Last updated on January 22nd, 2025 at 03:49 am
Landing pages are critical for growing your business online today.
But with so many different landing page platforms available, it can be hard to figure out which one is right for you — and which ones are just going to waste your time or cause more headaches.
In this guide, we’re going to break down 8 of the most popular and best landing page platforms that are suited for various types of users.
We will talk about the features of each as well as what we believe they can do better.
Then, we’ll provide you with a video review and rating from Capterra, along with pricing details for each platform so you can make an educated decision on which one is right for you.
TL;DR. Quick Overview of the 8 Best Landing Page Builders Available Today
| Name | Who It’s Suited For | Free Trial + Starting Price |
|---|---|---|
| ClickFunnels | entrepreneurs, marketers, and small businesses who want to create highly optimized sales funnels and marketing campaigns | ClickFunnels offers a 14-day free trial. After the trial, the starting price for their plans is $97 per month. |
| Carrd | individuals or small businesses looking to create simple, one-page websites or landing pages | Carrd offers a free plan with limited features. Pro lite plan is priced at $9 per year. |
| Unbounce | marketers, agencies, and medium-sized businesses that require extensive customization options for their landing pages and want to optimize conversions | Unbounce offers a 14-day free trial. Their starting price for plans is $74 per month. |
| Leadpages | small businesses, entrepreneurs, and marketers who want to quickly build landing pages, lead capture forms, and optimize conversions | Leadpages offers a 14-day free trial. Their starting price for plans is $27 per month. |
| Swipe pages | marketers, agencies, and businesses that require collaborative landing page creation, A/B testing, and integration with other marketing tools | Swipe Pages offers a 14-day free trial. Their starting price for plans is $29 per month. |
| Instapages | marketers, agencies, and businesses that want to create customizable landing pages and run A/B tests to optimize conversions | Instapage offers a 14-day free trial. Their starting price for plans is $199 per month. |
| Landingi | small businesses, agencies, and marketers who want to create landing pages with ease using a drag-and-drop editor and conversion-focused templates | Offers a forever free plan with limited features. Paid plan starts from $49 per month. |
| Kajabi | online course creators, coaches, and entrepreneurs who want to create landing pages, sell digital products, and deliver online courses | Kajabi offers a 14-day free trial. Their starting price for plans is $149 per month. |
Depending on your specific needs, one platform may perform better for you than another — and may be better suited to your current budget.
We’ll break down each platform in greater detail so you can get a better understanding which ones perform the best for most people, and which ones are more niche and use-case specific.
#1: ClickFunnels
Out of all the landing page platforms we’re featuring in this guide, the ClickFunnels landing page builder has been in development far longer than the rest, making it one of the most well-rounded and beginner-friendly builders available today.
ClickFunnels is also more than just a landing page builder.
With it, you get access to website and blog features, the ability to build a healthy email list, stay in touch with those subscribers, accept payments, deliver products, and tap into a supportive community that can help you grow your business.
Checking Out ClickFunnels Features
ClickFunnels is currently one of the most well-rounded landing page builders available with a large development team that is constantly working on improving, building new features, eliminating bugs, and keeping the builder as beginner-friendly as possible.
Drag & Drop Editor
The drag & drop editor is one of the easiest to use without all the fluff that makes most editors slow and painfully frustrating to use.
Themes & Templates
With an open marketplace, ClickFunnels and the ClickFunnels community come together to provide hundreds of different templates and themes you can use in your funnels.
Built-In A/B Split Testing
With the built-in A/B/ split testing, you can test different ideas, angles, hooks, headlines, bullets, CTAs, you name it. ClickFunnels will automatically split traffic between your pages and tell you which test performed the best.
Conversion Tracking & Analytics
ClickFunnels offers one of the most robust and intuitive tracking dashboards in the industry.
You’re able to monitor key metrics to determine how well your marketing campaigns are performing, which ones can benefit from more attention, and which ones may be able to get cut from your campaigns altogether.
Wide Variety of Landing Page Types
With ClickFunnels, you’re not just limited to opt-in pages. You can build everything from basic opt-in pages to webinars, sales pages, about pages, pricing pages, contact pages, and more.
What Can Be Better?
If all you need is a landing page builder, the ClickFunnels pricing structure can be a bit steep compared to other software.
Also, when you add a new page to your funnel, it’s not very easy to apply the same template to it. That means you’ll need to plan your funnels in advance and design them once, then plan on designing new pages that you add to it down the road, if you add any new pages to it.
How Much Does ClickFunnels Cost?
ClickFunnels offers a “try before you buy” full access free trial to help you get a feel for the software, play with its features, and figure out whether or not it’s what you need in your business.
