It’s always a thrill when we make our first dollar from a fresh funnel; however, how do we turn that dollar into more serious cash flow?
By following this six-step scheme, you can finally take the training wheels off and supercharge your new and existing sales funnels.
Making money online is pretty easy, right?
I mean, anyone with a blog and some time on their hands can pick up a niche, slap some affiliate content on a WordPress site and play the waiting game.
But that’s dollars and cents.
Making serious money online is another story.
Serious money requires a sales funnel and a serious one at that.
Again, building a sales funnel is relatively easy (especially with the functionalities provided by ClickFunnels).
However, the legwork that goes into a truly effective funnel is nothing to scoff at. Consider, for example…
- Crafting the perfect copy, language and pitch to pique the interest of your audience (and keeping that message uniform throughout your funnel)
- The time and resources involved in competitive analysis and understanding what the neighbors are up to (including what sort of deals they’re pushing to users)
- Designing a sleek site that attracts the attention of users and drives traffic through proper SEO
And that’s just for starters.
If you’ve gotten your funnel off the ground but want to build a serious revenue stream, you’re going to need to put in the hours to make it work.
However, building a powerful funnel is about working smarter and not necessarily harder.
Take a good, long look at your funnel. Then, ask yourself the following:
- Who’s helping you push users through your funnel? Is the answer “nobody?”
- What’s incentivizing users to go through your funnel? Be honest: are you offering a sweeter deal than your competitor?
- Where are your visitors coming from? Are you reaching your targets or simply bouncing random traffic through your funnel?
Don’t shrug your shoulders and let potential business pass you by. Instead, consider it time to get down to business.
Rome wasn’t built in a day; likewise, killer funnels aren’t built overnight or by accident.
If you’re looking to build a funnel that goes beyond the ordinary and builds a truly impressive revenue stream, consider the following six steps as part of your sales strategy.
This mixture of marketing and networking represents the recipe for conversions rather than just clicks.
Network, Network and Network Some More
It’s natural for entrepreneurs to want to go the “lone-wolf” route.
However, when you consider the benefits of a joint venture, it’s hard to deny that a little bit of outreach can go a long way.
Networking is the name of the game when it comes to your funnel.
In short, the more traffic you drive, the more potential you have to drive revenue and further optimize your funnel.
That being said, what sorts of outreach can ultimately benefit your business?
Schmooze with Influencers – Today’s users want to build relationships with the brands they buy from; therefore trust and authenticity are key when it comes to sealing the deal. By associating yourself with influencers within your space (think: must-read bloggers, social media big-wigs and so on), you can get your product in front of eager buyers who are more likely to convert. Offering incentivization such as a free trial or guest post to such influencers may help deal the deal.
Partner Up with JV’s – Simply put, two heads are often better than one when it comes to your sales funnel. By having a partner in crime, you poise yourself to get more eyes on your funnel and additional resources to market it in the future. Likewise, building up a network of JV’s can open up opportunities for your business and get your product in front of some fresh faces.
Bring on Affiliates – There’s plenty of power (and billions of dollars) in affiliate marketing; likewise, there’s perhaps no better way of working smarter than by having someone else market your product for you. If you’ve tested your funnel and feel that it has potential to scale, consider affiliates as a means of doing so.
Give Them a Push
Let’s be frank: some sales funnels just plain stink.
If you aren’t incentivizing your visitors with some sort of push, you’re letting your traffic go to waste.
The question remains: what sort of incentives and bonuses are proven to drive users to convert?
What do users want?
Whether it be a software, e-book or video series, providing users with something of value for nothing is one of the oldest tricks in the marketing playbook; however, it works.
By offering free tools or education to your users, you’re perceived as a helping hand rather than a salesman.
Likewise, users in your funnel should feel as if you’re the go-to resource for whatever they’re looking for.
By building up your offers with exclusivity (first-hand, cutting-edge information or a product marketed at truly unlike any other), users go through your funnel with a sense of accomplishment.
Score with Scarcity
On a similar note, scarcity is an incredibly powerful sales tool.
However, building a sense of scarcity and the need for users to act now versus later is completely based on the set-up of your funnel. For example, scarcity can be achieved by…
- A countdown clock at the beginning of your sales funnels (implying that time is running out)
- Advertising a limited stock of your product due to demand (implying that supply is running low)
- Marketing your product as a one-time deal, establishing a sense of exclusivity (implying that it’s now or never for the product)
Regardless of your product or service, scarcity should most definitely be center stage at some point in your funnel.
Note: ClickFunnels offers multiple means of establishing a sense of scarcity within your funnel.
Often overlooked, the elements of design can make or break your sales funnel.
It’s incredibly important to maintain consistency across your funnel from beginning to end (this includes email marketing efforts and affiliate programs).
Consistent design includes…
- Marketing language, copy, headlines and deals (ex: you wouldn’t advertise a 25% discount which clicks through to a 10% off deal)
- Color scheme, design, and logo (switching between colors and branding can potentially confuse visitors and cause them to bounce)
While the design may be a rather subtle component of the sales process, it’s something that’s completely under your control and should be consistent.
Forget the Junk Traffic
Don’t kid yourself: not all traffic is created equal.
It may feel great to get tens of thousands of visitors per day; however, what does it mean if only a dozen of those users convert?
Either your funnel’s conversion potential is abysmal, or your traffic is trash.
In order to make the most of your marketing efforts, you should target quality traffic.
What qualifies as quality traffic? For starters…
- Organic traffic is driven by targeted keywords, perhaps readers of your blog who tend to spend the most time on your site
- Social traffic from highly-targeted Facebook ads, which you’ve hopefully optimized through A/B testing
- Affiliate traffic from users who are truly interested in what you have to say (and sell)
Traffic means very little for your funnel if it isn’t actually converting.
Instead of focusing on the numbers game, work to build traffic streams that will actually buy your product when push comes to shove.
The 80/20 Principle
The 80/20 principle states that for many events (including marketing), 80% of your outcomes result in 20% of your total effort.
While there are tons of moving pieces to your sales funnel, from marketing to design, consider how one or two missteps within your funnel can diminish your efforts.
So, where does the 20% come from within your funnel?
From most marketers, it comes at the beginning in the end (think: the first 10% of your funnel and the last 10%).
In other words, if there’s anywhere you need to strengthen, make sure you have a strong pitch as it represents the visitor’s first impression and arguably the most critical aspect of the funnel itself.
Likewise, you need a strong closer if you’re looking to seal the deal, especially with funnels selling higher ticket products.
Naturally, all parts of your funnel matter; however, starting and ending strongly is crucial if you’re in search of more conversions.
Putting It All Together
At the end of the day, the successful funnel is built.
Not bought. Not stolen. Not copied.
The building isn’t always easy; however, your decision to set your funnel apart from the crowd and fix its weaknesses will ultimately decide whether or not you cash in on your efforts.
Making money online isn’t rocket science.
Building a successful sales funnel doesn’t have to be, either.
If you had to name the most common mistake you see funnel builders making today, what would it be?