Tips For Building A High-Impact Business Website

Last updated on January 29th, 2026 at 09:47 am

Need to create a professional business website?

Today, we will share 15 practical tips that can help you with that!

Tip #1: Create a Lead Magnet for Your Business

First of all, you will need a lead magnet, which is something that you offer to potential customers for free in exchange for their contact details.

Our friend Alex Hormozi defines a lead magnet as a complete solution to a narrow problem, which is a helpful way to think about it!

Best Lead Magnet for a Service Business

If you have a service business, you can simply offer a free service that doesn’t cost much to provide.

For example:

• Give away free teeth cleaning if you are a dentist
• Give away free massages if you are a massage therapist
• Give away free custom workout plans if you are a personal trainer

Then, pitch that potential customer a paid service, a service package, or a service subscription.

Best Lead Magnet for an Info Product Business

If you sell information products of any kind, you can create a free product that addresses the same problem as your paid product on a much smaller scope.

For example:

• Give away free short stories if you sell fiction books
• Give away free short ebooks if you sell non-fiction books
• Give away free video presentations if you sell video masterclasses or online courses

Then, follow up with a pitch for a related paid product.

Note that giving away a free excerpt from your paid product won’t work well because an excerpt only provides a partial solution to a problem instead of a complete one. Your lead magnet needs to be self-contained!

Best Lead Magnet for a Software Business

If you are selling software, the obvious choice for a lead magnet is a free trial.

However, that only works well with potential solution-aware customers, meaning they are actively looking for the kind of software you are selling.

That’s why you also need an educational lead magnet to reach problem-aware potential customers struggling with a particular problem but unsure how to solve it.

For example, here at ClickFunnels, we sell funnel builder software and offer a free trial on our website.

However, if someone has never even heard the term “sales funnel”, pitching them a free trial for a funnel builder app doesn’t make sense.

That’s why we also have a bunch of educational lead magnets designed to help entrepreneurs understand sales funnels, why they are so important, and how to build them.

Make Sure That Your Lead Magnet Exceeds All Expectations!

The most common mistake entrepreneurs make regarding lead magnets is not putting enough effort into them.

They seem to believe that their lead magnet being free should make up for its poor quality, but that’s not how potential customers see it.

In their eyes, the quality of your lead magnet indicates the quality of your paid products and services.

Imagine that a new restaurant opened in your area and offered free dessert and coffee, a common strategy for increasing restaurant sales.

You decide to check it out, but then the dessert turns out to be barely edible, and the coffee the worst you ever had. Will you go back to that restaurant? Probably not.

This applies to all lead magnets: if your free offer is a let-down, potential customers won’t take the risk on your paid offers. Why would they?

That’s why it’s so important to do everything you can to ensure that your lead magnet exceeds all expectations!

Tip #2: Build a Simple Sales Funnel

Now that you have your lead magnet, it’s time to build a sales funnel for your business.

We recommend starting with a simple funnel that has three pages:

1. A lead magnet landing page where you present your free offer and ask the potential customer for their email address.
2. A thank you page where you thank the potential customer and explain how to access your lead magnet.
3. A sales page for your product or service. If you have several paid offers, choose the most affordable one for this funnel.

Then, set up an email welcome sequence using this template:

You can easily do all this with ClickFunnels – our software has both a funnel-building functionality and an email marketing functionality. Plus, there’s a library of proven, high-converting page templates, so you won’t have to design the pages in your funnel from scratch.

Once everything is set up and your funnel is live, start driving traffic to it with paid ads (e.g., Facebook ads, Instagram ads, Google Search ads).

(If you don’t know how to do it, you can learn it on Udemy. Wait for a sale, and you should be able to get a reputable paid advertising course for less than $20.)

The aim is to validate your business idea before you start building a proper website for your company. See if you can generate some leads and make some sales. Do your dream customers want what you’re selling?

Tip #3: Get a .com Domain Name if You Can

Okay, so now that you made some sales with your sales funnel, let’s get to building a business website.

