What is Etison LLC? What is ClickFunnels? And how did this company come to be?
Here’s everything you need to know!
What is Etison LLC?
Etison LLC was founded in 2014 in Boise, Idaho by Russell Brunson and Todd Dickerson and is the parent company of ClickFunnels, which has been valued at $360 million.
Learn more about ClickFunnels below.
What is ClickFunnels?
ClickFunnels is a SaaS company that helps more than 250 thousand entrepreneurs build online sales funnels so that they can grow their businesses. These sales funnels work for all types of businesses — real estate agents and investors, dentists, chiropractors, online course-creators, SaaS companies, B2B and B2C, and many others.
The mission of ClickFunnels is to “enable people to grow their companies through sales funnels” because — as they say internally — “what we do matters”. ClickFunnels leaders and founders believe that historically, entrepreneurs and small businesses have moved the world forward and had an immeasurable impact for good… and so every sales funnel built represents a meaningful increase in human innovation, potential, and ingenuity.
What is a sales funnel?
Since ClickFunnels entire mission revolves around helping entrepreneurs leverage sales funnels to grow, you might be wondering what a sales funnel is.
A sales funnel is simply a series of pages that are crafted to convert, step by step and page by page, visitors into leads and leads into customers.
In contrast to a website which allows visitors to browse and navigate wherever they like (resulting in fewer conversions)…
… a sales funnel is focussed on achieving a single result — getting the contact information for leads in exchange for a free lead magnet, getting registrants for an online event, making sales, or something else.
This single-minded focus results in a higher conversion rate, more leads and more sales.
ClickFunnels offers different sales funnel templates for different goals.
For example, our Tripwire Sales Funnel is built to convert cold traffic directly into customers…
Our Product Launch Funnel is built to create demand for an upcoming product launch…
And our Webinar Funnel is built to get registrants for an upcoming webinar where you can generate leads and make sales…
In fact, ClickFunnels offers 20+ proven-to-work sales funnel templates for every industry and every type of business.
You can try ClickFunnels for free for 14 days by clicking here.
Here’s a brief overview of ClickFunnels features…
- Easy Drag-And-Drop Visual Editor — Just choose an element, drag it wherever you want on the page, and customize it with a single click.
- Website Hosting — No need to seek out third-party hosting for your ClickFunnels-based website. We’ll host it for you and even help you find and purchase the perfect domain.
- High-Converting Themes And Templates — You don’t have to build your sales funnels from scratch. You can use our 20+ proven-to-work templates!
- Split Testing — Test any element of your sales funnel to determine which variation gets the best conversion rate.
- Conversion Tracking — Visit your ClickFunnels dashboard to find all mission-critical metrics, like conversion rate, number of visitors, and more.
- Email AutoResponder — With ClickFunnels, you can also build an email list, send campaigns, and even create automated triggers for those campaigns.
- Membership Site — ClickFunnels also allows you to build a membership site so you can create recurring revenue for your business.
- Shopping Cart — ClickFunnels works wonderfully for ecommerce stores, allowing you to build an ecommerce website with a shopping cart feature.
ClickFunnels Case Study & Reviews
Check out the video below to learn how Natalie — a “single mom who just had a blog,” as she describes herself — used ClickFunnels to sell $20,000 worth of eBooks in a week, and then $20,000 in a day, and then over a million dollars worth of eBooks in just four months!
The Backstory of Etison LLC — How it Came to Be
A long time ago, after tinkering with hundreds of different online marketing methods, Russell Brunson discovered something very powerful: sales funnels. These were structured online experiences that guided visitors systematically and automatically toward conversion.
And they worked really well.
So he started building these sales funnels for companies to help them grow their businesses — the problem was, with all the tech work involved, it was taking 4-6 weeks to build just one sales funnel.
That’s when ClickFunnels was created.
ClickFunnels was born in 2014 when the frustration and time required to build a successful funnel just became too much to handle. Russell Brunson and Todd Dickerson got together for a week and mapped out their dream software, asking questions like, “Well what if it could do this?” If a question made sense, they would write it down and make it actionable, and sometimes, Todd would shut an idea down if it was just too far fetched. After the week ended, they went their separate ways and got to work. Todd built ClickFunnels in the months to follow.
Originally, Russell and Todd used ClickFunnels software to build sales funnels for their clients… Only later did they realize that the real potential of ClickFunnels was to put it directly in the hands of entrepreneurs around the globe.
Now, ClickFunnels has served over 250,000 members and is valued at around $360 million.
The Founders of Etison LLC: Russell Brunson & Todd Dickerson
Russell Brunson and Todd Dickerson are the creators and founder of ClickFunnels. They still have a large part in the marketing, growth, and direction of the company today.
Over the past 19 years, Russell Brunson has built a following of over a million entrepreneurs, sold hundreds of thousands of copies of his books (making him a New York Times Bestselling Author), popularized the concept of sales funnels, and co-founded the software company called ClickFunnels that helps tens of thousands of entrepreneurs quickly get their message out to the marketplace.
Todd Dickerson studied computer science at the University of Georgia in 2002, where he started his first digital company. One year later, he transferred to Kennesaw State University to learn about software engineering, information systems, and marketing, all of which would prove to be invaluable skills in the creation of ClickFunnels two years later. In his current role as Chief Product Officer, Todd oversees the development of ClickFunnels software.
The CEO of Etison LLC: Dave Woodward
Dave Woodward was hired as the CEO of ClickFunnels in 2015. He has experience growing businesses in multiple industries and is well-versed in the nuances of online marketing.
Dave holds degrees from BYU and has served in senior leadership roles across multiple industries prior to joining ClickFunnels in 2015, including serving as Americo's Regional Director in Houston, TX where he oversaw Americo's expansion into 12 states and the company's sale. Dave was the President & owner of Monopolize Inc. for 17 years where he helped grow insurance, investment, mortgage, and real estate businesses through internet marketing and growth expansion.
The Mission of Etison LLC
Our mission at ClickFunnels is to help people like you — entrepreneurs and small business owners — grow their companies through sales funnels.
Because we believe that helping your business grow helps the world move forward, even if just a little bit.
Already, we’ve helped over 250 thousand entrepreneurs build successful businesses using sales funnels.
But we’re not stopping there 😉
If you want to find out how ClickFunnels can help your business grow, then get yourself a free 14-day trial by clicking below, 100% risk-free.