7 Effective Ways To Promote Your Product On Social Media

7 Effective Ways To Promote Your Product On Social Media

Want to promote your product on social media but don’t know where to start? 

You’re not alone. 

Social media is powerful. And there are a lot of different ways to promote your products on each of the different platforms. Figuring out where to start is half the battle. 

In this post, we’ll share 7 of the most effective ways we know of for promoting your products on social media. 

We’ll even share real-life examples and expert advice. 

Let’s dive in!

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1. Work With Influencers

Influencer marketing is one of the most effective ways to promote your product on social media. 

Why? 

Because it’s all about getting other trustworthy people in your niche (i.e. influencers) to promote your product for you. 

Your customers are more likely to buy a product that’s been recommended by someone they trust than they are to buy something from a complete stranger. 

The key is to find influencers who have an audience that overlaps with your target market. These people can be extremely powerful in helping you boost sales and grow your business. 

Let’s look at an example. 

I have a digital product that I sell to freelance writers called The Freelance Writer’s Survival Kit

Work With Influencers, Blankenship example.

I was looking for ways to sell this product through influencers in that space and so I did some research on Twitter and reached out. Here’s the message I sent…

Hey [Name]! 

Quick proposal for you since I know you have a lot of influence in the freelance writing space.

I’ve created a product I call “The Freelance Writer’s Survival Kit” and I’d be happy to offer you 75% commission for promoting it, and that doesn’t change even if people ask for a refund. 

Here’s the sales page – [LINK]

It’s $47 with a 60-day guarantee. 

I’m also happy to send over the product so you can take a look before making a decision!

Any interest? 🙂

Who would say no to that?

In fact, many people agreed and I was able to make quite a few sales by working with various influencers. 

One, for example, was named Kaleigh Moore and she shared my product on Twitter…

Work With Influencers, Kaleigh Moore example.

This resulted in a spike of about 12 sales — not bad for just one influencer sharing my product on their social channels! 

Work With Influencers, sales example.

But how do you find these influencers and convince them to work with you? 

You can use our Dream 100 process.

2. Host a Free Training or Webinar

Training and webinars are extremely popular… and for good reason. 

They’re an effective way to build trust with your audience, establish yourself as an expert in your field, and promote your products or services. 

That’s why 85% of marketers, who use webinars as a marketing tool, say that webinars are crucial for their marketing efforts.

Now, you don’t have to go out and host a live event (although you could do that, too). You can host a webinar or training right from your computer.

Build a simple webinar sales funnel to get people registered, then promote your upcoming free training to your followers on social media. 

So long as the topic is appealing to your target market (this is KEY), you’ll get a lot of people registered. 

Here’s an example of a webinar that Russell ran a long time ago with a ton of success…

Host a Free Training or Webinar, CLickFunnels example.

Notice how appealing that title and topic are to our target market? 

That’s what you’re going for. 

Your title should make your target market salivate with anticipation. 

The key is to make it valuable and helpful. People should walk away from the experience feeling like they’ve learned something new that they can apply to their business. 

And of course, you’ll want to promote your products at the end of the webinar or training (which means you’ll generate leads on the front-end and sales on the back-end… a double whammy of success). But don’t make it the focus. The focus should be on helping people.

If you do that, you’ll find that the sales will take care of themselves. 

3. Use Retargeting Ads

Heard of retargeting ads? 

Retargeting ads are a fantastic way to get your products in front of people who have already shown an interest in what you’re selling. 

You can create retargeting ads on most major social media platforms, including Facebook, Instagram, and Twitter.

To create a retargeting ad on Facebook, for example, you’ll first need to create a custom audience full of people who have already visited your website or taken some other desired action. 

The ads will target only those people.

This is a super powerful advertising strategy for mitigating cart abandonment and following up with people indirectly. 

Just check out some of these stats (from Truelist)…

  • Brand awareness is the reason 70% of marketers opt for retargeting.
  • Retargeting reduces cart abandonment by 6.5%.
  • 68% of marketing agencies now have an allocation for remarketing.
  • 17.5% of apps running retargeting see a 25% conversion rate.
  • Retargeting beats all other ad placement strategies with a 1,046% efficiency rate.
  • The appeal of a product is the main reason for 37% of customers to click a retargeted ad.
  • 67% of retargeters use Facebook Exchange for online advertising.
  • LinkedIn retargeting ads can increase CTR by 30%.

Here’s an example of a retargeting ad that offers a 40% discount as a way to get the cart abandoner back through their digital door. 

4. Host a Giveaway

People love free stuff. 

That’s just a fact of life. 

And one of the best ways to get people interested in your product is by giving it away for free. 

You can do this by hosting a contest or giveaway on social media. 

This is an effective way to grow your social media following and email list while also promoting your product. 

