Last updated on July 15th, 2026 at 04:29 am
You typed “marketing funnel template” into Google for a reason. You’ve got something to sell, and no idea what page comes before it or after it. You’re in the right place to fix that.
A marketing funnel template is a full path someone already built for you, the pages laid out in the right order and connected the right way, so you can plug in your offer and launch without staring at a blank screen wondering where to start. A website gives visitors ten places to click and no clear next step, while a funnel gives them just one.
You might call this a marketing funnel, a sales funnel, a purchase funnel, or a customer funnel. People use all four, and they’re describing the same path. What changes is the goal at the end of it, whether that’s more leads, more sales, or more money from the customers you already have.
Before you pick a template though, it helps to know where you stand on that path first. Grabbing a webinar funnel when what you need is a lead magnet is one of the fastest ways to stall out before you’ve started.
Top, Middle, and Bottom, and What Each One Needs
Every funnel breaks into three stages, top, middle, and bottom, and each one asks something different of the person moving through it.
Top of funnel is where someone finds you for the first time. They don’t know your offer yet, so this isn’t the stage to make it. A squeeze page or a hero funnel fits here, since the job is just to catch attention and get a first yes.
Middle of funnel is where someone’s curious but not sold. They’ve raised their hand, so now the job is proving you’re worth trusting. A bridge funnel, a webinar funnel, or a video sales letter funnel all live in this stage, since each one builds the case before asking for money.
Bottom of funnel is where the sale happens. The person already knows who you are, so a cart funnel, an application funnel, or a book funnel can ask for the purchase directly instead of warming them up first.
Knowing your stage tells you which of the 53 templates below fits, so you’re not scrolling the whole list guessing.
Lead Generation Marketing Funnels
Most of the templates below exist to solve one problem, turning someone who’s never heard of you into someone on your email list. Some approaches generate a lot of leads fast, but a chunk of those people just wanted something free and were never going to buy. Other approaches generate fewer leads, but ones who raised their hand because your solution matches a problem they’re already dealing with.
That difference comes down to awareness. Someone who doesn’t know they have a problem yet, often called cold traffic, needs a different approach than someone who already knows what they need and is just deciding where to get it.
Every lead generation approach on this list runs on the same idea underneath it. Give something valuable first, and people feel a pull to give something back. Psychologists call this reciprocity, and it’s the reason a useful lead magnet outperforms an aggressive pitch nearly every time.
Squeeze pages, reverse squeeze pages, bridge funnels, hero funnels, and tripwires all run on that model. Each one packages the value a little differently, but they’re working the same lever.
Squeeze Page Funnels
Squeeze pages are the most direct version of it. They ask for contact details before delivering anything else, and the value on the other side of that form can be a lead magnet, a video, a report, or a quick answer to a specific question.
The whole page rides on a headline that creates enough curiosity to make someone want what’s behind the form. That headline is doing the same job a hook does for a fisherman, getting a prospect to bite before they’ve even decided to buy anything.
Reverse Squeeze Page
A reverse squeeze page flips that order. Instead of asking for an email before delivering value, it delivers the value first, usually a video, and asks for contact details after, which weeds out people who only wanted something free and weren’t a fit for what you’re selling anyway.
That trade works especially well for high-ticket services and premium products, where a low-quality lead costs you more time than a smaller lead list ever would. You can build one from any of the squeeze funnels above just by moving the value to the front.
Affiliate Marketing Funnel Templates
Bridge funnels exist mostly for affiliate marketing. Sending someone straight to an affiliate link means you make one sale, if that, and never see them again. A bridge funnel collects their contact details first, so even if they don’t buy through the affiliate offer, you’ve still built your list.
The structure runs three steps. A squeeze page catches interest, a bridge page delivers a little value and warms them up, and the affiliate link then sends them to the offer. The middle step is what turns a cold link into something someone trusts before they click it, since a prospect who’s heard a story from you already trusts the recommendation more than a random link would.
