Last updated on March 6th, 2025 at 06:22 am
Wondering whether to use ClickFunnels or Miva to grow your online business?
Here’s what we are going to discuss today:
- What’s the difference between these two solutions?
- What are the key features of each solution?
- What integrations does each solution offer?
Want to make the right choice?
Continue reading…
TL;DR Overview of ClickFunnels vs. Miva Review
In a hurry? No worries. Here’s the TL;DR version of our ClickFunnels vs. Miva review.
- ClickFunnels is a funnel builder designed to help you create profitable sales funnels.
- Miva is an eCommerce platform designed to help you sell physical products online.
- ClickFunnels has everything you need to make money online: high-converting sales funnel templates, a visual funnel builder, a visual page builder, an email marketing functionality, a customer relationship management (CRM) functionality, an eCommerce functionality, a membership site builder, an online course builder, and more.
- ClickFunnels can help you get your online store up and running ASAP. All you need to do is pick a store template, add products to your catalog, and create cart funnels for them. Now you are ready to start selling!
- Miva has everything you need to scale an established eCommerce business. This platform accommodates growth, offers unmatched agility, and provides various advanced eCommerce features. It supports B2C, B2B, and D2C approaches to eCommerce.
- ClickFunnels is a better option if you are just starting out on your eCommerce journey.
- Miva is a better option if you already have an established eCommerce business that you want to scale.
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What’s the Difference Between ClickFunnels and Miva?
Here’s the key difference between ClickFunnels and Miva:
- ClickFunnels is a funnel builder designed to help you create profitable sales funnels.
- Miva is an eCommerce platform designed to help you sell physical products online.
ClickFunnels Features
Here are some of ClickFunnels’ most noteworthy features.
High-Converting Sales Funnel Templates
ClickFunnels includes a library of high-converting sales funnel templates for a wide variety of use cases.
Whatever it is that you sell, we probably have a sales funnel template that has been proven to work for businesses just like yours!

Sophisticated Funnel Flows
ClickFunnels allows you to create sophisticated funnel flows that include behavioral triggers.
That way, each individual that enters your funnel will go on a personalized journey, tailored specifically for them based on the actions that they take.

CRM Funnels
ClickFunnels has a customer relationship management (CRM) functionality that allows you to easily keep track of everything that is happening in your sales pipeline.

Team Collaboration
ClickFunnels has excellent team collaboration functionality.
One notable feature is user permissions – you can give and restrict access to specific functionalities of our software based on what each team member needs to do their job.
Another notable feature is simultaneous editing. You know how in Google Docs several people can edit the same document at the same time? Well, with our software, you can do that with the pages in your sales funnel!

Fastest Load Speed
Page loading speed is extremely important because it has a huge impact on conversion rates. Typically, the faster the page loads, the better it converts.
That’s why we designed ClickFunnels with page loading speed in mind – pages built with it load blazingly fast.
In fact, when we tested our software against our major competitors, it blew all of them out of the water in this regard!

Email Broadcasts and Workflows
ClickFunnels has a powerful email marketing functionality that you can use to:
- Send one of the broadcast emails
- Set up automated email sequences
- Create email workflows
In other words:
Our app has everything you need to start, grow, and monetize your email list!

Membership Site
ClickFunnels includes a membership site builder that you can use to create an exclusive online community.

Customer Center
ClickFunnels allows you to create a customer center where people can easily access all their paid content in one place.

Universal Elements
Want to change a specific page element on every page in your sales funnel?
You can simply set that element as “universal” and it will be updated across your entire funnel.

Ecommerce
ClickFunnels includes an eCommerce functionality that you can use to launch an online store.
Simply pick a store template, add products to your catalog, and create cart funnels for them. Now you are ready to start selling!

Cart Funnels
So what’s a cart funnel?
It’s an eCommerce sales funnel designed to sell a specific item in your catalog.
You can create cart funnels for all your products or use them to promote the best-selling ones.

Course Builder
ClickFunnels includes a course builder that allows you to create online courses.
Pick a course template, design the curriculum, and add the content. Now you are ready to start promoting your course with our proven funnel templates!
Blog Builder
ClickFunnels has a blogging functionality that you can use to write articles, edit them, and publish them on your blog.
You can set each article as either “Public” (visible to everyone) or “Members Only” (only accessible to registered users).
This gives you the option to offer premium content to your blog readers.

Page Builder
You don’t need any web design or web development skills to create high-converting web pages with ClickFunnels.
Simply pick a page template from our template library and customize it according to your needs using our visual page builder.
It’s so easy, anyone can do it!

