When looking at your current dental marketing strategy, how much does digital marketing play a role?
You may think networking and traditional marketing is enough, but as the world becomes more digital, so too must your marketing.
In fact, your potential prospects are online right now, researching dental offices to find the one that fits their needs and provides high quality services.
So, the real questions become, what is your current digital presence and how can you improve it in order to grow your business?
In this article, we will discuss eight best marketing practices for dentists to use within their sales funnels in order to grow their practice and how ClickFunnels technology can help.
8 Best Practices to Use for Dental Office Marketing
1. Tap Into Your Social Proof to Increase Lead Generation for Dentists
When it comes to marketing for dentists and for your dental office, it’s all about networking.
Patient referrals and reviews play a major role in your practice, so it’s vital that you’re collecting patient reviews and creating a space in your funnel for potential prospects to read them.
It’s through those reviews, or social proof, that helps instill trust in your brand and ultimately, can motivate them to make an appointment at your practice.
In fact, BrightLocal found that 73% of consumers said that positive reviews make them trust a company more.
So, how can you gather credible social proof? ClickFunnels provides tools that make it “one-click” easy to send messages to patients after their visit, asking for their reviews and feedback, mainly through email.
And don’t forget to use the other powerful tool at your disposal when it comes to social proof — your social media channels.
Create social posts using recent reviews you’ve received. You can also encourage your patients to share their reviews on their personal platforms, helping expand your reach.
Finally, make sure you are taking the time to thank patients for leaving a review and maybe even offer an incentive, such as a promo code, so you can gather even more reviews.
2. Create A Cross Channel Marketing Strategy
Cross channel marketing aims to engage with your prospects on as many channels as possible, creating a single, seamless approach.
This is how your practice becomes more familiar to new prospects as it also covers all of your bases, getting prospects that are only active on one or a couple of your platforms (email, Facebook, etc.) to engage with your campaigns.
Finally, through a cross channel marketing strategy, you put your prospects in the driver seat of how they want to interact with you and your brand.
For example, they may only visit your website when you run promotions and would benefit from email and social campaigns that advertise special promotions.
Click here to learn more about keys to cross channel marketing success.
3. Optimize Your Facebook Ads
Speaking of social media channels, Facebook ads are a digital marketing tool every dental office should be using.
It’s through Facebook ads that you can expand to your target prospects and see results to your sales funnels.
Facebook ads offer a variety of ad types, however, the best ads to utilize as a dental practice include video and photos. This will help build value for your brand.
Additionally, Facebook ads make it easy to measure results, so you can see what is working and what needs improvement.
You can learn more about your prospects through the data Facebook provides you, including impressions, clicks, and conversions.
4. Research Your Current Patients And Potential Prospects
How well do you know your prospects and current patients?
Especially if you’re looking to expand your reach, you need to know your target prospects’ behaviors and interests in order to increase your conversion rates.
In return, knowing your target prospects will directly impact the type of messaging and branding you’ll use in your funnel.
Conduct a target market analysis by looking into the who, what, when, where, why, and how.
There are many ways to conduct a target market analysis, but a good start is having current patients complete a survey about your services.
Be sure to ask for their feedback on what you can do to improve their dental experience. By analyzing their feedback you can have a better understanding of what they value and want when it comes to their dental needs.
In addition, your funnel and social ads are collecting data, including prospect behavior and demographics, and this can be easily analyzed to understand your current patients and prospects.
Lastly, when researching your current patients and prospects, be sure to analyze your competitors and find what demographics they’re targeting to see if it’s the same prospects you should be targeting as well.
5. Emergency Keywords
One of the highest keywords associated with dentists is “emergency” and it’s important that you have SEO tactics in place so you’re at the top of the results page when someone is looking for emergency dental services in your area.
Conduct keyword research and see what keywords you can rank for, based on your dental services.
Use these keywords within your funnels as well as in your ad copy.
6. High Quality Photos
Forget generic stock images. Instead, work to incorporate high quality photos into your sales funnels.
In fact, recent studies have found that dental office websites with high quality photos convert more prospects into patients.
Incorporate professional photos of your staff, office and anything else you find aesthetically pleasing.
Also, ClickFunnels makes it easy to split test the placement of your photos to determine what design gets you a better engagement rate.
7. Provide Original Content
A great way to stick out from your competition is to provide engaging, original copy within your dental office sales funnels.
This all starts with creative headlines.
Your headlines should be short, but eye-catching enough to stop a prospect in their tracks. Use a subheading to describe the content of the page.
Once you research and understand your prospects and the keywords they’re using in their search, the better messaging you can provide them.
Additionally, make sure your content is easy to read, broken up into short paragraphs or bullet points, has a strong call-to-action, and is proofread before you publish and promote your funnel.
Funnel content is another area you can utilize the ClickFunnels split test tool.
8. Optimize Local SEO
Finally, like “emergency” keywords, you should also target local keywords related to your business.
By utilizing local SEO, you can help direct those in your community to your dental practice when they search by location.
For instance, you can insert local keywords, such as “Denver Dentist” into your funnels and ads.
A good rule of thumb is to narrow your marketing reach to a 50-mile radius from your office, so you know you’re only targeting local prospects.
Furthermore, Facebook ads have a built-in map card feature that you can share with your target prospects, including address, hours of operation, and directions.
ClickFunnels For Dentists: Improve Dental Office Marketing With ClickFunnels
With these eight best practices in mind, you will be on your way to expanding your reach and gain more patients for your dental practice.
ClickFunnels is a great tool to use for your business.
It’s simple for any entrepreneur to build their own sales funnels in just minutes, all without needing to rely on a team of techies.
Everything you need to build and launch your sales funnel is pre-developed and automatically pieced together for your company, so you have a seamless and fast set up.
If you want to give it a try, ClickFunnels offers a 14 day free trial. Test it out and see the growth you have with your customers.
What best practices have you used in your dental marketing? What are your best dental marketing strategies and what lessons have you learned along the way? Sound off in the comments below!