3 Ways To Drive More Traffic To Your Website From Instagram

3 Ways To Drive More Traffic To Your Website From Instagram

An Instagram following can be an asset for any online business.

However, merely having a following isn’t enough, you also need to know how to convert those followers into leads, then into paying customers, and then into repeat customers.

And that starts with driving traffic from this social media platform to your own website.

Here are three ways to do that…

#1 Feature Your Lead Magnet Landing Page in Your Instagram Bio

Instagram only allows you to add one link to your bio.

This means that you need to be strategic about what you choose to feature in that prime spot.

Typically, businesses add a link to their homepage, as that is the most obvious course of action. But is it the most effective approach?

We believe that featuring a link to your lead magnet landing page makes much more sense…

What Is a Lead Magnet?

A lead magnet is a freebie that you offer the potential customer in exchange for their email address.

It can be anything that they can either download to their device or access online:

  • An ebook.
  • A video course.
  • An email course.


What matters is that your lead magnet offers a solution to a problem that your potential customers are struggling with.

What Is a Lead Magnet Landing Page?

A lead magnet landing page is a web page designed to convert potential customers into leads.

It doesn’t have to be complicated, a simple squeeze page can work well.

Here’s a squeeze page that we are using to promote our “The Funnel Hacker’s Cookbook” lead magnet:

Why You Should Feature Your Lead Magnet Landing Page in Your Bio

Everyone loves free stuff.

That’s why offering a freebie in your bio is such an effective way to get traffic from Instagram.

Meanwhile, of all types of web pages, landing pages convert the best.

So sending people from Instagram directly to your lead magnet landing page maximizes the odds of converting them into leads.

And sure, maybe you would also be able to convert some of them into leads if you sent them to your homepage instead.

But it’s extremely unlikely that your homepage would perform better than your lead magnet landing page, which is why it makes sense to drive traffic to the latter.

What if You Have Several Lead Magnets?

But what if you have several lead magnets?

Which one should you promote in your Instagram bio?

We had this same problem as we have a whole bunch of lead magnets that appeal to different people.

That’s why we created a page that lists our most popular lead magnets, then put a link to that page in our bio.

At the time of writing, we are promoting our Funnel Hacking Live 2022 event, so that’s the caption for our bio link:

What if You Have Several Lead Magnets?

However, when you click the link, you are taken to a page that has links not just to the Funnel Hacking Live 2022 information, but also to our most popular lead magnets:

You can use “link in bio” apps such as Linktree to create a similar link page for your business.

#2 Promote Your Lead Magnet on Your Instagram Profile

Okay, now that you have your lead magnet landing page link in your bio, it’s time to start promoting your lead magnet on your profile.

Here’s an example from our own Instagram page:

Promote Your Lead Magnet on Your Instagram Profile

As you can see, we offer a mix of educational content, motivational quotes, and promotional posts.

Now let’s take a closer look at the post that promotes our co-founder Russell Brunson’s book “Traffic Secrets” that we use as one of our lead magnets:

We have an automation set up where people can DM us the word “TRAFFIC” to get their free copy of “Traffic Secrets”.

However, you can also simply add the phrase “Link in bio” to your lead magnet promotion posts, which is what we used to do before we set up this automation.

Note that the more lead magnets you have, the more often you can promote them on your Instagram page without alienating your followers.

That’s because people might get tired of the same lead magnet showing up in their feed all the time.

But if you have a free ebook, a free online course, and a free webinar, then that won’t feel as repetitive to your followers.

Also, we don’t recommend promoting your products or services on Instagram, as social media is a terrible place for that.

It’s best to view your Instagram profile as an asset that generates traffic, not as a place where you sell to people.

Your aim should be to drive traffic from Instagram to your lead magnet landing page, convert those visitors into leads, and then sell to them via email.

#3 Partner With Instagram Influencers!

When it comes to social media marketing, there’s no need to limit yourself to your own audience – you can tap into other people’s audiences as well. That’s what influencer marketing is all about!

How Much Do Influencers Charge per Post?

Typically, influencers charge per post, but their rates vary wildly depending on how popular the influencer is.

Here’s a quick overview of the influencer hierarchy:

  • Nano influencers (1K–10K followers)
  • Micro influencers (10K–100K followers)
  • Macro influencers (100K–1M followers)
  • Mega or celebrity influencers (1M+ followers)

And here are some estimates of how much influencers charge per post:

Partner With Instagram Influencers!

Note that these are just rough estimates based on the number of followers.

There are other factors that affect influencer rates, such as industry, the niche within that industry, the reputation of that influencer, etc.

Also, the smaller the influencer’s audience, the more likely they are to give you a shoutout in exchange for free product samples.

In fact, last year only 34.4% of brands paid money to influencers, as opposed to compensating them with free products, discounts, or giveaway entries.

However, while this number might seem low, it did signify a notable increase in brands compensating influencers monetarily.

We can probably safely assume that it’s only going to become more common in the foreseeable future as the influencer marketing industry grows out of its current “wild west” stage.

How to Work With Influencers 

As you can see, when it comes to influencer marketing, the main constraint is going to be your budget.

However, no matter what your budget is, we recommend this process:

  1. Look for promising influencers in your niche and adjacent niches. What’s important is that there’s a significant overlap between their following and your target audience.
  2. Reach out to the influencers and agree on a single shoutout. You don’t want to commit to anything more at this point.
  3. Ask the influencer to promote your lead magnet and give them a special link so that you could track the results of each campaign.

We recommend testing a number of influencers, then evaluating the results. Pay attention not just to the traffic but also to leads and sales generated by each shoutout.

Needless to say, for influencer marketing campaigns to be sustainable, they have to be profitable, so you also want to pay attention to the profit generated by each shoutout as well.

Once you have identified influencers that are able to produce results, you can work out a partnership with them so that they would promote your lead magnet on a regular basis.

Focus On Building Long-term Relationships With Influencers

When it comes to influencer marketing, your aim should be to build long-term relationships with influencers.

The easiest way to do that is to work with up-and-coming ones because striking a partnership with them at an early stage in their career might help you win their loyalty.

Also, with nano influencers and micro influencers, you might be able to get away with paying them in product samples.

However, we advise against that, as it is not conducive to building long-term relationships with these influencers.

Sure, they might agree to work with you in exchange for free samples, but in that case, they will probably drop you the moment someone who’s willing to pay cash comes along.

After all, influencers have bills to pay just like the rest of us, so ultimately they are looking for sources of income, not just free stuff.

Consequently, if working with you provides a source of income, then they will be much more likely to continue doing so.

Want To Learn How To Convert Leads Into Paying Customers?

Promoting your lead magnet on Instagram can help you generate more leads.

But then you will need to convert those leads into paying customers and into repeat customers. So what’s the best way to do that?

Our co-founder, Russell Brunson, has created a system for that. It’s called the Value Ladder sales funnel. Want to learn more about it?

Our 5 Day Challenge will show you exactly how to implement it in your business.

You will learn how to:

  • Generate unlimited leads.
  • Create your first lead magnet.
  • Build your first sales funnel.
  • Create a simple 6-email follow-up sequence.
  • And launch your funnel!

…in just five days.

So don’t hesitate.

Join our 5 Day Challenge. It’s completely free!

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