If you are an entrepreneur, a small business owner, or an influencer, you know the struggle of managing your business through your page, blog, channel, or any other platform.
Generating revenue is the only way to survive in the business world. From an Instagram novice with a couple of hundred followers to Twitter celebrities with verified accounts and millions of followers, everyone is out there looking for the perfect recipe to bake the cake of success.
The problem here is that there are so many outlets, platforms, Facebook pages, YouTube channels, and other related accounts that offer “tips” and “tricks” to increase traffic on your site and get the showers of moolah in return.
But the question is, who can you trust when it comes to sustaining your business? You have listened to several entrepreneurs for hours to the point your ears start hurting, and you have followed them religiously and mimicked each of their actions. You may have even paid thousands of dollars for a 60-minute-long session that promises to tell you the secrets of making millions.
In the world of the Internet, everyone is running a channel posing to be the “marketing guru.” These gurus have a well-defined system that will help you make millions.
While sometimes these tips and advice work, you should always look for a system that is not the product of a trend and is not short-lived. So, who will you trust when it comes to that?
The answer lies in the quote by one of the greatest authors of our times, Lemony Snicket. He says, “never trust anyone who has not brought a book with them”. Have you ever met a successful entrepreneur who didn’t have a list of the best entrepreneur books? No, right? Because they don’t exist. All people who are pro in their fields have a list of books that they follow religiously. Newbies prefer not to read them, and this is where they make a huge mistake.
The marketing industry is lucky to have a library of books that are masterpieces. Either new or old, these treasures of knowledge have explained even the most complex concepts in a simple manner; allowing newbies, small business owners, entrepreneurs, and fresh entrants to better understand the entire process of marketing and the smooth running of various businesses.
Now, you’re probably thinking about what are those books and where do you get them. You should thank your stars that you stumble on this article (or did we market it impeccably so that it reaches you on time? who’s to tell). We have compiled a list of books that are the bible to the world of marketing, and are quite relevant in the age of global marketing and mobile advertising (yes, millennials and Gen Z, books are still a thing).
So, if you get your hands on these business books, we are sure that you’d give your competitors a run for their money.
Best Business Books That You Must Read
Without wasting any more time, let us introduce you to the best 10 gems that will offer remarkable insights that will help you grow your business.
1. Extreme Ownership by Jocko Willink and Leif Babin
Two US Navy SEAL officers who were responsible for carrying out successful operations in the Iraq War have penned down their jewels of wisdom.
They explain the responsibilities of leaders and how it is important for them to effectively communicate down the chain of command. The goals should be clearly communicated to all team members were they are allowed to take part in the decision-making process.
The book also emphasizes that at the end it is the responsibility of the leaders to carry out the tasks effectively and that it is unbecoming of a leader to blame others for his/her mistakes or miscalculations.
Extreme Ownership explains why small business owners and entrepreneurs should take full responsibility for their decisions and engage the entire team to run the business smoothly.
2. Expert Secrets by Russell Brunson
“The people who are crazy enough to think they can change the world, are the ones who do”, says Russell Brunson in his book Expert Secrets, which informs entrepreneurs the best ways to share their messages with their audience.
He explains that in the world of banal neutrality, your message should cause polarity. This is when you’d receive a huge following and get people who’d pay for your products or services. He also left a masterpiece of advice in the pages of his book which says: emotion sells; so first create an emotional connection with your audience and then bring that to the logical side.
3. Play Bigger by Al Ramadan, Christopher Lochhead, Dave Peterson, and Kevin Maney
Written by a team of authors who have also established a reputable Silicon Valley advisory firm, Play Bigger, explains why it is important to do away with the traditional methods of competing with already established businesses.
Instead, they suggest, business owners should introduce and define a new market category and then dominate it. This simply means that business owners should introduce innovative products which attract people to get to know them due to the exclusivity.
4. DotCom Secrets by Russell Brunson
Thanks to Russell Brunson for studying one of the most daunting challenges of today’s marketing: weak conversion rates and low traffic. Brunson highlights the problems that marketers often fail to acknowledge.
Russell Brunson offers ways to tackle these problems in a simple way as to enable almost everyone to discover how to qualify buyers, present hard-to-miss deals for your audience, and hack a successful sales funnel.
DotCom Secrets is based on extensive research that was driven by data. The author scrutinizes 1,000 split tests across tens of millions of users and has provided simple fixes for the problems faced by marketers.
5. Behind the Cloud by Marc Benioff and Carlye Adler
This book by the creator of salesforce.com shares all the tips that new business entrants should follow to take their business to the greatest heights. It explains to readers how they can expand their business and what they should follow to survive any kind of economic climate.
It also tells what sales funnel a company should use to market their product in a way that appears to be economically affordable. For example, at the time when the software was just introduced and was pretty expensive to get, salesforce.com emerged as a SaaS company and attracted a large number of people with its $50/user/month rate.
Behind the Cloud explains how startups that usually begin in someones’ garage end up becoming a giant in their market category. It is a good book for everyone who is looking to start a business, but are a little afraid to take the plunge.
6. Great Leads by Michael Masterson and John Forde
This is the book that should be on the bookshelf of every copywriter and every business owner who wants to send a compelling message to their audience.
Great Leads is written in a concise and clear manner, it tells why perfectly written headlines and lead copy are a must for getting people to buy the product or service.
When it comes to increasing the sales of any product or service, it is important to write a great and compelling copy that makes the audience take the desired action.
7. The One Thing by Gary W Keller and Jay Papasan
There are hundreds of books written on time management, but none of them offer tips as remarkable as those offered in this book.
It emphasizes the need to focus on ‘one thing’ at a time. This is the area where business owners don’t pay much attention.
The One Thing explains the importance of going narrow but deep. It is essential to master one thing and then move on to the next. Taking more than what you can chew on your plate is a bad deal and affects your business negatively.
8. Remote by Jason Fried
The age of the internet introduced the concept of remote working. This remote working isn’t restricted within the perimeters of the country in which a business is located. Now, employers can hire resource sitting in a completely different continent.
Jason Fried asks the important question: Do we really need offices? He highlights how success is dependent on the productivity of employees and not on their physical presence in an office. He adds that companies should measure success on the basis of tasks/projects completed instead of the perfect attendance of an employee. Remote is a must-read for all employers who want to have a productive staff that can meet targets efficiently.
9. Rework by Jason Fried
This book first questions the relevance of all the business principles that entrepreneurs swear by. Rework explains why it is important not to indulge in any sort of competition with rival companies. The first few years of business commencement should be about sustainability and not leaving your ground.
Fried focuses on why it is important to build an audience and a customer base that remains loyal to your brand. There is also a need, as the book suggests, to make tiny decisions at the time. It underscores the importance of paying attention to little things to grow the business.
10. Good to Great by Jim Collins
Jim Collins asks an important question in the book: why some companies make the leap and others don’t. After researching this question, Collins offers several insights that could help businesses to survive in the long-run. The takeaway of the book is that business owners should always plan for the future while simultaneously supervising the day to day operations.
Good to Great explains that even though it is important to plan for any unforeseeable events, it is equally essential to ensure that the present day operations are not being compromised.
It is important to continue to learn to be successful in growing your business and these books are great for any stage of running a business. Want to know how we took ClickFunnels from ZERO to over $100,000,000 in sales in just 3 short years? Get your FREE Digital Copy of the ‘Marketing Secrets Blackbook’ now!