What is ClickFunnels? Everything You Need To Know (2024 Updated)

What is ClickFunnels? Everything You Need To Know (2024 Updated)

What is ClickFunnels and why are all your entrepreneurial friends talking about it? Learn everything you need to know about our service right here!

What is ClickFunnels? 

Well, you’ve come to the right place to learn about it — in case you hadn’t noticed, you’re on the ClickFunnel’s website 😉

And we’re extremely proud of the software we’ve created. 

ClickFunnels is for ambitious dads who want to leave their 9-5 job. It’s for stay-at-home moms who want to build a business of their own. It’s for the college grad who wants to make extra money online. 

Ultimately, it’s for crazy entrepreneur-types who want to change the world and build a better life. 

So… what is ClickFunnels? 

What is ClickFunnels? 

At its core, ClickFunnels is an online tool for building high-converting websites and sales funnels. 

But it’s so much more than that.

We help entrepreneurs generate leads, sell products… and everything in between.

We’ve set out to make ClickFunnels an all-in-one service for entrepreneurs who don’t want to use multiple confusing tools for different things. 

With ClickFunnels, you can build a website, generate leads, make sales, grow your email list, and create a brand. 

But our real bread and butter — the thing that put us on the map and has changed thousands of entrepreneurs’ businesses for the better — is sales funnels. 

Let’s talk about that.

Understanding The Sales Funnel

We spend a lot of time talking about sales funnels. 

But what is a sales funnel

When most people talk about sales funnels, they think of something like this… this upside-down cone represents the overall process of guiding people all the way from awareness of your business to taking action with your business. 

But to us, that’s not a sales funnel, that’s a marketing funnel

It’s simply a high-level depiction of how your business drives people toward taking the action that you want them to take… but what about actually making sales

That is, how do you get people to buy your products? 

That’s what we care most about at ClickFunnels — helping entrepreneurs make sales as easy as possible. 

And the sales funnel is our answer. 

Quite simply, a sales funnel is a series of online pages that are intentionally crafted to turn visitors into leads and leads into customers, step by step.

But there’s a lot of psychology that goes into creating these sales funnels. 

Which is why we’ve created easy-to-use, high-converting templates for our members — you can get your first sales funnel for free over here!

Our Tripwire Funnel and Product Launch Funnel are great for selling products. Our Squeeze Page Funnel and Application Funnel are great for generating leads. And our Webinar Funnel is perfect for hosting an online event.

Now… you might be thinking to yourself, “How is this different than a website?” 

In answer to that question, we created this video…

Research shows that websites do more to confuse visitors than it does to convert visitors

Our sales funnels are built just the opposite, with a clear goal in mind. 

And because of that, they convert like crazy. 

In fact, here are 7 ways you can make money online using ClickFunnels, with case studies of people who are doing just that.

Try ClickFunnels FREE For 14 Days!

7 Ways To Make Money With ClickFunnels [+ Case Studies]

Here are 7 different ways to make money online using ClickFunnels. Each one includes a case study and a link for you to learn more about how we can help!

1. Ecommerce

Want to build your own online store? Or maybe you want to grow your existing store? We have sales funnels that will help you grow your email list like clockwork. 

(And yes, we integrate with pretty much every popular drop-shipping supplier under the sun!)

Watch the video below to learn how to use ClickFunnels to build an ecommerce business!

Get Your Ecommerce Sales Funnel Now!

2. Information Products

Online courses and ebooks are all the rage among entrepreneurs today.

And for good reason!

Selling courses and other digital products is extremely scalable with low overhead costs. That means more money in your pocket… with less work. 

Watch the video below to learn how Natalie Hodson built a 7-figure online business helping women to reclaim their bodies after pregnancy!

Get Your Information Products Sales Funnel Now!

3. Freelance/Agency

Want to sell your services or build an agency? 

There’s a sales funnel for that, too. 

This is a great business to build if you just want to work directly with clients and not worry about hiring a ton of people to help you. 

Check out the video below to learn how Julie Stoian used ClickFunnels to grow her service-based business!

Get Your Freelance/Agency Sales Funnel Now!

4. Coaching/Consulting

Many people are making a killing selling their advice… whether that’s advice about how to grow a business, lose weight, feel happier, be a better leader, or even have a better marriage. 

People will pay for your advice and expertise. 

And we have a sales funnel for coaches and consultants that will help you generate high-quality leads.

Check out the video below to learn how Garrett White used ClickFunnels to grow his coaching and consulting business. 

Get Your Coaching/Consulting Sales Funnel Now!

5. Network Marketing

A lot of people look down on MLMs and networking marketing businesses. 

