Why Your Business Needs Landing Page Software

Last updated on June 20th, 2025 at 05:45 am

It’s 2025.

There’s no reason to build landing pages from scratch unless you enjoy web design, are good at it, and have a lot of free time.

Otherwise, it makes much more sense to use landing page software instead. Here’s why…

Benefits of Landing Page Software

#1: Landing Page Software Can Help You Save Time

If you want to build a landing page from scratch, you’ll have to design and code it yourself.

And that’s just the beginning. Once your landing page is live, you must optimize it with A/B testing. That will require manually making changes to the code.

Finally, if you can’t get your landing page to convert no matter how many tweaks you make, you might have to throw that design away, return to the drawing board ,and repeat the entire process.

In other words, manually designing, codin,g and optimizing landing pages takes ages. Using landing page software with a visual page editor and a bunch of pre-made templates can help you create them much faster. 

Remember that time is your most valuable resource, so you must allocate it wisely to build a successful business!

#2: Landing Page Software Can Help You Save Money

In theory, you could hire a web designer to build landing pages for you.

In practice, web designers are expensive. If you already have a thriving business and don’t mind spending money to take your brand aesthetics to the next level, then hiring one might make sense.

But if you are just starting out, it’s better to invest in good landing page software instead!

#3: Landing Page Software Can Help You Increase Conversions

Digital marketers have been relentlessly A/B testing landing pages for decades now.

Back in the 1990s, no one knew what they were doing, but today, we have well-established conversion rate optimization principles.

If you want your landing pages to convert, your best bet is to adhere to those principles. However, it can be challenging to get the design right if you are new to this.

Fortunately, most landing page apps nowadays include a library of pre-made templates optimized for conversions to some extent.

We would argue that certain companies that sell landing page software put too much emphasis on aesthetics and too little on conversions.

That being said, even their templates probably convert better than landing pages made by someone with no expertise in web design!

#4: Landing Page Software Can Help You Improve Your Bottom Line

Increasing conversion rates across your entire sales funnel means more leads, more customers, and more sales.

In addition to that, it also means lower customer acquisition cost (CAC), higher customer lifetime value (CLV), and better profit margins.

All that translates to more money in your pocket after everything has been accounted for!

#5: Landing Page Software Can Help You Collect Business Data

If your build landing pages from scratch manually, you’ll need to figure out how to track important business metrics such as conversion rates, leads, and sales.

Of course, you can always set up Google Analytics, but that can feel overwhelming if you are not tech-savvy.

Meanwhile, landing page apps typically have built-in analytics that work right out of the box!

What Should You Consider When Choosing Landing Page Software?

There are so many apps out there that offer a landing page builder functionality. So, how should you go about choosing one for your business?

Here are the five key factors that you should take into consideration:

1. Price
2. Functionality
3. Integrations
4. Trustworthiness
5. Personal preferences

Let’s take a closer look at each of them…

Price

Generally speaking, the more limited the functionality, the more affordable the software.

For example, basic landing page apps with only that functionality and nothing else typically cost less than $10/month.

Meanwhile, all-in-one marketing platforms with many other features can cost $99/month or even more.

We recommend first deciding how much money you are willing to spend on software every month.

Then, once you know your overall software budget, you can compare the prices of different landing page builders and see how they would fit into it.

Functionality

At the very least, to build lead-generation landing pages, you will need a landing page builder functionality and an email marketing functionality.

Meanwhile, if you want to build sales pages and sell digital products, you will need a basic e-commerce functionality.

Ideally, in that case, you also want access to features designed to increase average order value (AOV), such as order bumps, upsells, cross sells, and downsells.

Finally, if you want to sell a physical product, it’s best to look for software with advanced e-commerce functionality with order tracking and inventory management features.

We would say that if you intend to build an email list for a hobby project, you can create a lead generation landing page using the native functionality of one of the popular email marketing apps like ConvertKit, MailChimp or GetResponse.

However, if you aim to grow an online business, we recommend going with an all-in-one marketing platform like ClickFunnels!

Integrations

Ideally, you want to choose landing page software that can easily integrate into your existing business workflow.

For example, ClickFunnels offers native integrations with some of the most popular email marketing and CRM apps.

In addition to that, there’s also a Zapier integration which enables you to connect our software with thousands of web apps!

Trustworthiness

Research the company behind the software before making the final decision. Pay special attention to its:

1. Founders – Who are they, what have they accomplished in the past and what is their current reputation?
2. Reviews – What are its customers saying on Capterra, G2, Trustpilot, TrustRadius, and YouTube?
3. Longevity – How long has it been around?

Remember that the less established the company, the more risky it is to incorporate its software into your business workflow. After all, it may be here today, but will it still be here tomorrow?

Personal Preferences

Finally, you will probably be using landing page software a lot, so you also want to ensure it suits your personal preferences.

Fortunately, most apps that offer this functionality have free trials, so you can check out as many of them as you want and see which one you like the best!

ClickFunnels: An All-in-One Marketing Platform That Can Help You Grow Your Business!

When our co-founders Russell Brunson and Todd Dickerson launched ClickFunnels back in 2014, it was a funnel builder app.

Since then, it has grown into an all-in-one marketing platform with over 100,000 users.

 Here are some of its most notable features:

• A template library that includes proven, high-converting landing page, sales pages, funnel, website, and e-commerce store templates.
• A visual page editor that you can use to customize those templates according to your needs.
• A funnel builder that you can use to build custom funnels from scratch.
• A website builder that you can use to create a professional company website.
• An e-commerce store builder that you can use to create your own online shop.
• An email marketing functionality that you can use to grow your email list. 
• An online course builder that you can use to create and manage online courses. 
• A customer relationship management (CRM) functionality that you can use to keep track of everything that is happening in your sales pipeline. 
• An A/B testing functionality that you can use to optimize your entire sales funnel.
• A business analytics functionality that you can use to track all of the most important metrics and create future sales projections based on historical data.

Our software was designed to help you convert visitors into leads, leads into customers, and customers into repeat customers. ClickFunnels has everything you need to make money online!

Try ClickFunnels Risk-Free!

Let’s be real:

We are biased in favor of our software.

So we understand if you take what we say about it with a grain of salt.

Fortunately, we have a free 14-day trial, so you don’t have to take our word for it.

You can go and see ClickFunnels for yourself without any risk!

So what are you waiting for? 🧐

Start Your Free Trial Today

P.S. Here’s What Our Customers Say About ClickFunnels…

Start Your Free Trial Today