Last updated on March 4th, 2025 at 03:27 am
Should you use ClickFunnels or Copper CRM?
That’s the question. And in this guide, we’re going to help you answer it — we’ll walk through the features, integrations, price-points, case studies, and third-party reviews of each service.
To get started, here’s our TL;DR overview…
TL;DR Overview of ClickFunnels vs. Copper CRM Review
In a hurry? Here’s our TL;DR overview of ClickFunnels vs. Copper CRM…
- The main difference between ClickFunnels and Copper is that ClickFunnels is a sales funnel builder and Copper is a CRM
- The tools work well together, ClickFunnels filling the sales pipeline and Copper managing it
- Both services offer plenty of integrations
- Both services have excellent third-party reviews
- ClickFunnels starts at $97 per month but includes a 14-day free trial
- Copper starts at $25 per user per month but includes a 14-day free trial, no credit card required
- You can integrate the two services via Zapier
Claim 14 Days Of ClickFunnels For FREE!
What’s the Difference Between ClickFunnels and Copper CRM?
The main difference between ClickFunnels and Copper is that ClickFunnels is a sales funnel builder and Copper is a CRM — customer relationship management for B2B companies.
ClickFunnels works with both B2B and B2C companies, but Copper — as with most CRMs — is primarily targeted toward B2B companies.
Ultimately, Copper and ClickFunnels serve entirely different purposes and can actually be used together quite effectively.
A side-by-side glance, for instance, at the tools’ feature lists shows very little overlap.
(This is from Finances Online)
Let’s dive into a little bit more detail about exactly what each service offers.
What is ClickFunnels?
ClickFunnels is a sales funnel builder. It provides users with more than 20 high-converting sales funnel templates for generating leads, hosting an online event, selling products, and more.
A sales funnel is a series of pages that, step by step, guide visitors toward taking the exact action you want them to take.
It’s sort of like having your best salesperson guide visitors toward conversion… except it’s automated and scalable.
This is fundamentally different than a website, which is more like a digital brochure that allows visitors to browse a lot of different pages and do whatever they want.
(All of our research — and we’ve done A LOT of research — indicates that sales funnels convert better than websites 100% of the time. In fact, we made this great video about why websites are dead — go check it out, even if just to get a good laugh!)
Here’s our Tripwire Funnel, for instance, that specializes in converting cold traffic into paying customers.
We also have B2B sales funnels that are built to get high-quality leads on the phone – go here to learn more.
ClickFunnels includes email capabilities, a follow-up funnel builder, analytics, split testing, and other features… but our bread and butter are our sales funnels.
If you want to learn more about our sales funnel philosophy, check out this guide we created.
What is Copper CRM?
Copper is a well-regarded CRM.
CRM stands for customer relationship management and it’s a type of software that allows businesses to collect prospect and customer information and then manage those relationships.
That means creating internal workflows, organizing contacts with tags, automating tasks, downloading custom reports, tracking deals via a sales pipeline, and managing projects.
In fact, Copper allows its users to do all of those things.
CRMs are important for B2B businesses that want to systematize and organize their sales processes.
And Copper is a top-rated service for accomplishing that goal.
But again, Copper is fundamentally different than ClickFunnels — in fact, the two services can be used together (and integrated via Zapier).
ClickFunnels generates the leads with its high-converting sales funnels and Copper helps you manage the follow-up sales process.
Many of our B2B members have had massive success with this type of system.
ClickFunnels Features
Here are some of ClickFunnels’ most noteworthy features.
High-Converting Sales Funnels
At ClickFunnels, our specialty is helping entrepreneurs create sales funnels that systematically generate leads and sell products or services. We do that by providing our members with more than 20 tried-and-tested sales funnel templates. Just choose the sales funnel that fits your needs, customize it however you want, and launch!
Drag-and-Drop Page Builder
Our tried-and-tested sales funnel templates will get you started on the path to success. From there, you can customize your sales funnel and its pages easily with our drag-and-drop editor. Choose an element, move it, drop it, and edit however you want.
