Why And How You Should Create A Sales Funnel Graphic

Why And How You Should Create A Sales Funnel Graphic

Sales funnel graphics can help you make better business decisions.

That’s why today we are going to discuss what they are, what are the benefits of using them, and how to create them for your company.

What Is a Sales Funnel Graphic?

A sales funnel graphic is an image that depicts a sales funnel. 

It can be generic and simply show the funnel structure or it can be specific to your business and include your funnel data.

For example:

Here’s a graphic that shows the basic structure of any sales funnel:

What Are the Benefits of Creating Sales Funnel Graphics?

Sales funnel graphics are a great tool for visualizing sales funnels.

After all, it’s one thing to read about the sales funnel structure, it’s another thing to see it represented visually.

For example: 

We believe that the Value Ladder sales funnel is the most effective way to sell anything online.

Here’s how we explain its four-stage structure:

  1. Bait. You offer the potential customer a lead magnet in exchange for their email address.
  2. Frontend. You offer the potential customer your least expensive and least valuable product.
  3. Middle. You offer the customer a more expensive and more valuable product.
  4. Backend. You offer the customer your most expensive and most valuable product.

Ideally, you also have a continuity program of some sort, meaning, a subscription product that generates recurring revenue.

Okay, so now that you have read this explanation of the Value Ladder sales funnel structure, you get the main idea, right?

Now look at this sales funnel graphic that we use to illustrate the Value Ladder concept:

It’s much easier to understand how the Value Ladder sales funnel works when you can see a visual depiction of its structure, right?

When you have a generic sales funnel graphic like that, you can edit the image to add your products or services to it. This might help you understand the big picture better. Does the way you have structured your sales funnel make sense?

Moreover, you can also add actual business data such as conversion rates to your sales funnel graphic. This might help you identify problems that warrant further investigation.

Say, if people are signing up for your lead magnet, but aren’t buying your frontend product, you might want to look into it.

Note that sales funnel graphics that include actual business data become more valuable as time goes on.

Say, if you make a new graphic each month, that makes it easy for you to track progress over time and see if you are going in the right direction.

Of course, creating sales funnel graphics isn’t necessary for making money online, but we have observed that visualizing their sales funnels often helps people make better business decisions.

How To Create a Sales Funnel Graphic

Okay, so now that you know what are the benefits of sales funnel graphics, you probably want to start using them in your business. But what is the best way to create these graphics?

Here are three options that you might want to consider:

Do It Yourself

Have graphic design skills?

Then the most straightforward way to create a sales funnel graphic is to do it yourself. 

In fact, these graphics tend to be simple images, so even if you don’t have any graphic design skills to speak of, you should still be able to produce them.

Of course, the less skilled you are, the more time it will take, so that’s something that you need to take into consideration.

Would you rather spend time creating sales funnel graphics yourself or spend money to get someone else to do it for you?

Hire a Freelance Graphic Designer

If you’d rather pay someone else to create these graphics for you, then hiring a freelance graphic designer is probably the best way to go about it. 

UpWork is the most popular freelance marketplace in the world, so if you post a job ad there, you will almost certainly find someone who can produce the images that you need. 

Graphic designer hourly rates on this platform vary from $15 to $150, the average hourly rate being around $25.

We would advise you to resist the temptation to hire the cheapest freelancer you can find because the maxim “you get what you pay for” generally holds true. 

Pay for a Graphic Design Service

Do you need more images than just the sales funnel graphics?

Then you might want to consider paying for a graphic design service because that might be more affordable than hiring a graphic designer. 

Design Pickle offers unlimited graphic design for a fixed monthly subscription fee. Their starter plan costs $499/month and allows you to submit unlimited graphic design requests with a 1-2 day turnaround. That’s a great deal if you need to produce a lot of images.

Want To Learn How To Grow Your Online Business With Sales Funnels?

Our co-founder, Russel Brunson, has written a best-selling book series called “The Secrets Trilogy”.

The first book in this trilogy, “DotCom Secrets”, is all about growing your online business with sales funnels.

Want to know how to:

  • Build a profitable sales funnel?
  • Optimize an existing sales funnel?
  • Maximize your revenue via cross-sells, upsells, and downsells?

Russel discusses all that and more in “DotCom Secrets”- he shares the strategies and tactics that he used to take ClickFunnels from zero to $10M+ in annual revenue in just one year (it’s at $100M+ now!). 

So if you want to learn from a proven entrepreneur who has built a 9-figure online business and is one of the world’s top experts on sales funnels, you should definitely get yourself a copy of “DotCom Secrets”. 

Or, better yet, let us send you one for free – all we ask is that you cover the shipping!

GET YOUR FREE COPY OF “DOTCOM SECRETS”

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