How ClickFunnels 2.0 Is Your Own Personal Sales Funnel Strategist

How ClickFunnels 2.0 Is Your Own Personal Sales Funnel Strategist

Let’s keep it real:

Building a sales funnel from scratch is a challenging task.

Especially if you don’t know much about sales funnels yet.

That’s why we have designed our software in a way that sets you up for success – you can think of it as your personal sales funnel strategist.

Anyone can build a profitable sales funnel with ClickFunnels 2.0!

What Is the Most Effective Way To Sell Anything Online?

We believe that the most effective way to sell anything online is the Value Ladder sales funnel.

It was created by our co-founder Russel Brunson who then used it to take ClickFunnels from zero to $10M+ in annual revenue in just one year (it’s at $100M+ now!).

This sales funnel has four stages:

  • Bait. You offer the potential customer your lead magnet in exchange for their email address. 
  • Frontend. You offer the potential customer your least expensive and least valuable product or service. 
  • Middle. You offer the customer a more expensive and more valuable product or service. 
  • Backend. You offer the customer your most expensive and most valuable product or service.

Ideally, you also offer a continuity program of some sort, meaning, a subscription product that generates recurring revenue.

We also recommend adding downsells, upsells, and cross-sells to these five core offers in order to maximize your revenue.

The reason why this sales funnel works so well is that it allows you to:

  1. Start the relationship with that person by offering free value.
  2. Nurture that relationship by continuing to provide free value via email. 
  3. Build trust by providing progressively more paid value at each stage.

Here’s how Russel explains it:

This approach is radically different than the approach most businesses take where they hit the potential customer with a sales pitch the moment they get that person’s attention.

But why would you expect someone who has just heard about you for the first time to hand over their hard-earned money to you?

“Yo, here’s my product, now buy it!”


It makes much more sense to invest in building a relationship with that potential customer that is based on trust.

Keep in mind that you need to play the long game if you want to build a sustainable business that can help you provide a better future for yourself and your loved ones.

So whatever it is that you are selling, if you haven’t implemented the Value Ladder sales funnel yet, we urge you to do so because it will almost certainly help you grow your business.

How ClickFunnels 2.0 Can Help You Build a Profitable Value Ladder Sales Funnel

Okay, so now that you understand the structure of the Value Ladder sales funnel, let’s take a look at how ClickFunnels 2.0 can help you build one…

High-Converting Sales Funnel Templates

We have been relentlessly testing and optimizing sales funnels for the last seven years. At this point, we know what works and what doesn’t.

That’s why ClickFunnels 2.0 comes with a library of high-converting sales funnel templates.

No matter what it is that you sell:

  • Services. 
  • Software. 
  • Info products.
  • Physical products.
  • Memberships.

…we have a sales funnel template that has been proven to work for businesses just like yours.

This alone can be invaluable if you have never created a sales funnel before – now you don’t need to build one from scratch, you can simply use one of our templates instead!

Easy-to-Use Page Builder

You don’t need to have any coding or web design skills to build high-converting web pages with ClickFunnels 2.0.

Simply pick a page template, then customize it according to your needs using our visual page builder. Easy!

Sophisticated Funnel Flows

But what if you are an experienced funnel builder?

Then you will surely appreciate the advanced funnel building features that ClickFunnels 2.0 offers.

For example:

You can use our software to create sophisticated funnel flows with behavioral triggers so that different people would be sent down different paths based on the actions that they take.

This is especially valuable to businesses that serve several distinct customer segments – funnel flows like that allow you to tailor your sales messaging to each segment as opposed to hitting everyone with the same generic sales pitch.

Email Marketing

Email marketing is an essential component of any well-designed sales funnel.

That’s why ClickFunnels 2.0 has a full-fledged email marketing functionality that you can use to:

  • Send one-off broadcast emails. 
  • Set up automated email sequences. 
  • Create email workflows with behavioral triggers.

There’s no need to pay for a separate email marketing solution – our software has everything you need to start, grow, and monetize your email list!

Simultaneous Page Editing

ClickFunnels 2.0 isn’t just for solopreneurs – it includes team collaboration features that allow you to work with other people.

One of the most notable of these features is simultaneous page editing:

Do you know how in Google Docs, several people can edit the same document at the same time? Well, with our app, you can do that with the pages in your sales funnel!

Real-Time Analytics

We have all heard about the importance of making business decisions based on data.

But let’s be real, if you are a small business owner, Google Analytics can be an overkill. What’s more, it can also be overwhelming, which might put you off from analyzing data altogether!

That’s why ClickFunnels 2.0 comes equipped with an analytics dashboard that shows all of the most important business metrics in-real time but doesn’t overwhelm you with an avalanche of data.

Did You Know That Clickfunnels 2.0 Can Help You Save Money on Software?

ClickFunnels 2.0 is first and foremost a funnel builder designed to help you build profitable sales funnels.

But we wanted it to be more than that – we wanted to provide you with everything you need to build a successful online business.

That’s why we included a bunch of other functionalities that can replace various apps you might otherwise need to use.


Not all products and services can be sold through completely automated sales funnels.

Sometimes salespeople need to personally reach out to prospects, schedule discovery calls, and close deals that way.

If that is the case for your business, then it’s extremely important to put a solid customer relationship management (CRM) system in place.