Depending on the size of your business, the number of funnels you need, how big your email list is, and a few other factors, ClickFunnels start at $97 per month for the starter tier that’s enough to launch 1 website, 20 funnels, up to 3 courses, and host up to 1,000 students.
If you need more from the software, packages range from $97 per month to $297 per month, depending on what your business needs and how quickly you’re growing.
You can also receive significant discounts by subscribing annually instead of monthly, with plans starting at $97 per month, and $297 per month on an annual basis.
Get an Inside Look: How to Build a Landing Page in ClickFunnels
ClickFunnels Feedback Rating on Capterra
Overall, ClickFunnels is one of the most well-rounded, intuitive landing page builders available today. With a wide range of complementing features, it’s easy to see why ClickFunnels has become the industry leader and is used by more people than any other landing page builder on this list.
#2: Carrd
Carrd is quickly gaining in popularity as more and more users are attracted to it because of the cheap pricing structure.
It’s been called easy to use and has a large number of templates available so you can customize your landing pages to fit your brand, especially if you’re looking for “hip” or “stylish” designs.
Checking Out Carrd Features
Carrd is great at what it does: helping you build landing pages for your business. Here are some of the features you can expect to get when you become a Carrd member:
Drag & Drop Editor
Responsive Design
Carrd designs are responsive out of the box so you’re not having to design multiple pages for devices like desktops, laptops, smartphones, and tablets.
Multi-Language Support
If English isn’t your primary language, you’ll appreciate the included multi-language support that Carrd offers. It’s one of the few landing page builders that lets you switch between languages without having to use something like Google Translate.
Beginner Friendly
The Carrd interface is relatively clean and easy to use, making it friendly for beginners who aren’t necessarily designers or developers.
Everything on the interface is labeled with terminology that most people would understand. Editing text, plugging in images, and moving blocks around is fairly simple. Plus you get instructions for each of the features and elements so you’re never left guessing what to do.
What Can be Better?
Right now, Carrd doesn’t offer any sort of CRM so if you need to manage your database of customers or build relationships with your list, it’s impossible to do at the moment.
You also do not have access to a content management system. Carrd is, at its core, a landing page builder. Nothing more, nothing less.
Because the software is so beginner friendly, if you’re looking for advanced features or extra design elements, you may be left disappointed.
How Much Does Carrd Cost?
At the most basic level, Carrd offers free accounts.
If you want more functionality, though, such as being able to add a PayPal button to your pages or attach larger images, you’ll need to upgrade to a paid subscription. As of today, the paid subscription starts at $20 per month when you subscribe annually.
Get an Inside Look: How to Build a Landing Page in Carrd
Carrd Feedback Rating on Capterra
#3: Unbounce
Unbounce is a simple, clean, and easy-to-use landing page builder that places a heavy focus on optimizing for conversions.
Unbounce is one of the more expensive landing page builders on this list when you break down how you’re being billed – and what you’re being billed for. It does, however, deliver on the promises it makes.
Checking Out Unbounce Features
The features included in Unbounce lean heavily toward helping you improve and monitor conversion rates on your landing pages.
Drag & Drop WYSIWYG Editor
They start with a full-featured drag & drop WYSIWYG (what you see is what you get) editor that lets you click and drag different elements on your pages.
Smart Traffic
Unbounce has built-in A/B split testing but instead of standard split testing, you can use “Smart Traffic” to automatically drive traffic to the highest converting pages in your funnel.
Popups & Sticky Bars
Most of your visitors won’t go directly to the CTAs that you’ve placed on your pages. This is when features like popups and sticky bars can help you convert people who may have normally been lost.
With popups and sticky bars, you can trigger a popup when your visitor attempts to leave the page or place a bar at the top or bottom of the page that scrolls when your user scrolls. This keeps key information front and center so you know they will see it.
Dynamic Text Replacement
Personalizing your landing pages is a great way to increase your conversion rates. With Unbounce, you’re able to use dynamic text replacement to adjust headlines, subheadlines, and other text based on how your visitor arrived at your page.
For instance, if your landing page is focused on “Puerto Vallarta Vacations” and your visitor typed “Puerto Vallarta Getaway” into Google Search, you can adjust the headline to say “Getaway” instead of “Vacation”.
Integrations
If you’re building a list or moving your audience away from your landing pages, you’ll need to use third-party integrations to make it happen.
Services like Zapier, GoToWebinar, Autopilot, Slack, and others are available so you can use them alongside your landing page without a ton of extra work.
What Could Be Better?
