Last updated on October 18th, 2025 at 07:00 am
Wondering what’s the difference between landing pages and squeeze pages?
You are in the right place because that’s exactly what we are going to discuss today!
What is a Landing Page?
A landing page is a web page that was designed with a single conversion goal in mind.
Typically, that conversion goal is either to persuade the visitor to give you their contact details or to persuade them to buy your product or service.
When online marketers use the term “landing page”, they are usually – but not always – talking about the former type of landing pages, while the latter type is commonly called “sales pages”.
That being said, in this article we are going to use the proper definition of the term “landing page”, which encompasses both lead generation landing pages and sales landing pages.
Standalone Landing Pages
Traditional landing pages are standalone landing pages that have their own domain name, no navigation bar, and no links to anything else. The only clickable elements are the call-to-action buttons.
Landing pages like that convert the best because they give the visitor two options: they can either proceed with the call to action or leave the website. There are no distractions.
However, despite the high conversion rates, online marketers are moving away from this approach, primarily because advertising platforms like Facebook have started favoring proper websites over standalone landing pages.
Website Landing Pages
Modern landing pages are a part of the company’s website and have a tab in its navigation bar.
Landing pages like that have lower conversion rates than standalone landing pages because the visitor can get distracted by other things on that website: blog articles, links to social media profiles, etc.
However, from the paid advertising perspective, it’s safer to drive traffic to website landing pages because that decreases the risk of getting banned from platforms like Facebook.
Moreover, people expect businesses to have official websites, so if potential customers look up your company and all they can find is a standalone landing page, they might get sketched out by that!
Homepage Landing Pages
Generally speaking, of all the pages that you can expect to see on a business website, homepages tend to get the most traffic.
That’s why online marketers have started using landing pages as their homepages. It enables them to convert more visitors into leads while still meeting the potential customers’ expectations of how a company website should look like.
If you want to see a good example of this, you can check out our homepage. It was designed with a single conversion goal in mind: getting the visitor to sign up for our free trial!
What is a Squeeze Page?
A squeeze page is the most basic type of landing page.
Squeeze pages are primarily used for lead generation.
Regular Squeeze Pages
Regular squeeze pages are landing pages that are just one screen long.
They feature the most important information about the offer in question and an opt-in form with a call-to-action button.
There are two types of opt-in forms:
- A 1-step opt-in form where the form is displayed immediately so all the visitor needs to do is fill it out and then click the call-to-action button to submit it.
- A 2-step opt-in form where the visitor needs to click the call-to-action button to get access to the opt-in form, fill it out, and then click another call-to-action button to submit it.
The latter type tends to convert better, which is why we use this approach on our squeeze pages.
For example, here’s “The Funnel Hacker’s Cookbook” squeeze page:
Pop-Up Squeeze Pages
Pop-up squeeze pages are displayed as pop-ups.
The three most common types of pop-up squeeze pages are:
- Welcome pop-ups that are shown to the visitor immediately after the website loads.
- Behavioral pop-ups are shown to the visitor after they do something that triggers them (e.g. they scroll past the 50% mark while reading a blog article, which triggers the pop-up).
- Exit pop-ups are shown to the visitor as they are about to leave the website.
The latter type is the most popular because it’s the least risky: since that person is about to leave anyway, you don’t have anything to lose by making one last pitch.
For example, you can get our co-founder’s best-selling book “DotCom Secrets” for free directly from us. But we know that some people might prefer to get it from their favorite bookstore instead.
That’s why we have an exit pop-up on the book’s landing page that tells the visitor where they can find it. Who knows, maybe they’ll order it from Amazon.
Additionally, this pop-up also gives us an opportunity to remind them about all the bonuses that are included in our free offer that they will miss out on if they get “DotCom Secrets” elsewhere!
What is the Difference Between Landing Pages and Squeeze Pages?
Asking “What is the difference between landing pages and squeeze pages?” is like asking “What is the difference between fruits and bananas?”.
Landing pages are a category and squeeze pages are a subcategory, just like fruits are a category and bananas are a subcategory.
Consequently, all squeeze pages are landing pages, but not all landing pages are squeeze pages, just like all bananas are fruits, but not all fruits are bananas!
Grow Your Business With the Value Ladder Sales Funnel
Why You Should Design Your Sales Funnel First
It’s important to understand that the structure of your sales funnel will have a drastic impact on the conversion rates of your landing pages.
Otherwise, you might get lost in the weeds and find yourself endlessly tweaking a particular landing page to no avail, failing to realize that it’s not the page itself that is the problem.
For example, if your lead magnet is disappointing, then optimizing the sales page of your product or service won’t help much because you have already lost the potential customer’s trust.
That’s why it makes sense to design your sales funnel first and only then create landing pages for your offers.
What is the Value Ladder Sales Funnel?
We recommend following the same sales funnel structure that we used to grow our company to nine figures in annual revenue.
It was designed by our co-founder Russell Brunson and is known as the Value Ladder sales funnel.
The main idea is that you start the relationship with the potential customer by offering them something valuable but free and then pitch them increasingly more valuable and more expensive offers that follow a logical progression.
Here’s what it looks like:
Build a Value Ladder Sales Funnel for Your Business With ClickFunnels!
Our software includes a template library that features the most common Value Ladder sales funnel variations.
All you need to do is pick the funnel template that makes the most sense for your business, customize it with our page editor, and then use our email marketing functionality to set up your welcome sequence.
Once all that is done, you can start driving traffic to your sales funnel and optimizing it with A/B testing!
Try ClickFunnels Risk-Free!
Let’s be real:
We are biased in favor of our software.
So we understand if you take what we say about it with a grain of salt.
Fortunately, we have a free 14-day trial, so you don’t have to take our word for it.
You can go and see ClickFunnels for yourself without any risk!
So what are you waiting for? 🧐