Ultimate Marketer’s Blueprint To Funnel Hacking

Ultimate Marketer’s Blueprint To Funnel Hacking

If you’re a marketer who’s growing your business by building landing pages and sales funnels in your niche, you’ll agree that being able to ‘funnel hack’ is a vital skill.

Wait. Did I hear you ask…. what ‘Funnel Hacking’ means?

What is Funnel Hacking – Definition

Funnel Hacking [verb] – “to funnel hack”

The process of strategically investigating the sales and marketing process of your competitors, which you can use to model and test within your own sales & marketing processes.

E.g. “I just funnel hacked that guys website yesterday and he had two up-sells!” or “Man that landing page is sweet! I’m just going to quickly funnel hack it in Clickfunnels.”

Why Should You Know How To Funnel Hack?

Funnel hacking is one of the easiest and most crucial ways to grow your business. Being able to go deep into your competitor’s sales funnel and reverse-engineer what they’re up to, you can begin to test their strategies within your very own business. In an online business this can be anything from split testing their landing pages, price points, email sequences and even retargeting ads.

It’s common knowledge that split testing various elements of your sales funnel can yield to great results, but testing blindly is a slow and sloppy process, agreed?

By taking advantage of the culture of ‘funnel hacking‘ and getting into the thick of your competitor’s processes, you can really see how successful they have been, and start to see similar results within your own business. While this won’t happen immediately, you’ll begin to see trends in what’s working and what’s not a lot faster than testing floating ideas from scratch.

So Where Do I Start With Funnel Hacking?

While there’s no right or wrong way to begin to funnel hack your way to more profits, I thought I’d lay out a simple road map for you to follow which will allow you to really take advantage of funnel hacking.

Make A List of Competitors

The very first thing you’ll need to do is make a list of all of your competitors that you have in your market. These people are your immediate and not so immediate competitors which take a chunk of the market you’re fighting for.

The reason why I include direct and indirect competitors, is they will both have concepts which are working in your market in some way, shape or form. So we’re not going to start discounting anyone from the mix just yet.

Screenshot Everything

Since we’re starting from the beginning, you won’t be able to see much on the outside of your competitor’s website. It’s simply a shell for all the juicy, money generating mechanisms which are happening on the inside.

BUT that doesn’t mean it’s useless.

The first step you need to take is acquiring a screenshotting tool which will allow you to easily screenshot website pages (full pages from top to bottom) so you can start saving them to your computer. My tool of choice is called Awesome Screenshot which is a Google Chrome extension, however I also use Greenshot which is a program that you install and has some great screenshotting settings you can customize to your liking.

Either of those tools will do the trick.

Create a ‘New Folder’ called ‘[Competitor Name] 1’ and start taking full page screenshots of the pages that you visit and place them into the folder you’ve created for that website.

Be sure to either create sub-folders or rename the images so you know which pages they’re reflecting from the start otherwise it’s very easy for it to get messy and lose track of what’s going on. What I generally do is setup folders along the lines of:

competitor research

Competitor Research Folder Structure

  • Front End Funnel Landing Pages
  • Backend Funnel Landing Pages
  • Ad Creatives
    • Retargeting Ad Creative
    • Facebook
    • Google
    • Other

It chops and changes from case to case, but essentially it’s a nice way to organise what I’m looking into.

Start Building Your ‘Funnel Hacking Bible’

Now that you’ve taken the screenshots of the homepage of your competitors, it’s time to do some quick evaluations.

This is what I like to call my ‘Funnel Hacking Bible‘.

It’s the notepad/document where I put together all of my ideas, strategies and notes that I want to implement into my existing funnel.

Open a Word Document or Notepad and start taking down some of the key homepage/first page trends your seeing.

