3 Awesome Ways To Increase Your Organic Website Traffic

3 Awesome Ways To Increase Your Organic Website Traffic

While paid traffic is great for getting your business off the ground, you don’t want to remain reliant on it forever.

You should aim to build online assets that generate organic traffic so that you wouldn’t have to pay for each and every click.

That’s why today we are going to discuss three awesome ways to increase your organic website traffic.

What Is Organic Traffic?

Organic traffic is traffic that comes from unpaid sources.

That includes:

  • Organic social media traffic where people see your content on social media and click through to your website.
  • Organic search traffic where people type in a search term into a search engine, see your website among the search results and then click through to it.
  • Organic web traffic where people see a link to your website on another website and then click on it.

Basically:

If you didn’t pay for that click, then that site visit counts as organic traffic.

There’s No Such Thing as Free Traffic!

Arguably, the most common misconception about organic traffic is that it is free traffic, which is simply not true.

In fact, there’s no such thing as free traffic, because you pay for all traffic either directly (paid traffic) or indirectly (organic traffic).

Typically, organic traffic is a result of building traffic-generating assets, such as a social media following, a YouTube channel, or a blog.

Needless to say, you have to invest time, energy, and money into these assets, so the traffic they generate isn’t “free” – you just don’t pay for it directly to these platforms.

So when you are considering various strategies for generating organic traffic, make sure that you understand the investment required to get the results that you want.

Think about the time, energy, money, opportunity costs, reputational risks, etc. Is the endeavor you have in mind worth it?

Maybe it is, maybe it’s not.

You’re the only person that can answer that question.

Why Consistency Is the Key To Generating Organic Traffic

The reason why the vast majority of people who attempt to build traffic-generating assets fail is simple:

They give up too soon.

It’s easy to get excited about starting a new project but it’s extremely difficult to stay consistent over an extended period of time. 

Especially given that realistically, it will probably take you at least 12-18 months to reach the point where you start gaining momentum.

That’s why you need to be prepared for the miserable yet inevitable “Valley of Death” stage where progress is excruciatingly slow despite all your hard work.

Ask yourself:

How do you intend to stay focused when the initial enthusiasm wanes and publishing new content feels pointless because you are still stuck at 38 subscribers?

The best way to handle this challenge is to use a productivity technique called “The Law of 100”:

Commit to posting on social media for 100 days in a row, uploading 100 videos to YouTube, or publishing 100 blog posts.

Then focus on reaching that goal instead of obsessing over follower count, subscriber count, or traffic metrics.

In all likelihood, once you get to that point, you will have seen enough results to feel motivated to continue. Simply set another “Law of 100” goal and keep going. 

Of course, content quality matters too, so we are not suggesting that you should just post whatever – you need to do your best to provide value to your target audience with each piece of content. 

But content quality is something that can and should improve over time, so don’t stress about it too much in the beginning. You can learn as you go. That’s what everyone does. 

What’s important is that you don’t give up!

Why You Should Build a Value Ladder Sales Funnel First

As we have already explained, there’s no such thing as free traffic, so regardless of which organic traffic strategy you choose, you will have to invest resources in it.

Moreover, getting someone to visit your website is just the first step – you then need to convert those site visitors into leads, leads into customers, and customers into repeat customers.

Our co-founder, Russell Brunson, has developed a system for that  – it’s called the Value Ladder sales funnel.

This sales funnel has four stages:

  • Bait. You offer the potential customer your lead magnet in exchange for their email address.
  • Frontend. You offer the potential customer your least expensive and least valuable product or service.
  • Middle. You offer the customer a more expensive and valuable product or service.
  • Backend. You offer the customer your most expensive and most valuable product or service.

Ideally, you also offer a continuity program of some sort, meaning, a subscription product that generates recurring revenue.

We also recommend adding downsells, upsells, and cross-sells to these core offers in order to maximize your revenue.

Why You Should Build a Value Ladder Sales Funnel First

The reason why this sales funnel works so well is that it allows you to:

  1. Start the relationship with that person by offering free value.
  2. Nurture that relationship by continuing to provide free value via email.
  3. Build trust by providing progressively more paid value at each stage.

Here’s how Russell explains it:

We advise setting up a Value Ladder sales funnel and then directing organic traffic to your lead magnet landing page.

