Have you built a new sales funnel and are keen to see it in action?
Are you looking for ways to use social media to get the wheels turning?
Here are 6 ways to drive traffic to your new sales funnel using social media.
[bctt tweet=”Social media can be a very powerful tool when used correctly (but most people don’t).” username=”clickfunnels”]
You can use social media to establish rapport with your audience and to drive traffic to your sales funnel.
This is a very exciting time if this is your first sales funnel as I imagine you’re eager to put it to the test.
To get the ball rolling, here a few tips you can use to get traffic from social media.
1. Give Your Social Media Audience An Offer They Can’t Refuse
Image Source: SocialMediaExaminer
There is no better way to drive traffic to your new sales funnel from social media than to offer your audience something that is irresistible to them… for free.
Everyone loves something for free but even more so when that something will help with their problems or to achieve their goals.
This will not only help to drive traffic to your sales funnel but will also help to drive leads in putting your new sales funnel to the test.
Perhaps a “Free Plus Shipping” offer you might be thinking?
More on that later…
Know Their Pain Points And Goals
In order for this to work, you are going to need to know the pain points and goals of your audience.
What do they struggle with?
What type of information do they find easily digestible?
What goals do they have? When do they wish to achieve those goals?
These are all questions you need to have the answer to.
If you have these answers, then you will be able to create an offer that will be highly targeted and enticing.
For example, if you have software then offer a 14 day free trial for a limited time only.
Create A Landing Page
After you have decided what you will be offering your social media audience, you will need to create a landing page that is only on that offer.
You don’t want to have any distractions at this point so keep it to the point by having a compelling headline, listing the key benefits, a contact form and a clear call to action.
You do not want to have any distractions on the landing page that may deter your social media audience from entering the sales funnel.
2. Share Your Content On Social Media
You have probably heard so many times before how content is king, so you don’t need me to tell you.
Because you already know how important content is for your sales funnel, you may already be blogging or plan to do so very soon.
However the content is much more than to write simply the blog post, you also need to plan a strategy for what you’re going to do after the blog post has been published.
One key element that you must do after publishing a blog post is to syndicate it.
[bctt tweet=”There’s no point writing content if you don’t plan on people reading it.” username=”clickfunnels”]
This is a great way to drive traffic from social media to your new sales funnel.
Don’t Over Share
Image Source: Saleoid
One thing to remember when sharing your blog posts on social media is not over to share.
If you regularly share a blog post more than once or are posting too many times a day, then you will annoy your audience.
To avoid high numbers of unfollows, make sure to post something unique every time and to test how many times a day works best.
If a particular blog post worked really well, then you can repurpose it into a video or something else to benefit from it again rather than sharing the same blog post.
Place Different Content On Different Social Media Networks
Image Source: Crazy Egg
As well as not over sharing content, it is also important to share your blog posts on the right social media networks.
It is important to remember that not all social media networks are the same but that each of them have their different audiences.
Posting content in the wrong places will only lead to negative signals which I’m sure you agree, is not something you want for your business.
It is best to master one or two social media networks than to dive in head first and try and manage the all.
3. Start Social Media Groups
While it is key to having your own social media pages, starting your own social media groups is something you should consider.
They come with both their advantage and disadvantages so you will have to test and determine whether the advantages outweigh the disadvantage for your particular niche.
The main disadvantage of having social media groups is that other voices will be able to speak, not just yours.
There are two main advantages of starting your own social media groups, which are:
All Members Will Be Notified Of New Posts
This particular advantage relates to Facebook.
If you have been running your own Facebook page for a while then you will know that their algorithms dictate which post will be seen on your audience’s timelines and which won’t.
That’s right, not all of your Facebook posts will be seen by your audience even if they Like your page.
You can get around this by starting your own Facebook group.
Every time you post in the Facebook group, the group members will be notified, and all posts will be seen in their timeline.
This does not mean that you should take advantage of this and constantly post overly promotional things.
This would only lead to group members leaving.
[bctt tweet=”But the power to notify your group when you post is priceless.” username=”clickfunnels”]
Establish A Community
The other main benefit of having social media groups is that it give you a great opportunity to build a community around your brand and product.
Because your audience will be able to post too, you will get a true insight into how they interact, what information they enjoy, their pain points and goals.
Learning more about your social media audience will help you to create detailed customer personas and build better marketing strategies.
4. Grab Their Attention With Enticing Headlines
Image Source: Neil Patel
Think about how you scroll down your social media timeline, do you glance at things as you scroll rather than stop at each and every post to read it?
There are so many posts on social media timelines (especially Twitter) so what is going to make yours stand out and make them stop scrolling?
You can capture the eye of your social media audience with the headlines of your posts.
The headline is usually the first one or two sentences.
Split Test Headlines
Don’t ever assume what will work; it is important to test variations, so you have hard evidence of what actually does work.
You can do this by split testing your headlines to see which drives the most traffic to your new sales funnel.
For example, “Get Your 14 Day Free Trial” might drive more traffic than “Get A 14 Day Free Trial”.
You will be surprised at how the smallest of changes can lead to significant results.
Which out of these two headlines do you believe would stop people in their tracks?
- See how we helped this business get more traffic to their sales funnel
- See how we helped this business get 64% more traffic to their sales funnel
Numbers tend to stand out a lot more than just all text.
The more specific those numbers are, the better. It is all very well and good you saying how you have helped a customer, but anyone could say that.
Be more specific and give figures to make your social media posts more believable.
5. Don’t Forget About Social Snippets
Image Source: MOZ
It is surprising how many marketers and businesses forget about social snippets when writing their blog posts or anything else.
When others are sharing your blog posts, you need to make sure they are too generating traffic to your sales funnel.
You can do this by optimizing the social snippets.
The social snippets are the preview that is automatically generated when a link is being shared.
[bctt tweet=”Social snippets can account for thousands of free visitors.” username=”clickfunnels”]
You can optimize these automatically generated social snippets with your title tags and meta descriptions.
6. Use Paid Social Advertising
Image Source: Brand Driven Digital
If you do not have a social media following as yet, then the best way to drive traffic to your sales funnel through social media is to use paid social advertising.
This will also help to build your social following for organic traffic.
You can create image-based ads to make sure the user doesn’t scroll right past it.
You can also use your headlines and call to actions to stop them from scrolling right past it as previously mentioned.
Social media is a great choice to drive traffic to your new sales funnel, and when implementing the tips mentioned in this blog post, you should have a fully active sales funnel in no time.
What successes and problems have you had when driving traffic from social media?
Let me know by leaving your comments below.