3 Best Ecommerce Conversion Funnel Templates We’ve Tested

3 Best Ecommerce Conversion Funnel Templates We’ve Tested

You want to make more sales and increase the conversion rate of your website.

You already know you have an awesome product. It’s something people want and appeals to your target market… if only you can guide them intentionally from consideration to conversion.

Then you could build a sustainable ecommerce business.

One way or another, you heard about ecommerce conversion funnels. Maybe a friend told you that they’re getting a remarkable conversion rate with their funnel or maybe you heard something about it on social media.

Now you’re wondering if conversion funnels are the solution to your conversion rate woes.

In this article, we’re going to give you three high-converting ecommerce conversion funnel templates … for free.

But first, let’s answer an important question.

What is an Ecommerce Conversion Funnel?

An ecommerce conversion funnel is an intentionally crafted series of pages, forms, and sales copy meant to guide potential buyers from consideration to conversion.

It’s called a “funnel” because interested people go in the top (everyone who visits your product landing page, typically) and only customers come out the bottom. 

Sometimes, the conversion funnel is also referred to as a “sales funnel.”

the sales funnel

That’s a pretty graphic and all… but how do you practically guide people from consideration to conversion?

Isn’t it enough, after all, to run ads and send people to your product page, end of story?

Then they’ll, buy, right?

As much as I’d like to tell you that they will, the fact is, they probably won’t.

Let me explain.

Why Ecommerce Conversion Funnels Are Crazy Powerful

Think about the typical ecommerce store experience. Maybe you click on an ad on Facebook, or maybe you click on a link in an email you received. When you do, traditionally, that click takes you to a page that looks something like this.

Then you browse around their website to see if anything catches your eye. Maybe you purchase something. More likely, you don’t.

And that’s the problem with the traditional ecommerce experience.

There’s no guidance. Creating a conversion funnel for your ecommerce site is the difference between hiring an expert-trained personal shopper to guide your prospect through their shopping experience rather than letting them aimlessly browse.

While some big-name, deep-pocket brands (Nike, for example) can send a huge number of people to their website and survive off of a sub-par conversion rate, small or mid-sized ecommerce stores can’t.

Your store probably can’t.

That’s at least partly why a whopping 4 out of 5 ecommerce sites fail within 24 months of launching.

conversion rates statistics
*With conversion rates that hover between 2% and 4%, it’s no wonder why so many ecommerce businesses fail.*

And even if your store can survive off of a sub-par conversion rate, why settle for less when more — a higher conversion rate, more sales, more revenue, etc. — is as simple as stealing one of the ecommerce conversion funnel templates within this article?

Sound too good to be true?

Well then, let me outline exactly why these three ecommerce conversion funnel templates convert better than traditional ecommerce sites.

3 Best Ecommerce Conversion Funnel Templates (for FREE)

Ecommerce is one of the hottest entrepreneurial markets right now. And for good reason! In 2017, ecommerce generated $2.3 trillion in sales. Ecommerce represents about 10% of all retail sales in the U.S. and there will be 2.1 billion (about 1/4th of the world’s population) digital buyers around the world by 2021.

Ecommerce is sizzling with opportunity.

And at ClickFunnels, we’ve tested tons of different conversion funnels to see what converts the best for ecommerce stores.

Because even though there’s a lot of opportunity, there’s also a lot of competition. And we want to make sure that you get the sale (not your competitor).

So here are the 3 best ecommerce conversion funnel templates for free. We’ve tested each one and they are crazy effective.

If you’re still not convinced, check out how these exact funnels made a massive impact on Jaimie Cross’ ecommerce business.

“Having my business and all of its potential and not seeing any return for years… financially, it was a struggle. 5 ½ years into our business and I was spending all this money on all these courses and paying money to all these mentors and reading all these books and I was confused as heck, frustrated, overwhelmed…

“After we signed up for ClickFunnels, we went from $0 in our funnel to over $130,000 in our first six weeks and now we’ve done over three quarters of a million dollars in 5 months. The amazing thing is, we’ve had a website for years… but the funnel was a catalyst for us to grow.”

Tripwire Funnel

The tripwire funnel is perfect for selling specific products to your target market. Rather than encouraging website visitors to browse aimlessly, which will waste any advertising dollars you spent on that traffic…

You send those people directly to a sales page which focuses on selling a single product. What we call a “Two Step Sales Page”.

The goal of the Two Step Sales Page is to get the prospect to take the first two most important steps toward purchasing your product — entering their shipping and billing info.

If you want to get this funnel to convert even more powerfully, then give the person something for free on this page — that way, they’ll be more willing to enter their billing information.

Here’s an example of what this might look like.

tripwire funnel

Once the person enters their information and clicks through, we present them with the OTO (or One Time Offer) page.

This is where you make the prospect an offer that they can’t resist — a discounted product, for example, that they can get only this once (which adds a nice bit of urgency):

one time offer page

And since the prospect has already taken the hardest steps of entering their shipping and payment info, they’re far more likely to buy the product offered on your OTO page.

Finally, the tripwire funnel takes your new customer to your “Thank You” page. And you have made a sale. Voila!

Here’s what the entire funnel looks like.

two step tripwire funnel

Get Your Free Tripwire Funnel Over Here!

Product Launch Funnel

When you bring a new product to the market, the last thing you want to hear is crickets.

Ideally, you want to have built up so much suspense and anticipation surrounding your new product that your target market has their wallets pulled out before you even hit “Launch.”

And that’s the exact image we had in mind when we created our product launch funnel. We want your customers to be thrilled and excited to purchase your new product — no more lackluster, dead-pan silence on launch day.

Here’s what the product launch funnel looks like. 

product launch funnel

Get Your Free Product Launch Conversion Funnel Here!

