Landing pages are an essential component of any well-designed sales funnel. If you aren’t using them, you are almost certainly leaving a lot of money on the table.
But designing and coding each landing page from scratch would take ages. Busy entrepreneurs simply don’t have the time for that.
Fortunately, landing page creator apps can generate landing pages within seconds. All you need to do is customize them according to your needs by adding copy and images.
Today we are going to discuss why you should use a landing page creator and how to choose the right one for your business.
We will also share our top three landing page creator recommendations and take a look at their features, integrations, and pricing!
- What is a Landing Page?
- Why You Should Use a Landing Page Creator to Build Landing Pages
- How to Choose the Best Landing Page Creator For Your Business
- Our Top 3 Landing Page Creator Recommendations
- But What if There are Several Promising Landing Page Creator Apps That Meet Your Criteria?
- Create Landing Pages That CONVERT With ClickFunnels 2.0!
What is a Landing Page?
A landing page is a web page that has a single conversion goal.
In theory, that goal can be anything, but in practice, the vast majority of landing pages fall into one of these two categories:
- Lead generation landing pages are designed to persuade potential customers to provide their contact details.
- Sales landing pages are designed to persuade the potential customer to buy a specific product or service.
Other possible conversion goals include persuading the visitor to share a particular piece of content on their social media, filling out a survey, leaving a review, etc. These conversion goals are extremely rare, though.
While the term “landing page” is an umbrella term that includes all web pages that have a single conversion goal, when online marketers use it, they are typically referring specifically to lead generation landing pages.
Meanwhile, when online marketers talk about sales landing pages, they usually refer to them as “sales pages”.
In this article, we will be primarily focusing on lead generation landing pages, but landing page creators typically allow you to build both lead generation landing pages and sales landing pages.
Why You Should Use a Landing Page Creator to Build Landing Pages
But what’s so bad about building landing pages from scratch?
Well, as we mentioned in the introduction, the main issue is that it takes ages, so it will drastically slow you down.
Moreover, when it comes to lead generation landing pages, they typically feature a lead magnet (free offer). But guess what?
You can’t possibly know if your lead magnet resonates with your target audience until you build a landing page for it and start driving traffic to it.
And the reality is that lead magnets often fall flat regardless of how great the idea seemed on paper.
There’s not much you can do if your dream customers simply aren’t interested in your free offer!
This means that you might need to test several lead magnet ideas until you find one that works.
Consequently, it doesn’t make much sense to spend a lot of time on a landing page for an unproven lead magnet. You need to put your free offer in front of your target audience and get market feedback ASAP!
Finally, online marketers have been relentlessly optimizing landing pages for more than two decades, so at this point, we know what works and what doesn’t. Or, to be more precise, we know what’s most likely to work.
That’s why you want to follow the established landing page design best practices. Why waste time reinventing the wheel when you can simply do what’s been proven to work?
And the best way to ensure that your landing page complies with those best practices is to use a high-converting landing page template.
Landing page creators typically provide a library of landing page templates that have been optimized for conversions and allow you to customize those templates using a visual editor.
This enables you to use agile marketing to grow your business: you can build landing pages fast, quickly test various ideas, and iterate based on market feedback.
Keep in mind that speed of implementation is an absolute necessity if you want your business to survive and thrive in today’s hyper-competitive attention economy!
How to Choose the Best Landing Page Creator For Your Business
Okay, so now you understand why you should use a landing page creator, but how can you determine which one is the best one for your business when there are so many options on the market?
Core Landing Page Creator Functionality
Every landing page creator offers:
- A landing page template library
- A visual editor that allows you to customize those templates
Beyond that, landing page creators can vary wildly in terms of functionality, so it’s important to think carefully about what functionality you need to grow your business.
3 Key Factors That You Should Consider When Choosing a Landing Page Creator
The three key factors that you need to consider when choosing a landing page creator are:
Let’s take a closer look at each of them…
Realistically, your budget is probably going to be your main constraint, so the first thing you should do is decide how much money you can afford to spend on software.
Once you have set your overall software budget, it will be much easier to determine whether you can afford a particular app that offers a landing page creator functionality.
If you want to build lead generation landing pages, you will need an email marketing functionality.
If you want to build sales landing pages, you will need functionality that allows you to sell that type of product online, process payments, and fulfill orders.
Beyond that, you want to consider what else you need to run your business, as that varies from company to company depending on their workflows.
If you have an established business, then it also makes sense to look at whether the app in question offers integrations with other apps that you are already using in your workflow.
This can mean either native integrations or integrations via workflow automation apps such as Zapier.
Say, if you are already using a specific email marketing app, then you want to look at whether the landing page creator that you are considering offers an integration with it.
