Last updated on June 25th, 2025 at 04:57 am
People are spending MASSIVE amounts of time on Instagram everyday.
Year-over-year, the platform has continued growing, with users regularly sharing photos and videos.
Today, there are more than 2 billion active users on Instagram every month, all looking to be entertained and educated.
That means, chances are high your market and target audience is already on the platform engaging with brands and businesses just like yours.
And with some of the features IG offers to help you get increased visibility — and drive more traffic to your offers — sleeping on this platform could be holding your business back from amazing growth.
If you aren’t already capitalizing on the traffic that’s waiting at your fingertips, or you’re looking to start tapping into another proven growth channel, this guide will help.
In it, we’re going to cover 5 different ways you can use Instagram to drive more traffic to your offers.
Add Clickable Links in Your Stories
Each day, more than 500 million people view Stories.
And 86% of those stories are watched through to completion.
How many of those 500 million could be future potential customers for you?
To top it off, more than 50% of people have visited a website to make a purchase after seeing a product or service on Stories.
To get them to do that, though, you need to give them a way to click through to your website.
Adding clickable links in the Stories that you share is an easy way to start tapping into that HUGE amount of daily traffic.
Take a look at the example below to see how effective these links can be:
Imagine if someone was interested in being comfortable while they’re getting fit.
(Looking great while doing it doesn’t hurt, either!)
If they saw this Story come up on their feed and took time out of their day to watch it, it means they’re interested in what they’re seeing.
According to the stats, 50% of the people who are interested in learning more are going to click through that link and make a purchase.
That’s a huge source of traffic and revenue — all by just adding a simple link inside the Story.
Here’s another example from #WTFisOTF:
This is a great Story for a few different reasons.
First, it immediately grabs attention — what actually is a “shy girl workout”…?
Second, it starts invoking scarcity with the timer countdown sitting in the corner.
Next, it tells people exactly what to do — by tapping the timer to set a reminder for the launch.
Finally, it includes a link so that people who are curious to know right now can click through and get the details while fulfilling their curious itch.
This is an incredibly potent combination that will drive clicks (and eventually purchases).
Stories don’t necessarily have to be so direct or in-your-face, though.
Check out the example below to see what we mean:
In this example, the Story grabs attention with delicious-looking meals.
The final frame lets people click to learn more about each of the dishes.
Depending on what they’re selling, the Story immediately gets people interested, keeps their attention by entertaining them, and then gives them a place to click to learn more.
Your goal with this strategy is to reduce the number of steps a user has to take to get to their desired location.
In this instance, that desired location is learning more about what they just saw on your Story.
Without the link, they’re forced to search Google for your website and then browse through your website to find what it was they were looking for.
If they feel like they have to work too much, the chances of them actually doing it are pretty slim.
By giving them a link directly in your Story, you’re going to significantly increase conversion rates.
And since Stories are full-screen and immersive, it means that any user who is interacting with your Story is fully engaged with your content.
You have their undivided attention at that moment.
Compared to links in other places, like your bio (for instance), the links in your Stories will have a higher clickthrough ratio — giving you more opportunities for a bigger conversion.
To get started adding links directly to your Stories, check out these instructions from Instagram.
The key to driving conversions with these links is to make sure the CTA you use is contextual.
Don’t just slap your website link on every Story you create.
And don’t just send people directly to your homepage and hope they figure out where to go.
Instead, make sure your CTA is focused around the benefit that you were portraying in the Story, itself.
Take a look at this example again:
If they simply slapped their homepage URL without a CTA on the Story, clickthrough rates would be low.
Since they tied the CTA to a benefit, though — “Power Up Training Pants” — and then let people know they could shop now if they clicked the link, the link makes a lot more sense.
The link then takes the person watching the Story directly to the page where they can buy the pants.
If your story is about a new launch, make sure your CTA is focused on the benefit your visitor will get when they click the link and then make sure the link directs them to the launch page.
If your Story is about a newsletter, make sure your CTA is focused on the benefits of the newsletter and then drives people to the page where they can sign up for it.
Add Link in Bio & Mention it in Your Posts
The second best way to drive more traffic from Instagram is making sure you’re including a link inside of your bio and that you’re mentioning it in posts that you make.
The link in your bio is permanent, giving your audience an easy-to-find gateway to go to your website or landing pages.
On Instagram, whenever someone mentions “link in bio”, it acts as a prompt for users to visit the person’s profile to find out more.
This two-step process is necessary because of Instagram’s limitation on putting direct links inside of posts.
Having the link in your bio becomes a simple and straightforward way for you to guide people to check out your website and since users on Instagram are accustomed to seeing “link in bio” it makes it more likely that interested people will take action and check it out.
Here’s an example to help you see this in motion:
In this example, you can see how Sunsama is promoting batching tasks.
