How Blake Nubar Built a Million-Dollar Funnel Business and Became a Top ClickFunnels Affiliate

Last updated on April 1st, 2026 at 09:33 am

The Nine-Month Project Nobody Bought

Blake Nubar made $1 million in 43 days by turning his Facebook profile into a landing page, but the path to that moment started with nine months of work that nobody bought.

He was by no means a marketer when his fitness education supplement company tasked him with building a certified personal training program from scratch. As the operations guy, his job was normally running meetings and managing processes, but for nine months he threw himself into this project, spending long days getting every piece of the program exactly right.

By the time he finally handed the finished program to the marketing department, he’d invested so much time and effort that it felt personal, not just professional. They put it on a website, ran some basic ads, and got absolutely nothing in return.

Blake had no idea what went wrong because he wasn’t a marketer and didn’t know anything about funnels or traffic or conversions, he just knew the product was good and nobody was buying it. He went home that night feeling like a complete failure.

The 1 AM Facebook Ad That Started Everything

Blake’s room was hot that night, the kind of miserable heat where you’re staring at the ceiling fan waiting for sleep that won’t come. Around 1 AM, he grabbed his laptop and started scrolling through Facebook when an ad stopped him mid-scroll. It was from Russell Brunson, and the headline said something about weird marketing experiments to increase traffic, conversions, and sales online.

Blake had never heard of Russell Brunson, but the timing felt too perfect to ignore so he clicked the ad. What came next was a 90-minute presentation on sales funnels and how to sell things online. Blake watched the whole thing, then watched it again, and by the time he finished it was around 4 AM.

He didn’t go to sleep. He went straight to the office and started writing on the whiteboard. When the marketing team arrived that morning and found him covered in notes, they asked what he was doing and he told them he thought he knew how to sell the program. They let him try.

The First Funnel, The First Sale, and the Leap

Blake built his first webinar funnel by partnering with a celebrity trainer at the company to host the webinar, creating the funnel pages, setting up the traffic, and getting people to show up. When they made the offer at the end of the webinar, nobody bought.

He walked outside and sat on the steps with his face in his hands, completely defeated because he’d tried the old way and it failed, tried the new way and it failed, and he was running out of ideas. Then he did something simple. He walked back inside and hit refresh on the computer.

There was a sale for $797. He still remembers the buyer’s name.

That one sale was enough. He quit his job the next day, and looking back it sounds reckless because he had no clients, no steady income, and no guarantee the next sale was coming. But Blake knew he’d found something that excited him and that kind of excitement is hard to walk away from.

After that first sale, he became addicted to the science of funnels, conversions, and persuasive copy, and he set out to see if he could help other businesses the way he’d just helped his own company, so he went to Upwork to find clients.

The Advice That Changed His Approach

Blake started picking up gigs on Upwork and making some money, but the competition was brutal with dozens of other people offering the same services, and standing out felt impossible.

So he called the celebrity trainer he’d worked with at the supplement company for advice because years earlier, this trainer had moved from the East Coast to the West Coast with no clients and no connections, and ended up becoming the trainer for some of the biggest names in Hollywood.

Blake asked him how he did it, and the trainer’s answer was simple. He said all he focused on with his very first client was giving them the biggest result they could possibly imagine. He didn’t worry about his website, his brand, or his rates, he just obsessed over making that one person successful. And once he did that, everything else followed.

Blake took that advice and applied it to marketing by deciding to stop thinking about his own success and start thinking entirely about the success of whoever he was working with. He called it going for wins. He let go of the clients he’d been working with on Upwork and started looking for someone he could go all in on.

The $1 Million in 43 Days Partnership

Shortly after taking the trainer’s advice, Blake found Brian Page, who had just finished building a course but didn’t have a funnel, copy, webinar, or traffic strategy in place yet to sell it. This was the exact opportunity Blake was looking for. So when Brian asked him if he wanted to team up, he said yes without hesitation.

Blake knew he had his work cut out for him. And he needed to learn fast if he was going to deliver the kind of result he’d promised himself he would. So he dove into Russell Brunson’s DotCom Secrets book harder than most people dive into anything. He spread 200 pieces of paper across his floor covered in notes, kept the book open on one side of his laptop and whatever he was building for Brian on the other side, and learned while he applied in real time.

He built the funnel and helped with the email sequences. He worked with a JV manager who brought in traffic. He brainstormed with Brian constantly. And he put all the pieces together.

43 days after they launched, they had made $1 million, and their first full year brought in $7 million. Blake says he would have been thrilled with a few hundred dollars and had no idea what was coming, but when you stop caring about your own results and put everything into someone else’s success, the results have a way of finding you anyway.