Why It’s Best to Get All Functionality That You Need From a Single Platform
Ideally, you want to get all functionality that you need from a single platform. Why?
Because the more apps you stitch together, the more likely it is that something, somewhere will break, disrupting the entire system.
And sure, there’s always a possibility that an all-in-one platform will go down unexpectedly, but that is:
- Unlikely to happen
- A problem that would be quickly fixed because that company would see it as an emergency and throw all its resources at it
The risk of an all-in-one platform going down for a short period of time is preferable to constantly dealing with random unexpected issues that come with a piecemeal solution.
Of course, getting everything you need from a single platform isn’t always realistic, but whatever the situation may be, you want to build your business workflow with as few apps as possible.
Our Top 3 Landing Page Creator Recommendations
Okay, so now that you have the framework for choosing the right landing page software for your business, here are our top three landing page creator recommendations:
#1 ClickFunnels 2.0
ClickFunnels 2.0 is best for entrepreneurs looking for an all-in-one marketing platform that is designed to help them grow their businesses FAST.
By the way, we practice what we preach: we used the previous version of our own software, ClickFunnels 1.0, to grow our company from zero to $100M+ in annual revenue.
And ClickFunnels 2.0 is much more powerful!
About ClickFunnels 2.0
ClickFunnels 2.0 is the most popular funnel builder out there that has over 100,000 users.
We believe that our software is the best all-in-one platform on the market: it provides you with everything that you need to build a profitable online business from scratch.
And if you already have a business you can use these tools to grow it faster than you ever thought possible!
Here are some of ClickFunnels’ most notable features:
High-Converting Sales Funnel Templates
Here at ClickFunnels, we don’t think of landing pages in isolation, we think about them in the context of the entire sales funnel.
That’s why we don’t just give you landing page templates and leave it at that – we give you complete sales funnel templates for pretty much every use case imaginable.
Whatever it is that you sell:
- Info products
- Physical products
…we have a template that has been proven to work for businesses just like yours!
You don’t need any web design or web development skills to create high-converting landing pages with ClickFunnels 2.0.
Simply pick a landing page template from our template library and customize it according to your needs using our visual page builder.
It’s that easy!
Sophisticated Funnel Flows
ClickFunnels 2.0 allows you to create sophisticated funnel flows with behavioral triggers.
That way, you can send individuals that enter your sales funnel down different paths based on the actions that they take.
This functionality can be especially helpful for businesses that serve several distinct customer segments. Why?
Because it allows you to tailor your sales messaging to each segment without having to create a bunch of separate sales funnels!
Not all products and services can be sold via completely automated sales funnels.
You might need to personally reach out to potential customers, schedule discovery calls, and then close sales on those calls.
In that case, staying organized is extremely important, which is why you need to have a solid customer relationship management (CRM) system in place.
ClickFunnels 2.0 has a customer relationship management functionality that allows you to easily keep track of everything that is happening in your sales pipeline.
So why pay for a separate CRM solution when our software has everything you need to stay on top of things?
ClickFunnels 2.0 has an excellent team collaboration functionality.
One notable feature is user permissions – you can give and restrict access to specific functionalities of our software depending on each person’s role.
This allows you to protect sensitive business information and guard against human error while still giving everyone the tools they need to do their best work.
Another notable feature is simultaneous editing. You know how in Google Docs, several people can edit the same document at the same time?
Well, with ClickFunnels 2.0, you can do that with the pages in your sales funnel!
Fastest Load Speed
Did you know that page loading speed is extremely important?
Typically, the faster the page loads, the better it converts. This means that you can’t afford to have slow-loading pages in your sales funnel!
That’s why we designed ClickFunnels 2.0 with page loading speed in mind – pages built with it load blazingly fast!
And this isn’t just some marketing speak with no data to back it up. We actually tested our software against our major competitors. What were the results?
See for yourself:
Email Broadcasts and Workflows
ClickFunnels 2.0 includes a powerful email marketing functionality that you can use to:
- Send broadcast emails
- Set up automated email sequences
- Create email workflows with behavioral triggers
So why pay for a separate email marketing solution when our software has everything you need to start, grow, and monetize your email list?
ClickFunnels 2.0 has a membership site functionality that you can use to create an exclusive online community.
Membership sites can be a great way to generate recurring revenue!
ClickFunnels 2.0 allows you to create a customer center where customers can find all their paid content in one place.
Want to change a specific page element on all pages in your sales funnel?
With ClickFunnels 2.0, there’s no need to go and edit each page manually – you can simply set that element as “universal” and it will be automatically updated across your entire sales funnel!