Hero Funnels
Hero funnels exist for the traffic you don’t control, someone watching a video you made or clicking through from your TikTok or YouTube profile, instead of an ad you’re paying for directly. The job is the same either way, turn that traffic into contacts on your list, ones you own and can reach again without depending on a platform showing up in someone’s feed.
That’s why hero funnels usually live in a bio link, the one spot on a profile where you control exactly where someone lands next. They can run as a squeeze page or a reverse squeeze page, whichever fits the value you’re offering.
Tripwire Funnels
A tripwire gets someone to spend a small amount of money first, on the theory that once they’ve bought once, they’re more likely to buy again. The Law of Consistency is what’s driving that. People tend to act in line with what they’ve already done, so a five dollar purchase makes a fifty dollar purchase feel like the next logical step instead of a leap.
A two-step tripwire captures contact details on the first page, before anyone leaves it, and only asks for payment on the second. This order means even someone who bails before paying still ends up on your list, which is why the structure is worth using even on a low-ticket offer that doesn’t convert on its own.
Book Funnels
A book funnel is a tripwire built around a free-plus-shipping offer. The book costs the reader nothing, they’re only paying for shipping, which keeps the ask small enough that saying yes is easy while still getting someone to act, the same push that makes a five dollar buyer more likely to become a fifty dollar buyer later.
Free-plus-shipping works because everyone already understands the trade. Nobody feels tricked paying a few dollars in shipping for a free book, and that small transaction is enough to turn a passive lead into someone who’s already spent money with you.
Cart Funnels
A book funnel gets someone to spend money for the first time. A cart funnel is built for when they’re ready to spend more in one sitting.
A regular shopping cart lets someone add and remove things, wander off, and maybe come back later, but a cart funnel skips that. Click on a product and you land in a funnel built to sell that one product, complete with the upsells and downsells that go with it, whether that’s a one-time offer, an order bump, or something added after checkout. Some cart funnels show a single product this way. Others let you choose from a few, but once you click, you’re in a funnel built around that specific purchase instead of a cart you can edit later.
Application Funnels
A cart funnel works because the person’s already decided to buy. An application funnel is for the opposite situation, a high-ticket offer where you need to know someone’s serious before you spend an hour on a call with them.
These typically open with a reverse squeeze page to capture leads first, then send them to an application. The application does the qualifying for you, asking enough questions that only a real fit makes it through. You’re not filtering people out to be difficult, you’re making sure the call you take is worth both your time and theirs.
Webinar Marketing Funnel Templates
An application gets someone on a call with you. A webinar gets an entire room to hear your pitch at once, which is why it’s one of the most common ways to sell coaching, courses, memberships, and consulting.
A webinar usually runs 90 minutes or longer, live or automated, and spends most of that time addressing the beliefs that are keeping someone from buying before the offer ever comes up. That’s a different skill than writing a landing page, so if you’re structuring your first one, Expert Secrets walks through the format in detail. The templates below handle the pages around it, registration, confirmation, and replay, so building one doesn’t mean starting from a blank page on top of everything else.
Video Sales Letters
A webinar asks for 90 minutes of someone’s time. A video sales letter makes the same case in a fraction of that, which is why it works for audiences who’d never sit through a live presentation.
A VSL takes a long-form sales letter and delivers it on camera instead of on the page, or alongside it. Some people would rather watch, others would rather read, so running both on the same page means neither person has to work around a format they don’t prefer. The templates below handle that setup, so swapping in your own script and footage doesn’t mean rebuilding the page underneath it.
Product Launch Funnels
A VSL sells to whoever shows up. A product launch is built for the opposite situation, an audience you already have, who you’re about to sell something new.
The structure follows Jeff Walker’s Product Launch Formula: daily emails leading up to a specific date, each one building anticipation, until the cart opens and the offer goes live. Urgency and scarcity do the closing here, a deadline on the cart and a real cap on spots, not a countdown timer with nothing behind it. None of it works if the scarcity isn’t real. An audience that catches you faking a deadline once stops believing the next one.