Some of which may include:

  • What type of copywriting are they using in their headlines?
  • What colours are they using where?
  • Are buttons located above the fold or below the fold?
  • Do they have videos used or just text?
  • Are they listing benefits or features?
  • Do they include social proof?
  • Are there any pop ups during exit intent?
  • Is the header section of the site fixed?
  • Is there a full sign up form or an opt in form?
  • Are steps taken 1 or 2 step?
  • Are prices mentioned for their products (if so, what are their price points?)
  • How many words are there on the homepage? (Short vs. Long)

And the list goes on….

As you have multiple websites open which are within the same industry, you’ll begin to see the trends in their marketing and be able to contrast what you are doing vs. what you’re not doing. Contrast what Competitor A is doing vs. what Competitor B is not doing.

Each of these trends should be added into your Funnel Hacking Bible (FHB) and be noted on accordingly.

Strip Away The Technology & Tracking

Now that you have arrived to the first page and can see what’s going on (visually anyway…), you’re most likely only seeing about 20-30% of the picture. Operating a sales funnel has many different stages, but generally they include:

  1. Driving Traffic
  2. Converting That Traffic

Within both of these stages, marketers use tools and resources to become as effective and profitable as possible. So what we want to see, is which tools are they using in their business that we can also use to see if they help make us profitable?

To find this, you’ll need to download two more great Google Chrome addons.

The first is called ‘Ghostery‘, this addon sees the “invisible” web, detecting trackers, web bugs, pixels and beacons placed on web pages by Facebook, Google and thousands of other companies which gather information about your internet activity.

While this app is primarily designed to stay hidden from trackers, it’s also a great tool to highlight to marketers which trackers and programs are being used on by competing businesses.

builtwith technology

The second Google Chrome addon is called ‘BuiltWith Technology Profiler’ which allows you to…well, see what a website is BuiltWith within a simple click of an icon.

Now that you’ve installed both of these tools into your browser, reload your selection of competitor’s websites and you’ll be able to see all of the tools and tracking which is taking place for every visitor who hits their website. Pretty creepy how much is being tracked without you knowing right?

This will begin to answer some of your traffic and conversion questions like:

  • Are they using remarketing?
  • Are they using Google, Facebook or other platforms?
  • Are they using any conversion tracking software?
  • Which plugins are they using?

And again…the list goes on. Some sites have 5-10 trackers, others I’ve seen may have 40+ scripts running in the background of their websites.

All of this should go straight into your FHB as you begin to build a web of information for your competitors.

Advanced Competitive Intelligence Tools

Above we covered a couple of key addons which highlight the technology that is being used on your competitor’s websites, but what about really finding out how your competitors are acquiring the traffic in your niche. We want to be able to know specifically, which sources will really lead us to the golden nuggets in our marketing endeavors.

To find these real game changers we’re going to need to move beyond plugins into some competitive intelligence tools.

These tools uncover what’s happening right now in the market:

AdBeat or WhatRunsWhere: These tools instantly show you the strategies of online advertisers in your industry. You can see anything from how many days they’ve been spending money and running a particular advertisement, all the way to the creative and landing pages they’re sending their paid traffic to. Either one of these is a must have tool (which don’t come cheap) but will instantly let you leverage your competition’s ‘wins’ in your business.

SEMRush: While paid advertising is a very important part of any marketer’s funnel strategy, SEO cannot be left out either. This tool gathers paid and organic insights on your competitors. Some of the features include displaying, search positions & changes, ad copy, video advertising, backlinks, estimated traffic expenditure, keyword research and much more.

SimilarWeb: Another fantastic traffic insight tool which you can use to see a wide range of activity that’s going on within the websites you’re profiling. One of my favorite activities that you can see on SimilarWeb is the top referring sites and top destination sites as people flow in and out of your competitor’s website. Additionally you’ll also get information like a breakdown of social traffic, banner ads, other similar websites and more.

Follow: Follow is another great tool which gives you a lot of data for free (also has a paid plan) and lets you identify where the websites are doing a lot of their media buying. It’s a great tool if you don’t have the budget for one of the first two which can give you some really great intelligence on what’s going on.

