How Much Does Kajabi Cost in 2026
Trying to figure out what Kajabi costs before you commit to a plan?
Here’s the short version. Kajabi’s three plans run $179, $249, and $499 a month, or $143, $199, and $399 a month if you pay for the year upfront. And that’s just the sticker price. Because Kajabi changed its pricing this year, there are now a few extra costs that show up after you’ve already signed up. Both of those get covered below, right along with what each plan gets you.
| Plan | Monthly | Billed Annually | Products | Contacts | Websites | Communities | Admin Users |
|---|---|---|---|---|---|---|---|
| Basic | $179/mo | $143/mo | 5 | 2,500 | 1 | 1 | 2 |
| Growth | $249/mo | $199/mo | 50 | 25,000 | 1 | 1 | 11 |
| Pro | $499/mo | $399/mo | Unlimited | 100,000 | 3 | 3 | 26 |
Growth is the plan Kajabi marks as its most popular.
But the plan price is just the starting point. What happens after checkout is where plans start to differ.
What Changed in January 2026
Here’s exactly what changed when Kajabi updated its pricing this year.
- Growth went from $159 a month billed annually to $199 a month billed annually.
- Pro went from $319 a month billed annually to $399 a month billed annually.
- The old Kickstarter plan came off the public pricing page entirely.
- A new processing fee now applies if you use any payment provider besides Kajabi Payments.
Some Kajabi users pushed back when these changes went into effect, visible across reviews and creator forums since January. That reaction is part of the story, but the plans below are what’s in effect right now, and that’s the version that applies if you’re deciding today.
Basic, Growth, and Pro, What Each One Gets You
Basic
Basic runs $179 a month, or $143 a month billed annually, and covers 5 products, 2,500 contacts, 1 website, 1 community, and 2 admin users. It’s built for someone with a course or two already selling, who needs the core tools without a bigger operation behind them.
A few tools stay locked at this tier, starting with the affiliate program. There’s no cohort courses either, so time-released, group-based programs aren’t available. No advanced automations, no webhooks, and no way to remove Kajabi’s own branding from your pages. Basic works well for someone still validating a single offer. It gets tight fast for anyone planning to grow past that.
Growth
Growth runs $249 a month, or $199 a month billed annually, with room for 50 products, 25,000 contacts, and 11 admin users, still capped at 1 website and 1 community. This is the plan Kajabi points most new customers toward, and the jump in what’s included backs that up.
Everything Basic leaves out shows up here instead. The affiliate program turns on, cohort courses become available, and advanced automations let your email sequences respond to what a contact does rather than running on a fixed schedule. Webhooks, a universal inbox, and the option to remove Kajabi’s branding all come with it too. For a course business that’s already making sales and ready to grow past word of mouth, Growth is where the whole toolkit opens up.
Pro
Pro runs $499 a month, or $399 a month billed annually, with unlimited products, 100,000 contacts, 3 websites, 3 communities, and 26 admin users. Everything Growth includes carries over, plus three things exclusive to this tier: a branded mobile app, API access, and a custom code editor.
Pro is built for a business running multiple brands or a large team, not a single creator with one course. Unless you specifically need a branded app or you’re integrating Kajabi into other systems through the API, Growth already covers most of what a growing course business uses day to day.
Understanding Kajabi’s Terms
Say you sell one course, but you let people either pay monthly or pay once upfront. That’s one Product with two Offers, the course itself only counts once, but each way of paying for it counts as its own Offer.
This matters because Offers are unlimited on every plan, but products aren’t. A Product is the actual course, coaching program, or membership you’re selling, and that’s what’s capped, 5 on Basic, 50 on Growth, unlimited on Pro. Contacts work the same way, capped at 2,500, 25,000, and 100,000 across those same three plans, counting anyone on your list whether they’ve bought something yet or not.
The Costs Beyond the Subscription
Say you’re running a $97 a month membership through Kajabi Payments. The base rate is 2.9% plus 30 cents, but a recurring charge like that also carries an extra 0.7% on top, since Kajabi treats subscriptions and payment plans differently from one-time sales. On a $97 charge, that’s a small amount by itself, but it applies every single month, for every member, for as long as they stay subscribed.
