Last updated on February 21st, 2025 at 06:10 am
There are so many email marketing apps out there that it can be hard to decide which one to use.
That’s why today we are going to discuss the ten best email marketing websites and take a closer look at their:
- Features
- integrations
- Pricing
We hope that this article will help you find the right email marketing solution for your business!
#1: ClickFunnels
ClickFunnels is the leading funnel builder that has over 100,000 users.
Our software provides everything you need to create a profitable and sustainable online business.
That includes a powerful email marketing functionality that you can use to start, grow, and monetize your email list!
Features
High-Converting Sales Funnel Templates
ClickFunnels includes a library of proven, high-converting sales funnel templates for all of the most common use cases.
Sophisticated Funnel Flows
ClickFunnels allows you to create sophisticated funnel flows with behavioral triggers.
That way, you can send people who enter your sales funnel down different paths based on the actions that they take.
Email Broadcasts and Workflows
ClickFunnels includes a powerful email marketing functionality that you can use to:
- Send one-off broadcast emails
- Set up automated email sequences
- Create email workflows with behavioral triggers
So why pay for a separate email marketing solution when our software has everything you need to start, grow, and monetize your email list?
CRM Funnels
ClickFunnels has a customer relationship management (CRM) functionality that allows you to easily keep track of everything that is happening in your sales funnel.
Team Collaboration
ClickFunnels has a great team collaboration functionality.
One notable feature is user permissions – you can give and restrict access to specific functionalities of our software based on what each team member needs to do their job.
Another notable feature is simultaneous editing. You know how in Google Docs, several people can edit the same document at the same time?
Well, with ClickFunnels, you can do that with the pages in your sales funnel!
Fastest Load Speed
Typically, the faster the page loads, the better it converts.
That’s why we designed ClickFunnels with page loading speed in mind – pages built with it load blazingly fast!
See how our software compares to some of our major competitors in this regard:
Membership Site
ClickFunnels includes a membership site builder that you can use to create an exclusive online community.
Customer Center
ClickFunnels allows you to create a customer center where people can access all their paid content in one place.
Universal Elements
Want to change a particular page element on all pages in your sales funnel?
There’s no need to edit each page manually – you can simply set that element as “Universal” and it will be automatically updated throughout your entire sales funnel!
Ecommerce
ClickFunnels has everything you need to start an Ecommerce business.
Simply pick an online store template, add products to your catalog, and create a cart funnel for the one that you believe will be the most popular.
Now you are ready to start selling!
Cart Funnels
A cart funnel is an Ecommerce sales funnel designed to convert new store visitors into paying customers – typically by promoting your best-selling product.
Creating one and then driving traffic to it is the best way to grow your online store!
Course Builder
ClickFunnels has everything you need to create and sell online courses.
Simply pick a course template, design the curriculum, and add the content.
Now you are ready to start selling your online course with our proven, high-converting sales funnel templates!
Blog Builder
ClickFunnels has a blogging functionality that you can use to write articles, edit them, and publish them on your website.
Moreover, you can set each article as either “Public” (accessible to everyone) or “Members Only” (accessible to registered users).
This gives you the option to monetize your blog by offering premium content to your readers.
Page Builder
You don’t need any web design or web development skills to create high-converting web pages with ClickFunnels.
Simply pick a page template from our template library and customize it according to your needs using our visual page builder.
It’s that easy!
Real-Time Analytics
ClickFunnels comes equipped with an analytics dashboard that displays all the most important business metrics in real-time.
Integrations
Here are some of the main integrations that ClickFunnels offers.
- Twilio – Use to personalize and schedule SMS messages.
- Embed A Calendar Into Your Funnel – Use to allow leads to schedule themselves on your calendar. Can use lots of different calendar software for integration.
- YouZign – Use for hosting custom images on YouZign and then publishing those same images on ClickFunnels.
- VWO Engage – Use to set up push notifications for your funnels.
- SalesForce – Use if you want to integrate SalesForce with your ClickFunnels account.
- Warrior Plus – Use to sell Warrior Plus products in your ClickFunnels site.
- Disc Delivered – Use to enable automatic order fulfillment when someone places an order in your funnel.
- Stripe Payment – Use Stripe as a payment integration and send funnel customers receipts directly from Stripe.
- Kajabi – Use to connect your products in ClickFunnels with membership areas in Kajabi.
- PayPal – Use to add a PayPal button to your ClickFunnels page and accept payments through PayPal.
