What could be better than effective advertising for your sales funnel?
How about some advertising that’s complete, totally, and absolutely free-of-charge?
Now, that’s what I’m talking about!
Whether you’re a small business owner on a tight budget or a pro marketer in need of a little extra exposure for your brand, the feeling remains the same.
Really, just about everyone loves traffic you don’t have to shell out money for.
(And best of all, the data shows that it really works).
With it, your funnel grows, your conversions climb, and your brand gets the attention it deserves.
Sounds pretty good, right?
Then you’re going to love this…
Partnering with Affiliates
Over the years, we’ve seen a healthy interest growing in affiliate marketing.
And this awareness is suggestive of another important factor in sales funnel building.
There are more people, more affiliates, than ever before looking for the chance to promote an award-winning brand.
The very best part? Partnering with affiliates, in many cases, doesn’t cost a single dime unless you convert.
When you seek out affiliate partners to forge an alliance with, you’re establishing a vital relationship forged on funnel traffic. In addition to being one awesome avenue for funnel growth, partnering with affiliates is results-oriented.
ClickFunnels’ affiliate management system, Backpack, lets you manage your affiliates and lets you in on their progress. Build trust and loyalty, not only by marketing a winning product, but by never missing a payout by checking the Payments section.
Protip: Make sure to evaluate your affiliates with care to guarantee that they’re the best fit for representing your brand.
Appearing on Podcasts
Our next funnel-accelerating trick is also wonderfully free.
With high numbers of people throughout the world listening to podcasts every week, you can be certain that there’s an audience here.
For this step, all you need to do is reach out and connect with some podcasters.
It really is that simple. Of course, it doesn’t hurt to establish some friendly rapport and start building a relationship first.
But because podcast hosts are constantly in search of content, especially expert guests, pitching one isn’t particularly tricky.
And with services like Skype, you not only don’t need to pay for this traffic-builder, you can also do it from the comfort of your home or office.
Reach out to podcasters whose audiences are your target market by creating personalised emails discussing your intent. And what better way to take the first step in reaching out to potential connections is none other than to show your best foot forward. One way of doing this is through crafting professional emails and Actionetics lets you do just that.
Create and design emails like the pros using Actionetics‘ Email Builder tool under the Email Broadcasts feature. Build your emails from the selection of available templates or draft from your own design!
Protip: When you contact your podcaster, make sure to make it as easy on them as possible. Let them know what you offer and even perhaps pitch an episode idea or two.
Putting Out Content in Facebook Groups
Around the Internet, the Facebook brand is well-known, as are its ability to link people together.
On the one hand, Facebook’s user base is extremely large, compromising over 70% of all people on the Internet.
And recently, Facebook Groups have popped up as a strong way to drive traffic to your sales funnel, growing it exponentially.
The genius in Facebook Groups doesn’t just rely on leaving a comment on another social media network.
The difference is that Facebook Groups are aimed at and filled with people who love a niche.
Do you sell soccer jerseys?
There’s a Facebook Group for almost every team.
How about luxury watches?
There are groups for that too.
Interact, engage, and truly grow your funnel.
ClickFunnels lets you optimise your funnel pages for social media posting. This setting, available to all pages in the funnel, lets you set the social image, page keywords, page description, etc.
Protip: Watch out for adding content that feels too spammy. Facebook Groups are more about authentic connections and content, even when the content relates to your brand.
Offering Your Product to Influencers
Have you ever seen a big basketball star wearing the latest model of shoes?
Or a famous musician sporting a brand’s latest offering?
Well, in the age of the Internet, you can capture this tactic that plenty of brands have been using for decades.
For every niche, there’s an Instagrammer with thousands of followers.
Or a YouTube channel viewed by countless people every single month.
These are the influencers, and they’re not much different than the celebrities of the past.
Even though those big celebrities aren’t going away, what this means is that you have a chance to offer your product to these new influencers and get it in front of lots and lots of eyes.
They get free swag, and you get free sharing and promotion.
Create an awesome landing page with ClickFunnels featuring your product where your influencers can sign up to become affiliates and send email promotions to your influencers. Choose from a number of templates available and add your own brand’s element into the design.
Protip: Remember “reach” isn’t everything in social media. Many users buy likes and followers, so you’ll want to take some time to research your prospective influencers before reaching out.
Taking Advantage of Guest Blogging
As we’ve seen here at the ClickFunnels blog, content marketing is still king.
And maybe you’ve even set up your own blog as part of your sales funnel, which is great.
But there’s one more route you can take to give your sales funnel a jump really, and that’s guest blogging.
Because it can take time, sometimes even years, to build a dedicated blog readership, guest blogging gives you the opportunity to reach an already existing audience quickly.
You’ll really love it too since you get to be the expert in your subject.
And with 81% of U.S. online shoppers saying they trust the advice given on blogs, you’ve got some real potential here.
Protip: Choose a subject to blog about that you’re most comfortable with so that you can add new insight and value to the community with the article. You can also see some great examples of guest blogging here.
