7 Ways To Get More Website Hits From Google

Google SEO is some of the most highly-targeted, high-intent traffic you can drive to your websites and funnels.

When someone types a search phrase into Google, they know exactly what they’re looking for so if you deliver on that search phrase, your conversion rates can be significantly higher than what you’ll get through other traffic channels.

If you’re looking to get in front of the right audience and expand your reach, implementing proven SEO strategies could be the way you expand your reach.

Unfortunately, though, many marketers believe SEO is one of the hardest traffic sources to tap into — due to Google’s complex algorithms and the higher competition levels for search traffic.

While that may be the case for some industries, for most it’s still one of the best sources of traffic you can drive into your funnels.

In this guide, we’re going to break down 7 of the best ways to get more website hits from Google so you can tap into more of this high-converting traffic channel.

Get Our Top Traffic Secrets Here!

Tip #1: Match Search Intent

Whenever a user types a specific phrase into Google, they’re in a different state of mind.

Compare this to traffic channels like Facebook or TikTok where people are scrolling and looking for entertainment.

Advertising on those channels is considered “interruption” marketing — where you’re interrupting what they were doing to put a message in front of them.

While those platforms do give you great targeting options, they’re still guessing at who may be interested in seeing your ads and offers.

Google search traffic, on the other hand, lets you know exactly what they were looking for when they started looking for it.

To give you an example, someone watching weight loss videos on TikTok is probably interested in learning about weight loss.

But that doesn’t necessarily mean they are in the frame of mind to purchase a product that they see. They may only be looking for free information.

Someone searching on Google for “best personal trainer in my area”, though, is a lot more likely to be in the state of mind where they’re looking to hire a trainer.

That means you need to ensure that your content is matching their intention.

There are a few ways to do this, and we’ll get into more around content later in this guide.

For now, think about the frame of mind people are in when they’re searching keywords on Google and then attempt to match your content to that intention.

Here are some examples to help you get started:

If you search for ‘how to make tea’ — you’re more than likely looking for a step-by-step guide.

Trying to rank a product sales page for this keyword isn’t matching the intention of the user.

While the user -may- be interested in buying products, you would have to interrupt them while they’re looking for a step-by-step guide.

Instead of interrupting them, lean into what they’re actually looking for and create content that matches their specific intention.

In this case, a guide on how to make tea:

The first result takes the user to a page that teaches them exactly how to make tea.

If the user searched for “where to buy tea” or “buy tea”, ranking product pages or sales pages would make more sense.

Like this example:

Here, the TWG link takes you to a page where TWG is selling tea.

It matches the searcher’s intent perfectly, which helps fulfill both goals.

First, it gives Google what they want — pages that are relevant to what their users want to see.

Second, it gives the user what they’re looking for — how to buy tea.

They’re likely not looking for a step-by-step guide or product pages. Instead, they’re looking for the health benefits of drinking tea.

Attempting to put a sales page or a step-by-step guide in front of them at this stage would create a mismatch and make it harder for Google to want to rank your pages or for Google’s users to want to click through to your pages.

When you’re trying to get more traffic from Google, you need to meet both goals: giving the Google algorithms the type of content their users expect to see, and giving their users the type of content they were looking for.

If you can meet both of those goals, you stand a better chance at getting ranked in the search results pages and a better chance of getting people to click through to your website.

So before you start creating content to rank in Google, think about what the searcher’s intention may be and then match your content to that intent.

Tip #2: Fix SEO Issues

Once you’re creating content that your users want to see, the second thing you want to do is make sure your website or funnel is technically sound.

Because remember, Google’s main goal is to deliver what users are looking for.

What those users don’t want, though, is to land on websites that have broken designs, malicious code, broken links, images that fail to load, etc.

If Google’s crawlers land on your site and find these things, you’ll be pushed down in the rankings until you get the issues fixed.

It’s those crawlers that will find your site, look at your content, index it in your database, and then decide where it should show up in their search results.

To see how Google views your site — and which pages they’ve already indexed, try running this test:

Go to Google.com.

Type in “site:yourwebsite.com”.

Replace “yourwebsite.com” with your own domain name.

This will tell you whether, or not, Google has already indexed your website and which pages they’ve included in their database.

I did this for my website “thetonic.us” and found that Google has indexed 59 of the pages on my website — meaning those 59 pages have a chance to show up in Google’s search results.

If you run that test and your website doesn’t show up or Google gives you an error saying no results were found, it means that there’s work to be done.

Now, if you’re not a technical person, this work might be best left to your SEO team.

However, if you can move around through your code and you understand the technical aspects of your website or funnel that Google is looking for, here’s what you want to do.