Putting Your Money Where Your Mouth Is

So by now you’ve got all the tools you need to see what’s happening on your competitor’s websites.

But there’s just one thing a tool can’t do for you.

Do you know what it is?

That’s make purchases of your competitor’s products and go through their funnel.

So now it’s time to take that $$ you’ve put aside for a rainy day and start buying competitor’s products through their funnels. You want to maximize all the data you get from this stage, because remember, we’re buying data.

The reason you’re spending money with your competitor is to rip apart their sales funnel so you have a complete anatomy of what’s going on behind their closed doors.

During this stage of the funnel hacking process, you want to take as many different variations of the funnel as possible. Take all the upsells, downsells, cross sells…everything!

Got it?

This is crucial.

Because the funnel itself is what’s the heart of this whole operation. The ascension & process from Product A to Product B is what allows the business to buy traffic at the price that it does, add customers to their list at the rate they do and make a profit the way they do.

And if you’re going into a new market completely cold, this is even more important. You want to see what funnel the advertiser has been sending traffic to for the past 124 days (you’d be able to find this information from one of the competitive analysis tools listed above).

Everything leads to the funnel, and ultimately this is why funnel hacking is so important.

Re-Building A Winning Funnel

So you’ve finally got enough notes in your FHB that you’re wondering, gosh when can I start actually using all this?

You now know the look, feel and core strategy behind the competing sales funnels in your industry and it’s time for you to start building out your sales funnel.

The Clickfunnels Builder was built specifically with their intention in mind, building and hacking existing sales funnels so you can build a thriving business.

Step 1: Landing Pages & Homepages (Front End Funnels)

Firstly you’re going to want to start pulling apart the front end of the funnels you’ve been seeing. Clickfunnels has a wide range of templates you can use to get started, however if you want to go completely custom and build something with the same look and feel of your competitor, you can do that within Clickfunnels too.

I’d personally start with the 3 sales funnels which look as similar as possible to the competitors page you want to mimic.

Please note that if you’re funnel hacking a homepage or a landing page, the design will be a little different. There’s some great tutorials on using the Clickfunnels editor which you can watch too.

This is when those screenshots will come in handy which we saved earlier of the different pages as you went through of your competitor’s sales funnels.

Other elements which you will need to keep in mind when re-building a page include:

  • Videos/Video Sales Letters
  • Copywriting
  • Custom Graphics/Images
  • Adding Tracking Codes

If you don’t already have a ‘guy’ who can help you with these areas of your funnel (that is, if you’re not able to do them yourself), you’d be wise to connect/ask individuals in the Clickfunnels Facebook Group who may be able to help you out (there’s a wealth of talent and resources in that group!). You can also poke your head in the DotComSecrets Facebook Group for great marketing information too.

Step 2: UpSells & Downsells (Front End)

So you’ve put together your homepage and/or landing pages for the new funnel you’re building, now its time to go a little deeper and start building out any upsells and downsells which are offered by your competitors.

These offers may be made immediately after an action is taken on their website like filling in a form, taking a survey, watching a VSL or clicking a button.

Step 3: Funnel Hacking The Back End

This is probably the hardest part of the process for any #funnelhacker.

The back end is not only where the majority of the profit is generated, but it’s also very difficult to uncover exactly what’s going on.

Every business will have a different back end product to ascend their clients from their front end offers into a more premium product (Make sure you get yourself a copy of Russell’s DotComSecrets Book to go deeper on this).

So the question is, how do you take notes and realize what’s happening with the back end? What actions do you need to take to be able to get the inside scoop.

Look At Backend Email Sequences

After you go through the front end of a sales funnel, a smart marketer will have a follow up email sequence which allow them to communicate with you based on the action that were taken on the website.

E.g. Send email xxx if they visit page xxx.

So make sure to save and note down what email sequences you are put through, and how many days from taking action within the website you are sent these emails.