- Shopify – Use to integrate your Shopify website with your ClickFunnels account.
- Slybroadcast – Use to send voicemails from Slybroadcast to your subscribers in ClickFunnels.
- Shipstation – Use to set up Shipstation for order fulfillment once someone purchases through ClickFunnels.
- Zapier – Use to integrate your ClickFunnels account with any other popular service.
- ZenDirect – Use to send customer information from ClickFunnels to ZenDirect to ship items from ZenDirect.
Pricing
We currently have two pricing plans:
- The Startup plan that costs $97/month. A 30% recurring commission would be $29.10/month.
- The Pro plan that costs $297/month. A 30% recurring commission would be $89.10/month.
However, with this plan, you can create unlimited funnels.
You can get a substantial discount if you choose to pay annually.
There’s also a free 14-day trial.
Here’s the full-pricing breakdown:
#2: Aweber
Aweber was one of the first email marketing apps – it was launched back in 1998.
Once one of the giants of the email marketing niche, it probably has lost some of its market share due to the proliferation of more specialized apps, but it still remains one of the best general email marketing solutions out there.
It is probably best suited for people who are looking for simple email marketing software with an intuitive, easy-to-use interface.
Features
Here are some of Aweber’s most noteworthy features:
Email Marketing
Aweber allows you to send one-off broadcast emails, set up automated email sequences, and create marketing automations with behavioral triggers.
There’s a template library that features email templates for various use cases – you can customize them using Canvas editor which you can access without leaving your Aweber account.
Opt-In Forms
Aweber allows you to build opt-in forms with its form builder.
It’s worth noting that you don’t need a website to publish an opt-in form – you can create your form, get a shareable link, and then start driving traffic to it directly.
Landing Pages
Aweber allows you to create landing pages with its landing page builder.
There’s a template library that features more than 100 landing page templates for various use cases.
Sales Pages
While Aweber doesn’t have a full-fledged Ecommerce functionality, it does allow you to create sales pages and sell digital products such as ebooks, courses, and newsletters.
You can collect one-time payments, charge recurring payments for subscriptions, and even offer payment plans.
Web Push Notifications
Aweber also allows you to set up web push notifications so that you could instantly notify your subscribers when something important happens.
Integrations
Integrations are one of Aweber’s strengths – the company offers over 750 of them!
Here are some of them, just to name a few:
- Payment processor integrations with PayPal and Stripe
- Website builder integrations with WordPress, Wix, and Squarespace
- Ecommerce integrations with Shopify, WooCommerce, and BigCommerce
- Google integrations with Google Sheets, Calendar, and Forms
- Workflow automation integration with Zapier
Pricing
Aweber has four pricing plans.
Here are the prices for email lists that have up to 500 subscribers:
- Free plan that has a 500 subscriber limit and includes 1 email list, 1 landing page, 1 email automation, basic email support, and basic templates.
- Lite plan at $14.99/month that includes 1 email list, 3 landing pages, 3 email automations, 24/7 support, basic templates, and advanced message analytics.
- Plus plan at $29.99/month includes unlimited email lists, unlimited landing pages, unlimited email automations, priority 24/7 support, a full template library, advanced reporting and analytics, advanced landing page features, sales tracking, and low transaction fees. This plan also allows you to remove Aweber branding.
- Unlimited plan at $899/month that includes unlimited email lists, unlimited landing pages, unlimited email automations, personalized account management, full template library, advanced reporting and analytics, advanced landing page features, sales tracking, and low transaction fees. This plan allows you to remove Aweber branding and send 12x subscriber volume monthly. What’s interesting is that with this plan you get unlimited subscribers for a single fixed price fee, while with other plans unlimited subscribers come with additional subscriber fees.
You can get substantial discounts on Lite and Plus plans if you choose to pay annually.
Here’s the full pricing breakdown:
#3: Mailchimp
Mailchimp is another big player in the email marketing space that seemingly has been around forever – or, to be more precise, since its launch in 2001.
Just like Aweber, it was once one of the giants of this niche but has probably lost some of its market share due to the proliferation of more specialized solutions.
Unlike Aweber, instead of remaining a simple, straightforward email marketing app, it has expanded beyond its initial functionality and become a full-fledged marketing platform that offers some advanced features meant for seasoned marketers.
Features
Here are some of Mailchimp’s most noteworthy features:
Email Marketing
Mailchimp allows you to send one-off broadcast emails, set up automated email sequences, and create marketing automations with behavioral triggers.
