A Day In The Life Of A Digital Marketer

Last updated on December 11th, 2024 at 12:21 am

Digital marketing is becoming an increasingly popular career choice among tech-savvy, creative people. But what does it actually entail?

Everyone’s to-do list looks different depending on the company they work at, the responsibilities that come with their role, and the projects that they are focusing on.

However, there are a lot of similarities as well, which is why today we want to share seven things that a digital marketer might do on a typical day.

We hope that it will provide some insight into this career path!

#1: Respond to Emails, Slack Messages, Social Media Comments and DMs

Digital marketing requires staying on top of things when it comes to communication with your colleagues, potential business partners, and potential customers.

That means promptly responding to the following:

• Emails – This is especially important for digital marketers who are doing cold email outreach, working out the details for influencer marketing campaigns or negotiating affiliate deals.
• Slack messages – So many companies use this communication platform that for many digital marketers, checking Slack has become an integral part of their daily routine.
• Social media comments and DMs – Digital marketers who run their company’s social media accounts also have to respond to social media comments and direct messages from potential customers.

It’s worth noting that digital marketers tend to develop strategies for staying focused that typically involve only checking these communication channels at predetermined times. That enables them to get deep work done while still being responsive!

#2: Check Business Analytics to See How Everything’s Going

Ultimately, while digital marketing can involve a wide variety of activities, it all boils down to improving the company’s bottom line.

That’s how the performance of digital marketers is evaluated, which is why they tend to check business analytics every day.

Typically, this means tracking conversion rates across the entire sales funnel and paying attention to metrics like:

• Traffic
• Sales
• Revenue
• Profit
• Profit margins

Google Analytics is the most popular software for that, probably because it’s available for free.

However, established businesses usually develop their own custom workflows that integrate several analytics apps for more granular data collection and analysis.

#3: Design, Build and Optimize Sales Funnels

A sales funnel is a system for converting visitors into leads, leads into customers, and customers into repeat customers.

Digital marketers are responsible for choosing the funnel structure, designing the funnel, building it, testing it, and optimizing it.

We believe that the best way to sell anything online is the Value Ladder sales funnel. Here’s what its structure looks like:

There are many variations of it, including lead magnet funnels, ecommerce funnels, webinar funnels, and more.

For example, when our co-founder Russell Brunson launched his best-selling book “DotCom Secrets”, he used this funnel:

It enabled Russell to take his dream customers on a journey from doing a fun free quiz to joining his exclusive Inner Circle mastermind that starts at $50,000/year.

As a digital marketer, the better you become at building sales funnels, the higher the salary you’ll be able to command. It’s an incredibly valuable skill that businesses compensate handsomely if you can deliver results.

In his aforementioned book “DotCom Secrets”, Russell explains the Value Ladder sales funnel in great detail, goes over its most popular variations and their use cases, and shares various tips and tricks for increasing the conversion rates of your funnels.

This book is available on Amazon where it has it has over 2,500 global ratings and a 4.7-star overall rating but you can also get it directly from us for FREE!

Get “DotCom Secrets” for FREE!

#4: Create, Optimize and Manage Paid Advertising Campaigns

Paid advertising is arguably the best way to drive traffic to your sales funnels.

When digital marketers set up ad campaigns on platforms like Facebook, Instagram, and LinkedIn, their first priority is to get those campaigns to profitability, which might require extensive split testing (also known as A/B testing).

Then, once they are sure that their campaigns are profitable, they start optimizing them for conversions in order to increase the profit margins as much as possible.

Finally, once they reach the point of diminishing returns, digital marketers step back, stop tinkering with their campaigns, and let them run more or less on autopilot.

However, they still check in on their campaigns every day just in case because you never know when something might go wrong!

#5: Produce Content for Various Content Marketing Campaigns

Content marketing can also work well for driving traffic to your sales funnels.

Digital marketers are often responsible not only for creating content marketing strategies but also for producing and publishing that content.

That might mean working on:

• Social media posts
• Blog articles
• Email newsletters
• Video scripts
• Customer case studies

…etc.

Of course, merely creating content is not enough, that content also needs to drive results: clicks, email sign-ups, sales, whatever the key performance indicators (KPIs) might be.

In theory, copywriting and digital marketing are different professions but in practice, if you want to succeed as a digital marketer, you need to learn how to write copy that converts. There’s just no way around it.

In our opinion, the best way to get started with copywriting is to read our friend Jim Edward’s book “Copywriting Secrets”. You can do it over the weekend and start implementing his advice immediately. This book is super practical!

It’s available on Amazon where it has over 1,800 global ratings and a 4.7-star overall rating but you can also get it directly from Jim for free. All he asks is that you cover the shipping!

Get “Copywriting Secrets” for FREE!

#6: Fight Fires When Something Inevitably Goes Wrong

Digital marketers do a lot of firefighting because something, somewhere always goes wrong, no matter how well-planned and executed the campaign is.

Dependence on the tech giants is often at the core of the most devastating marketing crises:

• Your company’s social media profile might get suspended despite being compliant with the platform’s terms and conditions.
• Your company’s ad account might get suspended despite being compliant with the platform’s advertising policy.
• Your company’s website might get downranked by Google due to the latest search algorithm update and lose the majority of its organic traffic.

…etc.

Then there are various “technical difficulties” like the company’s website crashing due to a spike in traffic, the entire marketing workflow breaking down because something happened with one of the apps, the Internet connection going down in the middle of a product launch webinar, etc.

Finally, there is also a myriad of other, less serious issues caused by human error, like copy-pasting the wrong link into a sales email and confusing potential customers. Perhaps not the end of the world but it can be pretty embarrassing to have to explain mishaps like that to your boss.

Digital marketing is often portrayed as a chill occupation where you get to lounge around on the beach with your laptop but it can also be really stressful at times, especially if the crisis in question ends up costing your company a ton of money!

#7: Keep Up With the Latest Digital Marketing Trends

Digital marketers don’t have the option of leaving their work at work because the marketing landscape is constantly changing.

That’s why they spend their free time reading marketing blogs, listening to marketing podcasts, and taking online courses. It’s also common to attend various industry events because that’s where the cutting-edge tactics are shared first.

Realistically speaking, this career path is best suited for people who are genuinely obsessed with marketing because, without that, it can be difficult to keep up with such a fast-paced industry that requires constant self-directed learning!

Want to Learn How to Build Sales Funnels That CONVERT?

Our co-founder Russell Brunson used sales funnels to take ClickFunnels from zero to $100M+ in annual revenue in less than a decade.

He is now widely considered to be one of the top sales funnel experts in the world. Want to learn from him?

His best-selling book “DotCom Secrets” is the best place to start because it covers everything you need to know in order to build sales funnels that convert.

This book is available on Amazon where it has over 2,500 global ratings and a 4.7-star overall rating.

But you can also get it directly from us for free…

All we ask is that you pay for shipping!

So what are you waiting for? 🧐

Get “DotCom Secrets” for FREE!