As it stands right now, Unbounce is one of the only services available that charge you based on conversions instead of funnels, pages, or the size of your email list.
This means you’ll be charged based on the number of times someone enters their email.
There are also only a small sample of templates available so you may be left needing to hire a designer if you need something custom.
How Much Does Unbounce Cost?
For a basic plan, you can expect to pay around $99 per month (or $74 if you subscribe to the annual plan) which will cover 500 conversions per month.
You can expect to pay between $145 per month to $240 per month with a cap of 1,000 and 2,500 conversions, respectively.
Unbounce does offer a free trial, though, so you can try it before you buy it.
Get an Inside Look: How to Build a Landing Page in Unbounce
Unbounce Feedback Rating on Capterra
#4: Leadpages
Leadpages is a landing page and website builder that’s designed to make it easy for business owners to get up and running online as quickly as possible.
Checking Out Leadpages Features
Leadpages is primarily a landing page builder with a relatively small number of features compared to other builders on this list.
Drag & Drop Editor
The drag & drop editor is fairly intuitive and easy to understand and use so even beginners can get up and running with Leadpages.
Asset Delivery
If you’re delivering lead magnets, courses, or other assets, you can use Leadpages to automatically deliver the assets when someone subscribes to your email list.
Built-In Templates
With the templates in Leadpages, you can sort by conversion rate to know that you’re using templates that have already been proven to convert.
Real-Time Analytics
Keeping an eye on the performance of your marketing campaigns is easy with built-in real-time analytics.
What Can be Better?
As it stands right now, it’s impossible to design a responsive version of your landing page or website. You can see what the responsive version looks like in a preview but you’re unable to actually edit the design.
You are also limited in terms of customization options. Remember, Leadpages is built to be beginner friendly so, with that, comes a limited amount of design and customization features to help keep the interface as simple as possible.
How Much Does Leadpages Cost?
Leadpages offers a free trial so you can give the software a test run before committing.
Then, pricing ranges from $37 per month, if you subscribe annually, to $74 per month and $299 per month. The lowest tier allows you to build 1 website, while the $74 per month tier allows you to host 3 websites. The $299 per month tier allows up to 50 websites total.
Get an Inside Look: How to Build a Landing Page in Leadpages
Leadpages Feedback Rating on Capterra
#5: Swipe Pages
Swipe Pages is a customizable landing page builder that’s designed with beginners in mind.
Checking Out Swipe Pages Features
Swipe Pages has a few key features that help marketers and entrepreneurs manage and grow their audience online.
80+ Pre-built Blocks
With 80+ pre-built blocks, you can fully customize your landing pages depending on what your business does and how you serve your customers and subscribers.
Page Load Speed
With Swipe Pages, a heavy emphasis is placed on making sure pages load fast. If you’re running paid traffic campaigns, this can help keep your traffic from bouncing back to where they came from because pages loaded too slowly.
Form & Popup Builder
The form and popup builders let you effectively capture your audience’s data so you can follow up with them down the road.
Mobile Landing Pages
Each page built in Swipe Pages is automatically mobile responsive so you don’t have to worry about catering each design to the device your audience may be using.
What Can be Better?
Swipe Pages doesn’t actually let you use custom fonts, so if you have a font set that you want to use that matches your branding, you’ll be left wanting more from the software.
Live chat support is also incredibly slow so getting support when you’re having issues can take a while.
How Much Does Swipe Pages Cost?
As of publishing this guide, Swipe Pages offers a free trial period that lasts for 14 days.
If you want to become a paid subscriber, tiers range from $29 per month to $59 per month and $119 per month, depending on what you need. Each tier is offered a 40% discount if you subscribe to the annual plan.
Get an Inside Look: How to Build a Landing Page in Swipe Pages
Swipe Pages Feedback Rating on Capterra
#6: Instapage
One line description of what is Instapage and its landing page feature
Checking Out Instapage Features
Instapage is a great landing page builder that gives you some room for growth as your business grows but is primarily geared toward beginners.
Design Templates
Instapage provides a large library of design templates so you may not need to hire a designer to build beautiful landing pages that are proven to convert out of the box.
Dynamic Text Replacement
Dynamic text replacement helps you custom-tailor your headlines and calls to action to the search phrases your audience used to find your landing pages — helping you increase your conversion rates.
Accelerated Mobile Pages
Accelerated Mobile Pages, or AMPs, are built to load as quickly as possible on mobile devices so you aren’t losing traffic to slow page load speeds.
120+ Integrations
With more than 120 integrations, you can tie Instapage into most third-party services without needing to hire a developer to do it.
