10 Conversion Copywriting Tips That Can Explode Your Business

10 Conversion Copywriting Tips That Can Explode Your Business

Are you looking for ways to increase your business’s revenue?

Conversion copywriting is a powerful tool that can help. It’s the science of using words to persuade people to take action and buy from you.

If done correctly, it can be incredibly effective in boosting sales and conversions. If done poorly, however, it can do more harm than good by turning potential customers away.

In this article, we’ll cover 10 conversion copywriting tips that will help you get the most out of your efforts and explode your business’s growth.

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What is conversion copywriting?

Conversion copywriting is the process of crafting persuasive messages that encourage prospects to take a desired action. It’s a crucial part of any marketing campaign and can make or break your success. 

By understanding the needs, wants, and desires of your target audience, you can craft compelling messages that are tailored to them. This will ensure maximum conversion rates and drive more sales for your business.

Why is copywriting important?

Copywriting is important because it helps to establish a connection with your potential customers. With the right words, you can build trust and show them why they should buy from you instead of your competitors. 

Good copywriting also establishes credibility for your brand. It shows prospects that you understand their needs and have solutions that can help them achieve their goals. This gives them more confidence in making a purchase decision. 

The Great Copywriting Myth

Before we dive into the 10 conversion copywriting tips, let’s clear up a common myth. Many people think that copywriting is all about writing flashy headlines or sales pitches. 

This couldn’t be further from the truth. Copywriting is more than just catchy phrases and buzzwords. It’s about understanding your audience and crafting messages that will resonate with them on an emotional level. 

In fact, copywriting is much more a science than it is an art. 

That is, it’s a strategic process that involves research, testing, and optimization. 

And by following the steps below, anyone can succeed at writing their own copy. 

1. Know Your Audience

Imagine trying to get someone to do something…

…without first understanding who that person is, what they want, and how they think.

It wouldn’t work. 

This is why the world’s best salespeople ask more questions than their less successful counterparts.

To sell, you need to know who you’re talking to.

How do you do that? 

Here are some ideas…

Call Your Customers —  Talking to your customers is one of the best ways to get a better understanding of who they are and what they need. Ask your most loyal customers what it is about your products or services that they love most… and why they bought in the first place. 

Imagine Your Dream Customer — If you don’t have access to a loyal customer base you can drill with questions, then imagine who your dream customer would be. Ask this imaginary person all of the same questions. What do they want? What are they afraid of? Why would they buy your product or service? 

Create an Avatar — Once you’ve asked your customers questions and imagined your dream customer, it’s time to create a detailed persona. This will serve as an avatar for you to use in all of your marketing efforts. 

Not sure what questions to ask either your real-life customers or your imaginary ones? 

Here are the most important ones. 

  • What are they trying to get out of your product or service? 
  • What is their biggest fear when considering buying from you? 
  • Why is your solution the best? 

These questions will give you valuable insights into who your target audience really is, what motivates them, and how to talk to them. 

With those answers, you’ll be better equipped to write copy that converts. 

2. Identify The Big Domino

It’s unfortunate, but it’s something every great copywriter needs to accept. 

People don’t arrive at the sales page ready to buy. 

In fact, they arrive skeptical, uncertain, and with a whole bucket-load of objections. Some common ones include…

  • “This is too expensive.”
  • “I don’t have time for this.”
  • “It’s not worth the risk.”

But those are just a few. 

If you made a list of all the objections someone might have when arriving on your page, you could fill in multiple pages. 

But I’ve got good news. 

You don’t need to address all of those objections.

You just need to find the biggest domino — the one that, if you address is thorough, will topple all of the other objections. 

Let me give you an example. 

On this landing page, we sell a book called “Traffic Secrets” that helps people get more traffic to their websites. 

On this landing page, we sell a book called "Traffic Secrets" that helps people get more traffic to their websites.

People arrive at that page with all sorts of personal objections. 

But what’s the big domino?

Here it is…

People must believe that the secrets in this book can’t be found elsewhere and are THE key to massively increasing their website traffic.

When writing the copy for that page, we know that was the big domino we needed to knock over.

If we could, all other objections would fall with it.

And our target market would be compelled to buy.

Our entire page works to instill that belief. Even the testimonials…

Our entire page works to instill that belief. Even the testimonials...

So what is the big domino for your product or service?

Identify that and you’ll know exactly what to talk about on your sales page.

3. Find Your Core Story

Every product or service needs a story to sell it.


Because stories are powerful. They guide people to have important epiphanies without being forceful.

And epiphanies are exactly what your sales page needs to create if it’s going to convert — particularly epiphanies that topple your “big domino”.

What story could you tell that would do that?

