Last updated on October 18th, 2025 at 08:19 am
Trying to decide between ClickFunnels and Wishpond?
Well, you’ve come to the right place.
In this guide, we’ll compare the features, integrations, price-points, and third-party reviews of ClickFunnels and Wishpond.
To start, here’s our TL;DR overview (in case you’re in a hurry).
TL;DR Overview of ClickFunnels vs. Wishpond Review
Don’t have time to read the full ClickFunnels vs. Wishpond comparison? No worries! Here’s our TL;DR breakdown!
- The biggest difference between ClickFunnels and Wishpond is that Wishpond is a software-based marketing agency that tries to be a jack-of-all-trades while ClickFunnels specializes in helping entrepreneurs generate leads and sell products through sales funnels.
- ClickFunnels has been in business for almost a decade and Wishpond only started a few years ago.
- Both ClickFunnels and Wishpond offer important features like a page builder, email marketing capabilities, and key integrations with other services.
- ClickFunnels starts at $97 per month but offers a 14-day free trial.
- You have to hop on a call to determine Wishpond’s pricing — it’s uncertain whether they offer a free trial period or not.
Claim 14 Days Of ClickFunnels For FREE!
What’s the Difference Between ClickFunnels and Wishpond?
While ClickFunnels and Wishpond are both online marketing services, there are actually quite a few differences between the tools.
The biggest difference, though, between ClickFunnels and Wishpond is that ClickFunnels is a dedicated sales funnel builder while Wishpond is an all-in-one marketing service.
In fact, Wishpond blurs the line between being a software and a service business.
On the one hand, they offer basic features like a landing page builder, website opt-in form templates, and email marketing capabilities. But they also provide every member with what they call an “executive marketer.”
In their own words…
“With Wishpond you get a dedicated Marketing Executive who will guide you through every step of your campaign process. Stay in the loop with industry trends, optimization techniques, and ongoing advice.”
Wishpond is almost like, for lack of a better term, a software-based marketing agency.
ClickFunnels on the other specializes in helping entrepreneurs generate leads and sell products through sales funnels.
What is a sales funnel?
A sales funnel is just a series of pages that are engineered to convert visitors, step by step, into leads and paying customers.
The sales funnel templates that we provide have been tested-and-proven by thousands of entrepreneurs around the nation.
(And they work way better than typical landing pages)
Here’s one example of what our Tripwire Sales Funnel looks like (this is used primarily for selling products to cold traffic)…
We also have sales funnels for generating leads and getting registrants for an online event (like a webinar).
Go here to learn more about how our sales funnels work!
A few other key differences between ClickFunnels and Wishpond are…
- Wishpond has only been around for a couple of years while ClickFunnels has been around for almost a decade.
- Wishpond tries to be a jack of all trades while ClickFunnels specializes in helping online entrepreneurs build effective sales funnels.
Now that you understand the primary differences between ClickFunnels and Wishpond, let’s dive into the features of each tool.
ClickFunnels Features
Here are some of ClickFunnels’ most noteworthy features.
High-Converting Sales Funnels
Our bread and butter here at ClickFunnels are our sales funnels. We give all of our members 6 sales funnel templates that have been tested and refined hundreds of times over the years. These templates will give you the formula for generating leads, selling products, and getting registrants for an online event. Don’t believe us? Just check out the people who’ve built 7-figure businesses using our service!
Drag-and-Drop Page Builder
We don’t expect you to be an expert at building sales funnels from the get-go… and that’s why we give you sales funnel templates that have been tested and proven to work. But when you’re ready, you can customize the pages of each sales funnel (and even the sales funnel stages) however you like with our simple drag-and-drop editor.
Email Capabilities
Email marketing is a key part of every online marketing strategy. You own your email list in a way that you’ll never own your social media followers or website visitors. With ClickFunnels, you can build email lists, send broadcasts, and even create automated follow-up campaigns (check out the next feature for more info).
You can also easily integrate ClickFunnels with your email service provider of choice.
