Last updated on October 20th, 2025 at 09:52 am
Wondering whether to use ClickFunnels or WooCommerce to grow your business?
Here’s what we are going to discuss today:
- What is the difference between these two platforms?
- What are the key features of each platform?
- What integrations does each platform offer?
Want to make the right choice?
Continue reading…
TL;DR Overview of ClickFunnels vs. WooCommerce Review
In a hurry? No worries. Here’s the TL;DR version of our ClickFunnels vs. WooCommerce review.
- ClickFunnels is a funnel builder designed to help you build profitable sales funnels.
- WooCommerce is an eCommerce platform designed to help you sell physical products online.
- WooCommerce is built on WordPress, which means that in order to use it, you need to have a WordPress website. ClickFunnels doesn’t require WordPress, though you can use our software on it.
- ClickFunnels has everything you need to launch, manage, and grow an online business – template library, visual funnel builder, email marketing functionality, eCommerce functionality, customer relationship management system (CRM), and more.
- WooCommerce has everything you need to build and manage an online store – store builder, store themes, optimized checkout flow, its own payment system, various extensions, and integrations with popular services.
- WooCommerce is more suitable for entrepreneurs who enjoy tinkering with software – you can combine various extensions to create a custom eCommerce solution for your business.
That is likely to be time-consuming, though, especially if you don’t have any previous experience with WordPress. - ClickFunnels is more suitable for entrepreneurs who want a simple, ready-made eCommerce solution that works out of the box. Setting up an eCommerce store with our app is super straightforward!
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What’s the Difference Between ClickFunnels and WooCommerce?
Here’s the key difference between ClickFunnels and WooCommerce:
- ClickFunnels is a funnel builder designed to help you build profitable sales funnels.
- WooCommerce is an eCommerce platform designed to help you sell physical products online.
ClickFunnels Features
Here are some of ClickFunnels’ most noteworthy features.
High-Converting Sales Funnel Templates
ClickFunnels includes a library of proven, high-converting sales funnel templates for pretty much every use case imaginable.
Sophisticated Funnel Flows
ClickFunnels has advanced funnel-building features that allow you to create sophisticated funnel flows with behavioral triggers.
That way, every person’s journey through your sales funnel will be tailored specifically to them, based on the actions that they take.
CRM Funnels
ClickFunnels has an in-built customer relationship management (CMR) functionality that makes it easy for you to keep track of everything that is happening in your sales pipeline.
Team Collaboration
ClickFunnels has various team collaboration features.
One notable feature is user permissions – you can give and restrict access to various functionalities of our software based on the person’s role in your business.
Another notable feature is simultaneous page editing. Do you know how in Google Docs several people can edit the same document at the same time? With ClickFunnels, you can do that with pages in your sales funnel!
Fastest Load Speed
We have rebuilt our software from scratch with page loading speed in mind – pages created with it load blazingly fast.
In fact, when we tested ClickFunnels against all our major competitors, it blew all of them out of the water in this regard!
Email Broadcasts and Email Workflows
ClickFunnels has a powerful email marketing functionality.
You can use it to:
- Send one-off broadcast emails
- Set up automated email sequences
- Create sophisticated email workflows with behavioral triggers
Membership Site
ClickFunnels has everything you need to launch, manage, and grow a membership website.
Customer Center
ClickFunnels allows you to create a customer center where people can access their paid content.
Universal Elements
With ClickFunnels, if you set a specific page element as “universal”, it will be updated across your entire sales funnel.
This means that you don’t have to go and edit each page manually.
Ecommerce
ClickFunnels has everything you need to build a thriving eCommerce business.
Simply pick a store template, add products to your catalog, and create cart funnels for them. Now you are ready to start selling!
We would argue that compared with WooCommerce, setting up an online store with our software is super straightforward – you don’t need to install anything or tinker with extensions!
Cart Funnels
A cart funnel is an eCommerce sales funnel that is designed to sell a specific product in your catalog.