Keep in mind that all you need to get started is a lead magnet + a frontend product. You can always build out the rest of your sales funnel later on!

Strategy #1: Social Media Marketing

You can build a social media following, then drive traffic from that social media platform to your lead magnet landing page.

Pick a Platform That Makes the Most Sense For Your Business

It’s a mistake to look at the general popularity of social media platforms when choosing which one to focus on.

Instead, you want to analyze the demographics of each platform to determine which one is the best way to reach your dream customers.

Pay attention to:

  • Age breakdown. Say, Facebook is probably the best place to reach Gen Xers and Baby Boomers, while TikTok is popular among Gen Z.
  • Gender breakdown. Say, 76% of Pinterest users are female, but on Facebook, it’s only 54%.
  • Nationality breakdown. Social media networks vary in popularity depending on the country. You might also want to consider region-specific and country-specific platforms.

You should also think about which platform works best for your niche.

Say, Twitter is great for promoting newsletters, while Instagram is great for promoting lifestyle, beauty, and fitness products.

Generally, you can get a sense of which social media platform works best for businesses like yours by looking at what your competitors are doing.

Of course, there’s something to be said about focusing on a platform that’s less utilized in your niche because that might make it easier for you to stand out.

However, it’s probably less utilized for a reason, so consider whether your contrarian approach is actually innovative or simply doomed to fail.

Choose a Publishing Schedule That You Can Keep Up and Then Stick To It No Matter What

The social media marketing industry average for posting on social media is 11x per day, but that is spread out over all platforms.

Here are the averages by platform:

  • Facebook: 4-5x per day.
  • Instagram:1-2x per day.
  • LinkedIn: 1x per day. 
  • Twitter: 3-4x per day.
  • Pinterest: 1x per day.
  • TikTok: 1-4x per day.

However, it doesn’t necessarily mean that these posting frequencies would be the best for your business.

It does seem that social media algorithms tend to favor accounts that post frequently, but you need to balance:

  1. Posting frequency.
  2. Content quality.
  3. Engaging with your followers.

We recommend starting with one post per day, then increasing the frequency if you feel that you can do so without sacrificing the content quality and engagement.

Also, you might want to use social media tools such as MeetEdgar or Buffer for this.

Simply set aside time each week for creating social media posts, then schedule them to be published throughout the upcoming week.

Choose a Publishing Schedule That You Can Keep Up and Then Stick To It No Matter What

Interact With Your Followers 

Engagement is the most important social media metric.

That’s why you should incentivize it by interacting with your followers – if someone leaves a comment and gets a reply from you, they are more likely to comment on your posts in the future.

Ideally, your policy should be to answer every single comment, though of course eventually, you will reach a point where that will become impossible. You should do it for as long as you can, though!

Strategy #2: YouTube Marketing

You can also build a YouTube channel, then drive traffic from YouTube to your lead magnet landing page.

Invest in Channel Art

It’s important to present a professional brand image right from the start.

Your channel art is the first thing that catches people’s attention on your YouTube homepage.

That’s why we suggest hiring a graphic designer on Fiverr or UpWork to create it for you.

You want your channel art to feature:

  • Your brand name.
  • Social proof.
  • Relevant imagery.

It’s also a good idea to use a visual representation of your lead magnet and arrows to draw attention to your lead magnet link.

Vanessa Lau’s channel art is a great example of all this:

YouTube Marketing

YouTube is not just a video hosting platform – it’s also a search engine.

That’s why you should do keyword research and target a specific keyword with each video.

Fortunately, doing keyword research on YouTube is super simple:

All you have to do is type a generic keyword into the search bar and then look at the suggestions that come up. These suggestions are popular keywords!

Say, if you type in “how to lose weight”, you might see something like this:

Target Popular Keywords

All you need to do is pick one of these keywords for your next video!

Do Competitive Research

Okay, so let’s say you decided to go with “how to lose weight fast”.

You want to first do competitive research – look at what’s currently ranking for this keyword:

  1. Watch the videos.
  2. Read the comments.
  3. Figure out how to make your video better.
Do Competitive Research

Interact With Your Viewers

Engagement is important.