You will almost be able to build your own ‘lookalike email sequence’ based on the emails you aggregate from your competitors.

Screenshotting Retargeting Ads & Their Landing Pages

This is a pretty neat ‘hack’ you can use in most industries. Chances are that one of your competitors are using some form of retargeting (whether it be on Google, Facebook or something else).

If you see these ads, make sure you screenshot the ad itself along with the landing page which it is linked to. This will break down the offer they’re giving you and what action they are looking for you to take too.

This might be in the form of offering you bonuses to take something previously offered in a webinar, after a VSL, after an email sequence or any other action which you didn’t complete to the end.

Based on this you can re-create a landing page similar in your own funnel using Clickfunnels and also get ideas on retargeting designs to offer your own customers.

NOTE: Don’t forget to save the URL of the landing pages too! These may come in handy in the future, so I’d save them into a folder called “Retargeting Landing Pages” which you can then have subfolders for if you’re being shown multiple offers for different products.

High Ticket Webinar Funnel Hacking

webinar page post registration

If by chance you go through a webinar funnel with a somewhat high ticket offer at the end of it, you can screen record the webinar and save a copy of it on your computer. This will let you see the slides, script and flow of the webinar by the host which might inspire you to get some ideas on.

Most of all, you’ll see the pitch of the product and types of objections they handle etc. This works great for products being sold straight off a webinar funnel (which can be re-built right out of the box using Clickfunnels).

TIP: Again, save the order page link they tell you to go to. I’d screenshot the order page too as they usually are time sensitive so it may be taken down at any time.

Ask For Affiliate Metrics (Affiliate Based Products)

If your competitor’s products have an affiliate program, they’ll generally discuss the numbers they’re achieving throughout their funnel. This is a great opportunity for you to see what types of numbers they’re getting. Affiliate pages (coming soon) offer a wealth of information to entice people to promote their products – great news for us funnel hackers!

You can even re-build an affiliate page in Clickfunnels yourself if you also run an affiliate program too.

Jump On A “Strategy Session”

(Aka Sales Call) And Note Take Like Crazy

One of the biggest back end funnels is to get people into a strategy call. Being able to go through the process of your competitor’s sales call will give you great clarity into products they may not list publicly, as well as their sales strategy. If you have the opportunity, jumping on the phone and taking lots of notes while your competitor ‘sells’ you over the phone will really give you a glance into what their strategies are.

Heck, it may even be worth taking the product offer to see if that’s where their funnel ends!



Rounding up, funnel hacking is one of the most important and crucial processes in any business. Being able to take the ‘working’ and ‘converting’ from one business and replicate it in your own way within your business, is what really leads to faster wins and success…and ultimately more profit.

With the tools, resources and processes that I’ve outlined above, you should be able to get off on the right foot to becoming a badass funnel hacker. Don’t be frustrated or set back if you feel that overwhelmed at first (there’s a lot to take in) but as you go out and sharpen your skills you’ll become more confident in building a high converting funnel for your own business…and one day, people will be funnel hacking you!

Is there a sales funnel right now you’re trying to funnel hack? Comment below and let us know if you’ve used any of the strategies mentioned above.

You can also try Funnel Grafitti for free to get those funnel hacker juices running.

(Blog illustrations by AdToons. AdToons is the leader provider in whiteboard animation and other creative cartoon advertising services.)

Leave a comment

Your email address will not be published. Required fields are marked *

147 thoughts on “Ultimate Marketer’s Blueprint To Funnel Hacking

  1. Awesome the “Ghostery” plugin for chrome makes me want to go to visit a few sales funnels that are popular on JVZoo and do a little investigating! It will be interesting to see how many of them are doing retargeting with Facebook.

    Thanks for all the tips — btw I love the screenshot idea, I need to get into habit of collecting screenshots of designs and cool UI ideas.