Heatmaps
Understanding what your audience is doing while they’re on your page is critical to increasing your conversion rates. With the built-in heatmaps, you can see where your audience is clicking, stopping to read, and where they were when they abandoned the page.
What Could be Better?
With the cheapest plans, you won’t have access to A/B split testing. So if you’re trying to optimize your conversion rates, you may need to upgrade to a higher-tier plan in order to get that functionality.
How Much Does Instapage Cost?
Instapage does offer a free trial for 14 days so you can test the software.
Paid plans start at $299 per month for the basic tier, with plans being as low as $199 per month when you subscribe annually, making this one of the most expensive landing page builders on our list.
Get an Inside Look: How to Build a Landing Page in Instapage
Instapage Feedback Rating on Capterra
#7: Landingi
Landingi is a relative newcomer to the landing page building industry but they’re making a name for themselves with their ease-of-use and support.
Checking Out Landingi Features
While Landingi may be relatively new, it does have a few features that make it easy for you to get up and running online.
“Pixel Perfect” Drag & Drop Editor
The “Pixel Perfect” drag & drop editor lets you slide elements and blocks anywhere on the page so you can create custom designs that work well across most devices.
200+ Templates
When you join Landingi, you get access to more than 200 different pre-built templates that you can plug in and edit to fit your needs.
Free Stock Images
Landingi is one of the only landing page builders that lets you tap into their library of free stock images so you can find the perfect graphics for your pages without having to resort to other paid services.
Customizable Forms
Whether you’re looking to build opt-in forms, contact forms, or product order forms, you can fully customize the forms you create in Landingi and keep them mobile responsive.
What Could be Better?
Right now, Landingi offers some very rudimentary analytics and tracking capabilities. You are able to integrate Google Analytics but that adds an extra layer of complexity and tends to slow down how quickly your landing pages load.
With Landingi, your data isn’t necessarily yours to keep. You are essentially “renting” it from Landingi and if you need to retain it for longer periods of time you will need to upgrade to a more expensive plan.
How Much Does Landingi Cost?
Landingi offers free plans to help you get started and get a feel for the service. The free plan allows you to publish 1 landing page and retain your data for 30 days.
Higher-tier plans range from $49 per month to $149 per month, depending on the number of landing pages you need and how long you need to retain the data you’ve collected.
Get an Inside Look: How to Build a Landing Page in Landingi
Landingi Feedback Rating on Capterra
#8: Kajabi
Kajabi is an excellent landing page builder that includes a bit more functionality if you’re looking to deliver assets or courses in your business.
Checking Out Kajabi Features
Kajabi is more than just a landing page builder. It’s a full-fledged suite that helps you deliver content and courses, webinars, and podcasts, and stay in touch with your audience.
Intuitive Drag & Drop Editor
An intuitive drag & drop editor gives you -some- customization options so you can design your courses and pages to fit with your brand’s design.
Built-In Email Marketing Tools
The built-in email marketing tools that come with Kajabi help you build your list of subscribers and customers and then stay in touch with them to nurture the relationship.
10+ Native Integrations
With more than 10 different native integrations, you can use your favorite third-party services without needing to hire a developer to help make it work.
Webinars & Podcasting
If you host webinars or podcasts, you can publish the content directly inside of Kajabi and give it to your audience without relying on third-party platforms.
This helps offset the high cost of Kajabi by letting you cancel other services that would host your webinars or podcast episodes.
What Could be Better?
One of the big limitations of Kajabi is your ability to implement custom code. This severely limits your ability to customize designs,
The checkout page Kajabi gives you to use also isn’t customizable. You’re forced to use the same template as everyone else.
Kajabi is also fairly pricey if you’re not going to be using all of the features you have available. You will need to pay for the middle tier if you want to remove their branding from your pages.
How Much Does Kajabi Cost?
Kajabi does offer free trials for 14 days so you can give the software a test run.
If you want to become a paid subscriber, plans start at $149 per month and go up to $199 a month and $399 a month, depending on how many products you want to host and the funnels you want to build.
If you subscribe to the annual plan, you can save around 20% off the monthly rate.
Get an Inside Look: How to Build a Landing Page in Kajabi
Kajabi Feedback Rating on Capterra
Final Thoughts
With so many different landing page builders available today, it can be hard to figure out which one fits your needs — and which one includes features you’ll never use.
Each of the landing page builders we’ve featured on this list has been hand-selected from hundreds of reviews and personal experiences to help keep you from wasting time and energy sorting through them on your own.
Based on what your business needs, one may perform better than another. As it stands, though, ClickFunnels rises above the rest due to the robust feature set, constant development, and an incredibly supportive community that most other landing page builders can’t deliver.