective marketing.
- Pipedrive Integration – Optimize your sales process! Integrate ClickFunnels with Pipedrive seamlessly.
- Beehiiv Integration – Boost collaboration! Learn to integrate ClickFunnels with Beehiiv for smoother workflows.
- Zoom Integration – Seamlessly integrate ClickFunnels with Zoom for powerful virtual connections. Elevate your online events!
- Ontraport Integration – Optimize your marketing efforts! Integrate ClickFunnels with Ontraport for enhanced automation and insights.
- Convertkit Integration – Strengthen your email strategy! Connect ClickFunnels with Convertkit effortlessly. Unlock marketing potential!
- GetResponse Integration – Level up your email campaigns! Learn to integrate GetResponse with ClickFunnels for seamless automation.
- ClickFunnels Classic – Upgrade seamlessly! Integrate ClickFunnels with Classic for modern functionality. Elevate your funnel game!
- Hubspot Integration – Boost productivity! Integrate ClickFunnels with HubSpot for streamlined workflows and powerful automation.
- Aweber Integration – Supercharge your email game! Connect ClickFunnels with Aweber seamlessly. Elevate your marketing efforts!
- Active Campaign Integration – Maximize marketing impact! Integrate ClickFunnels with Active Campaign for advanced automation. Elevate your campaigns!
- MailChimp Integration – Optimize email campaigns! Seamlessly integrate MailChimp with ClickFunnels for enhanced marketing.
Gravity Forms Integrations
Here are some of the main integrations that Gravity Forms offer:
- Email marketing integrations with Aweber, MailChimp, ConvertKit, and others
- Messaging integrations with Slack, Twilio, Campfire, and others
- Automation integrations with DropBox, Trello, Zapier, and others
ClickFunnels Case Study & Reviews
Here’s a ClickFunnels case study in which Garret J. White explains how he used our software to take his business to the next level:
Third-Party Reviews
- Capterra: 4.5/5
- FinancesOnline: 9/10
- G2: 4.5/5
Gravity Forms Case Study & Reviews
Check out this video where Simon Gondeck discusses five different Gravity Forms use cases:
Third-Party Reviews
ClickFunnels vs. Gravity Forms: What’s the Right Tool for You?
It depends.
If all you need is a plugin that allows you to build web forms, then that’s exactly what Gravity Forms is. And it does the job well!
But if you are looking for an all-in-one solution for launching, managing, and growing an online business, then you should go with ClickFunnels.