McCall Jones and her concept of charisma hacking revolves around the idea of embracing one’s true authentic self in interactions with others. The episode highlights that many people when performing on stage or in public settings, tend to adopt a persona that is not their own, rather than embracing their unique personality. Charisma hacking aims to help individuals unlock their true selves and present them to the world.
The first step of charisma hacking is the intuition test. This involves recognizing when something feels off in one’s interactions with others. It is about acknowledging when one is not being their authentic self and understanding that this can make others feel uncomfortable or skeptical. By acknowledging this and working towards being true to oneself, individuals can improve their charisma and make genuine connections with others.
This episode also introduces three main charisma style categories: authority, warmth, and power. These categories provide a comprehensive understanding of an individual’s charisma. The authority style involves projecting confidence and expertise, while the warmth style focuses on creating a sense of connection and empathy. The power style emphasizes assertiveness and influence. By understanding and embracing one’s unique charisma style, individuals can enhance their authenticity and effectively communicate with others.
Overall, the concept of charisma hacking centers around the idea of being true to oneself and embracing authenticity in interactions with others. It emphasizes the importance of recognizing when one is not being genuine and working towards presenting one’s true self to the world. Chris, Laura, and McCall discuss the concept of charisma hacking and its relevance to individuals being themselves. They explain that when someone is not being authentic, it makes others feel uncomfortable. This applies to various situations, such as watching someone give a speech or webinar, or even interacting with them in a business setting. The host emphasizes that people are less likely to buy from individuals who are not being themselves because something feels off or sketchy. This lack of authenticity creates a barrier and hinders successful interactions or conversions.
To support this idea, the host shares an example of a client they worked with. After just a few coaching sessions, the client started being herself and came alive on video. As a result, people started staying until the end of her webinars and her click-through rate on Facebook ads significantly increased. This success demonstrated to the host that being authentic to oneself can have a positive impact on others and lead to better outcomes in business.
Additionally, the host mentions that entrepreneurs often struggle with being themselves. They may have triggers that pull them away from their true selves, such as trying to imitate someone else or fearing being seen as too loud. Recognizing these triggers and addressing them is an important step in allowing individuals to be their authentic selves and create genuine connections with others.
Overall, this episode highlights the importance of being genuine and authentic in business interactions. People feel uncomfortable and are less likely to buy from individuals who are not being themselves. On the other hand, when someone is true to themselves, it creates a sense of trust and connection, leading to better outcomes and success. The podcast offers a five-day program called the charisma brand kit, which aims to help individuals identify their triggers and recenter themselves to be their authentic selves. The host describes this program as the best thing they have ever done, enabling people to be their best selves. Participants receive a charisma brand kit, which they can refer to before creating any piece of content. This kit is described as phenomenal and beneficial for individuals at all levels of their business, whether they are just starting out or already making millions of dollars a year. T
he podcast emphasizes that there are no barriers to entry, and everyone is welcome to participate in the program and gain value from it.
Click here to watch the full interview with McCall Jones: