20 Awesome Digital Marketing Strategies To Grow Your Business

20 Awesome Digital Marketing Strategies To Grow Your Business

As a business owner, you know that in order to be successful, you need to be constantly evolving and adapting.

The digital age has made this more important than ever before — if your business isn’t online, it might as well not exist.

But with so many different platforms and strategies to choose from, it can be hard to know where to start.

That’s where this guide comes in.

We will outline some of the best digital marketing strategies for growing your business. We’ll cover everything from SEO to social media marketing, and everything in between.

So whether you’re just starting out or you’ve been in the game for a while, these tips will help you take your business to the next level.

What is Digital Marketing? 

Before we dive into the strategies, it’s important to first understand what digital marketing is and how it works.

Digital marketing is a broad term that encompasses all forms of online promotion for your business. This includes activities such as SEO (search engine optimization), content creation, email campaigns, social media management, pay-per-click advertising, and more.

These strategies can help you reach a larger audience and build brand recognition. Plus, they’re cheaper than traditional marketing channels, which makes them an attractive option for small businesses that have tight budgets.

Why is Digital Marketing Important? 

Digital marketing is important for a variety of reasons.

For starters, it can help you reach niche markets that may have been overlooked or difficult to access with traditional methods.

It’s also an effective way to build relationships with potential customers and engage them in meaningful conversations. Plus, digital marketing helps you track analytics and get invaluable insights into how your campaigns are performing, so you can make adjustments and optimize for better results.

Finally, digital marketing is cost-effective and can help you stretch your budget further than traditional methods.

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1. Create a Dream Customer Persona

Digital marketing is powerful. But the internet is a big place. 

To make sure your efforts aren’t being wasted in targeting the wrong people, you need to first identify who your target audience is.

Creating a dream customer persona can help you narrow down your focus and develop effective marketing strategies.

Start by asking yourself questions like the following:

  • Who are the people you’re trying to reach? 
  • What do they need?
  • What problems do they have?
  • How can you help them? 
  • What are they afraid of? 
  • What is their demographic? 
  • What are the biggest stressors in their life? 

Answering these questions should start a form a vision in your mind’s eye of an individual who represents your dream customer — this is your customer avatar. 

Create a Dream Customer Persona

Once you have a clear understanding of who your target audience is, you can craft strategies and messaging that appeal directly to them.

2. Get Active on Social Media

Social media is one of the most powerful tools in your digital marketing arsenal.

Not only does it give you an easy platform for engaging with existing customers, but it also provides you with an opportunity to reach new audiences and build relationships.

Which platform should you use? 

The answer will be different for every business. 

Use the platform that your target market spends the most time on. Here’s some basic platform demographic info for each platform…

Facebook: Great for all industries, especially eCommerce and B2C.

Twitter: Great for B2B, tech, and news-focused brands.

Instagram: Ideal for lifestyle brands as well as visual-based businesses (photographers, fashion, etc).

YouTube: Perfect for tutorials or product demonstrations. 

Pinterest: Popular for DIY and creative brands.

TikTok: Ideal for lighthearted, fun content related to music and dance.

Once you’ve chosen the platform that best fits your business, create an account and start engaging with potential customers. Post useful content, reply to comments, and make sure to interact with other users as well. 

3. Let Your Customers Find You in Google

When someone searches for a product or service you offer, you want to show up in the top search results. 

This is where SEO comes in.

Search engine optimization helps improve your website’s ranking, so more people can find it when they search for keywords related to your business. 

You can tackle SEO in several ways.

Start by making sure your website and content are optimized for search engines. 

Research popular keywords related to your industry, and use them in your descriptions, titles, and blog posts. You should also focus on link building – create relationships with other companies in your niche, ask them to link back to you, or even guest post on their blog.

I use Ahrefs for all of my SEO research. 

Let Your Customers Find You in Google

Once you have SEO basic SEO covered, you can move on to more advanced tactics like optimizing images and videos, making sure your website is mobile-friendly and using schema markup to help search engines better understand the content you’re providing. 

Check out our complete guide to SEO over here to learn more

4. Run Advertisements

Paid online advertisements are a great way to target people who are already interested in what you have to offer. 