Running a Competition with a 1-on-1 Prize
This course of action to grow your funnel is so often overlooked by many people.
Even professional marketers sometimes forget how powerful it can be.
Although contests are commonplace, they often focus on gift cards or other incentives that, while fine in and of themselves, don’t make a connection.
Instead, by offering your existing list the chance for some 1-on-1 time for promoting your funnel, you’re getting the best of both worlds.
Your funnel is getting growth, and by offering something truly exclusive, you’re making a real connection.
Create a competition page in your funnel with ClickFunnels and email invites to your affiliates using Actionetics. The competition page should include the rules, mechanics, prizes, etc. of what could be a competition to see who gets the most sales, who recruits the most affiliates, etc.
Protip: Don’t forget to create a well-designed image for your contest to attract more attention.
Include Your Product and Funnel in Existing High-Traffic Blog Posts
Have you ever noticed that some of the articles on your blog get more traffic than others?
Well, this is true of all blogs on the Internet. Some posts simply perform better, and it’s a fact of statistics that some would pull ahead in front of others.
And those posts are the best articles to modify to include your product and funnel.
Because the existing traffic acts as a beacon for your brand, all you need to do is use that interest for your funnel.
Consider where you can embed pieces of your funnel into these posts to channel that traffic right into your funnel.
Protip: “Native advertising” is one rising experiment in the marketing world. Take a tip from this strategy, and make sure that any products or funnel elements you include in your blog feel natural and seamless. This way, you’ll get better results and higher conversions.
Get Involved in the Comments and Social Media of Well-Known Bloggers
Exactly like our influencers tip above, this one introduces your brand to key points on the web.
By gathering together a list of hot-shot bloggers in your niche, you’re actually creating a file of contact points for your funnel.
When you take the time to comment on their articles or social media, you expose your brand to their traffic.
This strategy is a persuasive way of drawing in growth for your funnel because you’re adding value to the community in an organic way.
Think of it like a soft sell and a light marketing touch.
But the basic idea remains the same: as people congregate around a well-known blogger, you bring your brand (and sales funnel) into the conversation.
With quality comments, people feel more engaged with your brand and more likely to both enter and stay in your funnel.
Protip: While you want to remain authentic in your comment, watch out for inserting your brand into controversial or negative conversations. Even though it can be done, even pros tread lightly in such circumstances.
Host a Live Chat for Your Brand on Twitter/Facebook
If you’ve noticed recently, live chats are becoming more popular in certain niches on Twitter.
From education to sports, more and more people are joining in on the fun.
Probably one of the best parts about this method of funnel growth is not only that it’s free, but it’s also quick and easy.
Most Twitter chats last for only half an hour.
But since Twitter is designed for rapid communication, you can engage a lot of people with quality content at that time.
And when you create and manage a dedicated hashtag around your chat, you’re really making sure all eyeballs are on your brand. You can also host them regularly to continue getting the benefit here.
Protip: When hosting a Twitter chat, design an image with the next chat’s questions. This makes your chat shareable and guarantees that everyone can keep up.
Submit your Content to Media Aggregators
Our final step to growing your sales funnel for next to nothing is super-fast. Across the web, there are sites that are devoted to one purpose: sharing content.
For that reason, Blogging Fusion and Bigger Blogs are two blog directories you might want to review to add your content to.
But in today’s content-driven times, sites like Feedly have come to dominate the field.
Ensure that your RSS feed is set up correctly, and take advantage of any tips and tricks that sites like Feedly offer when it comes to hosting your content.
By verifying that your content is more accessible, you also lock in more possibilities that your sales funnels are seen.
Protip: Some bloggers have strong opinions about sites like Feedly. Yet, for our purposes, getting our content in front of the most people is critical, so don’t discount these sites out-of-hand.
Getting traffic to your funnel doesn’t have to break the bank.
Yet, paid traffic still has its positive points.
Out of paid and free traffic, which do you find gets the most results in your niche?
ClickFunnels Action Steps
You can grow your business without spending money by leveraging on affiliates using ClickFunnels Backpack.
Setting Your Commission Plans and Affiliate Types
Step 1: Log in to your ClickFunnels account.
Step 2: From your ClickFunnels dashboard, click the “Backpack” icon to access your Backpack dashboard.
Step 3: Click “Commission Plans” and click the “+ Add Commission Plan” button
Step 4: Set the name, currency and status of your commission plan.
Step 5: Go to the “Affiliate Types” section and click on “+ Add Affiliate Type”
Step 6: Set the name of the Affiliate Type
Step 7: Go back to the Commission Plans section and click on the commission plan that you created earlier.
Step 8: Create affiliate schedules by clicking the “Add” button in the dasboard.
Step 9: Set whether you want payout to be fixed or by percentage, the amount of the payout and months before payout.
Step 10: You can add more tiers and affiliate types by clicking the corresponding buttons.
Following the steps above, you can now add an affiliate program in your pages!