You might think of the story of your own epiphany and how it came to be. Or you might know the story of one of your customers. Here are the key elements your story needs to be a good story that actually helps people convert…

A Hero — This is the person who is the focus of your story. They’re the main character that your audience is rooting for. This might be you or one of your existing customers. It’s whoever your story is about. 

A  Struggle — All great stories have a struggle. The hero comes up against an obstacle that seems insurmountable. This, of course, is the same struggle that your target market faces. And they can see that parallel in reading your story. The reader realizes subconsciously that this story is actually about them. 

It Gets Worse — The struggle gets worse than imagined and things come to a climactic bad point. Maybe the hero loses their job or turns to drugs and alcohol or something else. It’s the lowest point of the hero’s story where all seems lost. Here, the reader realizes that, if they’re not careful, they could end up in the same position as the hero.

An Epiphany — At their lowest point, the hero has a critical epiphany. It’s a simple, but powerful truth that changes everything. It changes their outlook and inspires them to take a new type of action that will eventually lead them to success. This is the same epiphany (or “big domino”) that your audience needs to have if they’re going to convert. 

A Resolution — The hero rises from the ashes and achieves far more than anyone thought was possible because of their epiphany. It’s important to describe in visceral detail what this is like and the joy that the hero experiences in accomplishing their goal. 

A Call To Action — Every great story (especially when copywriting) ends with a call to action for the reader. In this case, that call to action should be honest and direct… and encourage the reader to put themselves in the shoes of your hero. The call to action should, ultimately, offer them the same solution that the hero stumbled upon (i.e. your product or service)… for a far smaller price than the hero had to pay. 

Follow those steps and you’ll be well on your way to crafting a story that compels people to take the action you want them to take. 

Here’s a quick example so you can see how this works in real life. 

I sell a product called “The Freelance Writer’s Survival Kit”. It’s a simple product that gives freelance writers my unique and proven methods to find high-quality clients on demand. 

On the sales page, I tell my own story. 

Here’s where I introduce the struggle…

Here's where I introduce the struggle...

Here’s where things get bad…

Here’s where things get bad…

Here’s the epiphany…

Here's the epiphany...

Here’s the resolution…

Here's the resolution…

And here’s the call to action…

And here's the call to action...

4. Hook Your Reader

We’ve talked about identifying your target market, the big domino, and then crafting a story which topples that big domino.

But let’s back up a second. 

All the way to where your audience decides whether or not they’re going to spend a single solitary second on your sales page.  

That’s right. 

You have to hook your readers before they get to your story.

The headline and subheadline on your sales page are absolutely critical for this purpose. It’s often said that 80% of people will read the headlines… but only 20% of those will go further and read the rest of the copy.

So you want to craft a headline and subheadline that make a bold promise, pique curiosity, and compel people to read more. Think of it as a hook in which you entice them with an irresistible offer or solution and then pull them into your story after that. 

But how do you come up with a compelling hook? 

The answer is actually pretty simple: curiosity.

Curiosity is what drives clicks and draws people in.

You can create curiosity by making a big promise that seems like it might be too good to be true, by suggesting you’ve discovered some sort of secret, or by referencing things that your audience already cares about and is interested in. 

For example, in my Freelance Writer’s Survival Kit, my headline is “The Survival Kit that every freelance writer needs in their back pocket… before sh*t hits the fan.”

I’m tapping into a fear they already have. That they’re going to lose clients and be stuck without a way to get more clients. 

Another sales page targeting wannabe fiction writers has the headline “Stephen King, J.K. Rowling, Brandon Sanderson, & Sarah J. Mass Reveal Their 4 Simplest Secrets to Telling Great Stories & Getting Published Over and Over Again…”

This one is tapping into the authors that the target market is familiar with… and suggesting that they’ve stumbled upon some critical secrets to success. 

Finally, our Copywriting Secrets page promises “Use These Simple ‘Plug n’Play’ Copy Formulas To Get More Leads, Sales, Subscribers, and Fans… No Copywriting Experience Required!”

It’s a big promise that seems almost too good to be true. It drives clicks and hooks readers. 

Remember: the rest of your copy is pointless if you don’t hook readers upfront. 

So spend a little extra time thinking about your hook and how you’re going to get people to read your page in the first place.

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5. Use Urgency and Scarcity

I remember reading a great tip by a copywriter I follow on Facebook. 

They said something to the effect of: people don’t buy because of the result they’ll get by using your product or service, they buy because of the fear of not getting that result. 

This is an important distinction. 

When people are afraid of not getting the result they want, they’ll often take action to make sure they do get that result. And you can use urgency and scarcity as key tools in your conversion copywriting toolbox. 

Urgency is a way to tap into people’s fear of missing out.

