7 Lead Generation Statistics You Need To Be Aware Of

7 Lead Generation Statistics You Need To Be Aware Of

It’s important to keep up with marketing trends.

That’s why today we are going to share seven lead generation statistics that you need to be aware of. 

We will also discuss what you can learn from this data as well as how you can use those lessons to gain a competitive edge.

Want to leave your competitors in the dust?

Continue reading…

#1 Marketers Say That Lead Generation Is Their Top Marketing Priority

When Hubspot asked marketers:

“What are your top marketing priorities in the next 12 months?”

Nearly 35% of them said that generating more leads was their top priority.

What Can You Learn From This?

We are surprised that only around 35% of marketers consider lead generation to be their top marketing priority for the next 12 months.

In fact, the chart above seems to indicate that there’s a lot of confusion among marketers because lead generation should be everyone’s top marketing priority.

Brand awareness is a vague concept that isn’t particularly useful when designing marketing campaigns because it’s unclear how to accurately measure it.

Meanwhile, customer retention and customer satisfaction, while without a doubt of utmost importance, should not be the responsibility of marketing people.

(Unless, of course, you are a solopreneur, in which case everything is your responsibility!).

But this confusion among marketers is good news for you:

Simply making lead generation your #1 marketing priority might be enough to gain a competitive edge!

#2 Marketers Don’t Consider Lead Generation To Be The Primary Goal Of Their Marketing Campaigns

When HubSpot asked marketers:

“What are your primary goals for running marketing campaigns?”

This list of marketing priorities emerged from the survey data:

  1. Brand awareness
  2. Increase sales
  3. Increase engagement
  4. Lead generation
  5. Increase revenue

What Can You Learn From This?

This is fascinating because, according to the same survey by HubSpot, marketers:

  1. Say that their top marketing priority in the next 12 months is generating more leads.
  2. Don’t consider lead generation to be a primary, secondary, or even a tertiary goal of marketing campaigns.

It seems that a significant percentage of marketers who want to generate more leads in the next year lack clarity when it comes to designing effective marketing campaigns that would help them do that.

Otherwise, if all of them would have said that the primary goal of running marketing campaigns was lead generation, then lead generation would be higher on the priorities list.

Again, confusion!

So let’s make one thing clear:

Marketing is all about lead generation – that should be the primary goal of all your marketing campaigns.

Specifically, it’s about driving traffic to your lead generation funnel, so that you could convert potential customers into leads by persuading them to give you their email addresses.

Once that happens, the next step is converting those leads into paying customers, and then the next one is converting them into repeat customers.

We recommend you to use the Value Ladder sales funnel structure if you want to maximize your marketing spend ROI:

Using the Value Ladder sales funnel can give you a competitive advantage over companies that lack clarity, take a less systematic approach, and bombard random people with sales pitches.

Learn more:

“The Lead Generation Funnel – What It Is & How To Build It”

#3 Marketers Struggle To Convey The Value Of Their Offers

35.4% of surveyed B2B marketers said that buyers don’t understand the value of their offering, which makes it difficult for them to generate qualified leads.

What Can You Learn From This?

We want to point out that the phrasing of this response is concerning.

If you feel that “buyers don’t understand the value of your offering”, you need to take ownership of that:

The issue isn’t that the potential customers “don’t understand” it, it’s that you are failing to convey it.

This is a problem that is likely caused by lack of customer research and as such can be remedied with customer research:

  • Subscribe to niche subreddits.
  • Join niche online forums and paid communities.
  • Follow popular niche hashtags on Twitter.
  • Consume the content your potential customers consume (niche blogs, podcasts, YouTube videos).
  • Check out what people are saying about your competitors – reviews of competing products can be a goldmine of valuable information.

You want to understand what your potential customers are trying to achieve, what they are struggling with, what they are afraid of, etc.

Pay attention to the specific language that they are using to describe all that  – words, phrases, metaphors, jargon, acronyms, etc.

All this research will help you:

  1. Create a super valuable lead magnet.
  2. Convey its value to potential customers.
  3. Get ahead of your competitors.

Learn more:

“How To Create a Lead Magnet That is Highly Effective [With Examples]”

#4 Marketers Struggle To Reach Niche Audiences

Close to 33% of surveyed B2B marketers found it difficult to reach a niche audience.

What Can You Learn From This?

We believe that this is another problem caused by a lack of customer research.