First, make sure that the user experience on your pages is good.

Things like your page load speed, mobile friendliness, server uptime, and being free of malicious code like viruses or malware are critical.

If your page doesn’t load fast, your server is always down, or (worse) a hacker embedded malicious code onto your pages, Google will not want to rank those pages in the search results.

Their goal is to give users the best experience possible — and each of those factors diminishes the user’s experience.

To determine your user experience, ask yourself these questions:

• Are your pages designed to load quickly and smoothly?
• Is your website secure, ensuring that visitors’ information is protected?
• Does your content look and work well on mobile devices?
• Are there, not too many annoying ads that distract from the main content?
• Do you avoid using intrusive pop-ups or ads that block the main content?
• Can visitors easily find their way around and locate the main information on your website?
• Is your website designed in a way that makes it easy for visitors to understand what’s important on each page?

If you can answer yes to each of those questions, chances are high that you’re providing a great user experience and stand a higher chance at getting your pages ranked.

Then, you want to make sure your pages load quickly.

To do that, you can use a tool like https://pagespeed.web.dev/.

For Google’s sake, they consider a “good” page load speed to be under 2 seconds.

If your pages load faster than 2 seconds, Google’s users won’t be waiting around forever for the content they’re wanting to see.

That’s a good thing in the eyes of Google’s algorithms.

The next thing to focus on is making sure your design is mobile-friendly.

Here’s an example of a design that’s not currently friendly to mobile devices, like phones and tablets:

Again, not being mobile-friendly creates a poor user experience and will keep Google from wanting to show your pages in the search results.

To check out how friendly your website’s design is, you can go to Google’s Mobile Friendly test and enter the URL you want to look at.

If your design is broken when you run that tool, you’ll need to talk with your designer or switch to “Mobile” design mode inside of ClickFunnels to fix the issues.

Get Our Top Traffic Secrets Here!

Tip #3: Optimize Your On-Page SEO

With the technical factors addressed, the next thing you’ll want to do to get more traffic from Google is to tell Google what your pages are about.

Google’s algorithms are incredibly smart and can read the content on your page to determine what the page is about — and which keywords it should be ranking for.

To help improve the chances you’re being ranked for the keywords you want to be ranked for, though, there are ways you can specifically tell Google what the page is about.

The first is by including your keyword inside of the URL for your page:

By including your keyword in the URL of the page, you’ve told Google that the page is specifically about that keyword.

It’s a very strong ranking signal in Google’s algorithms.

The second place you want to make sure it’s included is inside of your page’s title.

Then, once your keyword is in the URL slug and the page title, you also want to make sure that it is wrapped inside of an H1 tag.

ClickFunnels does this for you automatically when you set the page title.

If you want to check, though, right-click on the title in your browser and select “Inspect”.

If the highlighted portion includes a <h1> tag then your keyword is wrapped in an H1.

Check out this example:

Finally, you want to include your keyword within the first few sentences of the content.

Doing these 4 things will provide strong signals to Google’s algorithms that the page is about the keyword you’re trying to rank for.

One thing to keep in mind, though, is that you don’t want to overdo it.

By putting your keyword onto the page too many times — or so many times that it appears unnatural — it could look like you’re attempting to manipulate the algorithms by doing something called “keyword stuffing”.

To avoid that, don’t create content for the algorithms. Create it for the users, instead.

Make sure it reads naturally and that you’re not trying to stuff keywords in places where they normally wouldn’t be, and you’ll get more traffic from Google.

Tip #4: Build Backlinks

The first 4 tips we’ve just covered are all focused on making sure Google can (and will) rank your pages in their search results.

The next step, though, is showing them that your pages are worth ranking in those results.

To do that, you’ll need to build links pointing to the pages on your website or funnel.

Check out this example of a link on Shopify pointing to the ClickFunnels website:

Backlinks are a critical component for ranking in the search results and one of the strongest signals Google uses to determine where your pages should be ranked within those results.

To help you understand the concept, think about popularity contests, like a high school prom.

At the prom, students vote for a prom king and a prom queen.

Each of those votes is like a backlink. Whoever gets the most votes wins.

In Google’s algorithms, links are like votes for your website. Whoever has the most links tends to get ranked the highest on the results pages.

Now, there are some caveats to this as each link has its own “strength”.

A link from a website like Google.com pointing to your website is an incredibly strong link.

While a link from a spam site that contains malware or malicious code might actually harm your rankings.

That means you want to keep the focus on quality instead of quantity. Even though it is a popularity contest, who links to your website is just as important as how many links your website has pointing to it.

There are a handful of ways to build high-quality backlinks to your pages.