Real-Time Analytics
ClickFunnels comes equipped with an analytics dashboard that displays all the most important business metrics in real-time.
This means that you don’t need to install complex analytics software such as Google Analytics unless you want advanced analytics features.

Miva’s Features
Here are some of Miva’s most noteworthy features.
Unique Template-Layer Editing
Miva takes pride in offering its customers unmatched agility.
The platform has a unique approach to template-layer editing that allows you to quickly make changes to your store, react to trends, and test ideas without having to edit the source code of your website.
Upsells and Cross Sells
Miva has a few handy upselling and cross selling features such as product recommendations and checkout offers.
It also allows you to offer your customers a curated shopping experience.
Promotions
Miva allows you to create conditional discounts, online coupons, and scheduled promotions.
Customer Engagement and Retention
Miva provides several tools for increasing customer engagement and retention.
You can use them to reduce your cart abandonment rate, allow customers to leave product reviews, and more.
B2C, B2B, and D2C Support
Miva is a platform that caters to:
- B2C aka retail businesses
- B2B aka wholesale businesses
- D2C aka manufacturers
You can also manage B2C and B2B sales at the same time so you don’t have to choose between these two approaches, you can do both if that makes sense for your business.
It’s also worth noting that the platform can accommodate not just growing mid-sized businesses but also established enterprises.

Integrations
These integration lists are not exhaustive. They simply highlight some of the more noteworthy integrations that both ClickFunnels and Miva offer.
ClickFunnels Integrations
Here are some of the main integrations that ClickFunnels offers.
- Zapier Integration – Automate your ClickFunnels tasks seamlessly! Learn to integrate with Zapier for efficiency.
- Keap Integration – Elevate your sales funnel with ClickFunnels and Keap integration. Streamline your CRM now!
- Sendlane Integration – Enhance your email marketing strategy! Connect ClickFunnels with Sendlane effortlessly.
- Twilio Integration – Enhance communication in your funnels! Integrate ClickFunnels with Twilio effortlessly.
- Blastable Integration – Supercharge your outreach! Integrate ClickFunnels with Blastable for effective marketing.
- Pipedrive Integration – Optimize your sales process! Integrate ClickFunnels with Pipedrive seamlessly.
- Beehiiv Integration – Boost collaboration! Learn to integrate ClickFunnels with Beehiiv for smoother workflows.
- Zoom Integration – Seamlessly integrate ClickFunnels with Zoom for powerful virtual connections. Elevate your online events!
- Ontraport Integration – Optimize your marketing efforts! Integrate ClickFunnels with Ontraport for enhanced automation and insights.
- Convertkit Integration – Strengthen your email strategy! Connect ClickFunnels with Convertkit effortlessly. Unlock marketing potential!
- GetResponse Integration – Level up your email campaigns! Learn to integrate GetResponse with ClickFunnels for seamless automation.
- ClickFunnels Classic – Upgrade seamlessly! Integrate ClickFunnels with Classic for modern functionality. Elevate your funnel game!
- Hubspot Integration – Boost productivity! Integrate ClickFunnels with HubSpot for streamlined workflows and powerful automation.
- Aweber Integration – Supercharge your email game! Connect ClickFunnels with Aweber seamlessly. Elevate your marketing efforts!
- Active Campaign Integration – Maximize marketing impact! Integrate ClickFunnels with Active Campaign for advanced automation. Elevate your campaigns!
- MailChimp Integration – Optimize email campaigns! Seamlessly integrate MailChimp with ClickFunnels for enhanced marketing.
Miva Integrations
Here are some of the main third-party Miva integrations:
- Tax services integrations with TaxJar and Avalara
- Fraud prevention integrations with Signifyd and Kount
- Payment integrations with Apruve and Affirm
ClickFunnels Case Study & Reviews
Here’s a ClickFunnels case study in which Garret J. White explains how he used our software to take his business to the next level:
Third-Party Reviews
- Capterra: 4.5/5
- FinancesOnline: 9/10
- G2: 4.6/5
Miva Case Study & Reviews
Check out these customer testimonials:
Third-Party Reviews
- Capterra: 4.8/5
- TrustRadius: 4.9/10
- G2: 4.4/5
ClickFunnels vs. Miva: What’s the Right Tool for You?
It all depends on where you are in your eCommerce journey.
ClickFunnels is a better option if you want to start an eCommerce business because we offer everything you need to get an online store up and running ASAP.
Meanwhile, Miva is a better option if you want to scale an established eCommerce business because it offers various advanced features that you can benefit from at that stage.
However, if you are just starting out, then Miva would probably be overkill due to its complexity.