After all, it’s super easy to find out where your potential customers hang out online.

And once you know that you can easily figure out how to reach them via influencer marketing, podcast ads, YouTube advertising, whatever the case may be.

Moreover, the better you understand your dream customers, the more precisely you can target them on massive advertising platforms such as Facebook, Instagram, and LinkedIn.

Honestly, in this day and age, there’s no excuse for being unable to “reach a niche audience”.

In all likelihood, this probably indicates a lack of effort on the part of marketers that are struggling with that.

And that’s good news for you:

You might be able to get ahead of your competition by simply taking time to do proper customer research. Seriously, it’s like a superpower!

#5 Video Lead Magnets Convert The Best

According to a survey conducted by GetResponse, video lead magnets convert the best, closely followed by written lead magnets.

What Can You Learn From This?

You should probably go with either a written or a video lead magnet.

We recommend you pick the format that you are more comfortable with.

That being said, given the ever-increasing popularity of video content, you might want to consider going that route if you are okay with being in front of a camera.

Alternatively, you can make a presentation video in which you display a slideshow with relevant information and provide commentary via a voiceover.

#6 Short-Form Lead Magnets Outperform Long-Form Lead Magnets

According to the same study by GetResponse, short-form lead magnets outperform long-form lead magnets.

Here’s the short-form vs. long-form data regarding video lead magnets:

And here’s the data on what type of short-form content performs the best:

We also see the same trend with written lead magnets – short-form content performs better than long-form content:

Here’s the data on what type of short-form written content performs the best:

What Can You Learn From This?

When it comes to online video content consumption, it’s clear that short-form content dominates, with YouTube, TikTok, and Instagram being the leading platforms.

There also appears to be a similar trend with online written content consumption where text-based content is increasingly consumed in the form of tweets, status updates, and Reddit posts.

Presumably, this is related to people’s attention spans going down, as well as the increasingly distracting online environment.

That’s why your best bet is to create a lead magnet that doesn’t demand too much-focused attention from the potential customer.

We recommend you to keep:

  • Your video lead magnets under 10 minutes.
  • Your written lead magnets under 500 words.

We also advise you to frontload the value of your lead magnet – you want to deliver most of it in the first few minutes or in the first few hundred words.

That way, you’ll maximize the likelihood of the potential customer actually getting that value, which is essential because it sets up the stage for the upcoming frontend offer pitch.

You might also want to consider offering either a video or an email course, then delivering a series of these bite-sized chunks of content over several days.

All that being said, we believe that webinar funnels can be super effective, provided that you structure your webinar in the right way.

So long-form video content like that can also work, but you need to understand that keeping the viewers’ attention is going to be a challenge.

Learn more:

Your Ultimate Guide To Building a Successful Webinar Funnel

#7 Cold Outreach Can Be an Effective Way To Generate Leads

40.6% of surveyed B2B marketers said that effective one-to-one outreach was the main factor behind successfully generating qualified leads for their B2B businesses.

What Can You Learn From This?

Paul Graham, the founder of Y-Combinator, wrote a popular essay called “Do Things That Don’t Scale”.

In that essay, he advises startup founders to do various things that don’t scale in order to get their fledgling businesses off the ground, including manually recruiting users.

We believe that all entrepreneurs that are just starting out would do well to heed this advice.

Well-executed cold outreach campaigns can be a great way to generate leads for your business.

That could mean:

  • Phone outreach.
  • Email outreach.
  • Social media outreach.

This works especially well for B2B companies but it can work for B2C ones as well – if you reach out to 1,000 potential customers, the odds are that you will make some sales provided that there’s a demand for your product.

And the revenue from those sales will then help you keep the lights on until you figure out how to automate lead generation.

Want Russell To Show You How To Build Your First Sales Funnel?

Generating leads is not enough.

You need a system for converting those leads into paying customers and then into repeat customers.

Our co-founder, Russell Brunson, has developed such a system – it’s called the Value Ladder Sales funnel.

And we want to invite you to our 5 Day Lead Challenge where he will walk you through building your first Value Ladder sales funnel step-by-step.

You will learn how to:

  • Generate unlimited leads.
  • Create your first lead magnet.
  • Build your first sales funnel.
  • Create a simple 6-email follow-up sequence.
  • And launch your funnel!

…in just five days.

So don’t hesitate.

Join our 5 Day Lead Challenge today. It’s completely free!

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