Examine Your Competitor’s Links

Make a list of each of your competitor’s websites.

Then use a tool like Ahrefs free backlink checker to build a list of all the websites that are linking to your competitor’s websites.

Once you have the list built, you can reach out to each of these websites and ask the owners if they may consider linking to your pages, as well.

Look For Your Brand Mentions

If your brand has been mentioned online, but the website mentioning it didn’t link back to your website, it’s a prime opportunity for you to reach out.

Contact the website owner and ask them if they would consider adding a link to your site.

Since they’ve already mentioned your brand, chances are high that they’ll consider adding a link to the page they mentioned you on.

Round Up the Experts

One of the most popular types of content for blogs (and search engines) is Expert Roundups.

Experts gather together and each gives their own advice and opinions around a specific topic, then that content gets shared across each of their networks.

Since this type of content is so popular, readers tend to share it across their networks, too.

That means these lists generate large numbers of links.

If your website is included on that list as an expert mention, you’ll not only benefit from the link to your site, but you’ll also benefit from all of the links pointing to the page where your advice and opinions are featured.

This is an amazing source of high-quality, highly-relevant links — the best links possible.

Create Useful Resources

Guides, tutorials, tools, and industry reports are all great ways to get links to your site.

The more useful they are, the more links they’ll get.

When you’ve created them, reach out to website owners you think may be willing to share the resources — with a link back to your website.

Find Broken Links

When you’re looking through your competitor’s link profile using a tool like Ahrefs backlink checker, if you stumble onto broken links or pages on your competitor’s sites that have been removed, you can use that as an opportunity to get more links to your website.

Reach out to the owner or administrator of the site that has the broken link on it and let them know that it looks like the page they’re linking to has been removed.

Then suggest that they link to your updated resource or page on the same topic.

If your content is valuable and relevant, the website owner/administrator may consider linking to your website so they fix the broken links on their own.

Be a Guest

Finding blogs that are related to the topics you cover on your site is another great way to start getting more links.

Create a list of all the blogs in your industry and then start contacting the owners.

Suggest a few blog post titles that you know may be interesting to their audience.

Then ask the owners if they want you to create content for those post title ideas.

If they say yes, you get a chance to create content for another highly-relevant blog which (in most cases) will include a link back to your website.

If they say no, you can recycle those ideas with the next blog that you contact.

Since blog owners need to get their hands on as much content as possible and love giving their audience what they’re looking for, they’re more inclined to accept your suggestions.

Get Our Top Traffic Secrets Here!

Tip #5: Use Social Media

Even though we’re talking about generating more search traffic to your website, you can’t forget about social media.

One of the factors the Google algorithm considers is how much traffic you’re getting from platforms other than Google — and how that traffic interacts with your website.

The algorithms want to see that you’re not only getting traffic from websites and platforms outside of Google but also that the traffic you do receive from them positively interacts with your website.

This helps them determine whether or not you’re a legitimate website owner, or if you’re a spammer trying to manipulate their algorithms.

But there’s an added benefit to using social media: you have a chance of going viral and getting your content spread across the network — which gives you the chance to pick up more backlinks as other bloggers see and share your work on their own blogs.

Now, there are right ways and wrong ways to do this.

If you’re looking to drive more traffic to your website, you want to tailor your content to how people on the platform want to consume that content.

For YouTube, that’s going to be creating entertaining videos that keep people’s attention.

For TikTok, you can create short pieces that inform, educate, and entertain.

On platforms like Twitter, you want to use a compelling headline, subheadline, and a reason for them to click through your link.

If you want help writing compelling copy, check out our Copy Quick Start Secrets.

Then, for platforms like Facebook and Instagram, using high-quality images that grab attention, followed by a reason to click through is a great strategy that drives clicks.

The key here is to make sure the content you’re sharing is something people want to pay attention to.

If you can solve their problems, answer their questions, or entertain them, your content will go further on social media.

Don’t just share your links and hope for the best, though.

To get traffic from these platforms you need to be proactive about how and where you’re promoting your content.

You also want to make sure you’re using the right platform for your audience.

If you’re a B2B business, you’re more likely to find your audience on LinkedIn, while B2C businesses may have better luck finding an audience on Instagram, Facebook, or YouTube.

To help get your creative wheels spinning, here are a few examples:

This Twitter thread is a great example because the first Tweet leads with a compelling headline — how SARAL has studied a $1.5B influencer brand and how they market their business.

Then they follow with a subheadline to let people know why they should keep reading — 4 things your brand can implement today by doing what the $1.5B influencer brand does.