First of all, you will need a domain name, which you can buy on Namecheap. If you intend to serve a local audience, get your country’s domain extension. Unless you are an American, go with .com if possible.

Meanwhile, if you intend to serve an international audience, .com is the best option because it’s the easiest to remember. Plus, it comes across as the most professional.

Of course, .com domain names can be expensive, so don’t go broke trying to buy one. If you can’t afford it then you can’t afford it.

Namecheap also sells domain names with these extensions:

• .org
• .eu
• .net
• .io
• .ai
• .co.uk
• .ca
• .dev
• .me

You should also check out this list of country top-level domain name extensions.

Some of them are reserved for citizens of those countries, local businesses, and local NGOs. However, others are open and can be used by anyone.

See if you can come up with a memorable domain name that incorporates one of these open extensions (e.g,. Matt Mullenweg hosts his blog on ma.tt, .tt being the domain name extension for Trinidad and Tobago).

Tip #4: Invest in Dedicated Hosting

It’s important to understand the difference between shared hosting and dedicated hosting:

Shared Hosting

Shared hosting means sharing the server on which your website is hosted with other websites.

It’s more affordable but less robust because the performance of your website can be affected by something caused by other websites you have no control over.

For example, if one of your server “neighbors” goes viral, the subsequent spike in traffic can crash the entire server and take down all the websites, including yours.

In addition to that, shared hosting is also slower, which shouldn’t be surprising considering that you are sharing server resources with other websites.

Dedicated Hosting

Dedicated hosting means having an entire server to yourself.

It’s more expensive but also more robust and faster, so we recommend going with this option if you can afford it.

Tip #5: Understand Jacob’s Law

Jacob’s Law is a user experience design principle that states:

“Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.”

In other words, you want to adhere to your industry’s general web design norms.

For example, SaaS companies’ homepages typically have a navigation bar at the top and a call-to-action button at the top-right corner.

We use the same layout on our homepage, enabling our potential customers to find the information they need quickly.

Tip #6: Prioritize Conversions Over Aesthetics

There’s no denying that aesthetics matter in web design.

If your website looks bad, potential customers will assume it must be a scam and leave immediately.

So yes, you need a proper visual hierarchy, a harmonious color scheme, and an overall modern look.

However, the purpose of your company’s website isn’t to look pretty; it’s to help you grow your business.

Its primary goal should be converting website visitors into leads by persuading them to give you their contact details.

Unfortunately, while the worst-looking websites don’t convert well, neither do the best-looking ones. Why?

Because many visually pleasing elements end up distracting customers from the conversion goal.

So forget about crazy color schemes, obscure fonts, and cool animations. It’s best to keep your design simple. Prioritize conversions over aesthetics if you want to grow your business!

Tip #7: Design Your Website for a Single Conversion Goal

We designed our website with a single conversion in mind – we aim to convert as many visitors into free trial users as possible.

You know that saying “All roads lead to Rome”? Well, on our website, all user flows lead to a free trial sign-up button, the only exceptions being the login button for the existing users and some of the links in the footer.

We recommend taking a similar approach: determine the most effective way to convert website visitors into leads and design your entire website around it.

Depending on your business model, that might mean encouraging potential customers to sign up for a free trial, download your lead magnet, or book a free consultation.

You should make all design decisions with that conversion goal in mind and ruthlessly eliminate anything that might distract from it!

Tip #8: Use a Proven Website Template

There’s no point in designing your website from scratch unless web design is your passion and you are also good at it.

For everyone else, it makes much more sense to use a proven, high-converting website template instead.

Our software comes with a library of such website templates and a website editor that you can use to customize them!

Tip #9: Build a Homepage Funnel

The homepage funnel has three pages:

1. Your homepage where you feature a call to action for your primary conversion goal above the fold.
2. A pop-up with an opt-in form where the potential customer can type in their email address.
3. A thank you page where you thank the potential customer and tell them what to do next.

This funnel enables you to generate leads through your homepage. You can easily build it with our software!

Tip #10: Lead With Your Value Proposition

When a potential customer lands on your homepage, they should first see a headline that conveys your value proposition.