International cards carry their own add-on too, an extra 1.5% on top of the base rate, applied whenever the card was issued in a different country than where your business is registered. If your audience is spread across a few countries, that adds up faster than the sticker price on the plans page suggests.
Choosing a payment processor other than Kajabi Payments doesn’t avoid fees either, it just changes which ones apply. Stripe or PayPal come with their own processing costs, and Kajabi adds a percentage on top of that, 2% on Basic, 1% on Growth, and 0.5% on Pro.
None of this is unusual for subscription software generally, and Kajabi’s help center documents every one of these rates clearly if you go looking for them. They just don’t show up on the main pricing page next to the plan price, so it’s easy to compare the sticker prices between platforms and miss that the real monthly cost depends on how you get paid, not just which plan you pick.
Is Kajabi Worth It?
If you’re launching your first course and don’t have Kajabi yet, Basic covers what you need at this stage, hosting, email, and a landing page, without paying for automations or an affiliate program you’re not ready to run yet.
Once you’re bringing in consistent sales and thinking about scaling past word of mouth, Growth is where Kajabi’s case gets a lot stronger. The affiliate program alone can bring in sales you’re not chasing yourself, and advanced automations mean your email sequences respond to what a contact does instead of running on a fixed schedule. For a course business at this stage, Kajabi does replace several tools you’d otherwise be paying for on their own.
Pro makes the most sense for a business running multiple brands, a large team, or high contact volume that Growth’s limits would strain. Most single-creator businesses, even successful ones, don’t need what Pro adds.
Where Kajabi tends to make less sense is for someone whose business is built primarily around funnels and conversion pages rather than course delivery. Kajabi can build a funnel, but it’s not built the way a dedicated funnel tool is. If that’s closer to your situation, take a look at what else is out there before committing. Our guide to Kajabi alternatives walks through the other platforms.
Where ClickFunnels Fits
One of those alternatives isn’t really an alternative at all, it solves a different problem than Kajabi does instead of trying to be another version of it.
If your business runs on selling through funnels rather than delivering courses or running a community, Kajabi isn’t really built around that. But ClickFunnels is built to be everything you need to build and run sales funnels in one place, the landing pages, the checkout, the upsells, and the follow-up that turns a visitor into a sale. If funnels and conversion are the actual center of your business, and courses or community are secondary to that, ClickFunnels is worth checking out specifically for that piece, not as a replacement for everything Kajabi does.
The two platforms solve different problems well, so if you’re trying to decide between them directly, our full Kajabi vs ClickFunnels comparison breaks that down side by side. And if you’re newer to the term and want the basics of what a funnel is first, Sales Funnel 101 is a good place to start. You can also try ClickFunnels free to see how the funnel side works for your own offer.
Frequently Asked Questions
How much does Kajabi cost per month?
Kajabi’s three plans run $179, $249, and $499 a month, or $143, $199, and $399 a month if you pay for the year upfront.
What is Kajabi’s cheapest plan?
Basic is the cheapest at $179 a month, or $143 a month billed annually. It covers 5 products, 2,500 contacts, and 1 website.
What’s included in Kajabi’s Growth plan?
Growth includes everything Basic has, plus a jump to 50 products and 25,000 contacts, along with the affiliate program, advanced automations, cohort courses, and the option to remove Kajabi’s branding.
Does Kajabi charge transaction fees?
Yes. Kajabi Payments charges a base processing rate that gets smaller on higher plans, plus an added percentage on subscriptions and payment plans specifically. Using a different payment provider instead adds its own separate fee on top.
What changed with Kajabi’s pricing in 2026?
Growth and Pro both went up in price, the Kickstarter plan came off the main pricing page, and a new processing fee now applies for anyone using a payment provider besides Kajabi Payments.
Is Kajabi worth it for course creators?
For someone with consistent course sales who’s ready to scale past word of mouth, yes, the affiliate program and automations on Growth do work. For someone just launching a first course, Basic covers what’s needed without paying for tools that won’t get used yet.