Integrate your existing tools with ClickFunnels

“API” refers to “Application Programming Interface.” It’s the digital programming interface that allows software to communicate with other software. The important thing to understand is that many software solutions have “closed API” — meaning their API is private and secret. Only developers they share their API with can create software that integrates with it.

Our public-facing API means the API is available to the public. Anyone can design software that integrates with ClickFunnels. And because ClickFunnels is so awesome, almost everyone does. The result — almost every software solution you already use, as well as any solution you might want to use in the future, can easily integrate with ClickFunnels.

Almost every popular software solution integrates with ClickFunnels. No need to manually copy/paste data from one software to the other — the integration lets the software solutions do it for you! Examples include (but are not limited to):

Most software solutions (including ClickFunnels) have an “API” or “Integrations” section. There you can generate an “API key,” a line of code unique to your account with the software provider. It will look like gibberish — random letters and digits — but when you paste that code into the “Integrations” field of the other software platform, that’s it! The two software solutions now have a “magic telephone” they can use to talk to each other.What functions can I automate using webhooks?

The cool thing about webhooks is that almost any “event” that takes place on the web — a sale, a lead conversion, a social media post, and much more — can generate a webhook and trigger an action. The possibilities are literally endless, but here are some of the more common ones:

If you don’t know how to code, Zapier is your best friend. Zapier is a third-party platform that turns webhooks into copy/paste integrations (known as “Zaps”). Every time you recognize a “busywork” action that you wish you could automate, check Zapier. Zapier has hundreds of prebuilt ClickFunnels Zaps that use webhook technology to automate that busywork task.