Just like with social media, you want to incentivize it by replying to comments, as that makes people more likely to comment in the future.

Moreover, you can encourage discussion by using the “Pinned Comment” feature to pin a question and ask people to share their thoughts.

Strategy #3: Seach Engine Optimization (SEO)

Finally, there’s search engine optimization, commonly known as SEO, which is the practice of generating organic search traffic.

Reality Check: SEO Is Insanely Competitive

We often see entrepreneurs who aren’t familiar with SEO and seem to be under impression that writing a 500-word article that mentions their target keyword a few times is enough to get search traffic.

This may have been true 20 years ago but it’s certainly not true today – now competition for those ten spots on the first page of Google’s search results is insane.

What’s more, even if you get into the top ten, you probably won’t get that much traffic unless you break the top three. Why?

Because the first search result gets 27.6% of all clicks, while the top three search results get 54.4%.

So, realistically, you need to aim high and attempt to outcompete one of the top three search results.

Also, while no one except for the people who work on it knows exactly how Google’s search algorithm works, it’s widely assumed in the SEO community that backlinks are the #1 ranking factor. 

This means that even if you manage to produce the best article ever written on that particular topic, it likely won’t be enough to get on the first page of search results, much less into one of the top three spots.

You will probably also need to also build a bunch of backlinks to your masterpiece if you want to stand a chance of ranking for that keyword.

All that being said, it’s still possible to build a popular niche blog, but you need to go into it with a full understanding of just how much work it will take to get it off the ground.

The SEO community is known for endlessly obsessing over Google’s algorithm changes, haphazardly chasing hot new trends, and arguing over obscure technical details. 

All that can be confusing for people who are new to search engine optimization. Where should you even start?

As Adam Enfroy, who is best known for making $1 million from his blog in less than 2 years, explains:

“While you can read about a ton of fancy “hacks” and shiny new tools, there are fundamental principles that have not changed when it comes to SEO and blogging.

  1. Content and links.
  2. Content and links.
  3. Content and links.

This has remained unchanged for the last 10+ years.”

Ultimately, it all boils down to:

  1. Creating SEO content.
  2. Building backlinks to that SEO content.

SEO content is content that is designed to rank for a specific keyword.

You can learn the basics of keyword research in around 10 minutes by watching this video tutorial:

Once you pick your target keyword, you should read everything on the first page of Google’s search results and figure out how to make your article better.

After you publish your article, you should start building links to it.

There are several ways to do that, but the most popular one is guest posting – writing articles for other websites in exchange for a link.

Adam Enfroy, who published 80+ guest posts in the first year of running his blog, has a great article on this link-building method that includes an email template that he used.

Once again, it’s commonly believed in the SEO community that backlinks are the #1 ranking factor, so you need to be aggressive about link building – you should be spending at least 50% of your time on it.

Avoid the temptation to focus solely on writing – you need to put yourself out there, face rejection, and build those links.

Promote Your Lead Magnet

It’s also important to optimize your blog for lead generation so that you could convert that organic search traffic into leads.

You can do that by:

  • Adding content upgrades to your most popular articles. These are custom lead magnets that are designed to serve as upgrades on specific pieces of content. Say, if you write a case study that documents your weight loss journey, you can use a PDF with a 30-day meal plan as a content upgrade.
  • Displaying an opt-in form at the end of each article. If a reader has made it all the way to the end of your blog post, they might be interested in more similar content. This is the perfect opportunity to encourage them to subscribe to your newsletter so that they could get new articles via email.
  • Using exit-intent pop-ups. When a visitor is about to leave your website, you have nothing to lose. So why not make one last attempt at persuading them to get your lead magnet?

Remember, your blog shouldn’t be just a traffic generation machine, it should also be a lead generation machine!

Want Russell To Show You How To Build Your First Sales Funnel?

Let’s keep it real:

Building a sales funnel from scratch can seem like a daunting task.

That’s why we created our 5 Day Challenge where Russell walks you through it step-by-step.

You will learn how to:

  • Generate unlimited leads.
  • Create your first lead magnet.
  • Build your first sales funnel.
  • Create a simple 6-email follow-up sequence.
  • And launch your funnel!

…in just five days.

So don’t hesitate.

Join our 5 Day Challenge today. It’s completely free!

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