You’ll be able to set specific parameters for the types of audiences you want to target and narrow down your focus so you can make sure your ads are reaching the right people. 

Facebook Ads, Google Ads, and YouTube Ads are all great options for online advertising. 

Run Advertisements

Be sure to experiment with different types of ads and copywriting techniques to find the combination that works best for your business. 

Finally, don’t forget about A/B testing. This is a great way to compare two versions of an ad or page to see which one performs better. 

You’ll also want to test your ad targeting. 

Targeting on ad platforms is vast and sometimes you can get very different results to the same ads and sales funnel with a small tweak to your targeting. 

5. Build Organic Publicity

In addition to running ads, make sure you’re taking steps to build organic publicity for your business. 

Organic public relations involves building relationships with bloggers, journalists, and influencers in your industry. 

You can start by creating a traditional press kit that contains information about your products or services. Share it with media contacts and influencers, as well as with bloggers who are writing about topics related to your business.

You can also take advantage of industry events such as conferences and trade shows to meet people in person and build relationships. 

Once you’ve established relationships with media contacts, pitch them stories about your business. Focus on the unique aspects of what you have to offer and make sure your story stands out from the competition. 

As an example, check out this article on Entrepreneur titled, The One Thing He Thought He’d Never Share: How Ryan Dossey Pushed Past Fear to Lead a Happier, More Successful Life. It organically promotes Ryan Dossey and his businesses. 

Build Organic Publicity

6. Build an Email List

Your email list is one of the most valuable assets you can have as a business. 

Having an email list means you’ll be able to reach out directly to potential customers and stay in touch with existing ones — without worrying about gatekeepers. 

If you don’t have an email list, then you’re completely at the whims and wishes of whichever platform you’re building your audience on. 

If Facebook suspends your account, or Twitter bans you… there’s not much you can do. 

That’s why having an email list is so important. 

Start collecting emails by offering incentives such as discounts, giveaways, or exclusive content to get people to sign up.

Once you have a list of subscribers, use email marketing software (like ClickFunnels!) to create campaigns that target each segment of your audience. 

Build An Email List

Send out personalized emails, automations, surveys, and newsletters that provide value and inform readers about the latest news and products from your business. 

Don’t forget to also use email to build relationships with customers. Respond to their inquiries, ask for feedback, and nurture long-term relationships with the people on your list. 

7. Create Lead Magnets

Lead magnets are free assets that you offer in exchange for someone’s contact information (people will rarely, after all, just give you their email address out of the kindness of their heart). 

The goal of a lead magnet is to turn potential customers into leads and then eventually into paying customers. 

They come in many forms such as ebooks, whitepapers, webinars, printables, templates — you name it.

Create Lead Magnets

The best lead magnets are those that provide value and are relevant to your target audience, the ones that solve the main problem your target market is facing right now. 

Make sure you’re creating high-quality content that potential customers will find helpful or interesting. 

Once you’ve created a lead magnet, use it as an incentive to get people to sign up for your email list. 

You can also use lead magnets to increase engagement on social media, or even run ads targeting people who opt-in for the lead magnet. 

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8. Craft Sales Funnel Experiences

Your sales funnel is the core of your digital marketing strategy — it’s where all the magic happens. 

It’s essential to craft a compelling sales funnel experience that connects with potential customers and keeps them engaged throughout their journey. 

Start by creating content for each stage of the buyer’s journey; for example, top-of-the-funnel content such as blog posts and videos that explain your products or services. 

Craft Sales Funnel Experiences

This content should be educational and entertaining, but it should also be focused on inspiring action. 

You can then use lead magnets to capture contact information from potential customers and have automated emails in place that nurture leads down the sales funnel. 

You might even add retargeting ads to your sales funnel, and create special offers for people who have already interacted with your content. 

By crafting an effective sales funnel experience, you’ll be able to keep potential customers engaged throughout the entire journey from awareness to purchase. 

9. Test, Test, Test

No matter how creative or clever your digital marketing strategies may be, you won’t know for sure which ones will work best until you test them — and continue to test them. 

A/B testing is a great way to optimize your campaigns and ensure that you’re getting the greatest return on investment.  

