Last updated on February 14th, 2025 at 07:21 am
ClickFunnels or HubSpot? Which tool is a better fit for your business? Which one will help you make more sales, faster? Which one gives you the most bang for your buck? Find out here!
You’re trying to decide between using ClickFunnels or HubSpot to grow your business.
Or maybe you’re just trying to understand the difference between these two services!
Well, you’ve come to the right place.
In this guide, you’re going to learn the main difference between ClickFunnels and HubSpot, the features, integrations, and pricing of each… and we’ll even show you a case-study from each service with third-party reviews.
So let’s start with the first most important question: what is the difference between ClickFunnels and HubSpot?
What’s the Main Difference Between ClickFunnels and HubSpot?
The truth is, ClickFunnels and HubSpot are both popular and powerful services that can help you to grow your business.
In fact, you might even want to use both tools… not one or the other.
There’s a misconception that ClickFunnels and HubSpot offer the same sort of service, but they’re actually quite different from one another.
Both services help you sell, but they do so in different ways.
HubSpot offers a suite of services that allow you to interact with your customers, organize that communication, and make sure no prospects fall through the cracks.
ClickFunnels, on the other hand, helps you build high-converting sales funnels.
A sales funnel is basically a series of pages that psychologically guide a prospect toward conversion. There are different sales funnels for different things. You can use a tripwire funnel to sell online products, for example, or you can use a webinar funnel to host an online event and generate leads.
The coolest part is, sales funnels convert way better than basic websites because they are focussed and have a singular sales goal… it’s kind of like having your best salesperson guide each prospect exactly where you want them to go, except you don’t have to pay a salesperson to do it!
Because of this vital difference between ClickFunnels and HubSpot, it’s not uncommon for our members (especially those in B2B) to use ClickFunnels for generating leads and HubSpot for organizing and communicating with those leads.
Generally…
- If you just want to sell online products or services to consumers, ClickFunnels is probably all you need
- If you want to sell B2B services or other high-ticket products or services that require follow-up calls and communication, then using ClickFunnels and HubSpot is probably something you should consider
TL;DR Overview of ClickFunnels vs. HubSpot
Short on time? Here’s our Too-Long;Didn’t-Read overview of ClickFunnels and HubSpot!
- ClickFunnels is great for generating leads or selling products online. HubSpot is great for organizing those leads and making sure none of them fall through the cracks.
- If you operate in an industry where sales calls are typical, then using ClickFunnels and HubSpot together is probably a good choice.
- If you just want to sell products or services online, then ClickFunnels should be enough to get started.
- Hubspot can be integrated via Zapier.
- Both services have plenty of features and integrations to serve almost any business.
- Both services have tiered pricing.
- Both services have free trials, so why not try ‘em out for yourself!
Want To Try ClickFunnels For FREE For 14 Days?
ClickFunnels Features
Drag-and-Drop Visual Editor
With ClickFunnels, you can easily customize any page of your sales funnels. Just choose what element you want to add, drag it, and drop it! Then you can edit that element however you like. This allows you to brand every page for your business and create a consistent feel between all of your marketing campaigns.
Website Hosting Included
As a ClickFunnels member, you don’t have to find third-party hosting to keep your sales funnels alive. We’ll host your website for you! You can even add new domains that you own right inside of your dashboard.
100+ Themes and Templates Available
Instead of trying to create a sales funnel from scratch (which can be really difficult), we provide you with our theme and template library, where you can choose which sales funnel best fits your needs. Some of them are made by third parties so always be sure to check the reviews!
Total Split Testing Capabilities
We know how important it is to test and iterate your marketing materials. So we pass that ability onto all of our members, allowing you to split test anything on any sales pages. Your creativity is the limit!
High-Converting Sales Funnels
Our bread-and-butter at ClickFunnels is helping online entrepreneurs generate leads, sell products, and grow their businesses with sales funnels.
These have a much higher conversion rate than basic websites and many of our members have seen massive success by just following our simple sales funnel formulas.
