Last updated on December 18th, 2025 at 03:24 pm
Landing pages are a type of web page that converts the best.
This means that you are almost certainly leaving money on the table if you aren’t using them in your business.
That’s why today we are going to discuss how to create high-converting landing pages with a landing page generator.
What is a Landing Page?
Okay, so before we get into the nitty-gritty of using a landing page generator, let’s make sure that we are all on the same page when it comes to definitions of important terms. What exactly is a landing page?
A landing page is a web page created with a single conversion goal in mind – the design, the copy, the images, and everything on that page is about persuading the visitor to take a specific action.
In theory, that conversion goal can be anything but in practice, landing pages are typically used for lead generation.
In other words, they are designed to persuade the visitor to provide their email address, usually in exchange for a lead magnet.
Traditionally, landing pages were standalone pages that didn’t have any clickable elements except for call-to-action buttons – no navigation bar, no links to blog articles, no links to social media profiles, etc.
Landing pages like that still convert the best because they don’t feature anything that could potentially distract the visitor from responding to the call to action.
However, incorporating landing pages into websites is becoming increasingly popular. And that requires a less strict approach.
Unlike their traditional counterparts, these modern landing pages do feature clickable elements other than the call-to-action buttons, most commonly a navigation bar.
While this does tend to reduce the conversion rate, it nevertheless makes sense due to the UX principle known as Jakob’s Law:
“Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.”
When people come to your website, they expect it to work like the other websites they have visited, which means that they expect elements such as a navigation bar.
If you want to incorporate landing pages into your website, you need to keep these expectations in mind and design your landing pages accordingly.
What is a Landing Page Generator?
Okay, so now that we are clear as to what a landing page is, let’s talk about landing page generators.
Landing page generators, also known as landing page builders, are apps that allow you to create landing pages without having to code them from scratch.
Typically, these apps include a template library with landing page templates for various use cases and a visual editor that allows you to customize those templates.
Beyond that, their functionality varies wildly – landing page generators range from simple apps that only offer templates and a visual editor to all-in-one marketing platforms like ClickFunnels that provide everything you need to build an online business.
Why You Should Use a Landing Page Generator
So why should you use a landing page generator instead of building your landing page from scratch?
Because building a landing page from scratch requires:
- Web development skills – it’s simply not an option if you don’t know how to code and aren’t interested in learning it.
- Web design skills – If you don’t have any previous design experience, creating a landing page that is aesthetically pleasing might prove to be challenging.
- Familiarity with conversion rate optimization – Without that, even if you do manage to create a landing page that looks great, it probably won’t convert well.
That being said, even if you do have the skills and the knowledge required to create high-converting landing pages, building them from scratch still doesn’t make much sense because it’s so time-consuming. So why waste time reinventing the wheel?
How to Choose a Landing Page Generator
There are so many landing page generators on the market right now. But which one is the right choice for your business?
Here are some things that you should consider:
What is Your Budget?
Realistically, your budget is probably going to be the main limiting factor here. How much are you willing to spend?
When it comes to software prices, it’s important to think holistically and look at everything you need to run your business, not just at a particular app that serves a specific function.
This will help you better understand the trade-offs between price, functionality, and fragility.
What Functionality do You Need?
Consider what you need to run your business.
For example, if you intend to use landing pages for lead generation, then you’ll also need an email marketing functionality.
A landing page builder that doesn’t have an email marketing functionality will cost less but then you’ll have to pay for a separate email marketing solution.
Meanwhile, a landing page builder that does have an email marketing functionality will cost more but it will eliminate the need to pay for a separate email marketing solution.
Generally, it’s best to get the functionality that you need from as few apps as possible, the ideal being getting everything from a single platform. Why?
Because the more apps you stitch together, the more likely it is that something will break down somewhere. That’s the fragility we mentioned earlier.
Of course, if you are using a single platform for everything, you might still encounter problems, but it will likely be a less fragile system than one made of a bunch of different apps.
How Will the Landing Page Generator Fit Into Your Existing Workflow?
If you already have a business, then you should also consider how a given landing page generator would fit into your existing workflow.
Say, if you are already using an email marketing app and aren’t interested in switching, then it makes sense to favor landing page generators that have native integrations with that particular app.
Top 3 Landing Page Generators
Let’s take a look at what we believe to be the top three landing page generators on the market right now:
#1: ClickFunnels
ClickFunnels is the most popular funnel builder out there that has over 100,000 users.