    1. Yeah for sure!

      JVZoo customers are the perfect case studies to see what’s happening as they usually have a ton of funnels with upsells and downsells.

      Once you build up your screenshot bank you can scale it all the way up!

      1. A useful alternative to screenshotting sales pages in funnels I use all the time is to print to PDF in Chrome. (Sometimes you have to change from Portrait to Landscape or the right half of the page may be missing!)

        This way you get the whole page and can leaf through it at your leisure, and links are still clickable.

        I’ll also save the page, but as you say, some dynamic features change and will also change in the saved page when you reopen it – unless you go into the code and strip them out e.g. in the case of a timer + redirect.

  2. Wowsers Stephen, what an epic post! There are a few gems in there I’ll be using in future. Seriously, great post. Just made an avid follower.

    1. Gary it’s not possible to do a traditional ‘blog’ inside of ClickFunnels – you can however make a page that looks like the blog but it would be more of a true hack haha

      It would be great to be able to do that, but WordPress solved that issue in a better way.

      Thanks for commenting man!

    2. My personal blog? You can funnel hack ‘funnels’ really well using Clickfunnels (even some of the ones I use on my site) but you’ll need a designer to funnel hack entire blogs. The goal of a blog is to deliver awesome value, so you’re better off just funnel hacking ClickPops 😉

  3. Great article and worth reading for sure.

    I provide on-demand webinar registrations for webinar clients and my source of traffic is Linkedin. I only work with high-ticket offers($497-$4997) with proven conversion #s. My clients pay fee per webinar registration + % of the sale after taking off fee paid from the top from sales. How should I be using clickfunnels to optimize my process for more conversions and improve show up?

    1. For attendance rate, are you using mobile notifications? That’s been a big difference to some of my webinars in the past and boosted show up rates.

      As for increasing conversions, the first thing I’d do is make sure I’m split testing left, right and centre to get those landing pages and follow up sequences converting as high as possible.

  4. Awesome article and congratulations on your new career with Clickfunnels – welcome to add me on FB to compare notes =)

  5. Wow! Excellent job Stephen! Welcome to ClickFunnels as well… I look forward to tapping your wisdom so I can finally make some money in this business. BTW your personal website looks great as well. Thanks again.

  6. Welcome aboard Stephen. From this article it looks like you have settled in nicely to CF. I enjoyed your article immensely and look forward to more great content from The CF Guru!

  7. I wish there were more trainings and specifics on traffic generation. I feel like a huge part of Russell’s success is on where and how to get paid traffic. I can understand why he would keep the part a secret though…

    1. Thanks Wendi, the best way to build targeted traffic is to learn a paid traffic source. Once you master sending traffic using a paid traffic source (like Facebook or Google) you’ll be able to laser target clicks to your landing page and turn it on and off whenever you like.

  8. Hi Stephen, Great stuff! I always wanted something like this down in writing too.

    PS. Can you share how can I hack this blog? Is it a wordpress page thing hooked up with CF?

  9. Hi Stephen,

    Thank you for all the resources and information. In High Ticket
    webinar Funnel Hacking – “you can screen record the webinar and save a copy of it on your computer”. What software does the screen recording? Thanks

  10. Wow Stephen,
    This is very very very wonderful. This is one of the best and actionable post/tutorial I’ve read so far. Its really amazing and rich.

    Among all the tools you mentioned here, I’ve only used Similar Web before and it’s such a handy tool when it comes to competitor analysis.

    Really, Funnel hacking is the best way to figure out how best to beat a competitor. You can only defeat a man in fight if you understand his tactics .

    A very useful post Steve, thanks for sharing.

  11. So I actually use Snagit and they actually allow you to do a scrolling screen shot of an entire page. This comes in very useful so that you don’t have to take multiple screenshots of the same page. I use Snagit on Mac. I believe it is on PC as well and you can do screen recording as well.