First, you send traffic to a squeeze page where people can opt-in to stay updated on your new product’s progress and launch date. The only goal here is to get the person’s email address.

app manager squeeze page

You can also add a survey pop-up to this page to collect valuable information about what your target market wants most from the product.

Next, over a few weeks or months, you send that list of subscribers to Product Launch Pages, each of which is meant to build excitement and suspense, and create word-of-mouth buzz around your upcoming product. This is an extremely important part of this funnel — you must create anticipation before launching.

Finally, you send that list of people to your official launch page where they can purchase your new shiny product.

bookkeeper order page

With this funnel, when launch day comes, you will have people lining up to buy your new product.

Video Sales Letter Funnel

A video sales letter funnel is, chronologically speaking, identical to the tripwire funnel we discussed earlier.

The only difference is that you fill your sales pages with more video content than sales copy. So if you like recording videos more than you like writing, this is probably the way to go.

First, your traffic goes to the Sales Letter Page where they enter their shipping and billing information to receive a free sample of your product (that way, they’re more willing to enter that information). Then, they go to your One Time Offer page, where you upsell them — again, they’re more likely to add this offer to their cart since they already entered their payment and shipping info.

Then they go to your “Thank You” page. Easy as pie.

video sales letter funnel

Get Your Free Video Sales Letter Funnel Over Here!

Ready to Try the Best Ecommerce Conversion Funnels?

For a long time, ecommerce stores have tried to sell their products and increase their conversion rates by allowing visitors to browse their sites aimlessly.

And while there’s something to be said for that strategy when a customer is already familiar with your brand and buys from you consistently, it makes for a poor introduction (especially if you want those new prospects to actually buy from you).

Ecommerce conversion funnels, on the other hand, which we’ve designed to guide the visitor from new prospect to committed and paying customer, are wildly effective at making sales and growing ecommerce businesses.

The conversion funnels we’ve created have helped thousands of ecommerce store owners build sustainable businesses, drive consistent revenue, and even become financially independent.

If you’re ready to give a conversion funnel a try, go here and try ClickFunnels free for 14 days!

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18 thoughts on “3 Best Ecommerce Conversion Funnel Templates We’ve Tested

  1. I sell existing high ticket products direct to homeowners, I cant think of a tripwire free sample, Are there any funnels for ecomm products between 3k and 7k? My website does great but i want to try and direct customer through the sale

    1. Michael, yes there are funnels to collect contact information from a form or have them set up and appointment. Thank you for commenting, we feel the best way to learn how ClickFunnels can help you grow your business is by scheduling a free demo call. You can book this or someone on your team can by following this link: https://demos.clickfunnels.com/schedule3. This software works for all niches and all businesses. We look forward to supporting you!

  2. Hey, excellent article.
    I have a quick question. I'm planning to start selling the product that's already known by the market, and I want to make a Landing Page where I collect leads and then push them through the funnel. From your experience, is Product Launch Funnel good for already known products in the market?

    Thank you!

    1. Milos, You could use a launch funnel if you planned to present the product in a unique or innovative way that others weren't already doing & if you were taking the product from being a commodity (Just 1 product) to being an offer stack (where you stack on bonuses like maybe coaching. or other products that were the "next step" sort of products. A conversion sales funnel or a cart funnel would work just as well for your purposes. we feel the best way to learn how ClickFunnels can help you grow your business is by scheduling a free demo call. You can book this or someone on your team can by following this link: https://demos.clickfunnels.com/schedule3 This software works for all niches and all businesses. We look forward to supporting you! Ane please join our community at facebook.com/groups/clickfunnels

  3. Hi, I will be creating a funnel to sell a product that will be on a Shopify store. How do I connect the order form to the Shopify store to make it seamless? I can not find a video on this.

    1. Narmine, our customer doesn't see this comment feed. If you could please contact them at help.clickfunnels.com They can help you out with this

  4. I am existing CF customer, how can I access the e-comm funnels addressed in this article above to upload to my account for testing?

    1. Anthony, I think I can help with that.. You would need to open your Clickfunnels account, there is a 14 day free trial for that at Clickfunnels.com . Once you have an open account, you would click the links under each of the funnels in this blog post and it should ask if you want to upload those to your Clickfunnels account. Just reply yes and the funnels will begin an automatic upload. Once they are uploaded, you will find them in your account under the "Funnels" tab in your account. I hope that helped.

  5. Is there help on click funnels to help guide me with what to do first? I understand the whole funnel concept but do not want to throw up a funnel and just fumble around until I figure things out? Thank you. Also why should someone choose click funnels over Builderall as they have built in email marketing which means if I joined click funnels I would have to pay separately for an email auto responder? Thanks again for your reply and advice? Last question, is there a fee to become an affiliate as Builderall charges an extra $ 200 just to get their premade affiliate funnels. Thank you.

    1. There are so many places we offer help and education. Our best product for this is The One Funnel Away Challenge is a fabulous product that will walk you through daily actionable steps to create and launch your own sales funnel within 30 days. It includes support, community and motivation to keep you moving forward.https://onefunnelaway.com/challenge-c . Our affiliate program is free and you can find information on that at whatsyourdreamcar.com

  6. Hi,
    Thanks for writing an amazing article on ecom funnel.
    I am impressed with the funnel idea you mentioned.
    And I am considering to try clickfunnels with my shopify store.
    But before going to try, I would like to know how can I show the 7+ variations of a product.
    I heard that with clickfunnels, we can only add variations upto 5.
    And, can we decide the upsell page based on specific variation on the first purchase.
    Please help me to read the relevant doc for getting clarity on it.

    Siddharth Pal

    1. Siddharth, these are all great questions and best answered by our community at facebook.com/groups/clickfunnels