Email Capabilities
In today’s world, email marketing is one of the most important parts of growing a business. In fact, we’ve found that most businesses make about $1 per month per email subscriber if they’re marketing effectively. And that’s why, at ClickFunnels, we give all of our members the ability to build an email list, organize contacts, and send broadcast campaigns.
Follow-Up Funnel Builder
Even though our sales funnels are backed by thousands of tests, in marketing, there’s no such thing as perfection. And so you’ll never have a sales funnel that converts 100% of visitors.
That’s why email-based follow-up funnels are so important. With ClickFunnels, you can build email sequences that trigger when someone bounces from your sales funnel, purchases a product, or takes some other significant action. This will help you sell more of your services to people who might be a little skeptical at first.
Membership Site
Want to build a membership site where you provide exclusive content to members? That’s easy to do with ClickFunnels — you can craft both a sales funnel to sell memberships as well as a membership site to manage and deliver the content. This is a great way to create recurring revenue for your business.
Ecommerce Capabilities
ClickFunnels and ecommerce are a match made in heaven. Ecommerce stores seek to sell more products with as little effort as possible. And ClickFunnels helps entrepreneurs systematically sell products online. With ClickFunnels, you can both craft an ecommerce store and create individual sales funnels to sell featured products.
Sales Funnel Analytics
Want to know how your sales funnels are performing? Not to worry. With ClickFunnels, you can view mission-critical metrics on your dashboard at any time.
Split Testing
We know how important split testing is for marketers and entrepreneurs. Advice is everywhere, but at the end of the day, you’ve got to do what works best for your business. And A/B testing is the only way to find your sweet spot. That’s why we pass on full split testing capabilities to all of our members.
Domain Hosting
Have a domain that you want to move your sales funnel to? Still need to purchase a domain? No worries. With ClickFunnels, you can buy and transfer domains right inside of your account.
Free Affiliate Account
Want to start an online business but don’t know what to sell? All ClickFunnels members get a FREE affiliate account. This means that you’ll get up to 40% recurring commission for each person you refer to ClickFunnels. Pretty sweet, right?
Copper CRM Features
Here are some of Copper’s most noteworthy features.
Sales Pipeline
As with most CRMs, Copper allows users to create sales pipelines that track where a prospect is at within your sales process, from opt-in to demo to contract.
Task Automation
Why hire someone to schedule calls, send emails, or notify a salesperson when you can have Copper do it for you? Copper’s task automation system is versatile and allows users to create tasks that trigger when a given event is completed.
Relationship Management
Copper’s bread and butter is customer relationship management. Copper allows users to communicate with customers, store information, organize prospects, and lots more.
Sales Analytics
As a top CRM, Copper also offers clear-cut sales analytics. You can view mission-critical metrics such as sales value, advertising costs, ROI, and more.
Goal Tracking
Want to set sales goals? With Copper, you can set goals and track results, inspiring every team member to do their best.
Mobile App
You can also use Copper on the go with their simple and versatile mobile app.
Email Marketing
Copper also has advanced email marketing capabilities. You can send broadcasts, email individual prospects, or created triggered emails.
Integrations
These integration lists are not exhaustive. They simply highlight some of the more noteworthy integrations that both ClickFunnels and Copper CRM offer.
ClickFunnels Integrations
Here are some of the main integrations that ClickFunnels offers.
- Zapier Integration: Automate your ClickFunnels tasks seamlessly! Learn to integrate with Zapier for efficiency.
- Keap Integration: Elevate your sales funnel with ClickFunnels and Keap integration. Streamline your CRM now!
- Sendlane Integration: Enhance your email marketing strategy! Connect ClickFunnels with Sendlane effortlessly.
- Twilio Integration: Enhance communication in your funnels! Integrate ClickFunnels with Twilio effortlessly.
- Blastable Integration: Supercharge your outreach! Integrate ClickFunnels with Blastable for effective marketing.
- Pipedrive Integration: Optimize your sales process! Integrate ClickFunnels with Pipedrive seamlessly.
- Beehiv Integration: Boost collaboration! Learn to integrate ClickFunnels with Beehiv for smoother workflows.