  12. Thanks for the valuable info! I have been just floating my own ideas out there hoping something sticks, you know get lucky. Now I am going to give funnel hacking a try. The competitor is the one who recommended this product and I landed here and purchased. Should be a good place to start!

  13. This is one of the best blogs that I have ever read. Lots of tremendous information that you will not find anywhere else and only usually found for a price most of us could not afford. This blog is a game changer & I for one will read & try to digest everything that you teach us. This internet thing is hard, complex, & very difficult, but with your knowledge & our hard work, we will succeed. Great to have you at CF & I am going to try to find all of your previous blogs. Keep the knowledge coming, Stephen, as CF continues to be the ultimate best! Welcome aboard.

  14. Awesome post.

    My mission now is to learn how to find somethingn to sell quickly and then hack a funnel. Learning to fimd markets and products that are not tapped is some of the secret sauce missing for me.

    Been trying to make money online for years. I know more on marketing and copywriting than most now. Just dont have things to sell.

    1. Have a look at Clickbank. It’s a good starting point, and order the products in the marketplace my highest gravity so you can see which ones affiliates are pushing and are getting the most sales with. Then you can try funnel hacking them!

  15. Wow, superb weblog layout! How long have you ever been blogging for?

    you make blogging glance easy. The whole look of your website is fantastic, as neatly
    as the content material!

  16. Hey Stephen,

    Thanks for all the great content. Your article was clearly written and very thoughtful.

    I’m a real estate investor. I found this article useful as I begin to search for ways to monetize my content online.

    Thank You,
    Anthony D.

  17. Stephen, this an awesome content! thank for all that you have shared here! learned a lot through the years of my trials, but what i have read just on this one article is mind blowing thank!

    if possible! can you do a piece on How to fully Automate Your Marketing Funnels!! it will be amazing to understand that! even though i know some beats and pitches on that!

    Thank you!
    ~Joe Myoya


    1. Hey Joe,

      Glad you enjoyed the article!

      I’ll write a piece on something like that soon. If you take a look at our pasts posts using the search bar on the right hand side, you’ll notice a collection of content available on automation too.

  18. Hi this was a great post ! Thanks !
    I just watched the video from Ross
    (Funnel Hacking (Video #1 of 4), https://igniteyourfunnel.com/day6) where he says we could have the funnels he used for coaching and other businesses. He says that if we already are a click funnel customer’s (wich I am) I could just import these funnels into my personal CF account. But I didn’t see the button (url) to do that… Any clue ?

  19. I’m a financial advisor and I have not found a good funnel to hack. Any suggestions of one that I can model?

    1. Where do financial advisors get leads typically? That’s where you have to hang out and funnel hack. Who are the biggest financial advisors in the country? Who are your biggest competitors? Find their traffic source. Online/Offline wherever 🙂

      1. Hey I’m in the same boat. I work in the non profit field. I can’t find any good examples. Does funnel hacking work in the non profit field?

  20. Man this some of the best information I’ve ever read… it literally gives you the blueprint for success online. “Just awesome”

  21. I work too hard to live with a cheating partner ..As soon as I saw the signs I was able to get a PI who recommended me to Jackthemighty@programmer,net who helped me to hack my husband’s internet habits..He hacked my husband email,phone calls,text and whatsapp messages, dating website(tinder) and found the truth about him..I am happy now that he is gone from my life,at least I can breath now!! Tell him Teresa .After getting screwed by fake scammers.Dont know how they did it

  22. Great Post Mate Loved the content ..

    I am reviewing one of the Product here funnelscriptreview.com

  23. My market is golf instruction but I haven’t been able to find ANYthing to go through. Any help would be appreciated.

  24. My mind is blown, i did not realize these tools where out there. We can almost guarantee results. Since I have no choice but to do this full-time, [because I’ve taken a boat to a small island surrounded by sharks and then burnt the boat], I may as well find a way to purchase ALL of this tech so I can build a big boat to get off this island.

