Challenge: There are a lot of different types of sales funnels. And it can be really difficult to know which sales funnel process is best for achieving the goals that you want to achieve. But in this article, we’ve simplified your decision. You’re going to learn how to use sales funnels and we’re going to show you which one is the best for your specific mission.
Check out the video above to get a step-by-step introduction to sales funnels and how they work.
Then read below to learn which sales funnel is the best fit for your business.
- 1st Goal: Generating Leads
These sales funnels are for if you’re trying to generate leads for your business. Just click on the links to get your FREE sales funnels.
The Squeeze Page Funnel
The Squeeze Page Funnel is one of the simplest — and most popular — sales funnels around. It only consists of two pages. The first page offers the website visitor some sort of free downloadable resource — like an eBook, checklist, or audio lesson, for example. In order to access it, the visitor must provide you with their email address. The second page is the “Thank You” page where you thank them for subscribing and tell them that their free gift is on the way.
The Application Funnel
The Application Sales Funnel is a little more complicated than the Squeeze Page Funnel, but still relatively simple. It consists of four pages. The first page is a basic sales page that offers prospects whatever it is that you want to offer as a lead magnet — a free coaching session, a free review of their sales page, etc. They must give you their email address to “get started.” Next, they’re taken to your application page where they can provide you with additional information that will help you determine if they’re a fit for your offer. And last is the “Thank You” page where you thank them and let them know when they’ll be hearing from you about their application.
- 2nd Goal: Selling Products or Services
These sales funnels are for if you’re trying to sell products or services. Just click on the links to get your FREE sales funnels.
The Tripwire Funnel
The Tripwire Funnel is our favorite funnel for selling products to cold traffic. It’s perfect if you’re trying to sell with Facebook ads, for example.
And it’s pretty simple.
It consists of just three or four pages. The first is your basic sales page where you convince the prospect that they should purchase your product. But the trick here is that the product you’re offering on the first page should be a no-brainer purchase for your target market. It should be relatively inexpensive, a mind-blowingly great deal, and very very enticing. This is your hook.
They will enter their shipping information and payment information on this first page.
When they click “Ship Me My Product”, though, instead of going straight to the “Thank You” page, they are taken to a one-time offer page where you make them an offer that they can’t resist. This is where you pitch the product that you’re actually trying to sell. They can add this product to their order with just a single click.
If they don’t take you up on your one-time offer, you then have the option of sending them to a downsell page where you offer them something slightly less expensive (this gets crazy good results).
Finally, you have the offer wall page where you thank the customer for their purchase.
The Video Sales Letter Funnel
The Video Sales Letter Funnel is identical to the Tripwire Funnel that we just discussed. The only difference is the bulk of your content is made up of video content rather than sales copy.
Both are effective — it’s really just a matter of which type of content you’re better at producing.
The Product Launch Funnel
The Product Launch Funnel is slightly more complicated than the other sales funnels that we’ve discussed so far, but still pretty simple.
This funnel is intended for building anticipation about an upcoming product, primarily with your email list. It consists of 3-5 pages, each one discussing a new and exciting feature of your upcoming product or service, but these pages are not visited one after the other. Over a couple of weeks, you send these pages to your email list, building anticipation, collecting pre-orders, and preparing people for the product launch.
That way, launch day is virtually guaranteed to be a success.
- 3rd Goal: Hosting an Online Event
These sales funnels are for if you’re trying to collect registrations for an online event. Just click on the links to get your FREE sales funnels.
The Webinar Funnel
Hosting online events are a great way to build brand awareness, generate leads, and sell products. But for any of that to work, you first have to collect registrants. That’s what the webinar funnel is for. The first page is a sales page that encourages people to sign up for your webinar. The second is the “Webinar Confirmed” page, where you encourage registrants to add the webinar date to their calendar. And the final page is the live webinar or webinar replay where the prospect watches the webinar and takes the action you want them to take.
Before the webinar airs, we recommend periodically sending registrants to “Indoctrination Pages”, which basically just build anticipation for the upcoming event and increase the chances that they will actually attend.
The Autowebinar Funnel
The Autowebinar Funnel is identical to the Webinar Funnel, with one important difference: rather than the webinar being shown live at a specific point in the future, the webinar is recorded and can be viewed at any time of day.
So long as your webinar idea has been tested and proven to work with the Webinar Funnel, the Autowebinar Funnel is fully automated and makes it easier to reach more people.