- Zoom Integration: Seamlessly integrate ClickFunnels with Zoom for powerful virtual connections. Elevate your online events!
- Ontraport Integration: Optimize your marketing efforts! Integrate ClickFunnels with Ontraport for enhanced automation and insights.
- Convertkit Integration: Strengthen your email strategy! Connect ClickFunnels with Convertkit effortlessly. Unlock marketing potential!
- GetResponse Integration: Level up your email campaigns! Learn to integrate GetResponse with ClickFunnels for seamless automation.
- ClickFunnels Classic: Upgrade seamlessly! Integrate ClickFunnels with Classic for modern functionality. Elevate your funnel game!
- Hubspot Integration: Boost productivity! Integrate ClickFunnels with HubSpot for streamlined workflows and powerful automation.
- Aweber Integration: Supercharge your email game! Connect ClickFunnels with Aweber seamlessly. Elevate your marketing efforts!
- Active Campaign Integration: Maximize marketing impact! Integrate ClickFunnels with Active Campaign for advanced automation. Elevate your campaigns!
- MailChimp Integration: Optimize email campaigns! Seamlessly integrate MailChimp with ClickFunnels for enhanced marketing.
Copper CRM Integrations
- Quickbooks — Use to view Quickbooks invoice status
- HubSpot — Use to view HubSpot subscriber lists and campaigns in Copper
- Slack — Use to receive Copper notifications in Slack
- DocuSign — Use to send e-sign documents
- Zendesk — Use to view Zendesk support tickets in Copper
- Mailchimp — Use to export contacts from Copper to Mailchimp
- Zapier — Use to integrate Copper with other popular online services (like ClickFunnels!)
ClickFunnels Pricing
ClickFunnels has two pricing options.
The first costs $97 per month and includes 20 funnels, 100 pages, 1 user, 3 payment gateways and domains, chat support, and access to our Funnel Hacker Forum as well as Funnel Flix (which is basically Netflix for entrepreneurs).
The second plan costs $297 per month and includes unlimited funnels and pages, 3 users, 9 payment gateways and domains, unlimited follow-up funnels, priority support, weekly peer review hackathons, and access to our Funnel Hacker Forum as well as Funnel Flix.
But there’s no need to pull out your wallet right now — you can try us free for 14 days!
Claim 14 Days Of ClickFunnels For FREE!
Copper CRM Pricing
Copper has three different pricing plans.
The first is $25 per user per month and allows for up to 3 users and 2,500 contacts. It includes the CRMs basic features but excludes integrations, workflow automations, email sequences, bulk emailing, activity reporting, goal tracking, and advanced account configurations.
The second is $59 per user per month and allows for unlimited users and up to 15,000 contacts. It includes all of the features missing from Copper’s basic plan with the exception of email sequences, leaderboard, goal tracking, and the ability to build your own integrations.
The third is $119 per user per month and includes everything that Copper has to offer. It allows for unlimited users and contacts and includes everything that the first and second plans don’t.
But the best part is, you can try Copper for free for 14 days, no credit card required.
ClickFunnels Case Study & Reviews
Check out the video below to learn how James Smiley uses ClickFunnels to build B2B sales funnels and close 5- and 6-figure deals like clockwork!
Third-Party Reviews
- Capterra: 4.5/5
- FinancesOnline: 9/10
- G2: 4.6/5
Copper CRM Demo & Reviews
We couldn’t find a video case study for Copper, but here’s a demo of their service!
Third-Party Reviews
- Capterra: 4.3/5
- Software Advice: 4.4/5
- G2: 4.5/5
ClickFunnels vs. Copper CRM: Which Service is Best for Your Business?
Hopefully, you now feel more capable of making an educated answer to that question.
In the end, whether you use ClickFunnels or Copper will mostly depend on what you’re trying to do — are you trying to systematize the lead-gen process (ClickFunnels) or are you trying to systematize the sales and follow-up process (Copper).
The tools serve different purposes and work well in tandem.
And they both have free trials – so why not try before you buy?