Email Marketing Funnel Templates
A funnel gets someone to the page. What happens after they opt in or buy is a different job, and that’s where an email marketing funnel template comes in, a pre-built sequence you can install the same way you install a funnel above.
Indoctrination: How Can I Help
Someone who just opted in doesn’t know you yet, and the first email they get either builds on that curiosity or lets it go cold. This four step sequence welcomes every new subscriber and makes the relationship feel personal from the first message instead of automated.
Convert: Simple Product Launch
Launching something new to your list usually means writing a week of emails from scratch, and most of that week goes to figuring out what to say next instead of writing it. This eight step sequence handles that structure for you, so launching a product or a promotion doesn’t turn into its own project on top of the launch itself.
Nurture: New Customer Onboarding
A customer who just bought is paying attention right now, and a lot of businesses let that window close by staying quiet right after checkout. This three step sequence follows up while that attention is still there, so a first purchase turns into a relationship instead of a customer who never hears from you again.
Nurture: Seinfeld Sequence
Most nurture sequences fall into the same trap, email after email about the product until people stop opening them. This one runs the opposite way. Thirteen steps over seven days, built around short, story-driven emails instead of pitches, so subscribers keep reading because the emails are worth their time, not because they feel obligated to click.
Engage: Fishbowl Giveaway
A giveaway with no follow-up plan gets you a list of people who wanted a free prize and nothing else. This nine step sequence changes that. It tags every entrant the moment they join, then follows up automatically, so the giveaway turns into a warmed-up list instead of a one-time spike in entries that goes cold the next day.
Testimonial Getting Sequence
A happy customer usually won’t send you a testimonial on their own. Asking almost never crosses their mind until you ask first, and this six step sequence handles that ask for you, spaced out so it doesn’t read like a favor wedged into an unrelated email. The stories that come back are ones you can drop straight into your next sales page.
Between the templates above and these six sequences, most of what a funnel needs after someone opts in or buys is already built. What’s left is the handful of questions that come up no matter which templates you pick.
Frequently Asked Questions
What is a marketing funnel template?
A marketing funnel template is a pre-built set of pages, already arranged in the right order and connected the right way, so you can plug in your own offer instead of building each page and connection from scratch. Templates exist for different goals, generating leads, selling a product, or filling a webinar, so the right one depends on what you’re trying to do.
What is the difference between a marketing funnel template and a sales funnel template?
Not much in practice. Both terms describe the same kind of path, and people use them close to interchangeably. When there’s a distinction, “marketing funnel” tends to cover the fuller journey from someone’s first visit to the purchase, while “sales funnel” leans toward the steps closer to the sale. For most businesses, it’s one connected path either way.
How do I know which template to start with?
Start with your goal, not the template. If you need more leads, a squeeze page or hero funnel fits. If you’re selling something high-ticket, an application funnel qualifies people before you ever get on a call. If you’ve got an audience already and something new to sell them, a product launch funnel does that job.
Do I need an email sequence with my funnel, or is the funnel enough on its own?
The funnel gets someone in. The email sequence is what happens after, and skipping it means losing people who weren’t ready to buy the moment they opted in. Most people don’t buy on the first ask, so the follow-up sequence is often where a good chunk of the sales happen.
Can I use these templates if I don’t have a big audience yet?
Yes. Lead generation templates like squeeze pages and hero funnels are built specifically for that, turning strangers into contacts on your list. You don’t need an existing audience to start, you need one funnel built to bring you your first one.
Build Yours
A marketing funnel template only works once you know what it needs to do, which is the whole reason to know your stage before opening the builder. Once you know your stage, the 53 templates above cover almost anything you’d need to build.
Ready to put one to work? Start your free 14-day trial and install any template on this page straight into your account.