His phone started ringing off the hook with people wanting to work with him, and he was turning down offers he never would have expected, all because he focused entirely on Brian’s results and nothing else.

The Hidden Traffic Source on Facebook

Blake was always on his phone, even at dinner with his wife, scrolling through Facebook profiles and clicking around to see what other people were up to. One night it hit him that if he does this all the time, other people probably do this all the time too.

He went home and ran an experiment by taking his personal Facebook profile and completely rebuilding it. He changed his cover photo to something that looked like a professional banner, added links, and created images that looked like buttons so that when someone clicked those buttons, a different window would pop up with more information. By the time he was done, his profile didn’t look like a profile anymore, it looked like a landing page.

He put tracking on it and watched what happened. Nine days later, he had made $25,000 in sales just from organic traffic landing on his profile with no paid ads, no big launch, and no complicated strategy. He’d stumbled onto a traffic source that almost nobody in the marketing world knew existed.

He was nervous at first and wondered if it was just luck or if it only worked because of who he was or who his audience was, so he started giving presentations on this concept at marketing events across the country. Every single time, the room was blown away because nobody had thought to do this and nobody had even considered their Facebook profile as a place to send traffic. It wasn’t luck. It was repeatable.

How to Turn Your Facebook Profile Into a Billboard

Go look at your Facebook profile right now. There’s a good chance your cover photo is a vacation picture or a photo from a few years ago, your featured section is probably empty, and there are no links, no calls to action, nothing that tells a stranger what you do or how you can help them.

Every single day, people are landing on your profile by clicking your name in a comment or looking you up after seeing something you posted, and when they get there, they find nothing useful. Blake’s insight was that your profile is a billboard, and right now most people’s billboards are blank.

Here’s what the setup looks like. Your cover photo becomes your main message and tells people exactly who you help and what you do. You design a button or arrow right into the image so people know to click it, and when someone clicks your cover photo, Facebook opens a pop-up with the photo description where you put your link and your call to action.

You can also swap out your cover photo seasonally. Blake would change his banner for Black Friday, Cyber Monday, Christmas, and other holidays to stay current and match what people were already thinking about.

The whole thing takes about 90 minutes to set up, and with AI tools today, you can probably get it done in under 30 minutes. You design the image, write the description, add your link, and you’re done.

And here’s the part that makes this even more powerful. You don’t have to run ads to get people to your profile. You just have to show up in the places where your potential customers are already gathering by going into Facebook groups where your audience hangs out, answering questions, and helping people without pitching anything or dropping your link. People will click on your name to see who you are, land on your profile, and if your profile is set up correctly, they’ll find their way into your world.

Blake did this for years by finding questions he could answer, going to find the resource someone was looking for, and sharing it with no expectation of anything in return. The traffic took care of itself.

How He Used This to Build a ClickFunnels Affiliate Empire

Blake used this exact strategy to become one of ClickFunnels’ biggest affiliates by promoting whatever ClickFunnels offer made sense at the time. His cover photo would point people toward whatever challenge or product he was currently promoting, and when someone clicked the photo, they’d see a link. Half the time he would send people directly to Russell’s pages because he didn’t care about capturing the lead himself, he just wanted people to sign up.

He eventually turned the profile strategy into a course and sold it for $1 to his Facebook group, which had about 2,000 members at the time. He sold 1,000 copies in 30 minutes.

A few days went by and he heard nothing, so he started to think it had only worked for him. Then on day six, someone posted in the group saying they were already getting people to opt in before they even finished setting up their profile, and then more posts came in. The group had about 2,200 people at that point, and they were getting 70 posts a day from people sharing their results.

He ran ads to cold traffic next and complete strangers bought the course and got results too. He started teaching business owners how to do this same thing, teaching it to digital marketers but also to dentists, landscapers, doctors, and a guy who was trying to sell his Christian rock music on CDs. The strategy worked for all of them.

Blake also taught his students how to weave ClickFunnels into the whole system because when you set up your profile and start driving traffic to a funnel, you need funnel software. He would recommend ClickFunnels, show people how to use it, and encourage them to use their own affiliate links so they could earn commissions too. At one point, he had 757 affiliates signed up under his link, and he got most of them from a single slide in a 170-slide presentation. One slide said to go get ClickFunnels. That was it.

The Three Mistakes Blake Sees Over and Over

Blake has worked with enough business owners to know exactly where people go wrong because he sees the same three mistakes over and over, and they all come from the same root problem: overcomplicating things that should be simple.

You start with a good idea, then you add features because you’re not sure it’s good enough, then you add more because you’re worried about what people will think, then you add more because you want to cover every possible objection. And by the time you’re done, you’ve built something unrecognizable and you have no idea if the original idea was even any good.