Each of the 4 tips is its own Tweet reply to the original Tweet. Creating a thread like this gives people a chance to read more than just 140 characters but also tends to be favored more in the Twitter algorithm.

Finally, the last reply contains a link to the website where you can read more.

Tweet leading to a blog post:

This example is a single Tweet following the same format: a headline that grabs attention, bullet points to make it easy to read the benefits of the blog post, and then a link to the blog post, itself, for people to continue reading.

Instagram story leading to a landing page:

On Instagram and Facebook, Stories are making waves in the algorithms right now.

Posting Stories is a great way to drive more traffic to your website, sales pages, and blog posts, if you do it in the right way.

You can see the example above from Instagram.

It provides a quick tip for eliminating or avoiding stress and then gives people a chance to download a free guide on stress relief.

Example of a great LinkedIn post:

For B2B businesses, you’re likely to get more traction on platforms like LinkedIn.

This example is a post from Cole Shafter which includes a small introduction to grab attention and then a link to his latest blog post or podcast episode.

Don’t forget about email:

Since email subscribers have already said they want to hear from you but likely aren’t visiting your website every day, notifying them of new content is a great way to drive traffic.

Google’s algorithms also prefer seeing return visitors coming back to your site, interacting with your posts, purchasing products, and then revisiting again later.

This tells the algorithm that your website is providing solutions to the people you’re trying to serve and not just another spammer trying to manipulate their algorithms.

The email above is a great example of how to drive more traffic back to your site.

It focuses on what’s in it for people reading the message, how they achieved the greatness that the reader wants to achieve, and then teases what’s on the other side of clicking the link at the end of the message.

To drive more traffic from your email list, here are a few ideas to get you started:

And, if you’re looking for even more ideas and ways to drive traffic from social media and your emails, check out Jim’s book, Copywriting Secrets.

Tip #7: Write Clickable Headlines

Finally, once you’ve done everything needed to help the algorithms rank your website and have proven that you’re not a spammer, the next thing you can do is optimize your conversion rates on Google’s search results.

Even though everything we’ve talked about already can help drive more traffic and get your website or blog posts ranking in the search results pages, it still doesn’t guarantee a click.

You have to remember you’re still competing with 9-10 other websites all looking for clicks, too.

That means you’ll want to take advantage of the space Google gives you to grab attention.

Your webpage titles and the meta description you use gives you the chance to drive more traffic than other websites on the search results — even if they rank higher than you.

To do it, you’re going to want to write clickworthy blog headlines.

Here’s a quick example:

Let’s say you’re searching for time management tips.

You’re going to get a bunch of different results — similar to the ones below.

Which one would you click through?

Chances are, you picked the one with the best headline and subheadline that spoke directly to your needs and piqued your interest so you wanted to click through to read more.

When you do this right, even if you’re ranked #10, you still have a chance at driving more traffic than someone ranked #1, #2, or #3.

To help keep your page titles and meta descriptions from looking like everyone else’s, check out these proven formulas:

• [Number] Common Mistakes to Avoid in [Activity or Process]
• How to [Action or Outcome] Like a Pro
• Avoid These [n] [Topic] Mistakes That Can Result in Damage

The key is making sure you’re addressing your user’s needs.

Then monitor your search traffic for the keywords you want to rank for. You can keep optimizing your headlines and meta descriptions until you land on one that drives the highest clickthrough rate possible.

Tip #7: Write For Your Readers

Even though most of what we’ve just discussed is focused on making sure the algorithms want to rank your website, you can’t forget about the most critical aspect: your visitors.

Many times, marketers and spammers will write for the algorithms just so they can drive clicks to their site and then drive people to a sales page.

If you want the best results possible, though, always write for your readers.

Not only is this going to drive more clicks from the search results pages, but when you’re solving your reader’s problems they are more likely to share your content in other places.

That directly translates to even more traffic (and eyeballs) on the pages you want them to see.

So remember, don’t write for the algorithms — write for your readers and the algorithms will reward you with more traffic to your pages.

Final Thoughts

Tapping into the highly converting, highly-profitable Google search traffic does have a lot to do with the technical side of your websites and funnels.

However, it also has just as much to do with making sure your visitors are getting what they want to see from your content.

When those two things come together, you will get more traffic from Google.

Remember, though, these changes take time to show up in Google so you’re also going to need to be patient with your search marketing campaigns.

Changes you implement today could take anywhere from 3 to 6 months to really take effect and start building steam for your business.

That means it’s best to implement these tips today and then keep an eye on them over time.

When you do what we’ve laid out in this guide, you can start tapping into one of the best sources of traffic you can drive to your funnels.

Get Our Top Traffic Secrets Here!