You can create cart funnels for all your products or use them to promote the top-selling ones.
Course Builder
ClickFunnels has everything you need to create, promote, and sell online courses.
Our software includes a course builder, a customer center, and high-converting funnel templates that have been proven to work for info products.
Blog Builder
You can use Clickfunnels to write articles, edit them, and publish them on your website.
Page Builder
You don’t need to have any web design or coding skills in order to create high-converting web pages with ClickFunnels.
Pick a page template, customize it according to your needs with our visual page builder, and add it to your funnel. It’s that simple!
Real-Time Analytics
ClickFunnels comes equipped with an analytics dashboard that displays all the most important business metrics in real-time.
One quick look is all it takes to see what’s happening in your business right now!
WooCommerce’s Features
Here are some of WooCommerce’s most noteworthy features.
Store Setup
Have a WordPress website?
Then adding WooCommerce to it will only take a few minutes!
Once that’s done, you can start setting up your store. Pick an eCommerce theme, decide on the site structure, create menus, then start adding products, payment options, shipping options, etc.
Ecommerce Themes
WooCommerce has its own WordPress theme marketplace where you can find both free and premium eCommerce themes.
There’s a convenient industry filter that allows you to browse themes by industry.
Checkout Blocks
WooCommerce offers free checkout blocks that have been optimized for conversions.
Using them can help improve your conversion rate, increase your revenue, and provide a better customer experience.
These blocks work out of the box but you can also customize them using WordPress’ built-in Gutenberg block editor.
WooCommerce Payments
WooCommerce has its own payment system called WooCommerce Payments.
It allows you to accept payments in 135+ currencies, manage recurring revenue, and track your cash flow directly from your store’s dashboard. You can also use it to accept payments in brick-and-mortar stores.
Shipping
WooCommerce allows you to print USPS and DHL labels straight from your store’s dashboard. You can also get access to discounted shipping rates.
Some shipping features are only available to U.S.-based stores, though.
Marketing
WooCommerce has an email marketing functionality that allows you to automatically send abandoned cart emails, encourage customers to leave reviews, wish them a happy birthday, and more.
It costs $99/year.
Paid Newsletter
You can set up a paid newsletter using WooCommerce.
You will need a WordPress Business plan, WooCommerce plugin, WooCommerce Subscriptions, and a MailPoet subscription.
Here’s the pricing that you can expect:
Mobile App
WooCommerce has a mobile app that is available on both Apple Store and Google Play.
It allows you to manage your store from mobile devices such as smartphones and tablets. This can be convenient if you are often on the go.
One amusing feature is real-time alerts – you can set up the app to notify you about every new order with a cha-ching sound.
It might help you to stay motivated if you are just starting out as an eCommerce entrepreneur!
Integrations
These integration lists are not exhaustive. They simply highlight some of the more noteworthy integrations that both ClickFunnels and WooCommerce offer.
ClickFunnels Integrations
Here are some of the main integrations that ClickFunnels offers.
- Zapier Integration – Automate your ClickFunnels tasks seamlessly! Learn to integrate with Zapier for efficiency.
- Keap Integration – Elevate your sales funnel with ClickFunnels and Keap integration. Streamline your CRM now!
- Sendlane Integration – Enhance your email marketing strategy! Connect ClickFunnels with Sendlane effortlessly.
- Twilio Integration – Enhance communication in your funnels! Integrate ClickFunnels with Twilio effortlessly.
- Blastable Integration – Supercharge your outreach! Integrate ClickFunnels with Blastable for effective marketing.
- Pipedrive Integration – Optimize your sales process! Integrate ClickFunnels with Pipedrive seamlessly.
- Beehiiv Integration – Boost collaboration! Learn to integrate ClickFunnels with Beehiiv for smoother workflows.
- Zoom Integration – Seamlessly integrate ClickFunnels with Zoom for powerful virtual connections. Elevate your online events!