Interestingly, this app doesn’t just show you analytics but also provides data-driven suggestions on how to get better results.
Say, the subject line helper feature provides feedback on your subject lines and helps you refine them so that you would get higher open rates.
Predictive segmentation would be another example of this – you get not just data on each customer segment, but also predictions about the future behavior of those subscribers, such as predicted future spending.
Landing Pages
Mailchimp allows you to create landing pages in just a few minutes.
There’s a template library that features landing page templates for various use cases.
Websites
Mailchimp allows you to create websites with its website builder.
This builder comes equipped with pre-designed color palettes and themes as well as pre-built website layouts.
Ecommerce
Mailchimp allows you to create an Ecommerce store with built-in email marketing such as abandoned cart emails.
This functionality is currently only supported in the United States and the United Kingdom, though.
CRM
Mailchimp includes a customer relationship management (CRM) functionality that you can use to keep track of what’s going on in your sales pipeline.
Integrations
Mailchimp offers over 300 integrations.
Here are some of them:
- Payment processor integration with Stripe
- Website builder integrations with WordPress and Squarespace
- Subscription integrations with Patreon, Chargebee, and Recurly
- Design integrations with Canva, Adobe Photoshop, and Unsplash
- Ecommerce integrations with Shopify, WooCommerce, and BigCommerce
- Accounting integrations with Freshbooks and Quickbooks
Pricing
Mailchimp has four pricing plans.
Here are the prices for email lists that have up to 500 subscribers:
- Free plan that offers the basic functionality of the app.
- Essentials plan at $13/month that has more features, higher usage limits, and assisted onboarding.
- Standard plan at $20/month that has everything in the Essentials plan plus higher usage limits and more features.
- Premium plan at $350/month that has everything in the Standard plan plus higher usage limits, the most advanced tools, and priority support.
Essentials and Standard plans have a free one-month trial.
It’s also worth noting that Mailchimp offers a 15% discount to non-profits and charities.
Here’s a full pricing breakdown:
#4: GetResponse
GetResponse is a software company that has been in business for more than 20 years and has a substantial customer base.
Originally, it was just an email marketing app, but eventually, the company expanded the functionality of its software to include lead funnels, sales funnels, social media ads, and more.
Features
Here are some of GetResponse’s most noteworthy features:
Email Marketing
GetResponse is still an email marketing app at its core, so it goes without saying that its email marketing functionality is its greatest strength.
It allows you to send one-off broadcast emails, set up automated email sequences and automated blog digests, and create automated workflows with behavioral triggers.
There’s also a library of email templates that you can use to ensure that your emails always look great.
Funnels
GetResponse also allows you to build various funnels including:
- Opt-in funnels
- Lead magnet funnels
- Sales funnels
- Webinar funnels
You can also use pre-designed scenarios to build funnels fast.
Website Builder
GetResponse offers a website builder that you can use to create websites and landing pages.
It has a drag-and-drop interface that is easy to use and doesn’t require any web design or web development knowledge.
You can also use an AI wizard that can generate a personal website in an instant once you answer a few simple questions about your business needs.
There’s also a template library that features 100+ website templates.
Integrations
Here are some of GetResponse’s integrations:
- Paid advertising integrations with Google Ads and Facebook Pixel
- Ecommerce integrations with Magento, WooCommerce, and Shopify
- Payment processor integrations with PayPal Payments, Amazon Payments, and Stripe
Pricing
GetResponse has four pricing plans.
Here are the prices for email lists that have up to 1,000 subscribers:
- Email Marketing plan at $19/month that includes email marketing, AI email generator, autoresponders, website and landing pages, signup forms and popups, and 24/7 chat support.
- Marketing Automation plan at $59/month that includes everything in the Email marketing plan, plus marketing automation, event-based workflows, webinars, advanced segmentation, contact scoring, and sales funnels.
- Ecommerce Marketing plan at $119/month that includes everything in the Marketing Automation plan, plus Ecommerce integrations, quick transactional emails, abandoned cart recovery, promo codes, product recommendations, and web push notifications.
- Custom Solutions plan that starts at $749/month and includes everything in the standard plans, plus dedicated, priority support, dedicated infrastructure, personalized onboarding, SMS marketing, AI recommendations, and transactional emails.
You can get an 18% discount if you choose to pay annually or a 30% discount if you choose to pay biennially.