For people who are focused on making the most out of their day and being as productive as possible, the post, itself, will grab attention.
But since a link can’t be included, Sunsama focuses on including a “link in bio” to direct people where to go if they’re interested in learning more.
Then, when they click through to sunsamahq, the link in the bio directs them to a page on their website that is dedicated to their social media posts.
This kind of cohesive messaging between the post and the bio link can effectively drive interested users to click through, especially when the offer is a no-commitment free trial.
Here’s another great example from Kolkata Chai Co. using their bio link to drive people to a list of pages they may be interested in.
Whenever a user clicks the link in their bio, they’re directed to this page:
On the page, they’re given a bunch of different options.
Depending on what they’re interested in, this link hub can direct them where they want to go.
For instance, if they’re interested in the free trial, they can click “Try Our Best Selling Chai Mix” and be directed to the page below:
Then, visitors are taken to a page where they can select the flavor they want for the trial.
This combination of informative, educational, and entertaining posts with a clear CTA to check the link in the bio can effectively turn followers into leads and then leads into customers.
As long as your landing page delivers on the promises you’ve made in the post, you stand a high chance of converting the visitor into a new, loyal customer for your business or brand.
To craft these landing pages as easily as possible, so you can focus on your messaging and product, you can use a tool like ClickFunnels.
(If you haven’t already, click the link above to start your free 14-day trial now.)
Once you have an account, you can grab a pre-built, pre-designed template that’s been proven to convert at a higher-than-average ratio.
You’ll be able to fully customize it so it perfectly matches your brand and messaging, giving your visitors from Instagram an easy way to move forward with you.
Before you start implementing these strategies, it’s highly recommended that you have a funnel in place so you are losing all the traffic you’re driving from Instagram.
The end result is you being able to capture each visitor onto your email list so you have even more chances to convert them into new customers for your business.
If you don’t already have a funnel in place, you’ll want to click here to start your free 14-day ClickFunnels trial now.
Especially when it comes to driving traffic from Instagram using the next strategy.
Start Your Free 14-Day ClickFunnels Trial
Run Paid Ads
When your funnel is proven to convert and you’ve shown that it will turn a profit, the next best way to explode your traffic from Instagram is to start running paid ads.
With ads, you can pay for placement on people’s feeds so you guarantee that your message gets in front of the right people at the right time.
There’s a wide range of ad styles and types you can run, too.
For instance, take a look at the photo ad below:
These photo ads are extremely simple and straightforward.
When you run them, Instagram will inject your photo onto people’s feeds, giving you an opportunity to drive that traffic to your landing pages or order forms.
If your photo can grab attention and showcase the benefits of what you’re offering, a portion of the people who see it will click through to learn more.
Another type of ad you can run are Story ads.
With these, you’ll run full-screen ads that appear between people’s stories.
Check out the example below to see what they look like in action:
In the Story ad above, if someone wants to learn more about how to succeed on YouTube while they still have a full-time job, the ad would be pretty interesting.
They could click and be taken to the Part-Time YouTuber Academy landing page.
Here’s another example of a Story ad from sketch. wow:
In this Story ad, sketch.wow is using a massive discount on their content marketing program to help entice people to click through to learn more.
Since Stories are so popular, this is a great way to grab attention and drive it to your offers.
Another great ad type is Reels ads.
Reels are Instagram’s answer for TikTok’s insane growth.
These are short-form, entertaining videos that have seen a massive spike in traction in 2024.
When you’re running Reels ads, you’ll inject your ads into the content in the middle of the action.
When you do it in an entertaining and engaging way, you can get people to watch your ad while they’re watching other people’s Reels.
Here’s an example of a Reels ad:
To make these ads work and keep from blowing up your budget, there’s two things you need to do.
The first is to answer a few questions BEFORE you start running IG ads.
The second is to begin collecting assets you’ll need to use for the ads, themselves.
Questions to Answer
- What’s your core message? – Identify the key takeaway you want your audience to remember after seeing your ad.
- Who are you targeting? – Define your audience based on demographics, interests, behaviors, and locations to tailor your message to them.
- What action should viewers take? – Decide whether you want viewers to visit your website, purchase a product, sign up for a newsletter, or engage with your content.
- How will you differentiate your ad? – Think about what sets your ad apart from competitors and how you can highlight this uniqueness.
- How much are you willing to spend? – Establish a clear budget that aligns with your campaign goals and overall marketing budget.
- How will you track and measure success? – Define which metrics (engagement, conversions, sales) will determine the success of your campaign.
- What’s the duration of your campaign? – Decide the start and end dates of your ad campaign to coincide with product launches, seasons, or any other strategic timings.
- Is your customer support ready for potential inquiries? – Ensure your customer service team is prepared for any questions or feedback as a result of increased visibility.