Make sure you’re testing everything from the copy used in your emails and ads, to the visuals that accompany those pieces of content. 

It’s also important to test different delivery methods, such as organic posts vs. paid ads, to see which yields better performance. 

Test, Test, Test

By testing different elements of your digital marketing strategy, you’ll be able to get a better understanding of what works for your business and what doesn’t — and use that knowledge to create more effective campaigns in the future. 

Finally, don’t forget to measure the success of your campaigns by tracking key performance indicators (KPIs).

10. Create Realistic Budgets

Digital marketing is great. But it’s not free. 

Even “organic” strategies like SEO, social media marketing, and PR require a lot of time — and often, to get the results you want you’ll have to pay an expert for help. 

That’s why it’s super important to set realistic budgets for all of your digital marketing efforts. 

Start by setting clear goals and outlining what success looks like for each campaign; this will help you determine how much you should be spending on each one. 

Then track the results and reevaluate once the campaign is over to see if the budget was appropriate for what you achieved. 

By creating realistic budgets and tracking your progress, you’ll be able to make smarter investments in digital marketing that will help grow your business. 

Don’t be afraid to reallocate funds if certain campaigns aren’t performing as expected.

11. Set Growth Goals

Creating digital marketing strategies is only the first step — you need to set goals for what you want to achieve with those efforts. 

Whether it’s increasing website traffic, boosting sign-ups for your email list, or increasing sales of a certain product, make sure you have specific and measurable goals in place. 

Remember the SMART goals process.

Your goals should be… 

  • Specific – What specifically do you want to achieve?
  • Measurable – How will you measure success?
  • Attainable – Are your goals realistic and achievable?
  • Relevant – Do the goals align with your overall business objectives?
  • Time-bound – When do you want to achieve these goals? By setting clear growth

These goals should be ambitious but also achievable, and you should always have a timeline for when you want to reach them. 

Once those goals are in place, create an action plan that outlines the steps you’ll need to take in order to reach them. 

This could include optimizing your website for SEO, creating targeted ads on social media, or revamping your email campaigns. 

12. Start a Blog or Podcast

Content is still king when it comes to digital marketing. 

Creating engaging content that resonates with your target audience is a great way to build relationships and drive more traffic to your website. 

Starting a blog or podcast (which you can do with ClickFunnels!) can be an effective way to establish yourself as an industry leader and position your business as an authority in its field. 

Start a Blog or Podcast

Not only will this help you build brand awareness and trust, but it also gives you the opportunity to showcase your expertise in a variety of topics related to your business. 

You can use these platforms to talk about new products or services, share industry news, or discuss current events. 

By creating valuable content that your customers can engage with and learn from, you’ll be able to attract more qualified leads and build a stronger relationships with them. 

So if you haven’t already, now is the time to start thinking about starting a blog or podcast for your business!

13. Create Case Studies

Speaking of content marketing, case studies are a great way to show potential customers how your product or service has helped other businesses. 

Case studies demonstrate the value of your offering and can be used to highlight customer success stories that illustrate the impact your company has had on the lives of others. 

They also give prospects an inside look at what it’s like to work with you, which can be a great way to build trust and credibility.

We love sharing success stories here at ClickFunnels…

Create Case Studies

So if you’ve had success stories with clients or customers, consider creating case studies that showcase the value of your product or service. 

You can use these as content for social media posts, emails, blog articles, or other marketing materials. 

Case studies are a great way to give potential customers a closer look at the value your company can provide and show them why they should trust you with their business. 

14. Automate Your Marketing Flows

One of the most effective digital marketing strategies is to automate your marketing flows.

After all, you don’t want to sit at your computer all day making sure that emails get sent, prospects get followed up with, or leads pay attention to your sales page. 

Thanks to 21st Century technology, that should all happen automatically. 

Creating marketing automation workflows allows you to send out automated messages at specific times or when certain triggers are activated. 

For example, you can set up an automated email sequence using ClickFunnels that will be sent out after someone subscribes to your list.  

Automate Your Marketing Flows

This allows you to nurture leads, keep prospects engaged with your brand, and even close more sales without having to manually handle each individual message. 