ClickFunnels 2.0 includes an e-commerce functionality that has everything you need to launch an online store.
Simply pick a store template, add products to your catalog, and create a cart funnel for the one that you think will be the most popular. Now you are ready to start selling!
A cart funnel is an e-commerce sales funnel designed to convert new visitors into paying customers – typically by promoting your most popular product.
Creating a cart funnel and then driving traffic to it is the best way to grow your online store!
ClickFunnels 2.0 has everything you need to create and sell online courses.
Simply pick a course template, design the curriculum, and add the content.
Now you are ready to start selling your course with our proven, high-converting sales funnel templates!
ClickFunnels 2.0 includes a blogging functionality that you can use to write articles, edit them, and publish them on your website.
Moreover, you can set each article as either “Public” (accessible to everyone) or “Members Only” (accessible to registered users).
This gives you an opportunity to monetize your blog by offering premium content to your readers.
ClickFunnels 2.0 comes equipped with an analytics dashboard that shows all of the most important online business metrics in real-time.
ClickFunnels 2.0 Integrations
Here are some of the main integrations that ClickFunnels offers.
- Zapier Integration – Automate your ClickFunnels tasks seamlessly! Learn to integrate with Zapier for efficiency.
- Keap Integration – Elevate your sales funnel with ClickFunnels 2.0 and Keap integration. Streamline your CRM now!
- Sendlane Integration – Enhance your email marketing strategy! Connect ClickFunnels 2.0 with Sendlane effortlessly.
- Twilio Integration – Enhance communication in your funnels! Integrate ClickFunnels 2.0 with Twilio effortlessly.
- Blastable Integration – Supercharge your outreach! Integrate ClickFunnels 2.0 with Blastable for effective marketing.
- Pipedrive Integration – Optimize your sales process! Integrate ClickFunnels 2.0 with Pipedrive seamlessly.
- Beehiiv Integration – Boost collaboration! Learn to integrate ClickFunnels 2.0 with Beehiiv for smoother workflows.
- Zoom Integration – Seamlessly integrate ClickFunnels 2.0 with Zoom for powerful virtual connections. Elevate your online events!
- Ontraport Integration – Optimize your marketing efforts! Integrate ClickFunnels 2.0 with Ontraport for enhanced automation and insights.
- Convertkit Integration – Strengthen your email strategy! Connect ClickFunnels 2.0 with Convertkit effortlessly. Unlock marketing potential!
- GetResponse Integration – Level up your email campaigns! Learn to integrate GetResponse with ClickFunnels 2.0 for seamless automation.
- ClickFunnels Classic – Upgrade seamlessly! Integrate ClickFunnels 2.0 with Classic for modern functionality. Elevate your funnel game!
- Hubspot Integration – Boost productivity! Integrate ClickFunnels 2.0 with HubSpot for streamlined workflows and powerful automation.
- Aweber Integration – Supercharge your email game! Connect ClickFunnels 2.0 with Aweber seamlessly. Elevate your marketing efforts!
- Active Campaign Integration – Maximize marketing impact! Integrate ClickFunnels 2.0 with Active Campaign for advanced automation. Elevate your campaigns!
- MailChimp Integration – Optimize email campaigns! Seamlessly integrate MailChimp with ClickFunnels 2.0 for enhanced marketing.
ClickFunnels 2.0 Pricing
ClickFunnels 2.0 has three pricing plans:
- Basic plan at $147/month – It includes the basic functionality of the software and is limited to 1 website, 1 domain, and 20 funnels.
- Pro plan at $197/month – It includes additional functionality such as an affiliate program, Liquid Theme editor, API access, and more. It’s also limited to one website but you can have 3 domains and create 100 funnels.
- Funnel Hacker plan at $297/month – It includes advanced analytics and is limited to 3 websites and 9 domain names. However, with this plan, you can create unlimited funnels.
You can get a substantial discount if you choose to pay annually. There’s also a free 14-day trial.
Here’s the full-pricing breakdown:
Unbounce is best for entrepreneurs who have a large software budget and an established workflow and are looking for a specialized landing page creator app that would help them take their landing pages to the next level.
Unbounce is a popular landing page creator that harnesses the power of AI.
We believe that it’s the best specialized solution on the market: it’s amazing when it comes to building landing pages but its functionality is limited to just that.
Here are some of its most noteworthy features:
Unbounce offers a classic drag-and-drop page builder with advanced customization and coding options as well as an AI-powered smart builder that provides data-backed recommendations.
According to the company, the latter enables you to create landing pages roughly 50% faster.
Unbounce has a template library that includes more than a hundred landing page templates that have been optimized for conversions.
There’s also a quiz that can help you choose the right landing page template for your business.