Follow-Up Funnel Builder
Following up isn’t just important for B2B leads, it’s important for every business in every industry. But you don’t have the time to follow up with every prospect manually. That’s why we allow members to build follow-up funnels. These are email-based sales funnels that help to recapture cart abandoners, upsell new customers, and follow up with promising prospects.
Membership Site
Want to build a membership site to create a recurring revenue stream for your business? Not to worry! With ClickFunnels, you can create a membership site (and membership sales funnel) and give your members access to exclusive content.
Ecommerce Capabilities
Ecommerce stores work wonderfully with ClickFunnels. After all, ClickFunnels specializes in selling products online… and what do ecommerce stores want more than to sell products online? You can use ClickFunnels to create an ecommerce store and to build sales funnels for your hottest products.
Sales Funnel Analytics
Want to know how your sales funnels are performing? We don’t hide that information behind a curtain. Just visit your “Stats” dashboard to see mission-critical metrics.
Split Testing
No marketing strategy is complete without a process for testing and iterating. We’ve learned this first-hand at ClickFunnels — which is why we always have lots of different split tests running on our website — and that’s a capability we pass onto all of our members. With ClickFunnels, you can easily create split tests to find out what works best for your business.
Domain Hosting
You can transfer existing domains or buy new domains right inside of your ClickFunnels dashboard and then assign those domains to your sales funnels. Easy as pie.
Want to build an online business but don’t know what to sell?
At ClickFunnels, we give all of our members a free affiliate account as a part of their subscription. This means you can “sell” ClickFunnels and get up to 40% recurring commission for anyone you get to sign up… pretty cool, right?
Wishpond Features
Here are some of Wishpond’s most noteworthy features.
Landing Page Builder
Wishpond has a drag-and-drop editor that allows you to customize and brand your landing pages. You can edit text, images, background, and colors, as well as group elements to make faster changes, and optimize pages for mobile devices.
Contests & Promotions
Giveaways are a great way to generate leads for your business (just make sure that what you’re giving away is going to attract your target market). With Wishpond, you can build contests, giveaways, and promotions.
Executive Marketer
This is probably the most unique “feature” that Wishpond offers. As a member, you’ll be given an “executive marketer” who is supposed to provide support and expertise for your online marketing experts. Here’s how Wishpond explains this…
“Your marketing executive will work with you to ensure your campaign is a success. Get unparalleled support 24/7 with access to designers, ads specialists, content writers, and more.”
Referral Campaigns
If you’re going to run a giveaway to generate leads, it’s important that you get as many people to share it as possible (more leads is good, after all). To encourage this, Wishpond allows users to create referral campaigns, where entrants are awarded for sharing your giveaway on social media or even for telling their friends about it directly. Naturally, this gives your campaign a better chance of going viral.
Website Popups & Opt-in Forms
You can also create website popups (opt-in bars, slide-in popups, and welcome mats) and opt-in forms with Wishpond. These are important for consistently generating leads online.
Email Marketing
Wishpond also gives users the ability to build an email list, send email campaigns, and craft automated sequences. This allows you to nurture customers and recapture cart abandoners while you sleep!
Lead Management
Finally, Wishpond has a tool for tracking, segmenting, and managing leads. More specifically, you can track a user’s behavior across your website and segment leads based on those behaviors. You can also easily filter, sort, and track your leads so that you always have the right information available.
Integrations
These integration lists are not exhaustive. They simply highlight some of the more noteworthy integrations that both ClickFunnels and Wishpond offer.
ClickFunnels Integrations
Here are some of the main integrations that ClickFunnels offers.
- Twilio – Use to personalize and schedule SMS messages.
- Embed A Calendar Into Your Funnel – Use to allow leads to schedule themselves on your calendar. Can use lots of different calendar software for integration.
- YouZign – Use for hosting custom images on YouZign and then publishing those same images on ClickFunnels.
- VWO Engage – Use to set up push notifications for your funnels.
- SalesForce – Use if you want to integrate SalesForce with your ClickFunnels account.