For example, we use three types of headlines on our homepage to convey that ClickFunnels can help you convert traffic into leads.

Super headline: Struggling To Get A Constant Flow Of Customers?

Main headline: Meet ClickFunnels.

Subheadline: Getting People To Your Website And Turning Them Into Happy Paying Customers Is What We Do Best

(“Super” means “above” and “sub” means “below” in Latin, hence the terms “super headline” and “subheadline).

We also use typography to direct people’s attention: when someone arrives on our homepage, they are going to read the main headline first because it’s the largest and then they will automatically read the other two because they are right next to the main one.

You don’t need to use all three types of headlines, but you might want to consider it because it enables you to convey more information than you could with just the main headline.

Also, note how we aren’t talking about “software,” “sales funnel,” or “conversions” in our headlines. Why?

Because there are a lot of business owners out there who aren’t tech-savvy or familiar with marketing terms, we are casting the broadest net we can by explaining our value proposition as simply as possible.

You want to figure out how to do the same for your business!

Tip #11: Pre-emptively Address the Most Common Potential Objections

Potential customers will likely have some objections when you present them with your offer. Ideally, you want to address the most common ones above the fold.

We did this by adding “Get Started In Less Than 60 Seconds”, “Cancel anytime,” “Zero Computer Skills Needed,” and “Works for Every Type of Business” to our above-the-fold copy.

Tip #12: Add as Much Social Proof to Your Website as You Possibly Can

In the business context, social proof refers to indications that other people trust you: customer testimonials, case studies, reviews, etc.

If you browse our website, you’ll see that it’s plastered with social proof – there are testimonials everywhere. Why?

Because social proof is compelling and can do wonders for your conversion rate.

We would argue that there’s no such thing as too much social proof unless it gets to the point where it starts distracting visitors from your primary conversion goal.

If you don’t have any social proof yet, your priority should be to obtain it. Then, make sure to display it prominently on your website!

Tip #13: Use Heatmap Software to Understand User Behavior

You are too close to your website to evaluate how intuitive it is accurately.

It’s quite likely that some design choices that make perfect sense for you are confusing to potential customers.

Heatmap software lets you see which page elements draw the most attention, which gets the most clicks, and how far down your visitors scroll.

You can then use all that information to improve usability and increase conversion rates!

Tip #14: Optimize Your Website With A/B Testing

A/B testing, or split testing, is the best way to optimize your website for conversions.

The idea behind it is simple: you create two variants of the same page that are identical except for the element that you are testing and drive the same amount of traffic to both variants. This allows you to see which version of that element converts better.

A/B testing can help you optimize everything from the layout of your website to its color scheme to its copy.

Any given test will be unlikely to yield impressive results, but if you run enough of them, you’ll probably stumble upon a few big wins eventually. Plus, conversion rate increases, no matter how small, add up over time and can generate a ton of additional revenue.

So get into the “Always Be Testing” mindset. It doesn’t matter how any particular test goes; what matters is that you keep running them. You can easily set up A/B tests with our software!

Tip #15: Make Sure That Your Website is Compliant With Online Privacy Laws

No one wants to think about the boring legal stuff.

However, online privacy laws are something that you need to take seriously. Otherwise, you might end up in legal trouble.

Various federal and state laws regulate data collection, processing, security, and user rights in the United States.

Meanwhile, the European Union has a General Data Protection Regulation (GDPR).

It’s worth noting that the United Kingdom has retained GDPR after leaving the European Union by incorporating it into its laws. So, while the EU’s GDPR doesn’t apply there, the UK’s GDPR does.

GDPR has also become a model for online privacy laws around the world. Similar regulations exist in some African, Asian, and South American countries. 

To make your business website available in a particular country, you must comply with the local online privacy laws. 

For example, American companies that want to make their business website available in the European Union must comply with GDPR. 

These regulations are complicated and have a lot of implications so it’s probably best to consult a lawyer to ensure that all your bases are covered!

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So we understand if you take what we say about it with a grain of salt.

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