The answers to these questions will guide the campaigns you create and ensure you’re giving yourself the highest chance possible to profitably run paid ads on Instagram.
Assets to Collect
- High-Quality Visuals: Have professional-grade images and videos that align with Instagram’s aesthetic standards. They should be attention-grabbing, high-resolution, and formatted correctly for the platform (square, landscape, or vertical for stories).
- Ad Copy: Prepare concise, engaging text for your ads. This includes a headline, main text, and a clear call-to-action (CTA).
- Target Audience Profile: Develop a detailed profile of your target audience, including demographics, interests, and behaviors to inform your targeting settings.
- Landing Pages: Ensure you have mobile-optimized landing pages ready for the traffic that will be driven from your ads. The landing pages should be relevant to the ad’s content.
- Instagram Business Account: You need an Instagram business account to run ads. This gives you access to advertising features and analytics.
- Ad Account Setup: Ensure your ad account is set up properly in Facebook’s Ads Manager, including payment information.
Once you have these assets in place and your funnel has been proven to convert, you can start moving forward with creating your campaigns on Instagram.
If your funnel hasn’t been proven to convert, though, or you don’t already have a funnel in place, we recommend grabbing your ClickFunnels free trial by clicking here now.
With your free trial, you’ll be able to access high-converting funnel templates and structures, email marketing templates and automations, and be able to lay the foundation for your ads to work.
Collaborate With Influencers In Your Niche
When it comes to explosive growth, tapping into other people’s existing audiences is a great way to drive a TON of extra traffic to your offers.
Influencer marketing, if you aren’t familiar with the term, revolves around you building partnerships with brands and people who already have a large audience on the platform.
If their audience happens to contain your target market, partnering with them can introduce your brand and offers to that audience.
For example, the person below has 28,000 followers focused on improving their ADHD.
If your business shares that audience, you could collaborate with her to introduce your business to her followers — and potentially convert some of them into your own followers.
In the post below, you can see that they’re promoting Loop Earplugs for people who are sensitive to loud noises.
And here’s someone who is promoting the Sunsama app through a collaboration with Sunsama:
To get started collaborating with influencers, there’s a few things you need to do.
Find the Right Ones
It all starts with finding creators who resonate with your brand’s values and cater to an audience that you want to target with your offers.
You also need to ensure that they are open to working with you — either for free products or for commissions from the sales they help generate.
Reach Out via Email or DMs
Then, once you’ve identified who you want to collaborate with, you’ll need to reach out to them via email or direct message on Instagram.
Here’s a quick template you can use to get the ball rolling:
Subject: Collaboration Interest With (Your Brand Name)
Hey (Influencer’s Name),
I’m (Your Name) from (Your Brand Name).
Love the authenticity and energy in your content!
Would you be open to exploring a partnership?
We think our (product/service) might resonate with your followers because (give reasons).
Let’s chat?
Best,
(Your Name)
Discuss the Details Of Collaboration
If they respond and say yes, you’ll want to send details and ship your product.
There’s also a few things you’ll need to discuss:
- Talk about content creation costs and what they typically charge for collaborations
- Understand the type of content they can create for you and any restrictions on its use
- Nail down timelines, both their standard pace and any rush scenarios
- Gather logistical details like shipping addresses if you’ll be sending them products
When you have these details dialed in and you both agree on the terms of the partnership, your influencer can begin promoting your business.
Create Instagram Stories Highlights
Instagram Story Highlights are a collection of Stories that you curate and place at the top of your Instagram profile.
These tappable circles are a great way to group and categorize the Stories you’ve created by themes.
To see what we mean, check out this example:
You can see at Blissclub has created specific categories of Stories around different areas that they know their audience may be interested in.
Since Stories only last for 24 hours, these Story Highlights help extend the life of your most popular Stories beyond that 24-hour window.
That means you can continuously capture the attention of your audience and direct them to your website using the Stories that have proven to get traction.
To create these Highlights, you’ll want to organize them into themed categories with clear labels.
Taking this strategy one step further, you’ll also want to use trackable links — or dedicated landing pages — in your Story’s “Swipe Up” feature to help monitor which Highlight traffic is coming from.
This can help you understand which Highlights are most effective at driving traffic.
Here’s a great example:
These Highlights can give instant information on each one and reduce the friction between someone wanting to find out more and being compelled to check out your website or contact you.
For instance, under the “I will write for you” Highlight above, when clicked, the Story below will be shown to visitors.
Then, when someone is interested, they can click through the trackable link to learn more.
Capture the Traffic You’re Grabbing
As you’ve seen, these strategies can be incredibly powerful and help drive a ton of traffic from Instagram.
To make sure you’re capturing that traffic, though, you’ll need to have optimized funnels in place.
You can use ClickFunnels to capitalize on all the attention you’re generating on Instagram using the strategies we’ve just given you.