Here’s the full pricing breakdown:
#5: Moosend
Moosend is an email marketing app that is branded as the “easiest email marketing and automation software”, so it’s worth checking out if simplicity is what you are looking for.
Features
Here are some of Moosend’s most noteworthy features:
Email Marketing
Moosend allows you to send one-off broadcast emails, set up automated email sequences, and create automated email workflows.
There’s a newsletter editor that you can use to design your emails – whether from scratch or by customizing one of the 75+ email templates.
You can also personalize your emails based on various factors such as the subscriber’s location, behavior, and purchase history.
Opt-In Forms
Moosend allows you to create responsive, user-friendly opt-in forms that you can then add to your website for the purpose of lead generation.
There’s also a template library that features forms designed for various industries and use cases.
Landing Pages
Moosend allows you to create lead generation landing pages with its drag-and-drop editor.
There’s a template library so you can use landing page templates if you don’t want to build your landing pages from scratch.
Integrations
Here are some of the main integrations that Moosend offers:
- Automation integration with Zapier
- Ecommerce integrations with WooCommerce and Magento
- Customer relationship management (CRM) integrations with HubSpot, Salesforce, and Zoho CRM
Pricing
Moosend has three pricing plans:
- Free 30-day trial that includes unlimited emails, one automation workflow, one landing page, and one form.
- Pro plan at $9/month for email lists that have up to 500 subscribers that includes unlimited emails, automation workflows, landing pages and forms, and an SMTP server.
- Enterprise plan that includes everything in the Pro plan as well as an account manager, priority support, SSO and SAML, and dedicated IP. You’ll have to contact the company for a quote.
You can get a discount if you choose to pay for the Pro plan annually – it will only cost you $7/month for up to 500 subscribers.
Here’s the full pricing breakdown:
#6: ConvertKit
ConvertKit started out as an email marketing app for bloggers but has since grown to be a marketing platform for creators of all kinds.
Whether you are writing books, making music, running a podcast, or doing some other creative stuff, this app has been designed with people like you in mind.
Features
Here are some of the ConvertKit’s most noteworthy features:
Email Marketing
ConvertKit allows you to send one-off broadcast emails, set up automated email sequences, and create marketing automations with behavioral triggers.
You can use its email editor to design your emails and create your own branded email templates in the future.
This editor doesn’t require any knowledge of HTML, but you can write HTML if you want to.
Opt-In Forms
ConvertKit allows you to create various opt-in forms including:
- Lead magnet forms
- Pop-up forms
- Newsletter sign up forms
- Blog category forms
There’s a template library that features responsive, customizable opt-in form templates that are GDPR compliant.
Landing Pages
ConvertKit also allows you to create various landing pages including:
- Lead magnet landing pages
- Coming soon landing pages
- Profile landing pages
- Course sign-up landing pages
There’s a template library that features responsive, fully customizable landing page templates.
Commerce
While ConvertKit doesn’t have a full-fledged Ecommerce functionality, it does have some e-commerce features that allow you to build simple sales funnels to sell digital products such as:
- Paid newsletters
- Ebooks
- Albums
- Presets
- Coaching
- Courses
…etc.
There are several pricing models that you can choose from: one-time purchases, recurring subscriptions, and even a “pay what you want” option.
You can also set up a virtual tip jar so that your fans would have the option of supporting your work even if you aren’t selling anything at the moment.
Integrations
Here are some of the main integrations that ConvertKit offers:
- Website builder integrations with WordPress, Wix, and Squarespace.
- Analytics integrations with AgencyAnalytics, Fathom Analytics, GrowSurf, SegMetrics, and ListGoal.
- Ecommerce integrations with Shopify and WooCommerce.
- Customer relationship management (CRM) integrations with monday.com and JetpackCRM.
- Workflow integrations with Make, Coda.io, and Zapier.
Pricing
ConvertKit has three pricing plans.
Here are the prices for email lists of up to 1,000 subscribers:
- Free plan that includes unlimited landing pages, forms, and broadcasts, audience tagging, and segmentation, allows you to sell digital products and subscriptions and offers community support.
- Creator plan at $29/month includes everything in the Free plan except for community support which is replaced with live chat and email support. Additionally, it includes a free migration from another tool, automated email sequences, visual automation builders, third-party integrations, and one additional team member.