But if you work with the right companies and you have the right marketing strategies, you can make a lot of money online. 

And at ClickFunnels, we’ve created sales funnels to help you grow your network marketing business from the comfort of your home. 

Check out the video below to learn how Mindy and Mandy used ClickFunnels to build a thriving MLM business!

Get Your Network Marketing Sales Funnel Now!

6. Affiliate Marketing

Affiliate marketing is a great way to make money online. 

The best part about it is that you don’t have to create your own products, you can just sell other people’s products and collect a commission. 

(If you’re not sure what products to sell, become a ClickFunnels affiliate over here!)

Check out the video below to learn how Sarah Wells used ClickFunnels to grow her blogging and affiliate marketing business!


Get Your Affiliate Marketing Sales Funnel Now!

7. B2B Lead-Gen

One of the biggest challenges of building a successful B2B business is generating leads… high-quality leads

But usually, doing so is simply a matter of attracting the right people and then convincing them to schedule a call or give you their contact information. 

Of course, easier said than done. 

Check out the video below to learn how James used ClickFunnels to build a successful B2B company!

Get Your B2B Lead-Gen Sales Funnel Now!

Quick Overview Of ClickFunnels Features!

To give you a better idea of how you can use ClickFunnels to build a more successful online business, let’s take a look at the features! 

This has been updated since the release of ClickFunnels 2.0 — which has completely changed the game for so many people.

**Keep in mind — you get all of the below under a single ClickFunnels subscription starting at $127/month!

Course Creator — Avg. Cost $150/Month

Are you interested in developing and marketing digital courses online?

ClickFunnels 2.0 offers a comprehensive solution that simplifies this process. It enables you to design courses, establish effective sales funnels for marketing, process payments, distribute the course material, and even build a membership area. What’s more, it all happens seamlessly on the ClickFunnels platform.

The hassle of juggling multiple tools such as a course creation software, various payment gateways, and other external integrations is eliminated. With ClickFunnels 2.0, everything from creating to selling your courses is as straightforward as crafting and posting a blog.

Learn More About Our Course Creator!

Website Builder — Avg. Cost $30/Month

Are coding skills not in your wheelhouse, and you’re not keen on learning them?

ClickFunnels 2.0 simplifies the process, allowing you to swiftly construct comprehensive and visually appealing websites. This extends to crafting storefronts, product pages, landing pages, and complete sales funnels, equipping your site with all the essentials for efficiency and impact.

Experience unprecedented site speed and enjoy the freedom to tailor your pages using one of the industry’s most user-friendly and innovative drag-and-drop editors (which is currently in the process of patent approval!).

Learn More About Our Website Builder!

Visual Funnel Builder — Avg. Cost $50/Month

Like many expert funnel creators, do you start with a simple pen and paper to sketch out your funnel strategy before bringing it to life in ClickFunnels?

There’s an undeniable advantage in visually plotting out your funnel – it helps in identifying and addressing gaps, and tailoring a user journey that effectively leads to conversions.

This process is now enhanced with ClickFunnels 2.0.

Our advanced visual funnel builder empowers you to tailor your funnels to your exact specifications. It includes features like path splitting and automated triggers based on user actions.

This tool is arguably the most sophisticated funnel builder available today, and we’re excited for you to experience its capabilities.

Learn More About Our Funnel Builder!

Ecommerce Store Features — Avg. Cost $50/Month

ClickFunnels 2.0 streamlines the process of enriching your eCommerce presence. It provides the tools to effortlessly add products, design bespoke product pages, manage pricing and inventory, offer discounts, and much more.

Building an eCommerce store becomes a breeze with ClickFunnels 2.0.

Learn More About Our Ecommerce Features!

Robust CRM — Avg. Cost $200/Month

A significant number of ClickFunnels users deal in high-value services or products.

Selling these offerings typically goes beyond mere online interactions; it often necessitates engaging in phone conversations, sending emails, and direct sales communications.

To facilitate this, ClickFunnels 2.0 includes a comprehensive sales section that doubles as both a CRM and a tool for managing your sales pipeline.

You can monitor potential deals, track conversations, schedule appointments, oversee the activities of sales representatives, record phone interactions, manage lead scoring, and much more. With ClickFunnels 2.0, the need for an external CRM is eliminated, as it encompasses all the necessary functionalities to support your business.

Learn More About Our CRM!

Landing Page Builder — Avg. Cost $50/Month

Looking for a landing page to gather email contacts, attract webinar participants, or showcase your lead magnet?