- Ontraport Integration – Optimize your marketing efforts! Integrate ClickFunnels with Ontraport for enhanced automation and insights.
- Convertkit Integration – Strengthen your email strategy! Connect ClickFunnels with Convertkit effortlessly. Unlock marketing potential!
- GetResponse Integration – Level up your email campaigns! Learn to integrate GetResponse with ClickFunnels for seamless automation.
- ClickFunnels Classic – Upgrade seamlessly! Integrate ClickFunnels with Classic for modern functionality. Elevate your funnel game!
- Hubspot Integration – Boost productivity! Integrate ClickFunnels with HubSpot for streamlined workflows and powerful automation.
- Aweber Integration – Supercharge your email game! Connect ClickFunnels with Aweber seamlessly. Elevate your marketing efforts!
- Active Campaign Integration – Maximize marketing impact! Integrate ClickFunnels with Active Campaign for advanced automation. Elevate your campaigns!
- MailChimp Integration – Optimize email campaigns! Seamlessly integrate MailChimp with ClickFunnels for enhanced marketing.
WooCommerce’s Integrations
Here are some of the main integrations that WooCommerce offers.
- Website optimization integration with JetPack
- Analytics integration with Google Analytics
- Payment processor integrations with PayPal, Stripe, Square, Braintree, and Afterpay
- Email marketing integrations with MailChimp, Aweber, and Klaviyo
- Customer relationship management (CRM) integrations with HubSpot, Keap, and Salesforce
- Shopping platform integrations with Etsy, eBay, and Walmart
- Social media integrations with Facebook and Pinterest
- Customer service integrations with LiveChat, HelpScout, Zendesk, and Freshdesk
There’s also a Zapier integration that allows you to connect WooCommerce with 4,000+ popular web apps and services.
ClickFunnels Case Study & Reviews
Here’s a ClickFunnels case study in which Garret J. White explains how he used our software to take his business to the next level:
Third-Party Reviews
- Capterra: 4.5/5
- FinancesOnline: 9/10
- G2: 4.5/5
WooCommerce Case Study & Reviews
Here’s a WooCommerce video review that can help you better understand the pros and cons of this platform:
Third-Party Reviews
- TrustRadius: 8.5/10
- Capterra: 4.5/5
- G2: 4.4./5
ClickFunnels vs. WooCommerce: What’s the Right Tool for You?
It depends on several factors:
- Do you like WordPress? – WooCommerce is built on WordPress, so in order to use it, you need to have a WordPress website.
Some hate WordPress due to its clunky user interface, feature bloat, and slow page loading speed. Others love it because of its ecosystem, versatility, and community. How do you feel about it? - Are you currently using WordPress? – If so, then going with WooCommerce might make sense since it’s so integrated into the WordPress ecosystem. That being said, ClickFunnels has a WordPress integration, so you can use it on a WordPress website if you want to.
- Do you enjoy tinkering with software or just want a simple solution that works well? – WooCommerce is more suitable for tinkerers because it’s so customizable – you can decide which extensions to install and create a custom eCommerce solution that is just right for your business.
However, wrapping your head around it all, figuring out which extensions you should use, choosing a theme from all the options that are available online, etc. will likely require a substantial investment of time, especially if you are not familiar with WordPress. It might be worthwhile if you enjoy tinkering for its own sake but otherwise, it might feel like a burden.
Meanwhile, with ClickFunnels, there’s not much space for tinkering, which is intentional. We know that more isn’t always better. In fact, the more options you have, the harder it is to make a decision.
That’s why with our software, customization options are limited when compared to WooCommerce, but we would argue that setting up an online store with ClickFunnels is a much more straightforward process:
Simply pick a template, add products, and create cart funnels. No need to install anything, worry about plugins, research extensions, etc.
So if you don’t enjoy tinkering and just want a simple eCommerce solution that works well, then you should probably go with ClickFunnels.