- Creator Pro plan at $59/month includes everything in the Creator plan with priority live chat and email support. Additionally, it includes unlimited team members, a newsletter referral system, subscriber scoring, and advanced reporting.
You can get 2 months for free if you choose to pay annually.
There’s also a free 14-day trial.
Here’s a full pricing breakdown:
#7: Substack
Substack, a newcomer that was founded in 2017, took the email marketing world by storm and started the current paid newsletter craze.
The company didn’t invent the concept of a paid newsletter – this business model has existed for a long time.
However, setting up a paid newsletter used to be a burdensome technical challenge that presented an entry barrier for journalists that wanted to go independent.
Substack’s great innovation was simplifying the process to the point where anyone could start a paid newsletter with just a few clicks.
Other email marketing companies quickly caught onto this and introduced their own paid newsletter functionalities.
However, Substack remains the leading platform in the paid newsletter niche, so it’s worth considering if that’s what you are interested in.
Features
Here are some of the Substack’s most noteworthy features:
Newsletters
Substack allows you to start an email newsletter.
Interestingly, you can also publish its content as blog posts, which means that you can get the best of both worlds – the discoverability that comes with a blog and the ownership that comes with a newsletter.
Paid Newsletters
Substack allows you to add premium content to your free newsletter and restrict it so that it would only be accessible to paying subscribers.
You can also publish this premium content as blog posts and lock it so that casual browsers could see what’s behind the paywall but couldn’t read it without paying.
There’s also the option of starting a paid newsletter that doesn’t offer any free content and where everything is behind a paywall.
Content Discovery
Substack isn’t just an email marketing app, it’s also a content platform.
As such, it has an in-built content discovery functionality that helps readers find interesting content that they might like.
This is beneficial to writers because it can help drive some free traffic to their newsletters if they are lucky enough to be featured.
Integrations
Substack doesn’t seem to offer any native integrations, so if you are interested in a specific integration with a third-party app, you might want to look into whether that app offers it.
Pricing
Publishing on Substack is free no matter how many subscribers you have.
However, if you choose to add paid subscriptions, you will have to pay a 10% fee to Substack + Stripe’s payment processing fee.
#8: Ghost
Unlike other apps discussed in this article, Ghost started out as a blogging platform – a WordPress alternative designed with journalists in mind.
Considering this initial focus on journalists, it probably shouldn’t be surprising that Ghost has expanded its functionality to include paid newsletters and is now competing not only with WordPress but also with Substack.
That being said, this platform caters not just to journalists but also to creators and businesses, so it might be worth checking out even if you aren’t in the publishing industry.
Features
Here are some of Ghost’s most noteworthy features:
Blogging
True to its roots, Ghost has excellent blogging functionality with a clean user interface, beautiful themes, and exceptionally fast page loading speed.
If you want to start a blog but are sick and tired of WordPress’ clunkiness and feature bloat, this might be the right solution for you.
Newsletters
Ghost has a simple newsletter functionality that allows you to send one-off broadcast emails as well as set up automated email sequences.
This functionality has been designed with media businesses in mind and therefore has various useful features specific to this business model.
Say, you can create multiple newsletter beats and let your subscribers choose the ones that appeal to them the most.
Paid Newsletters
Ghost also allows you to create several pricing tiers for your newsletter and offer premium content to paying subscribers.
Integrations
Here are some of the integrations that Ghost offers:
- Payment processor integrations with PayPal and Stripe
- Analytics integrations with Google Analytics, Fathom Analytics, and Plausible
- Ecommerce integrations with Shopify, BigCommerce, and Gumroad
- Marketing integrations with Hubspot and Hotjar
- Writing integrations with Google Docs and iAWriter
Pricing
Ghost has four pricing plans.
Here are the prices for email lists of up to 1,000 subscribers:
- Starter plan at $19/month that includes 1 staff user, free official Ghost themes, and standard built-in integrations.
- Creator plan at $31/month that includes everything in the Starter plan and also 2 staff users, unlimited custom themes, 1,000+ Zapier integrations, and the ability to build custom integrations.
- Team plan at $63/month that includes everything in the Creator plan and also 5 staff users, priority support, and higher usage limits.
- Business plan at $249/month that includes everything in the Team plan and also unlimited staff users, advanced domain configs, and 99.99% uptime SLA. This plan seems to be limited to 10,000 subscribers at this price point as opposed to 1,000 subscribers like the three previous plans.
There’s a free 14-day trial.
You can get a 20% discount if you choose to pay annually.