Unlimited Conversion Tracking
We don’t just tell you that our sales funnels have a high conversion rate, we allow you to see if yourselves! Just login to your account and you can view mission-critical metrics for any sales funnel that you’re driving traffic to.
Easy-to-Use Email AutoResponder
Email marketing is a very important part of the sales funnel experience. Once you’ve generated a lead, you then need to stay in contact with that lead consistently, deliver what you promised, and make more future offers (it’s easier to sell to an existing customer than to a stranger!) — that’s why we have an email autoresponder built right into our suite of tools.
Membership Site Included
Membership sites allow you to build monthly recurring revenue from your subscribers and offer exclusive benefits to those who’ve signed up. And after you generated all those sparkly new customers through using our sales funnels, you can build a membership site to support your business.
Easy Shopping Cart Feature
With ClickFunnels, there’s no need to get a third-party plugin or integration for your shopping cart. If you sell products online, just add the product picture, description, and price… and get selling!
HubSpot Features
HubSpot offers four different “Hubs”, each with different tools and tactics. Here are those hubs and what they entail.
Marketing Hub
According to HubSpot’s website, the Marketing Hub offers “All-in-One Inbound Marketing Software” with “everything you need to launch effective marketing campaigns that make people interested in your business and happy to be your customer.”
More specifically, this Hub allows users to create landing pages, send email campaigns, blog, automate marketing, manage leads, view analytics, monitor social media mentions, increase SEO success, and run ads.
CRM (Customer Relationship Management)
HubSpot’s totally free CRM allows you to organize and manage your leads so that no promising prospects fall through the cracks. This is especially helpful if you operate in a sales-heavy industry.
Features of HubSpot’s CRM include email tracking and notifications, prospect tracking, meeting scheduling, and live chat.
Sales Hub
Here’s how HubSpot succinctly explains their Sales Hub: “Track how deals are progressing, organize all sales activity in one place, and accelerate sales cycles to close more deals, faster.”
More specifically, their Sales Hub allows you to send, track, and automate emails, organize documents, schedule meetings, use live chat, queue sales calls, and customize sales reports.
CMS (Content Management System) Hub
Here is HubSpot’s elevator pitch for their CMS Hub: “Developers build using flexible themes and content structures. Marketers easily edit and create pages on their own. Customers get a personalized, secure experience. With CMS Hub, everyone wins.”
More specifically, this CMS Hub allows you to get SEO recommendations, create blog content easily, use website themes, and analyze the performance of content.
Service Hub
Whereas many of HubSpot’s tool help with sales and marketing, the Service Hub is for making customer service teams more effective and efficient. In HubSpot’s words, it’s “Customer service software that builds organization and efficiency into your customer service team.”
More specifically, the Service Hub allows you to have 1-to-1 conversations with customers, create tickets, get feedback, build a knowledge base, create team emails, use live chat and conversational bots, and set goals.
Integrations
Below, you’ll find lists of some of the primary integrations that ClickFunnels and HubSpot offer. This is not meant to be an exhaustive list of all available integrations, but a brief overview.
ClickFunnels Integrations
- Twilio – Use to personalize and schedule SMS messages.
- Embed A Calendar Into Your Funnel – Use to allow leads to schedule themselves on your calendar. Can use lots of different calendar software for integration.
- YouZign – Use for hosting custom images on YouZign and then publishing those same images on ClickFunnels.
- VWO Engage – Use to set up push notifications for your funnels.
- SalesForce – Use if you want to integrate SalesForce with your ClickFunnels account.
- Warrior Plus – Use to sell Warrior Plus products in your ClickFunnels site.
- Disc Delivered – Use to enable automatic order fulfillment when someone places an order in your funnel.
- Stripe Payment – Use Stripe as a payment integration and send funnel customers receipts directly from Stripe.
- Kajabi – Use to connect your products in ClickFunnels with membership areas in Kajabi.