Pop-ups and Sticky Bars
Unbounce allows you to create pop-ups and sticky bars (also known as alert bars) in a matter of minutes and add them to your landing pages.
If it doesn’t make sense to show a particular pop-up to everyone who visits your landing page, you can use the targeting functionality to choose who will see it.
Unbounce’s AI-powered Smart Copy functionality allows you to generate original, persuasive copy.
Pick a writing template, provide context, and let Smart Copy produce the content that you need.
Unbounce’s AI-powered Smart Traffic functionality analyzes visitor attributes and automatically routes them to the page that has been proven to work best for people like them.
According to the company, using Smart Traffic can help you increase conversions by up to 30%, which is huge.
Unbounce currently lists 34 apps and 20 integrations on its website.
Featured apps include Calendly, Shopify Buy Button, Stripe, and Typeform. Meanwhile, integrations include:
- Analytics integration with Google Analytics
- Email marketing integrations with MailChimp, Active Campaign, and Klaviyo
- CRM integrations with Salesforce and Hubspot
- Workflow automation integration with Zapier
Unbounce has four different plans. Their first (and lowest) is $99 per month and comes with unlimited landing pages, popups, and sticky bars, AI copywriting, 500 conversions, and up to 20,000 visits to 1 domain.
Unbounce’s second recommended plan is $145 per month unlimited landing pages, popups, and sticky bars, AI copywriting, 1,000 conversions, and up to 30,000 visits to 5 domains.
Unbounce’s third recommended plan is $240 per month unlimited landing pages, popups, and sticky bars, AI copywriting, 2,500 conversions, and up to 50,000 visits to 10 domains.
Lastly, Unbounce also has a Concierge Service, starting at $649 per month, and includes unlimited landing pages, popups, and sticky bars, AI copywriting, 5,000 conversions, and up to 100,000 visits with flexible domain limits, and a dedicated success manager.
But if you want to try Unbounce before making a financial commitment, sign up for their 14-day free trial.
Here’s the full pricing breakdown:
Entrepreneurs who don’t have anything to sell yet but want to start building their email list.
Carrd is a website builder that was designed to help people create one-page websites.
If all you need is a one-page website such as a profile site or a portfolio site then this app is a great solution for that. You can also use it to create landing pages and sales pages.
Here are some of its most noteworthy features:
Carrd’s visual editor allows you to create one-page websites from scratch using a blank canvas and customize pre-made templates.
Carrd has a template library that offers a variety of one-page website templates.
They are divided into five categories:
- Profile: personal pages that serve an “About Me” function.
- Landing: generic landing pages that can be used to either generate leads or sell products and services.
- Form: lead generation landing pages designed specifically for collecting email addresses.
- Portfolio: portfolio pages designed to showcase your work to potential clients.
- Sectioned: one-page websites that simulate multiple pages using section breaks.
These templates come in different styles but they all look clean, modern, and aesthetically pleasing.
Carrd’s most important integrations include payment processor integrations with PayPal and Stripe and an e-commerce integration with Gumroad.
Carrd has a free version that offers the basic functionality of the app and some templates that include the company’s branding.
There’s also a Pro version that offers advanced functionality, more templates, and higher usage limits.
It has three pricing plans:
- Pro Lite at $9/year is limited to 3 websites and includes pro and custom templates, video uploads, and more.
- Pro Standard at $19/year that is limited to 10 websites and includes forms, widgets, embeds, and more.
- Pro Plus at $49/year which is limited to 25 websites and includes advanced settings, redirects, password protection, and more.
There’s also a 7-day free trial.
Here’s the full pricing breakdown:
But What if There are Several Promising Landing Page Creator Apps That Meet Your Criteria?
Okay, so you defined your budget as well as the functionality and the integrations that you need and examined the available options.
It turns out that there are several apps that meet your criteria and look promising. Which one should you choose?
Landing page creators typically offer free trials so you can simply try out all of them and choose the one you like the best.
After all, picking the right software isn’t just about pricing, functionality, and integrations, it’s also about finding an app that you enjoy using.
And that’s something that’s highly individual and depends on your proficiency with technology, aesthetic sensibilities, a preferred method of contacting customer support, etc.
So take the time to figure out which solution works best for you because you are the one who will be using that software on a regular, possibly even daily basis.
Create Landing Pages That CONVERT With ClickFunnels 2.0!
ClickFunnels 2.0 has everything you need to create landing pages that convert:
- Proven landing page templates
- Visual editor that you can use to customize those templates
- A/B testing functionality that you can use to optimize your landing pages
What’s best is that we have a free trial which means that you can check out our software without any risk.
So why not start building your landing page today?