Scarcity taps into similar fears but with the idea that there’s only a limited quantity of something available, so if you don’t act now then it will be gone forever. 

When used together, these two techniques can be incredibly powerful in motivating prospects to take action and convert on your offer. 

Here are some different ways to do that…

  • Offer a limited-time deal that expires soon. 
  • Give away bonus gifts that are only available for a certain amount of time. 
  • Create scarcity by limiting the quantity (e.g. “We have 50 spots left.”) 
  • Showcase customer reviews or testimonials from people who acted quickly and got great results. 
  • Include a countdown timer to show how long someone has to act before the offer ends. 

These tactics can be effective in motivating your prospects to take action and convert on your offer — and it doesn’t need to be complicated either. All you have to do is find creative ways to tap into those fears of missing out on something great, which will give people an extra nudge to take action.

6. Kill Your Darlings

One of the best pieces of advice a copywriter can ever receive is this: Kill your darlings. 

This phrase comes from a quote by William Faulkner, who said “In writing, you must kill all your darlings.” 

The idea behind it is that when you’re crafting an effective piece of copy, sometimes you have to be ruthless with yourself and let go of things that don’t actually add value to the overall message or offer. 

It’s easy to get attached to things like clever turns of phrase or long-winded descriptions… but if they don’t contribute to the goal of getting people to take action then they have no place in your copy.  

So don’t be afraid to take a step back, look at your copy objectively, and ask yourself what’s absolutely necessary. 

Doing this can help you hone in on the most effective elements of your copy that will actually drive conversions, instead of just adding fluff or filler. 

It might be difficult to let go of some of those “darlings”, but it’ll be worth it when you see the results from an optimized piece of conversion copywriting! 

7. Try Different Types of Bait

Earlier we talked about the importance of hooking your target market. 

But different fish will prefer different types of bait. 

The same is true of your target market — different hooks will resonate with different people.

So this tip is more about copywriting for your emails or advertisements than it is for your landing pages. 

Throw out a lot of different types of bait. 

If you have an idea for a slightly different angle, or an interesting story comes to mind, or a great testimonial comes through the pipeline, create an email about it and send it to your list. 

You never know exactly what type of bait people are going to bite. 

So the only way to find out is to keep testing different types of hooks and see which ones resonate with your audience. 

Do this often and consistently and you’ll quickly learn about the types of messages that resonate most with your target market (and which ones don’t).

8. Create Social Proof

Social proof is an incredibly powerful tool in conversion copywriting. 

It’s the idea that people are more likely to take action if they see other people have already done it. 

Why? Because we’re hardwired to copy the actions of others because it’s a form of safety and protection. If someone else has already taken the plunge, then it must be safe for us to do so too! 

So make sure you include social proof in your copy whenever possible. 

Showcase customer testimonials, reviews, and ratings from real customers who have had success with your product or service. 

Feature case studies where you explain how someone achieved great results by using your offer. 

Mention awards you’ve earned or acknowledgments from industry experts. 

The more social proof you can create, the better! It’ll give your prospects the confidence they need to take action and convert on your offer. 

9. Keep Testing

Finally, one of the most important conversion copywriting tips is to keep testing different elements of your copy. 

You should be constantly tweaking and optimizing your copy — whether it’s testing out different calls-to-action, headlines, subheadlines or anything else — in order to find what works best for your target market. 

Try A/B split tests to see which variations perform better than others. Experiment with different colors, fonts and images. Try using longer versus shorter sentences, or adding persuasive elements like scarcity or urgency into your messages. 

The more you experiment and test different elements of your copy, the better you’ll understand what resonates most with your target market—and the more conversions you’ll get! 

Not sure what software to use? 

You can easily create A/B tests using ClickFunnels.

10. Don’t Shy Away From Long Sales Pages

It may seem counterintuitive to suggest that you should write longer sales pages. 

After all, you just want to get people to take action as soon as possible.

But the truth is that long sales pages often convert far better than short-form sales pages. 


Because long-form sales pages give you the space to really go deep. 

You can create emotion, tell stories, build urgency, explain benefits, address objections and so much more. 

When someone reads your long-form sales page, they’ll feel like they know you because you’ve taken the time to really explain who you are and how your product or service can help them. 

So don’t be afraid to invest the time in creating a longer sales page – it can pay off big! 

Final Thoughts

Conversion copywriting is an essential skill for any marketer who wants to maximize their sales and conversions. 

By following these 10 key tips, you can take your conversion copywriting game to the next level and start seeing real results in no time. 

Remember, it’s all about understanding your target audience, creating social proof, and testing different variations of your copy until you find what works best. 

So get out there and start writing! Good luck!

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