Running a gym means wanting to help people become healthy and reach their physical peak.
Of course, you first need people to walk through those doors.
That’s where your marketing efforts come in.
Gym marketing requires you to get the word out about what you offer and how you can help others.
This isn’t always easy, and it can seem particularly challenging if you don’t have much experience in the marketing world.
You don’t have to feel completely intimidated, though.
If you’re looking for ways to increase leads and convert more of those leads into customers, ClickFunnels gives you the solution.
As you read this article, you’ll find out how helpful ClickFunnels can be when it comes to marketing for gyms.
We’ll also toss in some helpful marketing tips you’ll want to follow.
ClickFunnels for Gyms: A Perfect Match
ClickFunnels has boosted businesses of all types even since it began, and gyms are no exception.
Let’s take a look at the ways ClickFunnels can help your gym reach more people and gain more customers.
1. Helping you build sales funnels with templates
ClickFunnels is all about helping you build effective sales funnels quickly and easily.
Even if you’ve never made a sales funnel before — and if the term is new to you — you’ll find it easy to do.
That’s partly because ClickFunnels provides numerous pre-built templates that have already been proven to work.
All you have to do is follow the template, and just a few minutes later you’ll have a sales funnel that is ready to get more people interested in your gym.
Each sales funnel template is customizable, so you’ll be able to change it up however you want.
Use your own images, promote your own brand, and really make it something unique.
All of this is accomplished through an easy-to-use interface.
You can trust the funnel will work since ClickFunnels is at the cutting edge of sales funnel design.
You’ll see where the best place to put your call to action is. You’ll be guided on what types of offers will see the best results. You’ll also learn where to put images and how much text you should use.
If you want to see what we’re talking about, make sure you read this article about the best funnel designs.
2. Making it easier to retarget customers
Retargeting and remarketing basically means reaching out to people who have already visited your funnel.
Retargeting those people is a crucial step if you want to convert leads into customers for your gym.
Luckily, ClickFunnels gives you the tools you’ll need to reach out to them.
Through tools like Actionetics, you’ll be able to collect and analyze data on your current and potential customers.
That’s data that you’ve collected on them through your sales funnel.
The information you’ve gathered will help you understand your customers better, which in turn will help you craft your message to them as part of your retargeting campaign.
ClickFunnels also gives you the tools to send automated messages to people who have visited your funnel.
Those messages can be sent through texts, emails, and many other different angles.
If you get in touch with people shortly after they’ve made contact with you, they’re more likely to convert.
It’s all about keeping you and your gym front and center in their minds.
3. Maximizing your funnel’s SEO potential
You also don’t want to overlook the importance of SEO as you create your sales funnels.
One excellent way to get leads is to show up in search results when people look for terms related to your business.
If your funnel is optimized for SEO, you’ll show up higher on the search rankings.
ClickFunnels can help you with this as well.
Updating the SEO Meta Data for each page within your funnel is easy.
Make sure you include the right keywords you want to rank for.
These should be terms that closely tie in with your gym. Just think about what potential customers would be looking for where you want to get noticed.
Since your gym is a local business, you also should pay close attention to local SEO.
People are going to be searching for gyms near where they live, so make sure you use local keywords on your pages.
That will help you rank locally.
Another good rule to live by is to have a consistent name, address, and phone number for all your pages.
It also wouldn’t hurt to create a Google My Business page. This makes it easier for people to locate and contact your gym. It also allows people to leave reviews.
Showing up on search results is a useful way to get more customers. According to Google, 76% of those who search for a company online end up visiting that business within 24 hours.
4. Integrating with other software you already use
You likely use other software for your gym.
Perhaps you have scheduling software to keep an eye on what classes are happening when and who is expected to attend.
You may have CRM software to track interactions with customers and note when membership fees should be renewed.
You don’t have to worry about these systems clashing with ClickFunnels since ClickFunnels integrates with much of your existing software.
This makes for a smooth transition as you utilize ClickFunnels more and more.
Since it’s all accessible from one place, you’ll find managing everything becomes much easier, taking some of the workload off your shoulders.
Other Marketing Tips For Your Gym
Here are some more marketing tips you’ll want to check out.
1. Let stories shine
Health is a very personal thing for most people. They don’t want to deal with some faceless business when trying to improve it.
That’s where you have the chance to shine.
If you have a compelling story, be sure to tell it.
Talk about the journey that led to you starting your gym. Share how you’ve helped other people and how you can help new customers too.
You don’t have to rely on your own story to sell your services. Let others tell their stories too.
Share testimonials and other social proof in your sales funnel. That makes for more engaging content, and it gets people to trust what you do.
2. Create a social media presence
Do you have social media profiles for your gym? If not, you may want to make some soon.
Social media profiles are a great way to talk with your audience.
They’re also a wonderful way to promote special deals and promotions.
Be active on multiple networks. Share pictures on Instagram, post stories on Facebook, and tweet out discounts on Twitter.
You need to go where your audience is, and considering how many are on social media, you’ll want to be there too.
3. Be a sponsor
This involves becoming active in the community.
Go out and help sponsor a 5K or marathon. Or you could sponsor individual people as they compete.
Not only do you help promote healthy living, but you get your business out there for the community to see.
Donate to charities. Hold special events.
The more that people see you want to make a difference, the more they may be willing to go to your gym to improve their own health.
Grow Your Gym With ClickFunnels
As you search for effective lead generation for gyms, ClickFunnels is where you need to look first.
By providing easy-to-use tools, you’ll quickly see how simple it is to get a dynamic sales funnel up and running.
Sound like something you’d like to try? You can start out with a free 14 day trial and see for yourself how awesome ClickFunnels can be.
What kind of strategies have you used to market your gym? How has ClickFunnels helped you? Comment below and let us know.