With ClickFunnels 2.0, creating stunning lead magnets is effortless. Begin with one of our highly effective templates and tailor it to your liking using our exceptionally versatile drag-and-drop editor.

Learn More About Our Landing Page Builder!

Membership Site — Avg. Cost $60/Month

In the realm of establishing a long-lasting business that provides enduring support, subscriptions play a pivotal role.

The key is generating steady monthly revenue.

To aid in this, our extensive suite of features in ClickFunnels 2.0 includes the capability to create membership sites. You can develop these sites, market them using our sales funnels, design exclusive membership areas, and provide content, products, and offers that are only available to members.

Learn More About Our Membership Sites!

Email Marketing Tools — Avg. Cost $120/Month

ClickFunnels 2.0 goes beyond being merely a website and funnel builder; it encompasses a full-fledged email marketing service.

It enables you to compile email lists, categorize subscribers according to their actions, develop automated email sequences and workflows, and utilize a comprehensive range of professionally crafted email templates. Additionally, it offers the capability to send broadcast emails and maintain consistent communication with your audience.

Learn More About Our Email Marketing Tools!

Customer Chat Software — Avg Cost. $100/Month

A striking 80% of your revenue often comes from just 20% of your customers — those who are most committed to your brand.

That’s precisely why providing these valuable customers with a hassle-free and efficient means of reaching out for support or assistance is crucial.

Interestingly, 41% of consumers show a preference for live chat over traditional phone or email support methods.

With ClickFunnels 2.0, you’re now equipped to engage in live chats with your customers directly on your website. You can also reconnect with your customers through SMS and text messaging, and easily share these conversation threads with your team, among other functionalities.

Learn More About Our Chat Feature!

A/B Testing — Avg Cost. $40/Month

The business landscape is in a state of continuous evolution.

Even your specific niche is subject to constant shifts and changes.

Staying ahead in such a dynamic environment necessitates ongoing testing and refining of your messaging and funnels for maximum impact and effectiveness. ClickFunnels 2.0 provides the tools to A/B test various elements like your sales funnels, landing pages, and emails, helping you stay competitive and achieve significant results.

Learn More About Our A/B Testing!

Blog Builder — Avg. Cost $10/Month

Interested in crafting blog posts to boost your website’s traffic?

This is now possible with ClickFunnels 2.0.

Recognizing the strong demand from our users for a feature that enhances their Google rankings and augments their social media content, we’ve incorporated this capability.

Mirroring the functionalities of leading blog editors, ClickFunnels 2.0 allows you to include a featured image, tweak SEO and sharing options, select an author, assign tags, and delve into various advanced settings.

Learn More About Our Blog Builder!

Payment Processor — Avg. Cost 4.95% + $0.30 / Transaction

Isn’t it frustrating when you’ve developed a successful funnel or offer, only to be abruptly removed from your payment gateway platform? Suddenly, your funnel malfunctions and recurring payments cease.

Unfortunately, this scenario is more common than one would hope.

That’s why we’ve devised Payments.AI as a proactive solution. This payment gateway not only charges fewer fees compared to Stripe (and absolutely no hidden fees) but also seamlessly integrates with PayPal. Plus, in the event you’re removed from a payment gateway, Payments.AI allows for a swift switch to an alternate gateway with just a few clicks.

Simple and stress-free!

Learn More About Payments.AI!

Calendar Software — Avg. Cost $30/Month

Your schedule is packed, and so is that of your team. As your customer base grows, it becomes increasingly crucial to keep your calendar well-organized.

ClickFunnels 2.0 addresses this need with our master calendar. It integrates your existing calendars from various platforms — whether it’s Apple iCloud, Google Calendar, Microsoft Office 365, Exchange, or Outlook — into one centralized location. This ensures you never miss an appointment or double-book yourself.

Learn More About Our Master Calendar!

Customer Center — Avg. Cost $20/Month

As you grow your business, your customer base expands alongside.

These customers often require a dedicated space to manage their accounts, view their purchased products, or access special offers.

ClickFunnels 2.0 enables you to set up a comprehensive customer center without the need for any external tools or integrations.

Learn More About Our Customer Center!

Exhaustive Analytics — Avg. Cost $50/Month

ClickFunnels 2.0 provides immediate access to vital data, including metrics like conversion rates, outcomes of A/B testing, product sales figures, customer counts, and a live analytics dashboard.

Learn More About Our Analytics!

Drag-and-Drop Editor — Avg. Cost $12/Month

We have developed what is arguably the most sophisticated and flexible drag-and-drop editor available in the market.