- Warrior Plus – Use to sell Warrior Plus products in your ClickFunnels site.
- Disc Delivered – Use to enable automatic order fulfillment when someone places an order in your funnel.
- Stripe Payment – Use Stripe as a payment integration and send funnel customers receipts directly from Stripe.
- Kajabi – Use to connect your products in ClickFunnels with membership areas in Kajabi.
- PayPal – Use to add a PayPal button to your ClickFunnels page and accept payments through PayPal.
- Shopify – Use to integrate your Shopify website with your ClickFunnels account.
- Slybroadcast – Use to send voicemails from Slybroadcast to your subscribers in ClickFunnels.
- Shipstation – Use to set up Shipstation for order fulfillment once someone purchases through ClickFunnels.
- Zapier – Use to integrate your ClickFunnels account with any other popular service.
- ZenDirect – Use to send customer information from ClickFunnels to ZenDirect to ship items from ZenDirect.
Wishpond Integrations
Here are some of the main integrations that Wishpond offers.
- WordPress – Use to connect Wishpond to your WordPress website.
- Zapier – Use to integrate Wishpond with other major online services.
- ActiveCampaign – Use for email marketing with ActiveCampaign.
- Twilio – Use for creating text message automation campaigns.
- Slack – Use to connect Wishpond notifications with your Slack account.
- Salesforce – Use to connect Wishpond to the Salesforce CRM.
- Thankster – Use to automatically send hand-written mailers to customers who take a specific action.
- Pipedrive – Use to connect Wishpond to Pipdrive’s sales software.
- LiveChat – Use to add chat to your Wishpond landing pages.
- MailChimp – Use to connect Wishpond to MailChimp’s email marketing service.
- Infusionsoft – Use to connect Wishpond to Infusionsoft’s CRM.
- Benchmark – Use to create newsletters, surveys, and online polls.
- Campaign Monitor – Use to connect Wishpond with Campaign Monitor’s email marketing service.
ClickFunnels Pricing
ClickFunnels has two pricing options.
The first costs $97 per month and includes 20 funnels, 100 pages, 1 user, 3 payment gateways and domains, chat support, and access to our Funnel Hacker Forum as well as Funnel Flix (which is basically Netflix for entrepreneurs).
The second plan costs $297 per month and includes unlimited funnels and pages, 3 users, 9 payment gateways and domains, unlimited follow-up funnels, priority support, weekly peer review hackathons, and access to our Funnel Hacker Forum as well as Funnel Flix.
But there’s no need to pull out your wallet right now — you can try us free for 14 days!
Claim 14 Days Of ClickFunnels For FREE!
Wishpond Pricing
When we click on “Pricing” on Wishpond’s website, it prompts us to schedule a call.
So we’re not sure what the current prices are for Wishpond’s service.
However, Capterra lists the starting price at $69 per month, G2 lists the starting price at $99 per month, and GetApp lists the starting price at $44 per month.
But it looks like G2’s review is the most up-to-date, so you should probably expect initial pricing to start between $100 and $150 per month (one user commented that pricing increased to $150 per month in 2020).
To find out for sure, though, you’ll have to schedule a call.
ClickFunnels Case Study & Reviews
Check out the video below to learn how Garrett used ClickFunnels to build his coaching and consulting business to support thousands of families in 27 different countries.
Third-Party Reviews
- Capterra: 4.5/5
- FinancesOnline: 9/10
- G2: 4.5/5
Wishpond Demo & Reviews
Check out the video below to get a better idea for how Wishpond works.
Third-Party Reviews
- Capterra: 4.1/5
- FinancesOnline: 9.1/10
- G2: 3.9/4
ClickFunnels vs. Wishpond: Which Service is Best for Your Business?
So which is the better fit for your business: ClickFunnels or Wishpond?
By now you should understand the key differences between the two services as well as the features and integrations of each.
It’s unclear whether Wishpond has a free trial or not (you have to hop on a phone call to figure out their pricing).
But ClickFunnels has a 14-day free trial. So maybe start there and see how it goes! 🙂