ClickFunnels 2.0 has a CRM functionality that allows you to easily keep track of everything that’s happening in your sales pipeline.

There’s no need to pay for a separate CRM solution!


Want to start an eCommerce business?

Then you will be pleased to learn that ClickFunnels 2.0 has an eCommerce functionality that gives you everything you need to launch, manage, and grow your own online store.

There’s no need to pay for a separate eCommerce platform!

Membership Sites

Want to create a paid online community?

ClickFunnels 2.0 includes a membership site builder that allows you to build and manage a membership website.

There’s no need to pay for a separate site builder!

Online Courses

Want to make a living by sharing your knowledge with the world?

ClickFunnels 2.0 gives you the tools to do that – simply pick a course template, create the curriculum, and add the content.

There’s no need to pay for a separate course builder!

FunnelFlix – Learn From The Best!

Here at ClickFunnels, we are committed to your success.

That’s why we don’t just give you the tools  – we also teach you everything you need to know in order to build profitable sales funnels.

In fact, if you sign up for ClickFunnels 2.0, you’ll also get access to our educational platform called FunnelFlix.

There you will find courses, lectures, and interviews with some of the top online marketing and personal development minds on the planet.

For example:

In a course called “30 Days”, our co-founder Russel Bruson presents 30 entrepreneurs with this scenario:

“You lose all your money, your list, products, your name, and your reputation.

All you have left is a ClickFunnels account, Internet Access, a roof over your head, food in the fridge, and 30 days to make money. What would you do from Day 1 to Day 30 to save yourself?”

Then these entrepreneurs explain what they would do to get themselves out of that situation.

They also share some crazy stories like this one:

And that’s just one course – we have plenty more.

So stop listening to people who have never built a business philosophize about building a business.

Start learning from proven, “been there, done that” entrepreneurs who know what they are talking about!

Check Out These 3 ClickFunnels Case Studies


We know that we are biased when it comes to our software. We think it’s amazing. We make no secret of that.

So we understand if you take what we say about it with a grain of salt.

That’s why we wanted to share three ClickFunnels success stories – these are all ClickFunnels 1.0 case studies, so just imagine what will be possible with the 2.0 version…

How Brandon Carter Made Over $1 Million Dollars as a Personal Trainer Online

One day, when Brandon Carter’s mom was walking him to school, they were mugged at gunpoint.

That was when he realized that he had to become strong so that he could protect himself and his loved ones. To him, working out wasn’t about looks, it was about survival.

However, as Brandon progressed in his fitness journey, he learned that were there more benefits to it – it helped him gain confidence, the ability to achieve goals, and mental toughness.

And once he started coaching other people, he saw those same positive changes in them as well. That’s what got him hooked.

“I fell in love with helping people. I knew that I was going to do that in some capacity for the rest of my life,”

However, while being a personal trainer might sound like a dream career for fitness enthusiasts, in reality, it’s a grueling endeavor – Brandon soon found himself working 12-14 hour days, 7 days a week.

He knew that it was unsustainable and was about to give up but then he had the idea of taking his business online…

How Mark Brown Sells 6,000+ Books Every Month From His Garage

Growing up, Mark Brown was the shy, outcast type of kid, but then in his teens, he decided to do a 180 and pursue what he now calls “the fickle things” – money, career, and status.

That path wasn’t fulfilling but he might have continued on it were it not for the death of his stepbrother who died in a motorcycle accident at age 21.

That event served as a wake-up call and made Mark realize that life was temporary.

And then the second wake-up call came when his son was born – Mark knew that he didn’t want his boy to make the same mistakes that he had made.

So he started thinking about how to pass down those hard-won lessons to the next generation.

He ended up creating a children’s book. When he showed it to other parents, they loved it and requested copies for their kids. It was clear that there was a demand for Mark’s message.

But just like countless other authors before him, he had mixed feeling about selling his book – he admits that he was subconsciously rebelling against marketing.

However, today Mark’s Zen Pig series consists of six books, he is a full-time author, and he sells 6,000+ books every month.

Want to know how he got there?

How Craig Guignon Made $125,000 Selling His Own Photographs

Craig Guignon wasn’t always a photographer.

In fact, he spent six years in the interior design industry, working alongside his godmother who was his boss, mentor, and friend.

Clients often wanted to decorate their homes with photos of the cities and towns they were living in.

Sourcing these images for locations such as New York City was easy, but finding ones for smaller cities and towns proved to be a challenge…

So Craig started taking photos of local landmarks himself. As he kept getting better at it, he started receiving more and more positive feedback from his clients. Soon he realized that this could be a niche for a photography business.

Then, when his godmother was in the last months of her life, she gave him a copy of Russel’s book “DotCom Secrets”.

“Russel Brunson has figured it out. Follow him. It will give you the result that you are looking for,” she told Craig.

So he read the book and started applying what he had learned. His godmother was right. It changed everything.

“I discovered knowledge that brought me from being a failing artist to having made $125,000 in the last 8 months purely from selling my own art”, explains Craig.

Here’s his story…

Why Don’t You Try ClickFunnels 2.0 For Yourself?

We have made our case.

But you shouldn’t take our word for it.

We want you to try ClickFunnels 2.0 for yourself.

So sign up for updates about its release, be the first to know when it launches, and let it become your personal sales funnel strategist.

Sign Up Here For Updates About The Release of ClickFunnels 2.0!

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