Our software is a complete all-in-one platform that provides you with everything you need to build a profitable business.
And if you already have a business you can use these tools to grow it faster than you ever thought possible!
Features
High-Converting Templates
Here at ClickFunnels, we don’t think of landing pages in isolation, we think about them in the context of the entire sales funnel.
That’s why we don’t just give you landing page templates and leave it at that – we give you complete sales funnel templates for pretty much every use case imaginable.
Whatever it is that you sell:
- Services
- Software
- Memberships
- Info products
- Physical products
…we have a template that has been proven to work for businesses just like yours!
Page Builder
You don’t need any web design or web development skills to create high-converting landing pages with ClickFunnels.
Simply pick a landing page template from our template library and customize it according to your needs using our visual page builder.
It’s that easy!
Sophisticated Funnel Flows
ClickFunnels allows you to create sophisticated funnel flows with behavioral triggers.
That way, you can send individuals that enter your sales funnel down different paths based on the actions that they take.
This functionality can be especially helpful for businesses that serve several distinct customer segments. Why?
Because it allows you to tailor your sales messaging to each segment without having to create a bunch of separate sales funnels!
CRM Funnels
Not all products and services can be sold via completely automated sales funnels.
You might need to personally reach out to potential customers, schedule discovery calls, and then close sales on those calls.
In that case, staying organized is extremely important, which is why you need to have a solid customer relationship management (CRM) system in place.
ClickFunnels has a customer relationship management functionality that allows you to easily keep track of everything that is happening in your sales pipeline.
So why pay for a separate CRM solution when our software has everything you need to stay on top of things?
Team Collaboration
ClickFunnels has an excellent team collaboration functionality.
One notable feature is user permissions – you can give and restrict access to specific functionalities of our software depending on each person’s role.
This allows you to protect sensitive business information and guard against human error while still giving everyone the tools they need to do their best work.
Another notable feature is simultaneous editing. You know how in Google Docs, several people can edit the same document at the same time?
Well, with ClickFunnels, you can do that with the pages in your sales funnel!
This can be especially helpful for companies that are constantly whipping up new sales funnels – whether for themselves or their clients!
Fastest Load Speed
Did you know that page loading speed is extremely important?
Typically, the faster the page loads, the better it converts. This means that you can’t afford to have slow-loading pages in your sales funnel.
That’s why we designed ClickFunnels with page loading speed in mind – pages built with it load blazingly fast!
And this isn’t just some marketing speak with no data to back it up. We actually tested our software against our major competitors. What were the results?
See for yourself:
Email Broadcasts and Workflows
ClickFunnels includes a powerful email marketing functionality that you can use to:
- Send broadcast emails
- Set up automated email sequences
- Create email workflows with behavioral triggers
So why pay for a separate email marketing solution when our software has everything you need to start, grow, and monetize your email list?
Membership Site
ClickFunnels has a membership site functionality you can use to create an exclusive online community.
Membership sites can be a great way to generate recurring revenue!
Customer Center
ClickFunnels allows you to create a customer center where customers can find all their paid content in one place.
Universal Elements
Want to change a specific page element on all pages in your sales funnel?
With ClickFunnels, there’s no need to go and edit each page manually – you can simply set that element as “universal” and it will be automatically updated across your entire sales funnel!
Ecommerce
ClickFunnels includes an e-commerce functionality that has everything you need to launch an online store.
Simply pick a store template, add products to your catalog, and create a cart funnel for the one that you think will be the most popular. Now you are ready to start selling!
Cart Funnels
A cart funnel is an e-commerce sales funnel designed to convert new visitors into paying customers – typically by promoting your most popular product.
Creating a cart funnel and then driving traffic to it is the best way to grow your online store!
Course Builder
ClickFunnels has everything you need to create and sell online courses.
Simply pick a course template, design the curriculum, and add the content.
Now you are ready to start selling your course with our proven, high-converting sales funnel templates!
Blog Builder
ClickFunnels includes a blogging functionality that you can use to write articles, edit them, and publish them on your website.
Moreover, you can set each article as either “Public” (accessible to everyone) or “Members Only” (accessible to registered users).
This gives you an opportunity to monetize your blog by offering premium content to your readers.
Real-Time Analytics
ClickFunnels comes equipped with an analytics dashboard that shows all of the most important online business metrics in real-time.
Pricing
We currently have two pricing plans:
- The Startup plan that costs $97/month. A 30% recurring commission would be $29.10/month.
- The Pro plan that costs $297/month. A 30% recurring commission would be $89.10/month.
However, with this plan, you can create unlimited funnels.
You can get a substantial discount if you choose to pay annually.
There’s also a free 14-day trial.
Here’s a full-pricing breakdown:
Start Your ClickFunnels 14-Day Free Trial Now!
#2: LeadPages
Leadpages is a popular website and landing page builder that has been around for over a decade.
Unlike ClickFunnels, it’s not an all-in-one marketing platform, but it does offer the basics that you need in order to create landing pages.
It’s a solution worth considering if you don’t have anything to sell yet but want to start building your email list.
Features
Here are some of LeadPages’ most noteworthy features:
Website Builder
Initially, Leadpages’ page builder was meant solely for creating landing pages but eventually, the company expanded its functionality to allow its users to build websites as well.
Templates
Leadpages’ template library includes a wide variety of website and landing page templates.
It’s important to note that these templates have been optimized for conversions so they don’t just look good, they also convert well.
Pop-Up Forms
Leadpages allows you to add various pop-ups to your website or landing page:
- Event-triggered pop-ups – These pop-ups appear when a visitor clicks on a hyperlink, a button, or an image.
- Time-delay pop-ups – These pop-ups appear after the visitor has spent a certain amount of time on that page.
- Exit intent pop-ups – These pop-ups appear when the visitor is about to leave the page.
Most of Leadpages’ landing page templates come with pre-made pop-ups, which means that you can put a pop-up together in just a few minutes.
Alert Bars
Leadpages also allows you to add an alert bar to your website or your landing page. It can either be an opt-in form or a text announcement.
AI Engine
LeadPages has an AI Engine functionality that enables you to generate headlines with a single click.
Leadpages Pricing
Leadpages has two pricing plans:
- Standard plan at $49/month that is limited to one website
- Pro plan at $99/month that is limited to three websites
The key difference between these two plans seems to be the A/B testing functionality that is only included in the Pro plan.
You can get a substantial discount if you choose to pay annually.
There’s also a free 14-day trial.
Here’s a full pricing breakdown:
#3: Carrd
Carrd is a website builder designed to help people create one-page websites, from landing pages to portfolio sites.
It’s a super basic app but it does the job well, so if all you want is to create a landing page, it’s a solution worth considering.
Given its low price, it might make sense to use this landing page builder to test various ideas.
Once you find one worth pursuing, you can invest in software with more advanced functionality.
Features
Here are some of Carrd’s most noteworthy features:
One-Page Websites
Carrd’s visual editor allows you to create one-page websites.
You can either create your own design or customize a template.
Templates
Carrd has a template library with a variety of one-page website templates that are divided into five categories:
- Profile – These are personal pages that serve an “About Me” function.
- Landing – These are generic landing pages that can be used to either generate leads or sell products and services.
- Form – These are lead generation landing pages designed specifically for collecting email addresses.
- Portfolio – These are portfolio pages designed to showcase your work to potential clients.
- Sectioned – These are one-page websites that simulate multiple pages using section breaks.
The templates come in different styles but they all look aesthetically pleasing.
Payments
While Carrd doesn’t have a full-fledged e-commerce functionality, it does offer integrations with PayPal, Stripe, and Gumroad.
This means that you can sell products and services on your Carrd landing pages.
Carrd Pricing
Carrd has a free version that offers the basic functionality of the app and some templates that include the company’s branding.
There’s also a Pro version that offers advanced functionality, more templates, and higher usage limits.
It has three pricing plans:
- Pro Lite at $9/year is limited to 3 websites and includes pro and custom templates, video uploads, and more.
- Pro Standard at $19/year that is limited to 10 websites and includes forms, widgets, embeds, and more.
- Pro Plus at $49/year is limited to 25 websites and includes advanced settings, redirects, password protection, and more.
There’s also a 7-day free trial.
Here’s a full pricing breakdown:
Build Landing Pages That CONVERT With ClickFunnels!
ClickFunnels has everything you need to create landing pages that convert:
- Proven landing page templates
- Visual editor that you can use to customize those templates
- A/B testing functionality that you can use to optimize your landing pages
What’s best is that we have a free trial which means that you can check out our software without any risk!