Automating your marketing flows can be a great way to save time and increase efficiency while still delivering a top-notch customer experience.

15. Consider Your Entire Marketing Funnel

When it comes to digital marketing, your strategy should consider the entire customer journey. 

This means you need to think about how customers find and interact with your brand from the very beginning of their journey, all the way through to when they become loyal customers. 

Consider each step in the process and what you can do to make it easier for customers to find and engage with your brand.

Consider Your Entire Marketing Funnel

For example, you may want to create content that answers questions customers may have about your product or service, make sure your website is optimized for search engine visibility, and add calls to action throughout the customer journey that encourages people to take action.

By considering your entire marketing funnel, you can create a cohesive strategy that will keep customers engaged and increase your chances of building loyal relationships with them in the long run. 

16. Create a Value Ladder

Creating a value ladder is another great way to come up with digital marketing strategies that will help you convert leads into customers. 

A value ladder is essentially a series of offers or products that get increasingly more valuable as the customer moves up it. 

This helps you create multiple opportunities for customers to purchase something from your business, and also gives them the incentive to keep buying from you as they move up the ladder. 

Create a Value Ladder

For example, your value ladder might start with a free ebook and then move on to a low-cost online course, followed by an in-depth workshop or seminar, and eventually up to an expensive coaching program. 

By providing customers with different levels of value that get increasingly more expensive, you can create a powerful incentive for customers to purchase from your business. 

And it’ll help you know where each customer falls in their journey with your business.

17. Use a CRM

CRM stands for customer relationship management and it’s a powerful tool that allows you to track customer data and manage relationships with prospects and customers. 

With a CRM (which ClickFunnels includes!), you can record important customer information such as contact info, purchase history, preferences, and more. 

Use a CRM

This data can then be used to create targeted marketing campaigns that are more likely to convert leads into customers. 

You can also use a CRM to manage sales processes and keep track of customer feedback, so you always have an up-to-date view of how your customers feel about your products and services. 

Additionally, it gives your sales team a place to manage and interact with leads. 

Using a CRM is an essential part of any digital marketing strategy, as it helps you collect and use important data that will help you increase sales and build better relationships with customers. 

18. Learn Marketing Psychology

Marketing psychology is the study of how people think, feel, and behave when it comes to marketing. 

It’s a powerful tool that can help you create more effective campaigns by understanding customer motivations and needs. 

For example, understanding customer motivation can help you craft messages or offers that emphasize the benefits of your products and services while understanding customer needs can help you create content that appeals to them. 

Additionally, marketing psychology can help you understand how customers perceive your brand, which can inform your strategy for creating compelling campaigns. 

By learning more about marketing psychology, you’ll be better equipped to craft powerful digital marketing strategies that will help you convert leads into customers. 

19. Run Sponsorships

Sponsorships and partnerships are another great way to increase brand awareness and engage with customers. 

Sponsoring an event or working with a partner company can help you reach new audiences and give customers the impression that your brand is reliable, trustworthy, and credible. 

Additionally, sponsorships and partnerships can also help you reach potential customers who might not have otherwise heard of your business. 

Run Sponsorships

To make the most of sponsorship, you should create content that is tailored to the event or partner company and also use it as an opportunity to share stories about your brand. 

This will help you build relationships with potential customers and increase brand awareness. 

20. Work With Influencers

Influencer marketing is a powerful way to get your products and services in front of potential customers. 

By partnering with influencers who have an engaged audience, you can get your message out to thousands of people quickly and easily. 

When working with an influencer, be sure to craft content that aligns with the influencer’s values and also tells your company’s story. 

Additionally, make sure to provide incentives for the influencer’s audience to purchase from you. 

Work With Influencers

This could be in the form of discounts or free products. 

By leveraging the power of influencers, you can increase brand awareness, build relationships with potential customers, and get more sales. 

Final Thoughts

It takes time and effort to build an effective digital marketing strategy, but it’s worth it in the long run. 

By following these steps, you can create a powerful digital presence that will help your business stand out from the competition and attract new customers. 

Create high-quality content, build an email list, craft lead magnets, and develop a sales funnel experience that will convert leads into customers. 

With these strategies in place, you can grow your business in no time.

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