#9: SmartrMail
SmartrMail is an email marketing app designed specifically for Ecommerce businesses. It has a powerful product recommendation functionality.
Features
Here are some of SmartrMail’s most noteworthy features:
Marketing
SmartrMail allows you to send one-off broadcast emails, set up automated email sequences, and create marketing automations with behavioral triggers.
It also offers Ecommerce-specific features such as abandoned cart emails, browse abandonment emails and product recommendation emails.
The latter is arguably the most important feature of this app because it allows you to automatically send personalized product recommendation emails based on the subscriber’s browsing and purchase history.
You know those product recommendation emails that you get from Amazon?
SmartrMail allows you to send emails like that to your own customers!
SMS Marketing
SmartrMail also allows you to build an SMS subscriber list and then use text messages to get in touch with them.
This can be especially helpful when you have time-sensitive information that you want to share (e.g. a 72-hour sale).
Coupon Codes
You can use SmartrMail to create coupons that automatically waive a specific amount, the shipping cost, or a percentage of the cart value.
You can also set expiry dates for your coupon offers.
Integrations
Here are some of the integrations that SmartrMail offers:
- Ecommerce integrations with Shopify, WooCommerce, and BigCommerce
- Email pop-up integrations with Justuno, Poptin, and Wisepops
Pricing
SmartrMail has two pricing plans.
Here are the prices for email lists of up to 1,000 subscribers:
- Standard plan at $19/month that includes SmartrMail’s standard features and is limited to 12 emails per subscriber. There’s also live chat support.
- Unlimited plan at $99/month that includes SmartrMail’s standard features plus unlimited sending, unlimited automations, smart A/B testing, and priority support.
#10: Drip
Drip is another email marketing app designed specifically for Ecommerce businesses.
It has a powerful marketing automation functionality.
Features
Here are some of Drip’s most noteworthy features:
Email Marketing
Drip allows you to send one-off broadcast emails, set up automated email sequences, and create marketing automations with behavioral triggers.
There’s also an abandoned cart functionality designed to help you combat cart abandonment.
Marketing Automation
This is arguably Drip’s most important functionality because it allows you to set up complex automations that can help you take your Ecommerce business to the next level.
It includes not just a visual workflow builder but also more than 20 workflow templates that you can customize and start using immediately.
Analytics
Drip also has a powerful analytics functionality that makes it easy to extract actionable business insights from your Ecommerce store data.
Integrations
Drip offers more than 100 integrations.
Here are some of them:
- Payment processor integrations with Stripe and PayPal
- Ecommerce integrations with Shopify, WooCommerce, and BigCommerce
- Pop-up integrations with Sumo, JustUno, and Poptin
Pricing
Drip only has one pricing plan that costs $39/month for email lists of up to 2,500 subscribers.
It includes:
- Unlimited email sends
- Onsite campaigns
- Email support
- Free migrations
There’s a free trial available.
Which Email Marketing App Should You Choose?
All of the apps that we have mentioned in this article have the same core email marketing functionality that allows you to send one-off broadcast emails, set up automated email sequences, and create marketing automations with behavioral triggers.
What differentiates these apps from one another is the features they bring to the table beyond those basics.
If you want to start building your email list but aren’t sure how you will monetize it, it’s probably best to go with something simple and affordable, like Moosend.
Meanwhile, if you already know your business model, then it makes sense to go with the solution that is best suited for it:
- Want to sell digital products? ClickFunnels and ConvertKit are probably the best options for you.
- Want to launch a paid newsletter? Substack and Ghost are probably the best options for you, though ConvertKit can also work well.
- Have an Ecommerce store? SmartrMail and Drip are probably the best options for you.
Other factors that you might want to take into consideration are pricing, functionality, and integrations.
Think about what you are going to need to run your business and then do the math to see if it makes more sense to pay for one app that has a broader functionality or to pay for separate different apps and integrate them.
A general rule of thumb here is that it’s usually better to get the functionality you need from as few apps as possible because the more solutions you stitch together, the higher the risk that something, somewhere is going to break down.
Finally, you want a solution that has an intuitive, easy-to-use interface and doesn’t offend your aesthetic sensibilities.
Fortunately, all of the email marketing apps listed in this article either offer a free trial or have a free plan, so you can check out the few that look the most promising and see which one you like the best.
Our app, ClickFunnels, has a free 14-day trial, so you can take our software for a test drive without any risk!