  25. This is awesome information Stephen. Reverse engineering successful campaigns is just awesome for conversions for your own business.Letting your competitors do the heavy lifting is the way to go. Thanks for the post I learned a lot !

  26. Currently hacking a super successful funnel. A two comma club one. I’ve got a membership site and almost ready to launch. Thanks for the traffic hack info. Quick question? If I’ve modeled the exact layout, bump, OTO, colors, order, but all my own copy write. Is this okay? I feel I’m walking a fine line b/w hack and taking ?

  27. You might be hacked, someone you know, someone you are close to, maybe your spouse has all your devices bugged, or that workmate that seems to be one step ahead of you might be using that spyware trojan on you. its possible you don’t even know this because there a spyware that would just sync with your phone even though you might be losing battery, files, speed and data on your device. Be sure today by contacting rootgatehacks dot com. Mail is contactATrootgatehacksDOTcom

  28. The education of every student’s life class, 10th results were first public results, like as everyone in Kerala also. The SSLC Result is the first important step in the life of the student

    SSLC Result 2018 Kerala

  29. I don’t understand ClickFunnels. I’m not sure how this differs from creating a lead capture page on my website. Are these CF pages promoted online in a special way?

    1. Hi Donna. Basically CF takes all the different tools you are using to gather leads, make a connection, sell a product, upsell more products, take payments easier if you do end up selling more than a single product and gives you all the tools in one program to keep people connected to you instead of just giving you an email address and walking away to go invest in something or someone else.

  30. Bit Landis Limited

    225 Running Days


    PLANS: 2.2% daily for 30 days, principal return


    WITHDRAWAL: Instant



    SCRIPT: GC licensed

    DESIGN: Unique design


    MONITORS: 80

  31. For years now I’ve been watching the competition and tailoring their own content for myself…
    I’ve learned that sometimes even the best of the best could use some tweaking their funnels at times.

    There is always room for growth.

    Incredible post, and VERY in depth.
    Love it!!

  32. Brilliant Article.

    It puts everything in a simple easy to use approach, no truly brilliant.

    Of course the real genius about putting it all in a document is you can refer to it later personally I’d put it in excel and I would probably add three extra columns, and assign a score (Subjective value I know) to each one of those pieces 1 for how well you think they are doing and the other to how well you think you are doing before the work and the final one for after.

    This way you can assess your work, I would put the score out of 100 which will make assigning a score easier.

    No mention of Ahrefs though? And my personal screen capture program FastStone Capture, it’s brilliant, and you’re not limited to screenshots in a browser.

    One tiny thing, almost tongue in cheek, maybe up your font size by 1 or 2 point and increase the paragraph height a tiny bit 😉

    But seriously brilliant.

  33. Great article. I was searching for how to do funnel hacking since I needed some tips before I started. The chrome app to do screenshot was a great tip.

  34. Thank you for putting all those pieces together. I mostly struggle with finding those successful people in the industry. It's kinda hard to determine who is really making the money in those smaller niches, then I ask myself if it's really worth it to put in the time and effort to see if the funnel is really successful without having prior proof that is actually is.

  35. Wow, what a massively helpful post. Had no idea about the google chrome plugins! A lot of gems here, indeed. will be sure to start implementing, ASAP 🙂

    Thanks a bunch Stephen

  36. My key take away is to reverse engineer…

    So I started looking at competitors and I noticed something many of them do. It is something I want to do as well.

    A lot of my competitors include lots of bonus stuff but it's the way it's presented on the sales letter page that makes it look so good. Usually it starts with the main offer content, then you scroll down to the bonuses. The bonuses are presented on what looks like a page almost popping out of the screen (like a piece of paper) and has really clean looking green check marks and big prices slashed out in red.

    Anyways, I've been trying to find templates that look like this but have had no luck. Also been trying to build it myself but I'm not quite a funnel builder "pro" yet.

    If anyone knows where to find a template similar to what I described, let me know! 🙂

    Brendan Hal