The first mistake is starting with the funnel instead of the idea. A lot of people open up ClickFunnels, start building pages, and then try to figure out what product to put inside the funnel, but that’s backwards because the funnel is almost the last thing you should think about. Start with an idea and figure out if anyone wants it.

The second mistake is building the whole product before you know if anyone will buy it. You spend three months writing a course, recording videos, and building out a membership site, then you launch it and hear crickets because you wasted three months on something nobody asked for.

The third mistake is giving up when the motivation fades. You get excited about a new idea, buy a course or sign up for a training, feel motivated and ready to run through a wall, and then a few weeks later the excitement wears off and you stop working on it. You go back to your regular life, make excuses, and repeat this pattern over and over until years have gone by.

Blake says the most dangerous person in business isn’t the smartest person in the room, it’s the most ambitious one. Because intelligence can only take you so far but ambition, the kind that keeps you going when the excitement is gone, is what separates the people who make it from the people who don’t.

Test Before You Build

The fix for mistake number two is simple, but almost nobody does it: test the idea before you build the product.

Here’s what that looks like. Say you want to create an ebook that teaches people how to launch ads in five minutes. You don’t write the ebook yet. You set up a basic landing page with a headline and an opt-in form, run $10 a day in ads for a week, and watch two things: are people clicking your ad, and are they giving you their email address?

If people click and opt in, you have proof that the idea has legs so go write the ebook. If nobody clicks, you saved yourself weeks of work on something the market doesn’t want.

Some people take it even further by running ads to a landing page with a buy button, collecting purchases, and then refunding everyone because the product doesn’t exist yet, they just wanted to know if people would pay for it. That sounds extreme, but it’s the fastest proof of concept you can run because you find out in a week what would have taken months to discover the hard way.

Blake’s rule is to launch imperfectly because if you’re completely satisfied with what you’re bringing to market, you waited too long. Launch the thing, let your customers react, and let them tell you what they want because they will guide you, and the product you build based on their feedback will be far better than anything you could have designed on your own.

The Paid Ads Problem Most People Face

Even with the best profile strategy and the best organic traffic approach, there comes a point where you need to run paid ads to grow, and for most people, that’s where everything falls apart.

Blake and his business partner felt this themselves. They could build products and get people to buy through their Facebook profile strategy and other free traffic methods, but paid ads were a different story and they couldn’t get them to work the way they wanted. They asked their audience about it and the response was overwhelming. People hated ads, had tried and failed, and given up because the whole experience felt like throwing money into a black hole.

The problem isn’t just that ads are complicated, it’s that the entire experience is designed for people who already know what they’re doing. You have to figure out what kind of ad to run, what the creative should look like, what the copy should say, what the headline should be, whether to use video or images, how long the video should be, what the targeting should look like, and that’s before you even look at the data.

Then you launch the ad and you’re staring at a spreadsheet full of numbers you don’t understand like click-through rate, cost per thousand impressions, frequency, and relevance score. Is your ad doing well? Is it doing badly? You have no idea. All you know is that money is leaving your account.

That’s why Blake and his partner built a software called Rocketeer to solve this. You give it the URL you want to send traffic to and tell it whether you want leads or sales, and it builds your entire ad campaign in about three minutes by writing the copy, creating the images, and setting up everything you need to launch.

The analytics side is just as important because instead of a confusing spreadsheet, Rocketeer shows you your ads the way they look on Facebook with all the performance data right there. It tells you which ad is your top performer, which ones have potential, and which ones to shut off. It also gives you specific recommendations on what to do next based on how each ad is performing.

Blake describes it like Tesla’s self-driving feature where you’re still in the car but you’re not the one steering because the software handles the driving and you just tell it where you want to go.

The Lesson Behind All of it

Blake’s story is a good one, but the most useful part isn’t the $1 million in 43 days or the $25,000 from a profile change. The lesson is what came before those results.

He quit his job after one $797 sale. He let go of paying clients on Upwork to go all in on one person. And he turned his personal Facebook profile into a billboard when nobody else was doing it. Every single one of those decisions felt risky and uncomfortable in the moment, but they were necessary because none of the success that followed would have happened if he’d played it safe.

That’s the part of the story that’s repeatable.

You don’t need a celebrity trainer connection or a perfect partner or thousands of followers. You need to be willing to start before you’re ready, test before you build, and keep going when the motivation fades.

Blake didn’t have any special advantages when he started. He just had a willingness to try things that scared him. The tools are better now than they were when Blake started. So if you’ve been sitting on an idea waiting for the right moment, there’s never been a better time to start.

Ready to test your idea? Start your free ClickFunnels trial and build your first funnel.