For example, let’s say you own a home decor store and you’re looking to increase sales of your new line of candles. 

You could host a contest on Instagram where people have to take a picture of the candles in their homes and tag your store in the photo. 

The prize could be a free candle for everyone who enters, plus a grand prize of a $100 gift card for the best photo. 

Not only will this get people interested in your candles, but it will also get them posting about your product on social media — which is free advertising for your business!

Here’s a real-life example of a giveaway on Instagram… 

Host a Giveaway

5. Stay Active

This one might seem like a no-brainer, but it’s worth mentioning. 

Because a lot of businesses and marketers don’t do it. 

The more active you are on social media, the more likely it is that your target audience will see your content and eventually buy your products. 

It’s as simple as that. 

If you want to get serious about promoting your products on social media, your brand needs to be active every day. That means posting content, engaging with others, and generally just being present. 

Consistency creates trust. And trust creates sales. 

How much should you post, though? 

Here’s what we recommend for each of the main platforms…

Stay Active on social media graphic.

The good news is that you don’t have to spend hours upon hours on social media to see results. 

Even spending just 30 minutes a day can make a big difference. 

And if you use a tool like Buffer or Hootsuite, you can schedule your content in advance, which will free up even more of your time. 

6. Collect Reviews

Maybe you’re being consistent and you’re posting on social media a lot. You might even be garnering some interest from potential customers. 

So what do they do? 

They visit your social media profile to learn more. 

And what you want them to see is something like this…

Collect Reviews, Carrot example.

This is called social proof (same as case studies, testimonials, etc).

And it’s one of the most powerful psychological triggers there is when it comes to increasing conversion rate and getting people to buy. 

If other people are using and enjoying your products, your target audience is more likely to want to use them as well. 

Just check out some of these stats (from Optinmonster)…

  • 87% of buying decisions begin with research conducted online before the purchase is made.
  • 92% of consumers are more likely to trust non-paid recommendations than any other type of advertising.
  • The average consumer reads 10 online reviews before making a purchase decision.
  • 88% of consumers trust user reviews as much as personal recommendations.
  • 82% of Americans say they seek recommendations from friends and family before making a purchase.

Crazy, right? 

That’s why it’s so important to collect reviews on social media. 

The best way to do this is to send follow-up emails after someone has made a purchase and ask them to review their experience. Give them the link to do so and make it as easy as possible. 

Here’s a simple example…

Collect Reviews, Papier example.

The more positive reviews you collect on your social media business profiles, the more people are going to trust buying from you.

7. Focus on Getting Emails

It’s important to remember where social media marketing lies on the entire marketing funnel. 

Primarily, it lies near the top, around the awareness, interest, and consideration phases…

Focus on Getting Emails, the marketing funnel diagram.

If all you’re doing on social media is asking people to buy your products, you’re going to annoy your followers. 

And plus, it’s always difficult to get people who’ve just heard about your business to buy your products.

What’s the solution? 

Focus on building an email list. 

Instead of trying to sell directly to people on social media (you can do a little bit of this… just don’t overdo it)… give those people something free and get them on your email list. 

Once you’ve got their email, you can slowly try and turn them into a customer using a Soap Opera Email Sequence

Email marketing has been around for a long time and it’s not going anywhere. It’s one of the most effective ways to connect with your target audience and promote your products. 

And, it allows you to build a deeper relationship with the people who are interested in what you do. 

But how can you get more email subscribers using social media? 

First, you’ll want to create a “lead magnet”. 

A lead magnet is something that you give away for free in exchange for an email address. It can be an ebook, a video course, a cheat sheet, or anything else that would be valuable to your target audience. 

Once you have your lead magnet created, you can use social media to drive traffic to the sales funnel (use ClickFunnels to build it) where people can sign up for it. 

Here’s an example of a lead magnet from SmartBlogger…

Focus on Getting Emails

Another great way to get more email subscribers is by running a contest or giveaway on social media (as we talked about earlier).

However, you do it, growing your email list will be one of the best things you can do for your business. 

Final Thoughts

Social media marketing is a huge opportunity for businesses of all sizes.

By following the tips in this article, you can start to see some real results from your social media marketing efforts.

But it’s important to remember that social media is just one piece of the puzzle. 

To really see success with your business, you need to have a well-rounded marketing strategy that includes other channels like email marketing, content marketing, and paid advertising. 

Don’t put all your eggs in one basket.

And finally, don’t forget to track your results so you can see what’s working and what’s not. Use a tool like Google Analytics to track traffic from social media to your website. 

You should also use a tool like Hootsuite Insights to track engagement and reach on your social media posts. 

By tracking your results, you’ll be able to fine-tune your social media marketing strategy and get even better results.

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