- PayPal – Use to add a PayPal button to your ClickFunnels page and accept payments through PayPal.
- Shopify – Use to integrate your Shopify website with your ClickFunnels account.
- Slybroadcast – Use to send voicemails from Slybroadcast to your subscribers in ClickFunnels.
- Shipstation – Use to set up Shipstation for order fulfillment once someone purchases through ClickFunnels.
- Zapier – Use to integrate your ClickFunnels account with any other popular service.
- ZenDirect – Use to send customer information from ClickFunnels to ZenDirect to ship items from ZenDirect.
HubSpot Integrations
- ClickFunnels — HubSpot integrates with your ClickFunnels account! You can learn more over here!
- Wistia — Use to make compelling videos for sales and lead-gen.
- Databox — Use to simplify data reporting and make mission-critical analytics easier to understand.
- PandaDoc — Use to create compelling sales documents that have a higher close rate.
- Aircall — Use to decrease customer service wait-times and improve the quality of care your customers receive.
- Zapier — Use to integrate HubSpot with any other popular service on Zapier.
ClickFunnels Pricing
Now let’s talk about cost.
Even though ClickFunnels is going to help you build high-converting sales funnels that are virtually guaranteed to make you tons of money, how much is it going to cost you?
ClickFunnels has two pricing plans.
The first is $97 per month and you’ll get 20 funnels, 100 pages, 1 user, 3 payment gateways and domains, chat support, access to Funnel Hacker Forum, and Funnel Flix (which has hundreds of hours of online sales training!).
The second plan is $297 per month and you’ll get unlimited funnels and pages, 3 users, 9 payment gateways and domains, follow-up funnels, priority support, weekly peer review hackathons, Funnel Hacker Forum, and Funnel Flix.
Start Your 14-Day Free Trial Now!
HubSpot Pricing
HubSpot’s pricing is a little complicated because it depends on which hub you want to sign up for.
There are basically five hubs… each with different pricing tiers…
- FREE CRM — HubSpot’s CRM is totally free to use.
- Marketing Hub — Free version includes email marketing, forms, contact management, contact insights, paid ads, live chat, and analytics. The next plan ($800/month) adds the following features: marketing automation, SEO tools, landing pages, social media tools, content creation tools, analytics dashboard, and 30 other features. They also have an Enterprise plan for $3,200 per month.
- Sales Hub — Free version includes task management, email tracking, document sharing, meeting scheduling, and live chat. The next plan costs $500 per month and adds the following features: sales automation, visit tracking, lead scoring, smart send times, customizable reports, and 27 additional features. They also have an Enterprise plan for $1,200 per month.
- Service Hub — Free version includes ticketing, team email, live chat, email templates, calling, ticket creation bots, meeting scheduling, and reporting. The next plan costs $400 per month and adds the following features: automation, knowledge base, feedback, video creation, goals, and 10 additional features. They also have an Enterprise plan for $1,200 per month.
- CMS Hub — The first version is $300 per month and includes a drag-and-drop editor, SEO recommendations, website themes, multi-language content creation, and security and threat detection. The next plan is $900 per month and adds the additional features: 2 brand domains, partitioning, adaptive testing, custom CDN, and more.
ClickFunnels Case Study & Reviews
Check out the video below to learn how Garrett used ClickFunnels to build his coaching and consulting business to support thousands of families in 27 different countries.
Third-Party Reviews
- Capterra: 4.5/5
- FinancesOnline: 9/10
- G2: 4.6/5
HubSpot Case Study & Reviews
Check out the video below to learn how IVT used HubSpot to grow their business in the midst of a difficult market.
Third-Party Reviews
- Capterra: 4.5/5
- FinancesOnline: 9/10
- G2: 4.4/5
ClickFunnels vs. HubSpot: Which Will You Choose?
So what have you decided?
You now know everything you need to know about ClickFunnels and HubSpot to make an informed decision.
The choice is yours.
But really… why make a decision at all when you could try both services out for FREE… or just use them together to build an even stronger business?