This tool allows you to select any element, place it anywhere on your page, and customize it to your heart’s content, all without requiring any coding skills. While our templates provide a structured framework to prevent design inconsistencies, the editor grants you the freedom to ensure that every page, whether in your funnels or on your website, aligns flawlessly with your brand’s aesthetic.

Learn More About Our Editor!

Marketing Workflows — Avg. Cost $15/Month

An integral aspect of business involves acquiring leads, fostering their interest, potentially arranging sales calls, and strategically offering the appropriate products to the right customers when the time is ideal.

This is precisely where marketing workflows come into play.

With ClickFunnels 2.0, you have the capability to design automations that streamline your business operations and enhance efficiency, ensuring that none of your valuable leads slip away unnoticed.

Learn More About Our Marketing Workflows!

Checkout Funnels — Avg Cost. $30/Month

Tailoring your website and sales funnels is crucial, but customizing the checkout process is equally vital.

An astonishing 70% of online shoppers abandon their carts! This rate can be significantly reduced if you have comprehensive control over the checkout experience. Features like one-click checkout, the inclusion of one-time offers, and options for upgrades and downgrades play a pivotal role. All these functionalities, along with numerous other customizations, are possible with ClickFunnels 2.0.

Learn More About Our Smart Checkout!

Community Builder — Avg Cost. $100/Month

The effectiveness of Facebook groups is waning — they significantly restrict your reach and limit your engagement with your community.

In response, we empower you to create and oversee your unique communities for customers or even non-customers. Members of these communities can actively post, engage in Q&As, and genuinely experience being part of a larger, more meaningful collective.

Learn More About Our Community Builder!

Global Products — Avg Cost. $10/Month

Concerned about the need to replicate your product creation for various sales approaches?

With ClickFunnels 2.0, this isn’t a worry.

Once your product is created, it can be incorporated into any sales funnel. Whether you want to feature it prominently, offer it as an upsell, or include it as a bonus during the checkout process, the choice is yours. Your product range remains flexible, allowing you to combine them in your funnels in ways that create irresistible offers.

Learn More About Our Global Products!

Is ClickFunnels Right for You?

You should now have a pretty good idea of what ClickFunnels is and how it can help you grow your business online. 

The only question now is, is ClickFunnels right for you? 

We’ve helped tens of thousands of entrepreneurs JUST LIKE YOU grow their business online with sales funnels — hundreds of those people have even built million-dollar businesses. 

Because when you combine a driven entrepreneur (you) with a highly effective method for driving results (us), awesome stuff happens. 

And you can try us free for 14 days by clicking below!

Try ClickFunnels FREE For 14 Days!

15 thoughts on “What is ClickFunnels? Everything You Need To Know (2024 Updated)

  1. I am paying for Click Funnels, but I don't know what to do with it. I want to learn how to do affiliate marketing. I also have a MLM with In-Cruises but don't know how to generate business. Any help would be appreciated. If you could teach me how to make any kind of income, it would be appreciated.

    1. Cornell, There is definitely a path for someone just beginning to follow. I would encourage you to start my reading the Dotcom Secrets book so you can get a basic foundation in your head for how the digital marketing world works. https://dotcomsecrets.com/getdcsfree-1 Then you would sign up for the One Funnel Away Challenge so you can scale your knowledge and get "hands on experience" over a 30 day period to guide you step by step toward your 1st funnel. https://onefunnelaway.com/challenge-c That 1st funnel for you would be an affiliate product funnel since that's what you're interested in. Also, you need to join two facebook groups so you can be around other entrepreneurs and learn from them. Clickfunnels (Official) http://www.facebook.com/groups/clickfunnels. and Clickfunnels Avengers (Affiliates). http://www.facebook.com/groups/clickfunnelsavengers. All in, that should be about $110.00 and that will put you onto a path to move forward and start making your 1st money online. I hope this helps.

  2. Hey click funnels team. I am very excited for click funnel affiliate program but i don't know where to start and how to start. Is there is any fees for click funnel affiliate program?
    I will be very thankful to guide me where to start.

    Thank you

  3. Need to renew click funnels account for 5 Day Challenge assignments and 30 day challenge.

    1. If you need information on building traffic you can order the Traffic Secrets book here trafficsecrets.com

  4. Hi
    My name is Emma and I am living in Sweden.
    I want to start an online business
    But my biggest difficult is how to start.
    I am wondering if you can help me.

  5. Hello, I am about to become a life coach and a counsellor. I am in the process to decide what my niche will be and what can I offer to the world to build my private practice/ business.

    Can you please send me more information how can I start?

    Have a wonderful Summer time, joy and health abundance.

    Sony G.

Comments are closed.