As the old saying goes, a great magician never reveals his tricks.
However, we’ve uncovered some of the top-secret tools to couple with ClickFunnels to create funnels that absolutely slay.
If you’re looking for some new tricks to transform your next sales funnel, look no further.
When it comes to crafting a killer sales funnel, ClickFunnels comes pretty close to being your one stop shop.
Just ask the thousands of active users who are already generating millions of leads and millions of dollars in revenue.
However, sometimes it pays to have more tools in your toolbox to seal the deal.
True funnel hackers, who understand the in’s and out’s of their audience and have their marketing pitch in their back pocket, strive to have only the best tools at their disposal to convert customers.
That being said, it’s easy to get overwhelmed by the amount of tools, extensions, and plug-ins out there.
Since Swift businesses are smart businesses, you need only the best of the best when picking out funnel hacking tools.
By being selective in your search, you avoid wasting time and bloating your business with needless “solutions” that don’t serve what your company really needs.
So what makes a tool worth your time? In short, the best tools for transforming your sales funnels are…
- Simple to access, understand and utilize, not requiring a large investment of your time or resources
- Able to provide functionality and flexibility to customize your funnel the way that you envision it rather than forcing you to restrict yourself
- Capable of giving your marketing strategy a much-needed push rather than distract you from your goals
Whether you’re just now getting your feet wet with funnel hacking or want to understand the tools of the trade better, consider how the following tools could influence your next funnel and increase conversions.
Ninja Chrome Extensions
Chrome reigns king of browsers by a landslide, with over 70% of modern users relying on Google to surf the web in the wake of the competition.
It’s no surprise that Chrome boasts tens of thousands of extensions that help marketers and businesses make decisions without having to leave the page.
Regardless of whether you’re trying to build a new funnel or see what’s under the hood of a competitor’s side, the following extensions can work to increase your productivity and cut down on time spent researching:
ColorZilla – Design and color scheme are two of the most important yet often overlooked aspects of Internet marketing.
Color picking tools such as ColorZilla remove some of a headache from funnel design by allowing you to extract colors from existing websites.
For example, if you come across a color that catches your eye, and you want to use it on your funnel, it’s only a click away.
Through influencing buyer behavior or creating a stronger association with your brand, the color scheme is arguably one of the most crucial yet subtle elements of a solid funnel.
Instead of settling on a dull or boring color scheme, dare to be different and customize your funnel to make sure that it pops.
Likewise, there are hundreds of sites working to collect our data at any given time.
For funnel hackers concerned about privacy, it’s paramount to protect yourself and understand who’s effectively watching you.
Extensions such as Ghostery allow you to see who’s tracking you and collecting your data, meanwhile allowing you to control permissions regarding who you provide your data to.
The benefits of Ghostery are threefold:
- You can enjoy a faster browsing experience but shutting off bulky trackers that weigh down the sites that you’re visiting
- Get rid of page clutter so you can enjoy the content that you actually want to see
- Take control of your data and have peace of mind regarding your browsing habits
Not only do extensions such as Ghostery protect you from potentially dangerous trackers, but also allow you to do competitive research to see how other sites in your space are tracking your customers.
The main reason I like ghostery?
I like the ability to see what scripts are trying to track me so I can reverse engineer them and see if they’d also be a good fit for my funnels.
Mozbar – If you’re looking for link-building opportunities for your funnel or simply want to figure out whether or not a site seems legitimate, tools such as Moz’s SEO toolbar allow you to check out how authoritative a site is at a glance.
By analyzing a site’s link profile and keyword competitiveness, you can better understand what your site needs regarding SEO and understand how competing funnels have built up their own search presence.
As there is no one-size-fits-all approach to funnel-hacking, some tools may be more important to you than others; regardless, the three extensions above can help streamline your browsing experience and get down to business faster.
Custom HTML & CSS
As noted earlier, solid design is crucial to crafting a funnel that actually converts.
For further customization, you may want to learn the ropes of custom HTML and CSS to give your funnel a facelift.
Thankfully, learning HTML and CSS doesn’t have to be rocket science thanks to the wealth of information online; likewise, the benefits of custom design include:
- Creating a sense of congruency throughout your funnel and site
- Reducing file transfer size and bandwidth, allowing for a smoother browsing experience for your visitors
- Making your site easier for search engines to crawl
- Improving your compatibility for browsers, especially for mobile users
Focus first on learning how to make small tweaks through HTML and CSS versus giving your funnel a complete overhaul.
Heat Mapping & Visitor Recording
Image Credit: The MX Group
Conversion optimization can be a tedious grind.
After all, we can know the information retrieved from Google Analytics inside and out and still not understand why users truly fail to convert.
Enter the world of heatmapping tools, which allow you to see exactly where users are clicking and where they’re dropping off.
By understanding such elements of your page, you can optimize copy and imagery accordingly.
Best of all, your decisions are based on data so you aren’t just taking a shot in the dark.
Tools such as HotJar and Crazy Egg both have built in heatmaps, while the former also has visitor recording tools.
Again, the best way to optimize conversions is to rely on your own data rather than have someone else advise you based on intuition.
In fact, Crazy Egg conducted a survey in 2015 which noted that 63% of site-builders make decisions based on best practices or their instincts rather than hard data.
By separating yourself from that 63%, you’re already ahead of the game when it comes to understanding user behavior and converting customers.
Copywriting Scripts That Convert
Killer Copywriting can make or break a sales funnel; however, what are we to do if we’re strapped for cash or don’t have a copywriter on deck?
Fear not. There’s a lot that we can learn from existing sales letters for awesome products, and as they say, imitation is the sincerest form of flattery.
If you feel that your marketing language is lacking, or you simply want to draw inspiration from existing sales letters that work, consider the following solutions:
- Take a look at some of the VSLs from ClickBank or OfferVault, transcribing them yourself to find the sort of copy that converts
- See what competitors are doing regarding marketing message (for example, are they using urgency or scarcity, long-form sales letters and so on)
- Use FunnelScripts as an alternative to hiring an expensive copywriter
Whatever you decide to do, remember that VSLs are far from dead and are ideal for funnel-hackers looking for creative ways to seal the deal.
High Converting Elements
Don’t forget the high-converting elements that are already built into ClickFunnels that can drive fickle users to buy.
The following tools are proven to give visitors that final “push,” and may be the cornerstone of your next sales funnel:
Order Bumps – Order bumps provide opportunities for you to build even more revenue for your funnel beyond the original transaction.
By selling at the tail-end of your funnel and providing, even more, value to visitors, you can make more money without interrupting your visitors whatsoever.
In other words, order bumps represent a win-win for skillful funnel hackers.
Verification Seals – Trust is a huge factor for skeptical buyers; therefore, verification seals can provide such users with peace of mind as they see your business as a resource rather than a scam.
Progress Bars – Buying is a process: the use of progress bars can help visitors understand that they’re almost there and are less likely to drop off. Likewise, progress bars build a sense of urgency as users strive to get through your funnel so they can interact with your product.
What Else is in Your Toolbox?
Few funnel hackers are satisfied with “decent” results: they want the best of the best for their products, funnels and customers alike.
By relying on the best tools possible, you set yourself up to create a lean, mean funnel that converts quickly and easily.
Now, are there any other crucial funnel-hacking tools that we missed? What else is in your toolbox?